(共35张PPT)
Lesson 29 How to Push a Product
Unit 5 Buying and Selling
同学们, 上一课学习的单词、短语和句型你们都掌握了吗 现在大家来检验一下, 点击下面的音频开始听写吧!
Look at the picture. This shop is pushing its products. Do you know how to push a product
THINK ABOUT IT
What is important for pushing a product
If you had your own product to sell, how would you push it
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
逐渐地向本课时话题靠拢。
体裁：议论文
文章结构：总——分——总
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. ① So tell people what is special about it. How can you do that Here are a few suggestions.
文章主题句
用疑问句作为段落开头，引起读者注意，为引出话题做好铺垫。
温馨提示：此符号表示“考点精讲点拨”链接。
Create an ad. ② First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye. ③
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. ④ They can experience your product, enjoy it and even come to love it.
在文中恰当地使用表示顺序的词，显得条理性强，思路清晰。
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers. ⑤
get to know 准确地表达了一种渐变的过程：即从不认识到逐渐了解。
第3、4、5 段中每段
的第一句均为该段的
主题句，起到总结概
括的作用。
These suggestions can make your product really shine. ⑥ However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed. ⑦
May I help you
What would you
like to buy
运用However 一词，不但起到了转折的作用，而且也自然地过渡到另一个话题。既不显得突兀，也运用得很得体。
Learning Tip
If you “push” a product, what are you doing Well, if it’s a push pin, you may be really pushing it. But if you're “pushing” a product, you are trying to sell it.
There is a push-pin holding up this piece of paper.
1) Read the lesson and write true (T) or false (F) .
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. Customers learn the advantages of a product by using it.
( )
4. Only excellent advertising can help you succeed. ( )
T
T
F
F
2) Write down the topic sentences of paragraph 3, 4 and 5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
3) Complete the passage with the correct forms of the words or phrases in the box.
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________, then create a perfect ad to ______________ . When they buy your product, _____ them good service. Remember, ________advertising will always make your product __________.
customers
similar
catch their eye
customer similar offer excellent stand out catch one’s eye
offer
excellent
stand out
PROJECT ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas：
What does your product do
Who would want to buy it
What kind of ad would sell your product best A TV ad A radio ad A newspaper ad
How much money would people pay for your product As a group, present your ad to the class.
This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price, ￥3 500.It is controlled mostly by itself, so it is very easy to use. It is easy to carry, because it is small and light. Once you have one of this kind, you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.
①Remember, you need to make your product stand out.
stand out 出色；杰出
e.g. Amy stands out among those girls.
埃米在那些女孩当中特别出众。
考点1
返回
温馨提示：可返回原文
②Create an ad.
create /kri 'e t/v. 创作；创造
e.g. Scientists disagree about how the universe was created.
科学家对宇宙是怎样形成的有分歧。
考点2
一语辨异：She is creative. She creates many things and she can also make her own clothes. 她很有创造力。她创造了很多东西,还会做自己的衣服。
词形转换：
creator n .创造者
create v .创造；创建
creation n .创造；创建
creative adj .有创造(力) 的
creature n .生物
中考在线1：The government plans to _______ more jobs for young people in western China. [天津]
A. create B. avoid
C. borrow D. guess
A
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③Find ways to catch their eye.
catch one’s eye 吸引某人的目光
e.g. Can you catch that girl’s eye
你能吸引那位女孩的目光吗
拓展：catch one’s eye 的同义短语：draw one’s eye/attention
考点3
此处eye为“目光”的意思。
返回
④People coming to trade shows already have an interest in similar products.
already / l'red / adv. 已经
e.g. I have already finished doing my homework.
我已经做完了我的家庭作业。
I have seen the film already. 我已经看过这部电影了。
The tea is not cold yet. 茶还没有凉。
I still don’t understand. 我仍然不明白。
考点4
一般位于be动词、助动词之后，行为动词之前，也可位于句末加强语气。
辨析：already, yet 与 still
① already“已经”, 常用于肯定句中, 有时用于疑问句和否定句, 表示惊讶。
② yet “已经；尚未”, 用于否定句或者疑问句中，谈论预期发生的事或某事是否已发生。
③ still“仍然；还”，表示某事仍在继续， 一般位于句中。
中考在线2：I have ______ finished my homework. I finished it an hour ago.
