(共14张PPT)
Unit 4
Everyday economics
Starting out
Watch the video and answer the questions
1 What is the video about
The video is about ________________________.
2 What stages are mentioned in the video
What are they like
the development of money
Currency is the paper money or coins that we carry around to make our day to day payments.
stages currency
1 L_________ A ______________ is a way to exchange goods and service for other goods and services
2 Around ________________ Chinese people started to use ___________________ to trade things. ________ of different shapes were used.
3 The coins were standardized and started to take a circular shape with a _____________ through the middle
4 Around ________________ The Chinese began to use ____________.
5 __________, which is said to be not only the first example of paper currency used in China, but also in the world.
6 We have a modern system of coins and _____________, but this is continuing to change and develop to other forms.
ong before
the 11th century BC
the Qin Dynasty
the year 1000
The Song Dynasty
Today
barter system
small pieces of bronze
Coins
square hole
paper money
Jiaozi
paper notes
Look at the pictures and answer the questions
1 What activities are shown in the pictures
2 What do they have in common
3 What other economic activities are part of
your daily life
Picture 1 _________________________________
Picture 2 _________________________________
Picture 3 _________________________________
Picture 4 _________________________________
Paying coins for some vegetables
Using an ATM card to withdraw money
Donating money to people in need
Paying through an app on a smart phone
These pictures all show types of economic behaviours, and they are all related to currency of various forms.
Understanding ideas
Unit 4
Everyday economics
Look at the charts and answer the questions.
1 What options do college students have after graduation
2 What does the second chart tell you about the trend for
college graduates starting their own businesses
3 What do you think the trend will look like in five years’
time
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
1) From 2009 to 2015, the percentage of university
graduates who started a business rose.
2) Between 2015 and 2016, the percentage remained
almost at the same level, about 3%, while in 2017,
the percentage declined.
I think the trend will rise in five years’ time due to the policy of starting one’s own business as well as the development of social media and Internet economy.
Read the passage and find out what decision Zhang Yue made to
develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
Organise information from the passage and complete the interview notes.
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
General situation of the company
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics
2 _________________________________
____________________________.
Reasons for starting a business in her home town
3 ________________ for growing roses.
Experiencing the freedom of 4 _________________.
5 ________________________________________.
Challenges
Getting investment.
6 __________________________________.
Advice for young entrepreneurs
You need a good idea, hard work, 7 ____________,
8 ______________________, access to capital, and
9______________________________________.
10 ______________________________________
Knowing your own limits and those of the people you work with.
chairwoman
was willing to purchase the product and help with its distribution
An ideal place
being her own boss
Giving something back to her home town
Persuading people to work for her
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious.
1. To introduce the main reasons why young people choose to start
their own businesses.
2. To analyse the pros and cons of young people starting their own
businesses.
3. To encourage all young people to start their own businesses after
graduation.
4. To help young people think more realistically before starting their
own businesses.
5. To teach young people the correct procedures for starting their own
businesses.
Choose the main purpose of the passage and give your reasons.
1. What do you think has contributed to Zhang Yue’s success
2. What other difficulties do you think young people encounter
when starting their own businesses
Think & Share
One possible answer:
There are so many things that contributed to her success, such as her passion and devotion, hard work and determination, sound bussiness plans and good management as well as negotiating skills, luck to get investment and support from experienced business people.
One possible answer:
Some other difficulties may be encountered, such as lack of money, not being understood by parents, misjudgment of the market.
Language points
1. as to _______________
2. take a deep breath _______________
3. row upon row of _______________
4. be full of _______________
5. end up doing _______________
6. in the hope of _______________
7. persuade sb. to do sth. _______________
8. be willing to do sth. _______________
9. dream of _______________
10. succeed in _______________
11. access to _______________
至于;关于
深呼吸
鳞次栉比
充满...
最终做...
怀着…的希望
说服某人做某事
愿意做某事
梦想
在…中获得成功
使用…的权利/机会
It is the time you have wasted for your rose that makes your rose so important.
—莎士比亚《仲夏夜之梦》
1. They stared back, their blank faces giving no clue as to what they would
say next.
本句中的 their blank faces giving no clue as to what they would say next 是一个“名词 + 动词现在分词形式”的独立结构,表示伴随的动作,相当于 with their blank faces giving no clue as to what they would say next。
独立结构除表示伴随动作外,还可以用来表示时间、原因、条件、目的等。
例如:① 阵雨过后,我们继续行进。
________________________________________________
② 没有出租车,我们只好步行。
_________________________________________________
The shower being over, we continued to march.
There being no taxis, we had to walk.
Sentence structure
2. The biggest challenge at the initial phase was to persuade people to
work for me, which was totally outside my experience.
★ at the initial phase 意为“________________”
例如:对宇宙的探索还在初始阶段。
________________________________________________________
★ outside one’s experience 直译是“_____________________”,也就是
“没有经验”,与此相对的表达是 from /in one’s experience。
例如:以我的经验来看,这些病人可能需要两个多月才能彻底康复。
________________________________________________________
________________________________________________________
在初始阶段
The exploration to the universe is still at the initial phase.
不在某人的经验之内
From my experience, it may take more than two months for the patients to be fully recovered.
which was totally outside my experience 是由 which 引导的非限制性定语从句,对 to persuade people to work for me 起补充、说明的作用。
Sentence structure
3. What really matters is a sound business plan, access to capital, and good
management and negotiating skills.
☆ 本句中 What really matters 是一个________,这样的结构可以避
免句子“头重脚轻”,也能让语言表达更加简洁、清晰,同时还
有强调主语的功能。
☆ business plan 前面的形容词 sound 意为 ______________。
例如:他给了我一些合理的建议。
__________________________________________________
☆ access 意为 __________________________________。
例如:在一些非洲国家,人们没有机会使用互联网。
__________________________________________________
主语从句
good / sensible
He gave me some very sound advice.
the right / opportunity to use something
In some African countries people have no access to the Internet.
Sentence structure
Start up by yourself!