外研版（2019） 选择性必修第四册 Unit 4 Everyday Economics Understanding ideas 课件-（26张）

(共28张PPT)
Understanding ideas
Unit 4 Everyday economics
目录页
contents
Pre-reading
I
Language points
Ⅳ
Fast reading
II
Homework
Ⅴ
Intensive reading
III
VI
Post-reading
Ⅰ
Pre-reading
Pre-reading
Look at the charts and answer the questions.
1. What options do college students have after graduation
2. What does the second chart tell you about the trend of college graduates starting their own businesses
3. What do you think the trend will look like in five years’ time
Pre-reading
1. What options do college students have after graduation
They can get a full-time job, pursue further education, or start their own business. They may also choose not to have a job.
Look at the charts and answer the questions.
Pre-reading
2. What does the second chart tell you about the trend of college graduates starting their own businesses
1) From 2009 to 2015, the percentage of university graduates who started a business rose.
2) Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
Look at the charts and answer the questions.
Pre-reading
3. What do you think the trend will look like in five years’ time
One possible answer: I think the trend will rise in five years’ time due to the policy of starting one’s own business as well as the development of social media and Internet economy.
Look at the charts and answer the questions.
Ⅱ
Fast reading
Fast reading
Read the passage and find out what decision Zhang Yue made to develop her career.
Zhang Yue decided to return to her home town and start a business growing roses.
Fast reading
1. To introduce the main reasons why young people choose to start their own businesses.
2. To analyse the pros and cons of young people starting their own businesses.
3. To encourage all young people to start their own businesses after graduation.
Choose the main purpose of the passage and give your reasons.
Fast reading
4. To help young people think more realistically before starting their own businesses.
5. To teach young people the correct procedures for starting their own businesses.
Choose the main purpose of the passage and give your reasons.
III
Intensive reading
Intensive reading
Organise information from the passage and complete the interview notes.
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
Intensive reading
was
willing to purchase the product and help with its distribution
General situation of the company
One of the best rose products in Asia.
A major Asian manufacturer of cosmetics 2 ________
_____________________________________________
____________________________.
Organise information from the passage and complete the interview notes.
Intensive reading
being her own boss
Reasons for starting a business in her home town
3 ________________ for growing roses.
Experiencing the freedom of 4 ___________________.
5 __________________________________________.
An ideal place
Giving something back to her home town
Organise information from the passage and complete the interview notes.
Intensive reading
Challenges
Getting investment.
6 __________________________________.
Persuading people to work for her
Organise information from the passage and complete the interview notes.
Intensive reading
Advice for young entrepreneurs
You need a good idea, hard work, 7 _______________,
8 ______________________, access to capital, and
9______________________________________.
10 ________________________________________
Knowing your own limits and those of the people you work with.
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious.
Organise information from the passage and complete the interview notes.
Intensive reading
Now work in pairs. Act out the interview based on the interview notes.
Ⅳ
Post-reading
We have known Zhang Yue’s story and her suggestions about starting up a new business for young people. Now discuss with your partners to think more about starting up one’s own business.
Post-reading
Post-reading
1. What do you think has contributed to Zhang Yue’s success
2. What other difficulties do you think young people encounter when starting their own businesses
3. Have you ever thought about starting your own business Give your reasons.
4. How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
1. What do you think has contributed to Zhang Yue’s success
One possible answer:
There are so many things that contributed to her success, such as her passion and devotion, hard work and determination, sound bussiness plans and good management as well as negotiating skills, luck to get investment and support from experienced business people.
Post-reading
2. What other difficulties do you think young people encounter when starting their own businesses
Post-reading
One possible answer:
Some other difficulties may be encountered, such as lack of money, not being understood by parents, misjudgment of the market.
3. Have you ever thought about starting your own business Give your reasons.
Post-reading
One possible answer:
Of course, I have thought about starting my own business. I dream of enjoying the freedom of being my own boss. I wish to earn a lot of money all by myself. I am eager to achieve my value by offering others job chances.
4. How well do you understand the characteristics of a feature story How are these characteristics reflected in the reading passage
Post-reading
Knowledge about feature stories:
Feature stories are human-interest articles that focus on particular people, places and events.
Feature stories are journalistic, researched, descriptive, colorful, thoughtful, reflective, thorough writing about original ideas.
VI
Homework
Homework
1. Summarize what you’ve learnt today;
2. Do more research about the trend of college graduates starting their own businesses, using the Internet if necessary.
Thank you