(共11张PPT)
Unit 5 Buying and Selling
Lesson 29
How to Push a Product
Warm-up
1
Presentation
2
1. What is important for pushing a product
2. If you had your own product to sell, how
would you push it
Warm-up
Think about it
If it’s a push-pin, you may be really pushing it.
But if you’re pushing a product, you are trying to sell it.
push-pin
push a product
图钉
推销产品
Presentation
Learn some new words
Do you how to push a product
By creating an ad
By going to trade shows and present your product.
By using samples and good deals.
create
ad
sample
good deals
创作
广告
样品
优惠
Do you know how to create a good ad
If you want to create a good ad,
you must study your customers and catch their eyes. An excellent ad can make your product stand out.
customer
catch one’s eyes
stand out
顾客
吸引眼球
脱颖而出
Trade shows
If people come to trade shows, they have an
interest in similar products.
have an interest in
对······有兴趣
Offering samples and deals will get you more customers.
In a word, these suggestions can make your products shine, good quality is the most important thing. You will surely succeed.
offer
shine
surely
succeed
提供
闪耀
当然
成功
Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product by using it.
4. Only excellent advertising can help you succeed.
T
F
T
F
Complete the passage with the correct forms of the words or phrases in the box.
customer similar offer excellent stand out catch one’s eye
It’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific ________, then create a perfect ad to __________________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.
similar
customers
catch their eye
offer
excellent
stand out
Homework:
假如你是一名推销员,你是如何推销你的产品呢?根据右面表格中的内容,用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
产地 上海
面料 羊毛
价格 150-200元/件
用途 保暖
特点 柔软,舒适,各种颜色,尺寸齐全,式样时髦
书面表达