(共131张PPT)
Section 7 “The Advertising Game”
的新知学习环节
课时目标
1.学习并掌握重点语言知识，包括单词、短语及句式等。
2.识别used to 和would的区别，并能正确使用。
目 录
NO.1 积词汇 / 由记准到用活
NO.2 通句式 / 由规则到熟用
NO.3 学语法 / 由感性到理性
课时检测
积词汇 / 由记准到用活
NO.1
一、阅读单词——知其义
1．the fundamental purpose 目的
2．an employment agency 职业_______
3．a commercial advertisement 广告
新学词汇 归类记清
根本
介绍所
商业
4．sew by hand 手工_____
5．a social welfare programme 社会 计划
6．improve their neighbourhood 改善他们的_____
缝制
福利
社区
二、重点单词——写其形
1． the theory 创立理论
2．the in advertising 广告业的增长
3．establish trade 建立贸易关系
originate
boost
link
4．attract 吸引赞助者
5．have large 有大量预算
6． major problems 预料重大问题
sponsors
budgets
anticipate
三、活用单词——悉其变
advertisement
advertise
advertising
freedom
free
technological
technology
locate
location
located
suitable
suit
attract
attraction
attractive
visual
visually
competitive
compete
competition
competitor
combine
combination
genuinely
genuine
profit
profitable
participate
participation
participant
四、拓展构词——明其规
1．attractive：“v.＋-ive”→adj.
[依“规”串记]
①attractive 有吸引力的
②relative 相关的
③active 积极的
④impressive 给人印象深刻的
2．profitable：“n./v.＋-able”→adj.
[依“规”串记]
①profitable 盈利的
②changeable 易变的
③comfortable 舒适的
④suitable 合适的
五、高级词块——通其用
1． 由……构成
2． 参加；经受；仔细检查；通过
3． 引起……的注意
4． 大量的
consist of
go through
attract the attention of
huge amounts of
5． 因为；由于
6． 分离；把……和……分开
7． 突出
8． 寻找
because of
separate from
stand out
look for
9． 也；和……一样好
10． 捐赠，贡献给；
为……做出贡献
11． 参加；分享
12． 放弃；交出
as well as
make a contribution to
participate in
give up
重点词汇 深化学习
1．But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
★suitable adj.合适的，适宜的
[用法感知]
①(“建议”类佳句)If you adopt suitable learning methods, your learning efficiency is more likely to improve.
如果采用合适的学习方法，你的学习效率更有可能提高。
②They are choosing a place that is suitable for a picnic.
他们正在选择一个适合野餐的地方。
[归纳点拨]
(1)be suitable for sb./sth. 适合某人/某物
be suitable to do sth. 适合做某事
(2)suit vt. 适合
suit ...to 使……适合
suit sb.(fine) (很)合某人的意，对某人合适
be suited to 适合/适应于
[易混辨析] suit/fit /match
suit 多指合乎需要、口味、性格、款式等
fit 多指大小、形状的合适
match 多指色调、形状、性质等方面的搭配
[应用融会] (完成句子)
③The original version is so difficult_________________________
.
原版太难了，不适合像他这样的孩子阅读。
④I would appreciate it____________________________________
.
如果你提前告知我什么时间最适合你，我将非常感激。
that it isn't suitable for
children like him to read
if you let me know in advance what time
suits you best
⑤The size of the suit and its colour , so it .
这套西装的尺寸很适合我，而且它的颜色和我的领带很配，所以很适合我。
fits me well
matches my tie
suits me fine
2．Particularly now, in modern times, advertisements need to attract and hold the attention of the public.
特别是在当代社会，广告需要吸引、保持公众的注意力。
★attract vt.吸引，引起……的注意；使喜爱
[用法感知]
①(“细节描写”佳句)Miss Li began the class with an amusing English story，which attracted our attention at once.
李老师开始上课时讲了一个有趣的英语故事，立刻吸引了我们的注意力。
②The tourist attraction has attracted a number of visitors from all over the world.
这个旅游景点已经吸引了许多来自世界各地的游客。
③(“景点介绍”佳句)There are many scenic spots in Beijing, the most attractive of which is the Great Wall.
北京有很多景点，其中最吸引人的是长城。
[归纳点拨]
(1)attract sb.to ... 引起某人对……的注意/兴趣
attract one's attention/interest 引起某人的注意/兴趣
be attracted to/by ... 喜爱……；为……所吸引
(2)attraction n． 吸引人的事物；吸引力
a tourist attraction 旅游胜地
(3)attractive adj. 有魅力的，吸引人的
be attractive to sb. 对某人有吸引力
[应用融会] (单句语法填空/完成句子)
④He was modest and intelligent and obviously very __________
(attract)．
⑤With all these (attract), no wonder tourism is increasing in that place.
attractive
attractions
⑥The first time ，the Palace Museum, which is located in the center of Beijing, .
她第一次来到位于北京市中心的旅游景点故宫博物院时，就被它吸引住了。
⑦I felt somewhat disappointed and was about to leave when something occurred that .
我感到有点失望，正要离开，这时发生了一件事，引起了我的注意。
she came to the tourist attraction
attracted my attention
she was attracted to it
3．For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
★consist of 由……构成
[用法感知]
①(深刻说理句)Life mainly consists of happiness and sorrow while happiness consists in struggle.
人生主要由快乐和悲伤组成，而快乐在于奋斗。
②Overnight, this band consisting of five college students became the talk of the whole society.
一夜之间，这个由五个大学生组成的乐队成了全社会讨论的话题。
归纳点拨 consist in＝lie in 在于，意味着
be composed of/be made up of 由……组成
名师点津 consist of一般用表示整体概念的词作主语，表示整体由部分组成；本短语不能用于被动语态和进行时态。
[应用融会]
(1)单句语法填空
③Happiness does not consist how many possessions you own.
④He received a set of china (consist) of sixty pieces yesterday from his parents.
in
consisting
(2)替换加蓝词汇
⑤Our password is made up of six letters and five numbers.
_______________________
consists of/is composed of
4．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
★competitive adj.竞争性强的，有竞争力的
[用法感知]
①(“细节叙述”佳句)I practised singing in the bedroom every day to remain at my best and be competitive for roles.
我每天在卧室里练习唱歌，以保持最佳状态争取角色。
②The competition is very fierce — hundreds of competitors are competing for 10 medals.
比赛非常激烈——数百名选手争夺10块奖牌。
[归纳点拨]
(1)compete for ... 为……而竞争
compete with/against ... 与……竞争
compete in ... 在……方面竞争；参加……比赛
(2)competition n. 竞争，竞赛
competitor n. 参赛者；对手
[应用融会] (单句语法填空/完成句子)
③It is a desirable annual (compete) for photographers from all corners of the UK and beyond.