A. yet B. already C. ever D. never
【点拨】句意分析法。句意为“我已经完成了我的家庭作业。我是一个小时前完成的”。由句意可知用already。
B
have an interest in 在……方面有兴趣
[重点] have an interest in 后可接名词、代词或动名词作宾语。
e.g. Why do you have an interest in stamps
你为什么对邮票有兴趣
Li Ming showed a great interest in chess when she was young.
李明在小时候就对国际象棋表现出极大的兴趣。
考点5
与其含义类似的短语：
take an interest in 对……有兴趣
show an interest in 对……表现出兴趣
be interested in 对……感兴趣
中考在线3：He became interested in ____________ kites after he watched a documentary. (collect)
[呼和浩特、包头]
collecting
similar /'s m l / adj. (like sb./sth. but not exactly the same) 相像的；相仿的；类似的
e.g. Mary’s hat is similar to Jane’s.
玛丽的帽子和简的相似。
考点6
be similar to...
与……相似
返回
⑤Offering samples and deals will get you more customers.
offer /' f / v. 提供；供给
e.g. I offered a new plan.
我提出一个新计划。
She offered to carry the box for her mother.
她提出帮她母亲搬箱子。
The boss offered us a car.
那位老板提供给我们一辆小汽车。
考点7
offer+ sth.提出某事
offer to do sth.
(主动) 提出做某事
offer sb. sth.
提供给某人某物
辨析：offer与provide
offer “提供, 供给”；表示主动提供服务、工作等, 侧重愿意给予。 At the party, he offered me a glass of wine. 在聚会上, 他给我一杯酒。
provide“提供, 供给”；仅仅出于责任提供, 没有主动慷慨之意。 The hotel always provides good
service for tourists. 宾馆总是给游客提供优质服务。
offer sb. sth.
=offer sth. to sb.
provide sb. with sth.
=provide sth. for sb.
中考在线4：—How’s it going, Tina
—Great. My company has _______ me a good job. [丹东]
A. offered B. provided C. introduced D. discovered
【点拨】offered 提供；provided 提供； 供应；introduced 介绍；discovered 发现。由生活实际“公司给员工提供工作”可知排除选项C 和D。由短语offer sb. sth.( 提供给某人某物) 可知空格处填offered。provide的固定搭配为：provide sb. with sth./ provide sth. for sb.(提供给某人某物) 。
A
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⑥These suggestions can make your product really shine.
shine / a n/ v. 发光；反射
e.g. The sun was shining after weeks of rain.
下了几个星期的雨后, 太阳终于出来了。
考点8
shine—shone—shone
返回
⑦With a good quality product and excellent advertising, you will surely succeed.
[高频] succeed /s k'si d/ v. 成功；做成
e.g. If you try hard, you will succeed.
如果你努力, 你就会成功。
考点9
[难点、易错点] succeed 的词形变化
中考在线5：You will have to work hard if you want to _____________ (success).
[大庆]
succeed
返回
本节课我们主要学习了以下重点内容：
重点单词：create, already, similar, offer, succeed
重点短语：have an interest inLesson 29 How to Push a Product
Learning aims:
1. Master the words and the phrases
2. Master “Adverbial Clauses”
3. Write about a passage about “Bill Gates”.
Learning important and difficult points:
1. The words and phrases
2. Adverbial Clauses
Learning method:
Listen, say, read and write
Learning instruments:
Radio, cards, projector
Learning steps:
Step 1. Leading-in
Do you know why people make ads for their products
Have you pushed a product
Talk about the questions with students.
Step 2. Reading
Step 3. Listen to the tape and repeat
Step 4. Do exercises in class
Step 5. Homework
假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
1
