(共31张PPT)
Unit 3 Computers
Writing:An email about monitors
学习目标:
1.掌握电子邮件的文体结构。
2.掌握产品推荐的写作技巧并运用该技巧进行写作。
3.能够从内容、连贯性和说服力方面评价和修改文章。
Mabel Wang called Top Office to order some office supplies.
办公用品
Monitor:
C4091
Top Office found that they did not have any C4091 monitors.
Salesman-Tom Green
[ se lzm n]销售员
recommend
[ rek mend]
推荐,介绍
Emails are more formal.
We can make more detailed and clearer recommendations (推荐)
by email.
How do we recommend it
the C4095 monitor
1. Format (格式)of an email
the receiver
the greeting
the body
the closing
the signature
(落款)
Tom Green wrote an email to Mabel Wang.
the sender
2. Body of an email
What did Tom Green write in the body of the email
Reply to Mable’s order
Introduce a new product- the C4095
Ask for a new reply
Recommend the
C4095 monitor
2. Body of an email
Use polite and proper language in the email of
recommendation.
What is the language feature in Tom’s writing
I’m sorry/It is a pity that...
...Please let me know what you think...
I would appreciate it very much if you could…
polite
decent
(得体的)
Skill 1: Describe basic information
The C4095 is a 19-inch monitor.
The C4095 (monitor) is 19 inches.
We have sold 50 C4095 monitors this month.
The C4095 weighs/is 4 kg.
The C4095 costs/is 1,298 yuan.
The size/ weight/price of C4095 is....
size
weight
price
sales (per month)
C4095
V.S
C4091
C4095
Tips :
Use comparison (比较) to show the advantages of products.
How do we show the advantages of the C4095
Skill 2: Show advantages
C4091
C4095
The C4091 is a 17-inch monitor, so it is smaller than the C4095.
The C4095 is a 19-inch monitor, so it is bigger than the C4091.
Skill 2-1: Show advantages
V.S
Tips :
将推荐产品作为主语,先描述相关信息,再作比较,突出优势。
Compared with the C4091, the C4095 is the lighter of the two.
Patterns of comparison:
1.比较级+than
2.the+比较级+of the two
C4091
C4095
It is more expensive than the C4091 .
The price is 98 yuan higher than that of C4091, but we have sold more C4095 than the C4091. Therefore, the C4095 is more popular.
The price is higher than the C4091.
advantage
disadvantage !
V.S
How to weaken the disadvantages
Patterns of comparison:
1.比较级+than
2.the+比较级+of the two
Tips :
综合产品的特点,弱化劣势,突出优势。
Skill 2-2: Weaken disadvantages
3. 数词+比较级+than
The C4095 costs 1,298 yuan.
The price is 98 yuan higher than that of C4091, but we have sold more C4095 than the C4091. Therefore, the C4091 is more popular.
How do we highlight the advantages
Tips :
Use adverbs before comparatives.
(highlight advantages
/weaken disadvantages)
a lot more
Skill 2-3: Highlight advantages
The C4095 is a 19-inch monitor, so it is bigger than the C4091.
much bigger than the C4091.
far more popupar.
修饰比较级的副词:a bit, a little, rather, much, far, a lot, still, even等。
The C4095 is a 19-inch monitor, so it is much bigger than the C4091. Compared with the C4091, it is the lighter of the two as it only weighs 4 kg.The C4095 costs 1298 yuan. The price is 98 yuan higher than that of C4091, but we have sold a lot more C4095 than the C4091. Therefore, the C4095 is far more popular.
How do we make the recommendation more persuasive
(有说服力的)?
1. The C4095 is a 19-inch monitor,
so it is much bigger than the C4091.
2. Compared with the C4091, the C4095 is the lighter of the two.
a. It will be more convenient to carry with it.
b. If you stare at the computer for long hours, the C4095 will be better for your eyes.
share users’ feeling
give an example
Tips :
Use supporting details. ( feelings, examples)
Skill 3: Add supporting details
The price is 98 yuan higher than that of C4091, but we
have sold a lot more C4095 than the C4091. Therefore,
the C4095 is far more popular.
Do you have any other ways
That is to say, more staffs in your company will prefer to work on the C4095 monitor.
give an explanation
Skill 3: Add supporting details
give personal views...
Dear Ms Wang,
You ordered a C4091 monitor yesterday. I am afraid we do not have any now. However, we have another model——the C4095.