④Living in a highly (compete) society, you definitely have to arm yourself with modern technology and skills.
competition
competitive
⑤To her joy, her son was selected to compete the marathon.
⑥Athletes from many countries ____________________________
the gold medal in the Olympic Games.
来自许多国家的运动员为获得奥运会的金牌而彼此竞争。
in
competed with/against each
other for
★combine vi.& vt.(使)结合，(使)组合
[用法感知]
①If you combine what we have learned with/and practice, you will be more competitive.
如果你把我们学到的东西和实践结合起来，你会更有竞争力。
②(“健康”主题佳句)A balanced diet can be better for our health when combined with regular exercise. 均衡的饮食与定期锻炼相结合会更有益于我们的健康。
③A combination of these two tricks makes for some interesting effects.
这两种技巧的结合产生了一些有趣的效果。
[归纳点拨]
(1)combine A with/and B 把A与B结合起来
be combined with 与……结合
(2)combination n. 结合，联合；组合；联合体，结合物
a combination of ... 一种……的结合(体)
in combination (with) (与……)联合/结合
[应用融会] (单句语法填空/完成句子)
④If he can combine his ability hard work, he should be very successful.
⑤ (combine) with a local firm, they think their company is most likely to become stronger.
with/and
Combined
⑥If your talent diligence, you can achieve your dream one day.
如果你把天赋与勤奋结合起来，总有一天你会实现你的梦想。
⑦An ideal job should be one that___________________________
.
一份理想的工作应该把你擅长的和你感兴趣的结合起来。
is combined with
combines what you are good
at with/and what you are interested in
5．They realise that it does not matter how attractive the idea linked with the product is ...
他们意识到与产品关联的概念有多么吸引人并不重要……
★link vt.把……联系起来 n．联系，关联；环，节
[用法感知]
①(“文化习俗”主题佳句)Undoubtedly, social customs provide a vital link between the present and the past.
毫无疑问，社会习俗在现在和过去之间起到了重要的纽带作用。
②Since the 1970s, scientists have been searching for ways to link the brain with computers.
自20世纪70年代以来，科学家们一直在寻找将大脑与计算机联系起来的方法。
③The relationships you develop now will probably be linked to the ones you value later, so be wise about the people who you invest yourself in.
你现在发展的关系很可能会和你以后看重的关系联系起来，所以要明智地选择你要投入自己感情的人。
归纳点拨 (1)link A to/with/and B把A与B连接/联系起来
be linked to/with ... 与……有联系/有关
link up (with ...) (与……)连接/结合
(2)a link between ...(and ...) (……与)……之间的联系
a link with ... 与……的联系
联想发散 表示“把……和……连接起来”的表达方式还有：connect ... to/with ...; join ... to ...。
[应用融会] (单句语法填空/完成句子)
④You'd better give up smoking, for many diseases are linked _______it.
⑤From the map we can see the two highways link here.
⑥As a matter of fact, there is a direct link good habits and health.
to/with
up
between
⑦The two spacecraft will each other in orbit.
两艘宇宙飞船将在轨道上互相连接。
link up with
6．For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
★participate vi.参加，参与
[用法感知]
①(“人物介绍”佳句)Not only will her generosity help those in need realize their dreams, but it also will motivate more people to participate in such a good deed.
她的慷慨不仅能帮助那些处于困境的人实现梦想，而且还能激励更多人参与这样的善举。
②She participated with her friend in her sufferings.
她分担朋友的痛苦。
③The scheme aims to encourage increased participation in sporting activities.
该计划旨在鼓励更多人参与体育活动。
归纳点拨 (1)participate in 参加
participate in sth.with sb. 和某人分担某事
(2)participant n. 参加者，共享者
participation n. 参与；分担；共享
名师点津 participate 是不及物动词，常与in搭配，其同义短语是join in和take part in。
[应用融会]
(1)单句语法填空
④He participated the Guinness World Records Day activities.
⑤It now calls for active (participate) in Reading Festival activities.
in
participation
⑥It's said that he is an active (participate) in the movement.
(2)替换加蓝词汇
⑦The students will join in outdoor activities on sunny days.
________________________
take part in/participate in
participant
通句式 / 由规则到熟用
NO.2
1．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
(1)动词不定式作状语可表示目的。
(2)在动词不定式前可加上in order、 so as等用以表示目的。
(3)动词不定式还可以作结果状语，一般放在句子后面，表示出乎意料的结果，常与only、 just等词连用。
注意：(1)in order to可以位于句首或句中，so as to一般不置于句首。
(2)现在分词作结果状语表示意料之中的结果。
“两层级”学通用活句式
(1)通过“句法训练”弄明句式结构(单句语法填空)
①She plans to fly to Beijing at least four times a year __________
(visit) her friend.
②They reached the company out of breath, only (tell) they were fired.
③ (keep) warm, we shut all the windows.
to visit
to be told
To keep
(2)通过“句式仿写”做到熟练运用
④为了适应新的环境，所有新生必须学会与人沟通，与人为善。
, all the fresh students must learn to communicate with and be kind to others.
In order to/To adapt to the new environment
⑤我们的政府应该采取一些有效的措施来保护我们的环境免受污染。
Our government should take some effective measures _______________
.
in order to/so as
to/to protect our environment from being polluted
2．However, not all advertising is about selling products and services for a profit.
然而，并非所有的广告都是以盈利为目的销售产品与服务。
(1)本句中的not all表示部分否定，意为“并非所有……”。英语中其他表示“两者都”或全体意义的单词如both、 every、 everybody、 everything、 completely、 always、 whole、 entirely等与否定词not连用，无论not位置如何，均构成部分否定。
(2)英语中的none、 nobody、 nothing、 nowhere、 never、 neither等表否定意义的词与肯定式谓语一起使用构成全部否定。
“两层级”学通用活句式
(1)通过“句式变换”弄明句式结构
①All my friends do not study well.
→_________________________
②Both of the two maths problems are not very difficult.
→_______________________________________________
Not all my friends study well.
Not both of the two maths problems are very difficult.
③Both of us know how to face the problem.
→ (改为全部否定句)
Neither of us knows how to face the problem.
(2)通过“句式仿写”做到熟练运用
④不是每个人都能在机会出现在我们面前时抓住它。
when it appears before us.
⑤我一生中印象最深的事情就是第一次参观长城。
so deeply as my first visit to the Great Wall.
