冀教版八年级下册英语Unit 5 Lesson 29 How to Push a Product表格式教案

课题 Lesson29 How to Push a product 课型 New 课时 One
教学目标 1. Knowledge Aim:(知识目标) 1）New Words 单词： create customer already similar offer shine succeed quality 2）Phrases短语：Push a product stand out catch one’s eyes have an interest in 3） Sentence Patterns句型结构： succeed in doing 2.Ability Aim 能力目标:1) Learn to grasp opportunities to speak English.善于抓住英语交际的机会。 2) Train students’ ability of cooperation. 培养学生互助合作能力。 3.Emotion Aim 情感目标： Be willing to learn English, dare to speak English. Try to improve students’ oral English.乐于学习英语，敢于用英语进行交流，提高学生的口语表达能力和交际能力。
教学重点 New words、phrases and sentence patterns.
教学难点 Train students’ ability of cooperating with others. Train students’ ability of learning by themselves.
教法 Explaining, guiding, task-based teaching method.
学法 Reading, practice, understanding，cooperation
板书设计 Lesson 29 How to push a productstand outcatch one’s eyeshave an interest inpush one’s productsucceed in doing
教 学 教 程
教 师 活 动 学生活动
矫正反馈
Step1 Greeting Step2 New words study.Teacher teaches students the new words .学习本课新单词，为课文的学习打下基础。Step3 lead in1. Lead in this lesson by a video and talk about other kinds of ads.通过熟悉的一则广告（鸿星尔克）导入本课，瞬间吸引学生。再由学生讨论其他的广告形式，教师展示。2.Discuss in pairs:If you had your own products to sell,how would you push it Why Step4 Listen to the tape and fill in the blanks. Students know about this lesson by listening, let students do their best to imitate the pronunciation they hear. 听录音填空，通过做听力训练提高学生听力能力。Step5 Read the lesson and write the following phrases. By doing that , I want to train students’ ability of self-learning. 通过学生自己找出相应短语，培养学生自学能力。引人注目，显眼 2. 引人注目对...感兴趣 4. 推销产品 5. 优质，好的质量 Step6.Read the lesson carefully and finish the exercises in your papers. 再读课文，进一步了解课文内容，完成相应练习来巩固知识。1. 探究How to push a product, list three steps.(1)(2)(3)Fill in the blanks according to the passage.If you want to create an ad, you must consider the following aspects: first, study customers’ ( ),( )and other ( ). Second, choose a type of ad-----TV,( ) ,( ) or ( ).Third, decide what your ad will tell people about your product. Find ways to ( ) ( )( ).These suggestions can make your product really ( ).However, good ( ) is the most important thing. With a good quality and ( ) advertising, you will surely ( ).Step7.Explain the language points.教师讲解本课知识重难点。 1. stand out 2.catch one’s eyes 3.have an interest in 4.push one’s product 5.succeed in doingStep8 Project In small groups, think of a new product. It can be a funny product or a product that helps people. Create an advertisement for your product. You can get information from TV , newspaper or Internet. As a group , present your ad to the class.学生自己想像一种产品，并为自己的产品创作广告，通过这一活动，培养学生合作精神，发挥学生想象力，提高口语表达能力，并逐步培养学生学习英语的兴趣和学好英语的勇气。Homework. Finish the Exercise Book Lesson 29. GreetingLead in Students talk about the type of ad in pairs.listening Know about the lesson well by reading. Consolidate the important and difficult points. Train students’ ability of cooperation
Lesson 29 How to push a product
一． 读课文，翻译下列短语。
1引人注目，显眼 2. 引人注目
3. 对...感兴趣 4. 推销产品
5. 优质，好的质量
二． 读课文，完成下列各题。
1. 探究
How to push a product How can you make your product stand out list three suggestions.
(1)
(2)
(3)
2. Fill in the blanks according to the passage.
If you want to create an ad, you must consider the following aspects: first, study customers’ ( ),( )and other ( ). Second, choose a type of ad-----TV,( ) ,( ) or ( ).Third, decide what your ad will tell people about your product. Find ways to ( ) ( )( ).These suggestions can make your product really ( ).However, good ( ) is the most important thing. With a good quality and ( ) advertising, you will surely ( ).