高中英语北师大版（2019）选择性必修第二册Unit 6 The Media Viewing Workshop 课件（15张ppt)

(共15张PPT)
UNIT 6
THE MEDIA
The Rise of Digital
Advertising in Asia
To watch a video about the rise of digital advertising in Asia
To view for understanding
To summarise information
How do you feel when advertisements pop up while you are using your phone or computer
Kevin Huang, CEO of an interactive media company, attends a show Trending Business. He discusses the surge in digital advertising, programmatic advertising and where he sees growth.
What would you like to learn from this interview
What types of advertising may be considered digital Tick ( ) the forms below first. Then watch Part 1 of the interview and check.
display advertising
mobile advertising
search
video
banner ads on mobile phones
social media in terms of popular advertising
( ) 1. Clients in Asia have no interest in digital advertising.
( ) 2. The advertising communities believe that they need to be where the consumers are.
( ) 3. Advertisers tend to take a wait-to-see approach to find out if digital advertising is going to be a trend before putting major investments in it.
( ) 4. The real catalysts for growth within digital advertising are only on the mobile phone.
F
T
T
F
Identify a user’s ____________ from his online behaviour
Get the customers’ data and go back ______________
Sell the advertiser an _______________ against that particular user behaviour
interests
to an advertiser
advertising space
What is Kevin’s team trying to do
a to make advertising as relevant and less annoying to a particular user
b to localise the product offering
c to bring control and transparency back to advertisers
Why is digital advertising popular nowadays What are the advantages and drawbacks of it
Advantages:
Reduce the cost
Easily accessible
Build the goodwill of business
Positive feedbacks of customers
Social awareness
Reach a large scale audience
Use for educational purpose
…
Drawbacks:
Time consumption
High Competition
Security & trust issues
Negative feedbacks of customers
Interest on Internet
Not everyone uses Internet
Addiction of social sites
Cyber bullying & hacking
Surf the Internet to find more information about digital advertising.
And predict what the digital advertising will be like.