Not everyone can/Everyone can't grasp a chance
Nothing in my life impressed me
⑥她采用了各种各样的方法，但都行不通。
She has taken diverse approaches, but .
none makes sense
学语法 / 由感性到理性
NO.3
语法项目—— used to和would
语境自主感知
1．(教材典句)Advertising agencies would create a basic type of advertisement known as a commercial advertisement.
2．(教材典句)Classic advertisements used to give information about finding certain products.
3．(教材典句)From the name you would know what the company sells, where they are located, and the name of the product.
4．(教材典句)Advertising agencies used to create this kind of advertising and it could be very effective.
5．(教材典句)Ideas that would work in the past genuinely are not as effective now.
[我的发现]
观察以上例句，你能说出各句中used to和would的用法吗？
一、used to的用法
1．used to表示过去的习惯动作或状态现在已不存在，其后接动词原形。
I used to live in Beijing, but now I live in Shanghai.
我过去住在北京，但是现在住在上海。
语法规则点拨
如果是there used to be ...句型，反义疑问句用wasn't/weren't there。
You used to like music, didn't you/usedn't you
你过去喜欢音乐，不是吗？
There used to be a school here, wasn't there
过去这里有所学校，不是吗？
二、would的用法
1．would是will的过去式，表示过去的“意志、意愿”，可用于多种人称。
They said that they would help us.
他们说他们愿意帮助我们。
2．would指的是现在的时间时，表示说话人的意愿或向对方提出请求，语气比will委婉，也可表示委婉地提出看法、建议等。
I would like to have a try.
我想试一试。
Would you like me to carry it for you
需要我帮你拿吗？
I'm afraid the cost of this trip would be too expensive.
我担心这次旅行的费用太高了。
3．表示过去反复发生的动作或过去的一种倾向。
When he was a child, he would often go skiing.
他小时候经常去滑雪。
4．用在虚拟语气中。
If you had come earlier, you would have seen him.
如果你早来一会儿，你就能见到他。
三、used to和would的用法比较
1．相同点
(1)would 与 used to 都可用来表示过去经常性或习惯性的动作，常常可以换用。
When we were kids, we used to/would go for an outing every spring.
小时候，每到春天我们都要去郊游。
When I was young, I used to/would get up early.
我年轻时经常早起。
(2)would 与 used to 都不能用来表示动作发生的具体频度或具体的一段时间。
他在非洲住过二十年。
2．不同点
(1)used to表示“过去常常”，暗含“现在不再……了”的意思，强调今昔对比。would只表示过去的情况，与现在无关；只表示说话人对过去事实的回顾和陈述，不含有“过去如此，现在不再这样”的意味。
He would go to the park as soon as he was free.
过去他总是一有空就去公园。(现在有可能还去)
(2)would表示反复发生的动作。如果某一动作没有反复就不能用would，只能用used to。
He was so busy that he would work into the night.
他过去很忙，总是工作到深夜。(具有反复性)
I used to live in a flat.
我过去住在一套公寓房里。(没有反复性)
(3)used to还可与be动词连用，表示过去的状态，而would则不可以。
She used to be a quiet girl.
她以前是个文静的女孩。
不可以说：She would be a quiet girl.
(4)used to本身就指过去的习惯性动作或状态，所以通常不与often、 frequently、 sometimes等连用；而would则往往带有这些状语。
Often in holidays, he would go to some places of interest.
过去，通常在假期期间，他会去参观一些名胜。
He would sometimes sit alone, deep in thought.
过去，有时候他独自坐着陷入沉思。
即时应用体验
Ⅰ.选词填空(would/used to)
1．People believe that the earth was flat.
2．There be a tall tree here.
3．I don't swim as often as I .
4．He sit there alone, thinking.
used to
used to
used to
would
5．I go to school by bike when I was young.
6． you mind leaving us alone for a few minutes
7．I actually believe that we be in Xi'an now if you hadn't been caught in the heavy rain.
would/used to
Would
would
Ⅱ.完成句子
1．When we were young, we .
小时候，每到夏天我们都要去游泳。
2．We a dishwasher in our old house.
我们的老房子过去没有洗碗机。
would go swimming every summer
didn't use to have
3．Every afternoon they .
过去他们每天下午都一起踢足球。
4．(2022·新高考Ⅰ卷)I when I was younger and had to prepare their breakfast each morning before I went to school.
我小时候养过母鸡，每天早上上学前都要为它们准备早餐。
would play football together
used to keep hens
课时检测
[语言基础训练]
Ⅰ.单词拼写
1．Improving our environment is (根本的) so we should make some changes to the way we live.
2．You can call a travel (代理处) to learn about the trip.
fundamental
agency
3．The film was not only popular among all age groups but also was a huge (商业的) success.
4．The town (创始) as a small fishing port but now it is a large modern city.
5．I made this skirt just by (缝制) two pieces of material together.
commercial
originated
sewing
6．The project was completed within (预算)．
7．At this stage we can't really (预料) what will happen.
8．You don't expect to make much (利润) within the first couple of years of setting up a company.
budget
anticipate
profit
Ⅱ.单句语法填空
1．We placed an (advertise) for a cleaner in the local paper.
2．His treatment was a (combine) of surgery, radiation and drugs.
3．She wrote poems in praise of (free)．
advertisement
combination
freedom
4．These (technology) developments were hardly imaginable 30 years ago.
5．The house (locate) in one of the city's prettiest squares.
technological
is located
6．Mary has a good command of English, so she is (suit) for the teaching job.
7．Only by keeping down costs will the company maintain its ___________(compete) advantage over others.
suitable
competitive
Ⅲ.选词填空
consist of， go through， be suitable for， because of， stand out， in fact， look for， make a contribution to， participate in， give up
1．We should our society.
2．Filming was delayed bad weather.
make a contribution to
because of
3．The activity we was meaningful, which gave me a great deal of inspiration.
4．The new team about 20 players.
5．Don't until you have exhausted all the possibilities.
6．I didn't fail the exam; , I did rather well!
participated in
consists of
give up
in fact
7．Those with a vivid imagination tend to in some creative work.
8．I couldn't have that tough period without your generous help.
9．We all need to ways to reduce our carbon footprint.
10．To sum up, it is an amazing film which both children and adults.
stand out
gone through
look for
is suitable for
Ⅳ.完成句子
1．He has a lot of story books, .
他有很多故事书，有几本我还从未读过。
2． cause knee injuries.
它不太可能导致膝盖受伤。
a few of which I have never read
It's less likely to
3． , you need to be careful.
为了正确地画图，你需要细心。
4． this book.
并非人人都喜欢这本书。
5．I treasure this as a good chance to broaden my perspective
.
