课件19张PPT。牛津高中英语(模块十 ·高三上学期)Project 1
板块:教学设计——课件Unit4Making a proposal for protecting intellectual propertyUnit 4 课件描述:
1. 帮助学生理解语篇,理清文章结构。
2. 帮助学生理清课文支持细节,丰富学生关于知识产权的内容图式。
3. 为后面的make a proposal做好内容、结构上的准备。Can you give us some examples of cybercrime?1. hacking, spreading computer viruses
2. fraud
3. websites with offensive content or websites that encourage hatred and violence
4. breaking intellectual property and copyright lawsRevision: Have you ever downloaded a song or a film from the Internet?
Did you pay for the music or the film?
Do you think it legal to download the song and the film from the Internet without permission? Why?Lead–in: You and intellectual propertyMain idea Part 1:
the _______ of intellectual property
Part 2:
the _______ for protecting intellectual property
Part 3:
the current ________ of piracy that we are facing
Part 4:
the possible ________ to the problem definition reasons problems solutionsFast reading: What is intellectual property? Summarize:Why should we protect it? What are the problems?What should we do?Introduce the topicAnalyze the topicGive suggestionsPart oneWhat does intellectual property refer to?
What does intellectual property include? Careful reading: Part oneWhat does intellectual property refer to?Careful reading: It refers to ideas that belong to a person, organization or company.inventions
patents
drawings
symbols
designs
novels
…What does intellectual property include?Part twoWhy is it considered necessary to protect intellectual property rights?
If someone spends time, effort and money creating something, he or she deserves to be paid. Careful reading: 1. It is illegal to copy intellectual property without paying the inventor or creator.
2. Many things in the physical world are more valuable than ideas.
3. Suppose Company A’s cars are more popular than Company B’s cars, then Company B’s cars and the name itself are less valuable.
4. If someone spends his or her time, effort and money writing a book, he or she deserves to be paid for it.T or F questions:TFTTPart threeWhat are the problems?
What is the purpose of the WTO?
What is one of the conditions of belonging to the WTO?
What are the common ways in which people affect intellectual property rights?Careful reading: Part threeWhat are the problems? Careful reading: Some countries haven’t passed laws to protect intellectual property.
Some people may think intellectual property laws do not affect them. Part three What is the purpose of WTO?
Careful reading: To help control such problems and smooth the progress of international trade.Part threeWhat is one of the conditions of belonging to the WTO? Careful reading: one of the conditions of belonging to the WTO is that these laws must be put into effect by member countries.Part threeWhat are the common ways in which people affect intellectual property rights?Careful reading: download videos free
copy and share computer software
the copying of music Part fourWhat should we do to protect intellectual property?Careful reading: … not buy pirated products.
… not download music or films illegally.
… buy CDs in trustworthy shops.
… take those guilty people to court.
… arouse people’s awareness of
protecting intellectual property.
Homework: Make a proposal on “how to protect intellectual property”.
Practice reading the text.