（新世纪版）一年级英语上册教案 Unit 8 Period 3(3)

Unit 8 Are You a Milkman
Teaching Objective：
Master the key words and structures, and see why this generation starts young in the US. From the example of Joe Lampson, the students should learn something about the youth of the country and how some of them start their own businesses and become successful in life.
Vocabulary：
Calculate plead finance drop out credit card handle decade instinct meet one’s needs living expenses involve enterprise investment launch explorer survey
Structure：
would rather … than …
Skills：
Pre-reading skills
Reading about neighbourhood resources
Cover letter
Teaching Procedures：
Lead In Activity; Study of the Text; Study of Words and Phrases; Study of Reading Skills; Study of Practical Reading; Study of Practical Writing
一、Lead In
1. CEOs (chief executive officers)
CEOs are among the highest paid workers; however, long hours, considerable travel, and intense pressure to succeed are common. The formal education and experience of CEOs varies as widely as the nature of their responsibilities. Keen competition is expected because the prestige and high pay attract a large number of qualified applicants.
2. Credit Card
A credit card gives you the power to buy goods or services now and pay for them later. It represents an approval by a bank or company to use their money. Credit card issuers are usually banks, even though the card may bear another company name or logo. The name of the issuer appears somewhere on the card. Trade names such as VISA and MasterCard are not actually card issuers. They are termed “membership associations.” Banks use them for their payment processing services, policy setting and marketing assistance.
3. Stanford University
One of the most prestigious universities in the world, Stanford University, a privately funded university, situated on an expansive and picturesque campus in suburban California, offers comprehensive undergraduate and graduate education programs as well as hosting a world-renowned medical center and a wide variety of research facilities and community outreach projects. It has a reputation among students as being a relaxed, fun-loving, warm-weather alternative to the Ivy League schools of the east coast.
4. The Chinese “Bill Gates”
Chen Tianqiao, known as “the Chinese Bill Gates,” is the head of China’s leading on-line game operator “Shanda Networking.” This 30-year-old billionaire Chen, together with four friends, started his own Internet company at the age of 26. Three years later, his company has 68 percent of the domestic Internet game market. Chen has become a legendary figure in the minds of millions of Chinese young people.
5. Fortune Magazine
Just as Wall Street is an icon to the investment community, Fortune magazine is one to its readership. Columns include features on the marketplace, tech movers and shakers, career trends, U.S. politics, and even European business. Readers also look forward to the annually updated Fortune lists, which include the “40 Richest Under 40,” “Most Powerful Women,” and the “Fortune 500,” an exclusive collection of companies whose employees are undoubtedly Fortune readers as well.
6. Topic-related Words and Phrases
Current capital: the part of a company’s capital that is used for day-to-day operations. It is desirable that companies maintain substantially more current assets than current liabilities（债务、负债）.
Value-added tax (VAT)（增值税）: It is levied on two categories:
(1) Goods — which can be refunded to tourists to encourage tourism. The Goods comprise: apparel, cosmetics, gifts, etc. Value-added tax could reach up to 20% on goods.
(2) Services — which can be refunded to Corporates and Institutions to encourage business. Value-added tax could reach up to 25% on services.
二、Text Analysis
Paragraphs
Main Ideas
Para. 1
Joe Lampson’s decision surprised his father.
Para. 2
Joe Lampson‘s program improved the trading situation in business.
Para. 3
No investment in Lampson’s company at first.
Para. 4
Joe Lampson was once heavily in debt.
Para. 5
Joe Lampson became very successful.
Para. 6
The situation of today’s Trilogy Development Group.
Para. 7
The contemporary trend in the American youth.
Para. 8-9
The young Americans dreamed of owning their businesses.
三、Read In
Do you know what the young Americans are dreaming of Starting up their own businesses. Joe Lampson was one of those who have achieved great success.
dream of: imagine sth. 梦见，梦想
Some people dream of success while others wake up and work hard at it.
start up: begin a career, working life, etc. 开始从事事业、工作等
start up a new bus company 建立新的公共汽车公司
achieve v. perform or carry out with success; accomplish胜利完成；实现
Charles A. Lindbergh achieved a great success by flying the first nonstop solo flight across the Atlantic.
The university has achieved all its goals this year.
“No,” Joe said quietly. “In software being first is everything.”
Paraphrase:
Turning down his father’s request, Joe Lampson insisted that a leading position in the software business is a key factor in his career journey.
drop out: leave school, university, etc. without finishing it中途退学
She got a scholarship to Cambridge but dropped out a year later.
Yet buying and selling — the lifeblood of business — was still being done by instinct.
Paraphrase:
Companies do business with most customers instinctively — trading is the key factor.
streamline v. improve efficiency of; modernize 改善效率；使现代化
We must streamline our production procedures.
Banks told him to get lost.
Paraphrase
Banks told him to go away.
enterprise n. a business organization 企业，公司
He successfully managed a state-owned enterprise.
So he turned to the great investment bank of his generation: plastic.
Paraphrase
Finally Joe Lampson had to overdraw his credit cards, which are known among people of his age as a big investment bank.
turn to: go to sb./sth. for help, advice, etc. 向某人/某事物寻求帮助或指教
The child turned to his mother for comfort.
Since then, orders from other Fortune 500 companies have flooded in.
Paraphrase:
After that, other companies among the Fortune 500 companies sent a large number of orders to Trilogy.
flood in: come to or arrive at in great quantities or numbers大量地涌到
Applications flooded into the office.
close to: nearly, similar to 将近 [close by 在…附近]
It’s close to twenty past one.
trait n. a distinguishing feature 特征
marked Japanese traits
cf. quality n. 1) a personal trait, especially a character trait品质
someone with few redeeming qualities
2) degree or grade of excellence 品质；性质
a watch of good quality
四、Summary
Cf. the teacher’s book
五、Exercises