我将其珍视为一个拓宽视野和提高英语口语的好机会。
To draw pictures properly
Not everyone likes
as well as improve my spoken English
Ⅴ.课文语法填空
The advertising industry ① (start) with the fundamental purpose of promoting and selling goods to people who might need them. The commercial advertisements have gone through a process of change over the years.
started
Classic advertisements used to give information about finding certain products and could be very ② (effect). But it might not be suitable for a marketplace where products and services are in direct ③ (compete) with each other. In modern times, advertisements consist of ④ (picture) or words from experts to show people ⑤ good the product is.As present-day advertisers often have large budgets, huge amounts of money ⑥ (spend)
effective
competition
pictures
how
are spent
to make the advertisements as visually attractive as possible. ⑦_____
(stand) out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”. The top advertisers of today believe that ⑧ (use) humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find
To
stand
using
interesting. Public advertisements aim to make ⑨ contribution to society and welfare. They encourage citizens to participate ⑩___ improving their neighbourhood, protecting the environment and helping other people.
a
in
[语篇综合训练]
完形填空
Have you ever lost something precious and thought you'd never get it back A woman named Thomas from Oregon found a bag from a bargain shop.However, little did she know that bag would change someone's life for the 1 .
It looked brand-new so she bought it without 2 .After taking it home, she noticed something interesting and turned the bag over to 3 it, and something heavy moved.She started to think negative thoughts in fear of what was left there.Thomas also 4 why the last owner would throw away such a valuable item.Curiously, she 5 further down through a hole in the lining (内衬)．Slowly she pulled a brand-new 6 out with astonishment! That 7 her with more questions.
For example, who did it on earth 8 ？ On seeing picture after picture, she assumed it was a mother and her child, 9 that such a loss must have got a mother upset all her life.Therefore, she shared the photos online, hoping someone would 10 them! Meanwhile, she doubted whether they remained here.
11 ， the owner Conner was nearby.Thomas 12 her that she had her camera with timeless photos.She nearly burst into tears the moment she saw the photos Thomas sent her.Thomas arranged a(n) 13 with Conner.“Thank you! It never occurred to me that my camera should return to my 14 ； after all, seven years.” Conner blurted (脱口说出) as she walked up to Thomas with 15 .Thanks to Thomas, all her past memories were back in her hands and heart.
语篇解读：本文是一篇记叙文。文章讲述了Thomas偶然在购买的包里发现了一台相机，里面有一位母亲和她孩子的许多照片。她在网上分享了这些照片，并最终找到了相机的主人。归还相机后，相机的主人十分感动，这台相机让她找回了对往事的记忆。
√
1．A.richer B．better
C．easier D．harder
解析：根据该句中的“change someone's life”并结合下文讲述的Thomas将相机归还给失主后失主找回了对往事的记忆可知，这个包让某人的生活更美好。
√
2．A.doubt B．mercy
C．hesitation D．regret
解析：根据该句中的“It looked brand-new”可知，包看起来是全新的，所以她毫不犹豫地买下了包。without hesitation意为“毫不犹豫地”。
3．A.examine B．open
C．match D．sew
解析：根据该句中的“she noticed something interesting”可知，她注意到包里有有趣的东西，所以把包翻过来检查(examine)。
√
√
4．A.understood B．reflected
C．recalled D．wondered
解析：根据该句中的“why the last owner ...a valuable item”可知，她想知道(wonder)为什么包的主人会在包里遗留下这么贵重的物品。
√
5．A.looked B．reached
C．bent D．stretched
解析：根据该句中的“further down through a hole”可推知，出于好奇，她通过内衬里的一个洞往下摸。reach意为“伸手”。
6．A.camera B．photo
C．record D．phone
解析：根据下文中的“camera”可知，她惊讶地从包里掏出了一台崭新的相机。
√
7．A.left B．changed
C．amused D．disappointed
解析：根据该句中的“with more questions”并结合下文内容可知，这台相机留给她更多疑问。
√
8．A.take to B．stick to
C．belong to D．respond to
解析：根据该句中的“who did it on earth”可知，她好奇这台相机究竟属于(belong to)谁。
√
9．A.anxious B．aware
C．curious D．sensitive
解析：根据该句中的“that such a loss must have got a mother upset all her life”可知，看到相机里的照片，她意识到，这台相机的丢失一定让这位母亲遗憾终身。
√
10．A.recognize B．confirm
C．contact D．observe
解析：根据该句中的“she shared the photos online ...them”可知，她在网上分享了这些照片，希望有人能认出照片上的人。
√
11．A.Unfortunately B．Eventually
C．Hopefully D．Thankfully
解析：根据该句中的“the owner Conner was nearby”可知，相机主人Conner就在附近。thankfully意为“幸亏”。
√
12．A.begged B．reminded
C．informed D．convinced
解析：根据该句中的“her that she had her camera ...”可知，Thomas告诉相机的主人说那台相机在她这里。inform sb.that ...意为“告知某人……”。
√
13．A.meeting B．interview
C．celebration D．conference
解析：根据该句中的“with Conner”并结合常识可知，在联系上了相机的主人后，Thomas安排了和Conner见面(以归还相机)。
√
14．A.charge B．possession
C．name D．collection
解析：根据该句中的“return to”可知，她从来没想到这台丢失的相机会重归她所有(possession)。
√
15．A.dignity B．surprise
C．relief D．excitement
解析：根据下句中的“all her past memories were back”并结合常识可知，重新得到相机后Conner应是激动地走向Thomas。
√Section 7 “The Advertising Game”的新知学习环节
课时目标
1.学习并掌握重点语言知识，包括单词、短语及句式等。
2.识别used to 和would的区别，并能正确使用。
新学词汇·归类记清
一、阅读单词——知其义
1．the fundamental purpose ____________目的
2．an employment agency 职业____________
3．a commercial advertisement ____________广告
4．sew by hand 手工____________
5．a social welfare programme 社会_______________计划
6．improve their neighbourhood
改善他们的____________
二、重点单词——写其形
1．____________ the theory 创立理论
2．the ____________ in advertising 广告业的增长
3．establish trade ____________ 建立贸易关系
4．attract ____________ 吸引赞助者
5．have large ____________ 有大量预算
6．____________ major problems 预料重大问题
三、活用单词——悉其变
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
四、拓展构词——明其规
1．attractive：“v.＋ ive”→adj.
[依“规”串记]
①attractive 有吸引力的
②relative 相关的
③active 积极的
④impressive 给人印象深刻的
2．profitable：“n./v.＋ able”→adj.
