(共35张PPT)
八年级英语下（JJ）
教学课件
Unit 5 Buying and Selling
Lesson 29: How to Push a Product
学习目标
Key words & phrases:
create; customer; already; similar; offer; shine; succeed; push a product; stand out; catch one’s eye; have an interest in .
Key sentences:
1. So, tell people what is special about it.
2. Third, decide what your ad will tell people about your product.
3. People coming to trade shows already have an interest in similar products.
To learn how to push a product.
Words & Expressions
Let's read
battle
create
ad
customer
already
similar
sample
n. 战斗；战役
v. 创作；创造
n. 广告
n. 顾客；主顾；客户
adv. 已经
adj. 相像的；相仿的；类似的
n. 样品；样本
Words & Expressions
Let's read
offer
shine
quality
surely
succeed
v. 提供；供给
v. 发光；反射
（shone/shone）
n. 质量；品质
adv. 当然；确信无疑
v. 成功；做成
Words & Expressions
Let's read
push a product
stand out
catch one’s eye
have an interest in
推销产品
出色；杰出；更为重要
吸引某人的目光
在……方面有兴趣
Warming-up
Do you know how to push a product
ads
Why do people make ads
make their products stand out
catch people's eye
go to trade shows
use samples
Free talk
If you had your own product to sell, how would you push it
Presentation
After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions.
Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed.
Learning Tip
If you “push” a product, what are you doing
Well, if it’s a push pin, you may be really pushing it.
But if you're “pushing” a product, you are trying to sell it.
There is a push-pin holding up this piece of paper.
Let’s Do It!
1. Read the lesson and write true (T) or false (F) .
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. Customers learn the advantages of a product by using it. ( )
4. Only excellent advertising can help you succeed. ( )
T
T
F
F
2. Write down the topic sentences of paragraph 3, 4 and 5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
3. Complete the passage with the correct forms of the words or phrases in the box.
customer similar offer excellent stand out catch one’s eye
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________, then create a perfect ad to ______________ . When they buy your product, _____ them good service. Remember, ________advertising will always make your product __________.
customers
similar
catch their eye
offer
excellent
stand out
PROJECT ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas：
What does your product do
Who would want to buy it
What kind of ad would sell your product best A TV ad A radio ad A newspaper ad
How much money would people pay for your product
As a group, present your ad to the class.
This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price, ￥3 500.It is controlled mostly by itself, so it is very easy to use. It is easy to carry, because it is small and light. Once you have one of this kind, you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.
Language points
1. Remember, you need to make your product stand out.（教材P74）
stand out 出色；杰出
e.g. Amy stands out among those girls.
埃米在那些女孩当中特别出众。
stand for 代表；拥护；容忍
stand by 支持；遵守
2. Create an ad. （教材P74）
create v. 创作；创造
关联词汇：
creator n .创造者
creation n .创造；创建
creative adj .有创造(力) 的
creature n .生物
3. Find ways to catch their eye.（教材P74）
catch one’s eye 吸引某人的目光 此处eye为“目光”的意思。
同义短语：draw one’s eye/attention
e.g. Can you catch that girl’s eye
你能吸引那位女孩的目光吗
4. People coming to trade shows already have an interest in similar products.（教材P74）
already adv. 已经一般位于be动词、助动词之后，行为动词之前，也可位于句末加强语气。
e.g. I have already finished doing my homework.
我已经做完了我的家庭作业。
I have seen the film already. 我已经看过这部电影了。
The tea is not cold yet. 茶还没有凉。
I still don’t understand. 我仍然不明白。
辨析：already, yet 与 still
① already“已经”, 常用于肯定句中, 有时用于疑问句和否定句, 表示惊讶。
② yet “已经；尚未”, 用于否定句或者疑问句中，谈论预期发生的事或某事是否已发生。
③ still“仍然；还”，表示某事仍在继续， 一般位于句中。
have an interest in 在……方面有兴趣 后可接名词、代词或动名词作宾语。
与其含义类似的短语：
take an interest in 对……有兴趣
show an interest in 对……表现出兴趣
be interested in 对……感兴趣
5. Offering samples and deals will get you more customers.（教材P74）
offer v. 提供；供给
offer+ sth.提出某事
offer to do sth.(主动) 提出做某事
offer sb. sth.提供给某人某物= offer sth. to sb.
e.g. I offered a new plan.我提出一个新计划。
She offered to carry the box for her mother.
她提出帮她母亲搬箱子。
The boss offered us a car.那位老板提供给我们一辆小汽车。
辨析：offer与provide
offer “提供, 供给”；表示主动提供服务、工作等, 侧重愿意给予。 At the party, he offered me a glass of wine. 在聚会上, 他给我一杯酒。
provide“提供, 供给”；仅仅出于责任提供, 没有主动慷慨之意。 The hotel always provides good service for tourists. 宾馆总是给游客提供优质服务。
provide sb. with sth.
=provide sth. for sb.
6. With a good quality product and excellent advertising, you will surely succeed.（教材P74）
succeed v. 成功；做成
e.g. If you try hard, you will succeed.
如果你努力, 你就会成功。
succeed 的词形变化
Exercises
一、用方框内所给单词或短语的适当形式填空
pass, stand out, be similar to, have an interest in, catch one's eye
1. My hobby______________hers.
2. At last, we all succeed in ____________ the exams.
3. He______________in the team for his height.
4. Xi La, a singer from Malaysia, ______________ when she was first on the stage. I like her.
5. Why do you__________________learning English
is similar to
passing
stands out
caught my eye
have an interest in
二、单项选择
1. —How is George now
—I hear the manager________ him a good job, but he refused it.
A. showed B. offered C. passed D. paid
2. —How difficult the road to ________is!
—So it is! You need lots of hard work to ________.
A. success; succeed B. success; success
C. succeed; succeed D. succeed; success
B
A
3. —It's important for us to know ________ all the subjects.
—Yeah, group work is my favorite.
A. how to study B. when to study
C. which to study D. what to study
4. —Can you tell the differences between these two pictures
—Differences Oh, no. They look quite________.
A. different B. similar
C. strange D. interesting
A
B
Homework
Preview the passage in Lesson 30.
Do the exercises in students’ book.
Thank you!
