(共27张PPT)
Summary Writing
档次 描述
第五档
(21-25) 1. 理解准确,涵盖全部要点
2. 能准确使用相应的语法结构和词汇
3. 有效地使用了语句间的连接成分,使所完成的概要结构紧凑
4. 完全使用自己的语言
第四档
(16-20) 1. 理解准确,涵盖绝大部分要点
2. 所使用的语法结构和词汇可能有些许错误,但完全不影响意义表达
3. 比较有效地使用了语句间的连接成分,使所完成的概要结构紧凑
4. 有个别整句抄自原文
各档次的给分范围和要求:
contents
coherence
language
1)Read for the style, topic and structure.
2)Get the main idea by finding out key information and topic sentences.
3)Paraphrase(explain in your own words) the key words and sentences.
4)Consider coherence[k u hi r ns] (连贯性)
How to write a good summary
How to write a good summary
阅读下面短文,根据其内容写一篇60词左右的内容概要。
Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they don’t want at the start.
阅读下面短文,根据其内容写一篇60词左右的内容概要。
Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they don’t want at the start.
Advertising encourages people to buy things that they don’t want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their products to the public even though it’s regarded undesirable such as cigarettes, drugs, alcohols and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting in fewer sales of cigarettes.
Advertising encourages people to buy things that they don’t want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their products to the public even though it’s regarded undesirable such as cigarettes, drugs, alcohols and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting in fewer sales of cigarettes.
Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their products in the market. For instance, in a fast food industry, the introduction of the new flavor of burger needs advertising to increase sales. Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through advertising.
Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their products in the market. For instance, in a fast food industry, the introduction of the new flavor of burger needs advertising to increase sales. Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through advertising.
However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may not offer the best choice.
However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may not offer the best choice.
How to express the key points by using your own
words properly
Tips: 1) paraphrase with synonyms/antonyms
(同义词/反义词)
2) words changed into phrases
(单词与短语互换)
3) rewrite sentence structure (改句型)
4) change the part of speech (改变词性)
5) change the voice (主动、被动转换)
阅读下面短文,根据其内容写一篇60词左右的内容概要。
Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they don’t want at the start.
Point 1. Advertising is essential in the competitive commercial world/is of vital importance/is absolutely necessary...
Advertising encourages people to buy things that they don’t want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their products to the public even though it’s regarded undesirable such as cigarettes, drugs, alcohols and so on. For example, Dunhill, a cigarette company which sponsors many football teams, seems to be promoting cigarettes to the public. Without the sponsorship, the company will be less known to the public, resulting fewer sales of cigarettes.
Point 2. Advertising tempts people to buy undesirable things/persuade people to buy what they don’t really need by over stressing the features of the products.
Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their products in the market. For instance, in a fast food industry, the introduction of the new flavor of burger needs advertising to increase sales. Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through advertising.
Point 3. It keeps people (well) informed of/makes people aware of newly-made products, affecting people’s decisions in their daily life.
However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may not offer the best choice.
Point 4. Advertising can help customers to compare different products so that they can make wise choices about their purchases.
如果归纳出的是key words ,把相应的key words用已学的地道的句型表达出来,即连词成句;如果找出的是topic sentences,用不同的英语句型解释一下,即paraphrase。然后再用恰当的连词连句成段。最后成文。
Point 1. Advertising is essential in the competitive commercial world .
Point 2. Advertising tempts people to buy unfavorable things by over stressing the features of the products .
Point 3. It keeps people (well) informed of newly-made products, affecting people’s decisions in their daily life.
Point 4. Advertising can help customers to compare different products so that they can make wise choices about their purchases.
Advertising is essential in the competitive commercial world. Sometimes it tempts people to buy what they don’t really want by over stressing the features of the products . It always keeps people informed of newly-made products, affecting people’s decisions in their daily life. However, advertising can help customers to compare different products so that they can make wise choices about their purchases.
However, if it were not for advertising, people couldn’t make comparisons about products. In that case, they would fail to choose the most suitable item(一件商品/物品).
Point 1. Advertising _______________
/____________________________________
/____________________________________ in the competitive commercial world.
is essential
Advertising plays a major role in the
competitive business world.
is of vital importance
is absolutely necessary
contribute to
Advertising contributes a lot to a company in the competitive commercial world.
Point 2. Advertising ______/_______/______
people to buy __________/___________
/____________things.
Advertising encourages people to buy things that they don’t want through misleading ideas.
tempts
unfavorable
leads
persuade
undesirable
unnecessary
Use Noun Clause(名词性从句)
Advertising persuade people into buying
what they don’t really need.
Besides that, advertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their products in the market. For instance, in a fast food industry, the introduction of the new flavor of burger needs advertising to increase sales. Children, especially, are easily influenced by advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for health, it has successfully become appealing to the public through advertising.
Point 3. Advertising has remarkable effects on people’s decision
Use passive voice
People’s decisions are greatly affected by advertising.
by raising awareness of the products.
However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when purchasing an item. Without the power of advertising, customers will be stuck to a brand which may not offer the best choice.
Point 4. Advertising can help customers to compare different products _______________________________
______________________________________
so that they can make wise choices about their purchases
Use “make it possible for sb. to do sth.”
Use Subjunctive Mood (虚拟语气)
Advertising can make it possible for customers to compare products and then make better choices.
If it were not for advertising, people couldn’t compare products and would fail to choose the most suitable item.
Thank you!