[依“规”串记]
①profitable 盈利的
②changeable 易变的
③comfortable 舒适的
④suitable 合适的
五、高级词块——通其用
1．________________ 由……构成
2．________________ 参加；经受；仔细检查；通过
3．________________ 引起……的注意
4．________________ 大量的
5．________________ 因为；由于
6．________________ 分离；把……和……分开
7．________________ 突出
8．________________ 寻找
9．________________ 也；和……一样好
10．________________ 捐赠，贡献给；为……做出贡献
11．________________ 参加；分享
12．________________ 放弃；交出
重点词汇·深化学习
1．But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.
但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。
★suitable adj.合适的，适宜的
[用法感知]
①(“建议”类佳句)If you adopt suitable learning methods, your learning efficiency is more likely to improve.
如果采用合适的学习方法，你的学习效率更有可能提高。
②They are choosing a place that is suitable for a picnic.
他们正在选择一个适合野餐的地方。
[归纳点拨]
(1)be suitable for sb./sth. 适合某人/某物
be suitable to do sth. 适合做某事
(2)suit vt. 适合
suit ...to 使……适合
suit sb.(fine) (很)合某人的意，对某人合适
be suited to 适合/适应于
[易混辨析] suit/fit/match
suit 多指合乎需要、口味、性格、款式等
fit 多指大小、形状的合适
match 多指色调、形状、性质等方面的搭配
[应用融会] (完成句子)
③The original version is so difficult ___________________________________________
________________________________________________________________________.
原版太难了，不适合像他这样的孩子阅读。
④I would appreciate it ________________________________________________.
如果你提前告知我什么时间最适合你，我将非常感激。
⑤The size of the suit ________________ and its colour ______________， so it ________________________________________________________________________.
这套西装的尺寸很适合我，而且它的颜色和我的领带很配，所以很适合我。
2．Particularly now, in modern times, advertisements need to attract and hold the attention of the public.
特别是在当代社会，广告需要吸引、保持公众的注意力。
★attract vt.吸引，引起……的注意；使喜爱
[用法感知]
①(“细节描写”佳句)Miss Li began the class with an amusing English story，which attracted our attention at once.
李老师开始上课时讲了一个有趣的英语故事，立刻吸引了我们的注意力。
②The tourist attraction has attracted a number of visitors from all over the world.
这个旅游景点已经吸引了许多来自世界各地的游客。
③(“景点介绍”佳句)There are many scenic spots in Beijing, the most attractive of which is the Great Wall.
北京有很多景点，其中最吸引人的是长城。
[归纳点拨]
(1)attract sb.to ... 引起某人对……的注意/兴趣
attract one's attention/interest 引起某人的注意/兴趣
be attracted to/by ... 喜爱……；为……所吸引
(2)attraction n． 吸引人的事物；吸引力
a tourist attraction 旅游胜地
(3)attractive adj. 有魅力的，吸引人的
be attractive to sb. 对某人有吸引力
[应用融会] (单句语法填空/完成句子)
④He was modest and intelligent and obviously very ____________ (attract)．
⑤With all these ____________ (attract), no wonder tourism is increasing in that place.
⑥The first time ________________________，the Palace Museum, which is located in the center of Beijing, ________________________________________________________________________.
她第一次来到位于北京市中心的旅游景点故宫博物院时，就被它吸引住了。
⑦I felt somewhat disappointed and was about to leave when something occurred that ______________________.
我感到有点失望，正要离开，这时发生了一件事，引起了我的注意。
3．For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
★consist of由……构成
[用法感知]
①(深刻说理句)Life mainly consists of happiness and sorrow while happiness consists in struggle.
人生主要由快乐和悲伤组成，而快乐在于奋斗。
②Overnight, this band consisting of five college students became the talk of the whole society.
一夜之间，这个由五个大学生组成的乐队成了全社会讨论的话题。
归纳点拨 consist in＝lie in 在于，意味着 be composed of/be made up of 由……组成
名师点津 consist of一般用表示整体概念的词作主语，表示整体由部分组成；本短语不能用于被动语态和进行时态。
[应用融会]
(1)单句语法填空
③Happiness does not consist ____________ how many possessions you own.
④He received a set of china ____________ (consist) of sixty pieces yesterday from his parents.
(2)替换加黑词汇
⑤Our password is made up of six letters and five numbers.________________
4．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
★competitive adj.竞争性强的，有竞争力的
[用法感知]
①(“细节叙述”佳句)I practised singing in the bedroom every day to remain at my best and be competitive for roles.
我每天在卧室里练习唱歌，以保持最佳状态争取角色。
②The competition is very fierce — hundreds of competitors are competing for 10 medals.
比赛非常激烈——数百名选手争夺10块奖牌。
[归纳点拨]
(1)compete for ... 为……而竞争
compete with/against ... 与……竞争
compete in ... 在……方面竞争；参加……比赛
(2)competition n. 竞争，竞赛
competitor n. 参赛者；对手
[应用融会] (单句语法填空/完成句子)
③It is a desirable annual_____________ (compete) for photographers from all corners of the UK and beyond.
④Living in a highly ____________ (compete) society, you definitely have to arm yourself with modern technology and skills.
⑤To her joy, her son was selected to compete ____________ the marathon.
⑥Athletes from many countries ________________________________________ the gold medal in the Olympic Games.
来自许多国家的运动员为获得奥运会的金牌而彼此竞争。
★combine vi.& vt.(使)结合，(使)组合
[用法感知]
①If you combine what we have learned with/and practice, you will be more competitive.
如果你把我们学到的东西和实践结合起来，你会更有竞争力。
②(“健康”主题佳句)A balanced diet can be better for our health when combined with regular exercise.
均衡的饮食与定期锻炼相结合会更有益于我们的健康。
③A combination of these two tricks makes for some interesting effects.
这两种技巧的结合产生了一些有趣的效果。
[归纳点拨]
(1)combine A with/and B 把A与B结合起来
be combined with 与……结合
(2)combination n. 结合，联合；组合；联合体，结合物
a combination of ... 一种……的结合(体)
in combination (with) (与……)联合/结合
[应用融会] (单句语法填空/完成句子)
④If he can combine his ability ____________ hard work, he should be very successful.
⑤____________ (combine) with a local firm, they think their company is most likely to become stronger.
⑥If your talent ____________________ diligence, you can achieve your dream one day.
如果你把天赋与勤奋结合起来，总有一天你会实现你的梦想。
⑦An ideal job should be one that __________________________________________
________________________________________________________________________.
一份理想的工作应该把你擅长的和你感兴趣的结合起来。
5．They realise that it does not matter how attractive the idea linked with the product is ...
