Unit 5Lesson 29 How to Push a Product表格式教案

English Lesson plan
Name: Level: A2
Date: Project Topic: Lesson 29
Type of lesson: Reading
Learning main aims: By the end of the class Ss will be able to understand and master the words and phrases: push , stand out , catch one’s eye, have an interest in. By the end of the class Ss will be able to push their products in many ways in class.Learning sub-aims: By the end of the class Ss will be able to read for topic sentences and specific information.Personal aims: (Refer to suggestions made on previous feedback sheets.)Give the Ss more time and chances to communicate in English in class.
Timetable fit & assumed student knowledge: (Is this lesson following/preceding a lesson on a similar theme What do you expect the students to know already )The Ss have learned about the story about Danny raising money.
Materials/resources: PPT
Vocabulary &Structure(s) to be presented (if relevant): Push , sample Example(s) i.e. marker sentence:To make your product stand out, you should tell people what is special about it..X.X.K]Concept/function/use:
STAGE NAMETIMING AIM OF STAGE PROCEDURE INTER-ACTION COMMENT
Step I Leading in Lead to the topic of this lesson Lead-in Show a video to the students. When watching think about :1. What is this video about 2. What's the advertising slogen 3. How do you understand it We can see many ads. In our life on the bus, on the Internet, On TV... T: why do people make ads Ask the Ss to talk about it.Aside from these ads, People also go to the trade shows to present their products.Or by using samples to push the products. T-S Give the Ss freedom to show out their ideas. And also make them understand Everyone can has his own greatness.
Step II Reading for gist Get the main idea of the passage. The passage mainly talks about_______The importance of An ad.The useful ways to push products.Good quality is very important. T-S Most Ss can find out the main idea.
Step IIIReadingFor topic sentences Read Para. 3、4、 5 and write down the topic sentences. S-S
Step IVReading for specific information Understand the passage better. Do the task reading and read for details.①To make your product ______ ____, you should tell people what is special about it.②Try to Find ways to___________, when creating an ad.③What may people do on trade shows ④What will get you more customers ⑤With a good quality product and excellent advertising, you will surely succeed. (translate) S-S During deeper understanding, elicit some new words and phrases and lead the Ss to understand them.
Step VPractice Language checking It 's not easy to make your product succeed. Because there are always _______ products on the market.You should work hard.You should choose specific_________ ,then create a perfect ad to ____________. When they buy your product, you ____ them good service. Remember , Excellent advertising will make your product_________. Let the Ss choose one way of pushing products Talk with their partner according to the key words. (This step is similar to retelling of the text.)-- What can we do to push a product -- We can ________.-- How can we do it for it -- ....-- However, ... S-S(pair work) Peer check This can give the Ss more chances to show out their answers.
Step VI Further studying T: About creating ads. ,there are many wonderful advertising slogens. And before class you have searched many ads. you are interested in. Enjoy these ads. together.and choose the one you like best. ( Ask the Ss to do a vote for their favorite ad.) (This is a feedback for pre-learning online.) CheckPre-learning Using a program about voting on We-chatAnd let the Ss vote for their favorites.
Step VI Follow-up Activity Discussion:T: There are also many other creative ideas for pushing.Challenge yourselves to push your products in groups.Tips: What is your product What are the functions of it / How special is it How do you push your product Remember to catch the customers' eye and make your product shine/stand out. Ask the Ss talk about : Which product is your favorite？Which group is the best group So, We should remember: Push your product by showing it out! Make yourselves stand out by showing yourselves! Choose your favorite product.
Board designing
offer stand out similar catch one's eye customer
What are the important factors (因素） for pushing the products
Do you know What other ways of pushing products
Create an Ad.
How to push a product
Go to trade shows and present your product,
Use samples and good deals.