Unit 6 The media Lesson3 Languange points课件（24张）

(共24张PPT)
Classic advertisements used to give information about finding certain products.
used to: happened regularly or all the time in the past, but does not happen now
过去经常（一直）发生
eg We’re eating out more often than we used to.
You didn’t use to eat chips when you were younger.
【温馨提示】
be / get used to (doing) sth 习惯于（做）某事
【语境应用】用used to和be used to的适当形式填空。
1. My father _________ be an engineer, but now he works as a teacher at a middle school.
2. Our country is not what it _________ be thirty years ago; there have been great changes.
3. Ice can _________ build houses in the areas around the North Pole.
4. I _________ get up late, but now I _________ getting up early.
used to
used to
be used to
used to
am used to
2. It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
be likely to be sth 很可能是…
which引导的非限制性定语从句，修饰先行词the name of a company
which引导的限制性定语从句，这里介词前置，from which= where
originate from 源自于
句意：这些信息很可能是公司名，其中一部分可能包含产品的原产地。
3. From the name you would know what the company sells, where they are located, and the name of the product.
句子结构分析：
what…, where…, and the name of the product 三者都作know的宾语。
句意：一看名字，你就知道这些公司销售的具体产品、所在地点及产品名称。
介词短语前置
locate vt. to find the exact position of sth
找出……的位置；位于
be located in /near 位于….(附近)
eg We couldn’t locate the source of the radio signal.
The shop is located right in the center of town.
【拓展】
location n. 地点，位置
on location (idiom) 外景拍摄
4. In modern time, advertisements need to attract and hold the attention of the public.
attract vt. to make someone interested in sth
吸引；引起……的兴趣
eg What attracted me most to the job was the chance to travel.
The story has attracted a lot of interest from the media.
【拓展1】
attraction n. 吸引；喜爱；诱人之物
attractive adj. 有吸引力的，有魅力的
【拓展2】
名词attention常见搭配有：
attract / grab / take / get / catch /hold sb’s attention
divert / distract / draw attention from sth.
draw / call attention to sth.
focus attention on sth.
【语境应用】用attract的适当形式填空。
1. Jane is such a beautiful girl that she is _________ eyes all the time.
2. Bruce is always annoying us and I don’t think he is an _________ boy.
3. The television has little _________ for both the young and the old.

attracting
attractive
attraction
5. It’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
1) It’s now normal to see advertisements…中it 作形式主语，to see …是真正的主语；
2) that consist of pictures… the product is是定语从句，修饰advertisements；
3) 在定语从句中，to show people how…作目的状语；
4) how good the product is是宾语从句。属于show + 双宾语结构
consist of : to be formed or made up of
由……组成 ；没有被动语态，也不用于进行时
eg The Chinese nation consists of 56 nationalities.
The club consists of more than 200 members.
【拓展】
consist in ... 在于……
eg Her charm does not consist only in her beauty.
consist of & make up of
词条 相同点 不同点 例句
consist of 意思相同； “由……组成” 不能用被动语态 A car consists of (is made up of) many different parts.
make up of 可用被动语态
【语境应用】选用以上短语的适当形式填空。
1. Happiness does not ___________________ how much money you have．
2. The delicious soup _____________________
tomatoes, peas and meat.
consist in
consists of/is made up of
6. As present-day advertisers often have large budgets,…
budget n. the money that is available to an organization or person, or a plan of how it will be spent 预算
eg The budget for photography has been cut.
The project was completed within budget.
on a budget 钱不多的，控制预算的
eg Travellers on a budget might prefer to camp.
under/over budget 低于/超出预算
defence/education budget 国防/教育预算
budget v. to carefully plan and control how much money you spend and what you will buy with it 编制预算; 把……编入预算; 按计划花钱
eg We’ll have to budget more carefully.
We’ve budgeted for a new car next year.
budget adj. (only before noun) 特价的，经济的
budget flights 低价航班
low-budget / big-budget
(尤指电影)低/高预算的
7. To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways …
stand out: to be very noticeable引人注目;显眼
eg He played the violin, and he stood out from all the other musicians.
【联想】
outstanding adj. 杰出的，优秀的，出色的
an outstanding performance/writer/novel
杰出的表现／优秀的作家／出色的小说
competitive adj. determined or trying very hard to be more successful than other people or businesses
竞争性强的，有竞争力的
eg Competitive sports encourage children to work together as a team.
【归纳】
compete v. 竞争 compete to do pete with / against sb.
competition n. 竞争
competitor n. 竞争者
【语境应用】用compete的适当形式填空。
1. The young man has often ____________ against famous players, but so far he has always been beaten.
2. They find themselves in ____________ with people much more experienced than they are.
3. Over 200 ____________ entered the race.
4. It’s getting very ____________ in the car industry.
competed
competition
competitors
competitive
combine vt. to begin to exist or work together（使）结合;（使）组合
combine sth with sth
combine to do sth
eg Diets are most effective when combined with exercise.
A number of factors have combined to create this difficult situation.
combination n. 结合(体)，联合(体); 混合
【语境应用】翻译下列句子。
1. 这次旅行工作游玩两不误。
2. 这两所学校将要合并成为一所新的学校。
3. 这两个国家联合起来抵抗他们的敌人。
The two countries combined together against their enemy.
This trip combined business with pleasure.
The two schools are to combine to form one new school.
8. For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood…
participate vi. (+in) to take part in an activity or event 参加，参与
eg Everyone in the class is expected to participate actively in these discussions.
Over half the population of this country participate in sport.
【拓展】
participation n. 参与，参加
【辨析】participate, attend, join & take part in
词条 意思及用法
participate 指以一个积极的角色在感情、观念或行为方面与他人共同参加某一活动
attend 侧重参加或出席会议或学术活动等，去听、去看，但自己并不一定起积极作用
join 指加入党派、团体或参加一群人的活动、游戏等。join the army (club, Party); join sb.; join sb. in (doing) sth.
表示参加某一活动时常用join in sth.
take part in 指参加某一活动并在其中发挥作用
【语境应用】单项选择。
1. I _____ the Football Club but I did not _____ in any game.
A. joined in; attend B. joined; attend
C. joined in; take part D. joined; participate
2. Those who _____ the meeting were the teachers of English.
attended B. participated
C. joined D. took part in
D
A