他们意识到与产品关联的概念有多么吸引人并不重要……
★link vt.把……联系起来 n．联系，关联；环，节
[用法感知]
①(“文化习俗”主题佳句)Undoubtedly, social customs provide a vital link between the present and the past. 毫无疑问，社会习俗在现在和过去之间起到了重要的纽带作用。
②Since the 1970s, scientists have been searching for ways to link the brain with computers.
自20世纪70年代以来，科学家们一直在寻找将大脑与计算机联系起来的方法。
③The relationships you develop now will probably be linked to the ones you value later, so be wise about the people who you invest yourself in.
你现在发展的关系很可能会和你以后看重的关系联系起来，所以要明智地选择你要投入自己感情的人。
归纳点拨 (1)link A to/with/and B把A与B连接/联系起来 be linked to/with ... 与……有联系/有关 link up (with ...) (与……)连接/结合 (2)a link between ...(and ...) (……与)……之间的联系 a link with ... 与……的联系
联想发散 表示“把……和……连接起来”的表达方式还有：connect ... to/with ...; join ... to ...。
[应用融会] (单句语法填空/完成句子)
④You'd better give up smoking, for many diseases are linked ____________ it.
⑤From the map we can see the two highways link ____________ here.
⑥As a matter of fact, there is a direct link ________________ good habits and health.
⑦The two spacecraft will ________________ each other in orbit.
两艘宇宙飞船将在轨道上互相连接。
6．For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.
比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。
★participate vi.参加，参与
[用法感知]
①(“人物介绍”佳句)Not only will her generosity help those in need realize their dreams, but it also will motivate more people to participate in such a good deed.
她的慷慨不仅能帮助那些处于困境的人实现梦想，而且还能激励更多人参与这样的善举。
②She participated with her friend in her sufferings.
她分担朋友的痛苦。
③The scheme aims to encourage increased participation in sporting activities.
该计划旨在鼓励更多人参与体育活动。
归纳点拨 (1)participate in 参加 participate in sth.with sb. 和某人分担某事 (2)participant n. 参加者，共享者 participation n. 参与；分担；共享
名师点津 participate 是不及物动词，常与in搭配，其同义短语是join in和take part in。
[应用融会]
(1)单句语法填空
④He participated ____________ the Guinness World Records Day activities.
⑤It now calls for active ____________ (participate) in Reading Festival activities.
⑥It's said that he is an active ____________ (participate) in the movement.
(2)替换加黑词汇
⑦The students will join in outdoor activities on sunny days.________________
1．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”．
为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。
(1)动词不定式作状语可表示目的。
(2)在动词不定式前可加上in order、 so as等用以表示目的。
(3)动词不定式还可以作结果状语，一般放在句子后面，表示出乎意料的结果，常与only、 just等词连用。
注意：(1)in order to可以位于句首或句中，so as to一般不置于句首。
(2)现在分词作结果状语表示意料之中的结果。
“两层级”学通用活句式
(1)通过“句法训练”弄明句式结构(单句语法填空)
①She plans to fly to Beijing at least four times a year ____________ (visit) her friend.
②They reached the company out of breath, only ____________ (tell) they were fired.
③________ (keep) warm, we shut all the windows.
(2)通过“句式仿写”做到熟练运用
④为了适应新的环境，所有新生必须学会与人沟通，与人为善。
________________________________， all the fresh students must learn to communicate with and be kind to others.
⑤我们的政府应该采取一些有效的措施来保护我们的环境免受污染。
Our government should take some effective measures ________________________________________________________________________.
2．However, not all advertising is about selling products and services for a profit.
然而，并非所有的广告都是以盈利为目的销售产品与服务。
(1)本句中的not all表示部分否定，意为“并非所有……”。英语中其他表示“两者都”或全体意义的单词如both、 every、 everybody、 everything、 completely、 always、 whole、 entirely等与否定词not连用，无论not位置如何，均构成部分否定。
(2)英语中的none、 nobody、 nothing、 nowhere、 never、 neither等表否定意义的词与肯定式谓语一起使用构成全部否定。
“两层级”学通用活句式
(1)通过“句式变换”弄明句式结构
①All my friends do not study well.
→
②Both of the two maths problems are not very difficult.
→
③Both of us know how to face the problem.
→ (改为全部否定句)
(2)通过“句式仿写”做到熟练运用
④不是每个人都能在机会出现在我们面前时抓住它。
__________________________________ when it appears before us.
⑤我一生中印象最深的事情就是第一次参观长城。
________________________ so deeply as my first visit to the Great Wall.
⑥她采用了各种各样的方法，但都行不通。
She has taken diverse approaches, but ________________________.
语法项目—— used to和would
语境自主感知
1．(教材典句)Advertising agencies would create a basic type of advertisement known as a commercial advertisement.
2．(教材典句)Classic advertisements used to give information about finding certain products.
3．(教材典句)From the name you would know what the company sells, where they are located, and the name of the product.
4．(教材典句)Advertising agencies used to create this kind of advertising and it could be very effective.
5．(教材典句)Ideas that would work in the past genuinely are not as effective now.
[我的发现]
观察以上例句，你能说出各句中used to和would的用法吗？
语法规则点拨
一、used to的用法
1．used to表示过去的习惯动作或状态现在已不存在，其后接动词原形。
I used to live in Beijing, but now I live in Shanghai.
我过去住在北京，但是现在住在上海。
2．used to在句中的几种形式：
(1)否定式
过去我不喜欢音乐。
(2)疑问式
过去你喜欢音乐吗？
(3)反义疑问式
如果是there used to be ...句型，反义疑问句用wasn't/weren't there。
You used to like music, didn't you/usedn't you
你过去喜欢音乐，不是吗？
There used to be a school here, wasn't there
过去这里有所学校，不是吗？
二、would的用法
1．would是will的过去式，表示过去的“意志、意愿”，可用于多种人称。
They said that they would help us.
他们说他们愿意帮助我们。
2．would指的是现在的时间时，表示说话人的意愿或向对方提出请求，语气比will委婉，也可表示委婉地提出看法、建议等。
I would like to have a try.
我想试一试。
Would you like me to carry it for you
需要我帮你拿吗？
I'm afraid the cost of this trip would be too expensive.
我担心这次旅行的费用太高了。
3．表示过去反复发生的动作或过去的一种倾向。
When he was a child, he would often go skiing.
他小时候经常去滑雪。
4．用在虚拟语气中。
If you had come earlier, you would have seen him.
如果你早来一会儿，你就能见到他。
三、used to和would的用法比较
1．相同点
(1)would 与 used to 都可用来表示过去经常性或习惯性的动作，常常可以换用。
When we were kids, we used to/would go for an outing every spring.