The C4095 is a 19-inch monitor, so it is much bigger than the C4091. If you stare at the computer for long hours, the C4095 will be better for your pared with the C4091, it is the lighter of the two as it only weighs 4 kg. It will be more convenient to carry with it. As for the price, the C4095 costs 1298 yuan. It is 98 yuan higher than that of C4091, but we have sold a lot more C4095 than the C4091. Therefore, the C4095 is far more popular.That is to say, more staffs in your company will prefer to work on the C4095.
Would you like to order a C4095 I look forward to your reply.
Based on all the facts, I think the C4095 will be your good choice.
Describe basic information
Being appropriate and
coherent:
1.有礼得体
2. 逻辑连词
Add supporting details:
1.feelings
2.examples
3.explanations
4.personal views
Highlight the advantages:
1.比较句型
2.程度副词
Tom’s email about monitors
Summary
An email of product recomm-endation
format
product
recommendation
appropriateness
and coherence
1.产品描述
2.突显产品优势
弱化产品劣势
3. 支撑细节
1. 有礼得体
2. 逻辑连词
1.comparative patterns
2.adv.: much, a little, rather,
far,a lot...
2. so, however,but,what’s more...
1. users’ feeling 2.examples
3.explanations 3.personal views
product features
1. I’m afraid/I would appreciate...
the receiver
the sender
the greeting
the body
the closing
the signature(落款)
Recommendations in our daily lives
A good recommendation will benefit both customers and the salesmen.
toys
clothes
clubs
Mable Wang was going to buy Flat 2, but it was sold to someone else yesterday. So the real estate agent (房产经纪)Li Wei wanted to write an email to recommend Flat 1 to her.
Flat 1 Flat 2
Area 125㎡ 88㎡
Rooms 3 3
Distance from Ms Wang’s working place 8km 3km
Transportation An underground and a bus stop A bus stop
Big supermarkets nearby 3 1
Price 40,000yuan/㎡ 60,000yuan/㎡
Step 1: Fill in the format
Mable Wang
Li Wei
Dear Ms Wang,
Best wishes,
Li Wei
_____________________________________________________________
________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
_____________________________________________________________
Recommendation
1. much bigger area
2.more transportation
3.more supermarkets
4. far cheaper
1.share a good living experience
2.give an example of advantages
3.give an explanation
4.give his personal views
Step 2: Make an outline of the body
Basic description
Supporting details
Highlight advantages
1.Area
2.Rooms
3. Distances from working place
4. Transportation
5. Big supermarkets nearby
6. Price
Step 3: Write a draft.
Step 4: Evaluate the draft.
Flat 2 was sold yesterday. However, we have another flat—Flat 1. The area of Flat 1 is 125 ㎡. It is much bigger than Flat 2. It also has three rooms and each room is big. So it will be more convenient for you to have family activities. It is a little longer distance from your working place to Flat 1 than to Flat 2. It is 8 km. Flat 1 has an underground station and a bus stop nearby. You can take the underground to work. It is much faster. There are 2 more big supermarkets near Flat 1. The price of Flat 1 is 40,000 yuan/㎡.The price is far cheaper than Flat 2.
Please let me know your decision as soon as possible.
+details
…
^
…
^
product recommend-ation 产品描述
凸显优势 弱化劣势
支撑细节
appropria-teness and coherence 有礼得体
逻辑连词
+details
To: Mable Wang
From: Li Wei
Dear Ms Wang,
I’m sorry to tell you that Flat 2 was sold yesterday. However, we have another flat—Flat 1.The area of Flat 1 is 125 ㎡. It is much bigger than Flat 2. It also has three rooms and each room is big. So it will be more convenient for you to have family activities. As for the distance, it is a little longer distance from your working place to Flat 1 than to Flat 2. It is 8 km. However, Flat 1 has an underground station and a bus stop nearby. You can take the underground to work. So you won’t waste a lot of time on the way because it is much faster. There are 2 more big supermarkets near Flat 1. You will have more choices when you buy daily supplies. What’s more, the price of Flat 1 is 40,000 yuan/㎡. The price is far cheaper than Flat 2. You can save some money so that you can make your house more beautiful . All in all, I think Flat 1 is a very good choice for you.
I hope you will think about Flat 1. I’m looking forward to your reply.
Best wishes,
Li Wei
standard format
persuasive recommendation
appropriate and coherent
Step 5: Polish the draft.
Good expressions:
1. It is adj. for sb. to do
2. ...when..
3. ...because...
4. ... so that..
Portable small fans
(便携小风扇)
Recommendations in our daily lives
Finish the email of a small fan recommendation.
Homework
Thank you !