(共33张PPT)
Unit 5 Buying and Selling
Lesson 29 How to Push a Product
1. To master the new words and phrases
battle, create, as, customer, already, similar, sample, offer, shine, quality, surely, succeed, catch one’s eye, have interested in…
2. To learn about pushing a product.
3. To be able to introduce your product to others.
Learning objectives
Warm up
Have you ever sold anything
New words and expressions.
battle
create
ad
customer
already
similar
n. 战斗；战役
v. 创作；创造
n. 广告
n. 顾客；主顾；客户
adv. 已经
adj. 相像的；相仿的；类似的
New words and expressions.
sample
offer
shine
quality
surely
succeed
n. 样品；样本
v. 提供；供给
n. 发光；发射
n. 质量；品质
adv. 当然；确信无疑
v. 成功；做成
Fill in the blanks.
1. The Greens have ________(已经) reached Beijing.
2. Tom has ________(提供) much help to Jenny since she began to learn physics.
3. Today is sunny. The sun is ________(发光) brightly.
4. These buildings are very ________(相似的) in design.
5. We can have a bluer sky if we ________(创造) a less polluted world.
already
offered
shining
similar
create
Think about it.
· What is important for pushing a product
· If you had your own product to sell, how would you push it
Read the lesson and write true (T) or false (F).
1
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. Customers learn the advantages of a product by using it. ( )
4. Only excellent advertising can help you succeed. ( )
T
T
F
F
Write down the topic sentences of paragraph 3, 4 and 5.
2
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your
product.
Push your product using samples and good deals.
Language Points
Find ways to catch their eye.
吸引他们的目光
【探究】
catch one’s eye 吸引某人的目光
eg: I tried to catch the waiter’s eye, so we could order.
It was the unusual colour of his jacket that caught my eye.
eye, products, can, their, these, catch
________________________________
Can these products catch their eye
People coming to trade shows already have an interest in similar products.
已经
对……有兴趣
相似的
【探究】
already 为副词，一般用于肯定句，常与完成时连用。其通常位于系动词be、助动词或情态动词之后，行为动词/实义动词之前。
eg: He has already finished reading the book.
Half (of) the work is already finished.
【辨析】
already意为“已经”，通常用于肯定句,可置于句中或句末。
yet意为“还”，用于疑问句和否定句,常置于句末。
eg: We’ve already been introduced.
I haven’t packed my suitcase yet.
I have _____ finished my homework. I finished it an hour ago.( )
A. yet B. already
C. ever D. never
B
【探究】
have an interest in… 在……方面有兴趣，后可接名词、代词或动名词作宾语。
eg: I really have an interest in film music.
If you have an interest in helping the world, start volunteering.
Do you have an interest in _____ English ( )
A. learn B. learns
C. to learn D. learning
D
【拓展】
be similar to... 与……相似
be familiar to sb. 对某人来说是熟悉的
be familiar with sth. 熟悉某事物
eg: My teaching style is similar to that of most other teachers.
The smell is very familiar to everyone who lives near a bakery.
Are you familiar with the computer software that they use
Cats and tigers belong to the cat family (猫科动物), so cats ______ tigers in many ways.( )
A. are similar to B. are similar from
C. are different from D. are different to
A
Offering samples and deals will get you more customers.
提供
【探究】
offer作动词，意为“提供；供给”，后接名词、代词或动词不定式作宾语。
offer sth. 提出某物；提供某物
offer to do sth. 主动提出做某事
offer sb. sth. = offer sth. to sb. 向某人提供某物
eg: We offer free technical support.
The kids offered to do the dishes after supper.
我主动帮我妈妈做家务。
I offered ________ ________ my mother do the house-work.
to help
With a good quality product and excellent advertising, you will surely succeed.
拥有质量好的产品和精彩的广告,你一定会成功。
【探究】
succeed作不及物动词，意为“成功”，不能用于被动语态，常构成短语succeed in doing sth.，意为“成功做某事”。
eg: To everyone’s surprise , the plan succeeded.
He succeeded in getting the computer.
【拓展】
succeed的名词形式为success，表示抽象意义的“成功”时，为不可数名词，常用短语为have success in sth./doing sth.,意为“在(做)某事上取得成功”；表示具体意义的“成功的人或事”时，则是可数名词。其反义词为failure(失败)。
succeed的形容词形式为successful，意为“成功的”，常用短语为be successful in doing sth.，意为“成功做某事”。副词形式为successfully，意为“成功地”。
I believe I will ________(成功) in passing the English exam.
succeed
Work in groups. Take turns telling a story about honesty.
4
ADS FOR NEW PRODUCTS!
PROJECT
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
ADS FOR NEW PRODUCTS!
PROJECT
What does your product do
Who would want to buy it
What kind of ad would sell your product best A TV ad A radio ad A newspaper ad
How much money would people pay for your product
As a group, present your ad to the class.
Complete the passage with the correct forms of the words or phrases in the box.
3
customer similar offer excellent stand out catch one’s eye
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ________, then create a perfect ad to ______________. When they buy your product, ________ them good service. Remember, ________ advertising will always make your product ________.
customers
similar
catch their eye
offer
excellent
stand out
Choose the correct answer.
1. Her talents _____ in comparison with the others.( )
A. stand out B. stand for
C. look out D. look for
2. Sally has _____ washed the clothes, but she hasn't cooked the supper _____.( )
A. still; yet B. yet; already
C. already; still D. already; yet
A
D
Fill in the blanks with the correct forms of the words.
1. They get ________(know)the importance of English.
2. If you work hard, you will ________(success).
3. We must study our ________(customer) ages before we sell our products.
4. Do you know the _________(advantage) of your product
5. Miss Wang has much experience of ________(teach) physics.
to know
succeed
customers
advantages
teaching
Summary
battle, create, as, customer, already, similar, sample, offer, shine, quality, surely, succeed, catch one’s eye, have interested in…
GOOD JOB