小时候，每到春天我们都要去郊游。
When I was young, I used to/would get up early.
我年轻时经常早起。
(2)would 与 used to 都不能用来表示动作发生的具体频度或具体的一段时间。
我去过法国六次。
他在非洲住过二十年。
2．不同点
(1)used to表示“过去常常”，暗含“现在不再……了”的意思，强调今昔对比。would只表示过去的情况，与现在无关；只表示说话人对过去事实的回顾和陈述，不含有“过去如此，现在不再这样”的意味。
He would go to the park as soon as he was free.
过去他总是一有空就去公园。(现在有可能还去)
(2)would表示反复发生的动作。如果某一动作没有反复就不能用would，只能用used to。
He was so busy that he would work into the night.
他过去很忙，总是工作到深夜。(具有反复性)
I used to live in a flat.
我过去住在一套公寓房里。(没有反复性)
(3)used to还可与be动词连用，表示过去的状态，而would则不可以。
She used to be a quiet girl.
她以前是个文静的女孩。
不可以说：She would be a quiet girl.
(4)used to本身就指过去的习惯性动作或状态，所以通常不与often、 frequently、 sometimes等连用；而would则往往带有这些状语。
Often in holidays, he would go to some places of interest.
过去，通常在假期期间，他会去参观一些名胜。
He would sometimes sit alone, deep in thought.
过去，有时候他独自坐着陷入沉思。
即时应用体验
Ⅰ.选词填空(would/used to)
1．People ____________ believe that the earth was flat.
2．There ____________ be a tall tree here.
3．I don't swim as often as I ____________.
4．He ____________ sit there alone, thinking.
5．I ____________ go to school by bike when I was young.
6．____________ you mind leaving us alone for a few minutes
7．I actually believe that we ____________ be in Xi'an now if you hadn't been caught in the heavy rain.
Ⅱ.完成句子
1．When we were young, we ________________________________.
小时候，每到夏天我们都要去游泳。
2．We _________________________________a dishwasher in our old house.
我们的老房子过去没有洗碗机。
3．Every afternoon they ________________________________________________.
过去他们每天下午都一起踢足球。
4．(2022·新高考Ⅰ卷)I ______________________ when I was younger and had to prepare their breakfast each morning before I went to school.
我小时候养过母鸡，每天早上上学前都要为它们准备早餐。
Section 7 “The Advertising Game”的新知学习环节
NO.1 积词汇
新学词汇·归类记清
一、1.根本 2.介绍所 3.商业 4.缝制 5.福利 6.社区
二、1.originate 2.boost 3.link 4.sponsors 5.budgets
6．anticipate
三、1.①advertisement ②advertise ③advertising
2．①freedom ②free 3.①technological ②technology
4．①locate ②location ③located
5．①suitable ②suit 6.①attract ②attraction ③attractive
7．①visual ②visually 8.①competitive ②compete
③competition ④competitor 9.①combine ②combination
10．①genuinely ②genuine 11.①profit ②profitable
12．①participate ②participation ③participant
五、1.consist of 2.go through 3.attract the attention of
4．huge amounts of 5.because of 6.separate from
7．stand out 8.look for 9.as well as
10．make a contribution to 11.participate in 12.give up
重点词汇·深化学习
1．③that it isn't suitable for children like him to read
④if you let me know in advance what time suits you best
⑤fits me well; matches my tie; suits me fine
2．④attractive ⑤attractions
⑥she came to the tourist attraction; she was attracted to it
⑦attracted my attention
3．③in ④consisting ⑤consists of/is composed of
4．★③competition ④competitive ⑤in
⑥competed with/against each other for
★④with/and ⑤Combined ⑥is combined with
⑦combines what you are good at with/and what you are interested in
5．④to/with ⑤up ⑥between ⑦link up with
6．④in ⑤participation ⑥participant
⑦take part in/participate in
NO.2 通句式
1．①to visit ②to be told ③To keep ④In order to/To adapt to the new environment ⑤in order to/so as to/to protect our environment from being polluted
2．①Not all my friends study well.
②Not both of the two maths problems are very difficult.
③Neither of us knows how to face the problem.
④Not everyone can/Everyone can't grasp a chance
⑤Nothing in my life impressed me
⑥none makes sense
NO.3 学语法
即时应用体验
Ⅰ.1.used to 2.used to 3.used to 4.would
5．would/used to 6.Would 7.would
Ⅱ.1.would go swimming every summer 2.didn't use to have 3.would play football together 4.used to keep hensUNIT 6 课时检测(七) “The Advertising Game”的新知学习环节
[语言基础训练]
Ⅰ.单词拼写
1．Improving our environment is ________(根本的) so we should make some changes to the way we live.
2．You can call a travel ____________ (代理处) to learn about the trip.
3．The film was not only popular among all age groups but also was a huge __________ (商业的) success.
4．The town ____________ (创始) as a small fishing port but now it is a large modern city.
5．I made this skirt just by ____________ (缝制) two pieces of material together.
6．The project was completed within ____________ (预算)．
7．At this stage we can't really ____________ (预料) what will happen.
8．You don't expect to make much ________ (利润) within the first couple of years of setting up a company.
Ⅱ.单句语法填空
1．We placed an_____________ (advertise) for a cleaner in the local paper.
2．His treatment was a ____________ (combine) of surgery, radiation and drugs.
3．She wrote poems in praise of ____________ (free)．
4．These ____________ (technology) developments were hardly imaginable 30 years ago.
5．The house ____________ (locate) in one of the city's prettiest squares.
6．Mary has a good command of English, so she is ____________ (suit) for the teaching job.
7．Only by keeping down costs will the company maintain its ____________ (compete) advantage over others.
Ⅲ.选词填空
consist of， go through， be suitable for， because of， stand out， in fact， look for， make a contribution to， participate in， give up
1．We should ______________________________________________ our society.
2．Filming was delayed ________________ bad weather.
3．The activity we ________________ was meaningful, which gave me a great deal of inspiration.
4．The new team ________________ about 20 players.
5．Don't ________________ until you have exhausted all the possibilities.
6．I didn't fail the exam; ________________， I did rather well!
7．Those with a vivid imagination tend to __________ in some creative work.
8．I couldn't have ________________ that tough period without your generous help.
9．We all need to ________________ ways to reduce our carbon footprint.
10．To sum up, it is an amazing film which ________________ both children and adults.
Ⅳ.完成句子
1．He has a lot of story books, ________________________________.
他有很多故事书，有几本我还从未读过。
2．________________________________________________________________________ cause knee injuries.
它不太可能导致膝盖受伤。
3．________________________________________________________________________, you need to be careful.
为了正确地画图，你需要细心。
4．______________________ this book.
并非人人都喜欢这本书。
5．I treasure this as a good chance to broaden my perspective ________________________________________________________________________.
我将其珍视为一个拓宽视野和提高英语口语的好机会。
Ⅴ.课文语法填空
The advertising industry ①____________ (start) with the fundamental purpose of promoting and selling goods to people who might need them. The commercial advertisements have gone through a process of change over the years.
Classic advertisements used to give information about finding certain products and could be very ②____________ (effect). But it might not be suitable for a marketplace where products and services are in direct ③____________ (compete) with each other. In modern times, advertisements consist of ④____________ (picture) or words from experts to show people ⑤____________ good the product is.As present day advertisers often have large budgets, huge amounts of money ⑥________ (spend) to make the advertisements as visually attractive as possible. ⑦____________ (stand) out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”. The top advertisers of today believe that ⑧____________ (use) humour as well as new and unusual ideas to surprise people is important. Their aim is to create something that has never been seen before and that people find interesting. Public advertisements aim to make ⑨____________ contribution to society and welfare. They encourage citizens to participate ⑩____________ improving their neighbourhood, protecting the environment and helping other people.
[语篇综合训练]
完形填空
Have you ever lost something precious and thought you'd never get it back A woman named Thomas from Oregon found a bag from a bargain shop.However, little did she know that bag would change someone's life for the __1__.
It looked brand new so she bought it without __2__.After taking it home, she noticed something interesting and turned the bag over to __3__ it, and something heavy moved.She started to think negative thoughts in fear of what was left there.Thomas also __4__ why the last owner would throw away such a valuable item.Curiously, she __5__ further down through a hole in the lining (内衬)．Slowly she pulled a brand new __6__ out with astonishment! That __7__ her with more questions.For example, who did it on earth __8__？ On seeing picture after picture, she assumed it was a mother and her child, __9__ that such a loss must have got a mother upset all her life.Therefore, she shared the photos online, hoping someone would __10__ them! Meanwhile, she doubted whether they remained here.
__11__， the owner Conner was nearby.Thomas __12__ her that she had her camera with timeless photos.She nearly burst into tears the moment she saw the photos Thomas sent her.Thomas arranged a(n) __13__ with Conner.“Thank you! It never occurred to me that my camera should return to my __14__； after all, seven years.” Conner blurted (脱口说出) as she walked up to Thomas with __15__.Thanks to Thomas, all her past memories were back in her hands and heart.
1．A.richer B．better
C．easier D．harder
2．A.doubt B．mercy
C．hesitation D．regret
3．A.examine B．open
C．match D．sew
4．A.understood B．reflected
C．recalled D．wondered
5．A.looked B．reached
C．bent D．stretched
6．A.camera B．photo
C．record D．phone
7．A.left B．changed
C．amused D．disappointed
8．A.take to B．stick to
C．belong to D．respond to
9．A.anxious B．aware
C．curious D．sensitive
10．A.recognize B．confirm
C．contact D．observe
11．A.Unfortunately B．Eventually
C．Hopefully D．Thankfully
12．A.begged B．reminded
C．informed D．convinced
13．A.meeting B．interview
C．celebration D．conference
14．A.charge B．possession
C．name D．collection
15．A.dignity B．surprise
C．relief D．excitement
UNIT 6 课时检测(七)
[语言基础训练]
Ⅰ.1.fundamental 2.agency 3.commercial 4.originated
5．sewing 6.budget 7.anticipate 8.profit
Ⅱ.1.advertisement 2.combination 3.freedom
4．technological 5.is located 6.suitable 7.competitive
Ⅲ.1.make a contribution to 2.because of 3.participated in 4.consists of 5.give up 6.in fact 7.stand out
8．gone through 9.look for 10.is suitable for
Ⅳ.1.a few of which I have never read 2.It's less likely to
3．To draw pictures properly 4.Not everyone likes
5．as well as improve my spoken English
Ⅴ.①started ②effective ③competition ④pictures ⑤how ⑥are spent ⑦To stand ⑧using ⑨a ⑩in
[语篇综合训练]
语篇解读：本文是一篇记叙文。文章讲述了Thomas偶然在购买的包里发现了一台相机，里面有一位母亲和她孩子的许多照片。她在网上分享了这些照片，并最终找到了相机的主人。归还相机后，相机的主人十分感动，这台相机让她找回了对往事的记忆。
1．选B 根据该句中的“change someone's life”并结合下文讲述的Thomas将相机归还给失主后失主找回了对往事的记忆可知，这个包让某人的生活更美好。
2．选C 根据该句中的“It looked brand new”可知，包看起来是全新的，所以她毫不犹豫地买下了包。without hesitation意为“毫不犹豫地”。
3．选A 根据该句中的“she noticed something interesting”可知，她注意到包里有有趣的东西，所以把包翻过来检查(examine)。
4．选D 根据该句中的“why the last owner ...a valuable item”可知，她想知道(wonder)为什么包的主人会在包里遗留下这么贵重的物品。
5．选B 根据该句中的“further down through a hole”可推知，出于好奇，她通过内衬里的一个洞往下摸。reach意为“伸手”。
6．选A 根据下文中的“camera”可知，她惊讶地从包里掏出了一台崭新的相机。
7．选A 根据该句中的“with more questions”并结合下文内容可知，这台相机留给她更多疑问。
8．选C 根据该句中的“who did it on earth”可知，她好奇这台相机究竟属于(belong to)谁。
9．选B 根据该句中的“that such a loss must have got a mother upset all her life”可知，看到相机里的照片，她意识到，这台相机的丢失一定让这位母亲遗憾终身。
10．选A 根据该句中的“she shared the photos online ...them”可知，她在网上分享了这些照片，希望有人能认出照片上的人。
11．选D 根据该句中的“the owner Conner was nearby”可知，相机主人Conner就在附近。thankfully意为“幸亏”。
12．选C 根据该句中的“her that she had her camera ...”可知，Thomas告诉相机的主人说那台相机在她这里。inform sb.that ...意为“告知某人……”。
13．选A 根据该句中的“with Conner”并结合常识可知，在联系上了相机的主人后，Thomas安排了和Conner见面(以归还相机)。
14．选B 根据该句中的“return to”可知，她从来没想到这台丢失的相机会重归她所有(possession)。
15．选D 根据下句中的“all her past memories were back”并结合常识可知，重新得到相机后Conner应是激动地走向Thomas。
