北师大版（2019）选择性必修第二册 Unit 6 The Media Lesson 3 THE ADVERTISING GAME 课件（共14张PPT)

(共14张PPT)
Lesson 3 Unit 11
The Advertising Game
Just do it.
只管去做吧! 　
We lead. Others copy．
我们领先，他人仿效。
（理光复印机）
Obey your thirst. 　
服从你的渴望
（雪碧）　
只溶在口，不溶在手
（M＆M巧克力）
M&Ms melt in your mouth, not in your hand.
Good to the last drop．
滴滴香浓，意犹未尽。
（麦斯威尔咖啡）
Not all cars are created equal.
并非所有的汽车都有相同的品质。
(三菱汽车)
Fast reading
A. The advantages and disadvantages of ads
B. The development of advertising
C. The effect of ads on our life
D. People’s attitude toward ads
What is the passage mainly about
Read again and summarize each paragraph with a complete sentence.
Para.1
Para.2
Para.3
Para.4
Para.5
Careful reading
Find out key information about the features of ads in different periods of time!!!
Classic ads give information about finding certain products.
Ads attract and hold the attention of the public by pictures or the words of experts.
Modern ads combine the highest standard of design with ideas linked to the products.
Today’s ads use humor as well as new and unusual ideas to surprise people.
Contemporary / public ads aim to make contributions to society.
Classic ads
pictures words of experts
visually attractive ads
Modern ads design ideas
Today’s ads humor new and unusual ideas
Contemporary / public ads
Why did they need a change /improvements
1. Classic ads
2. visually attractive ads
3. Modern ads
4. Today’s ads
5. Contemporary / public ads
Reason:
Reason:
Reason:
Reason:
They might not be suitable when there are products and services in direct competiton with each other.
This is not enough to be noticed in a modern city. People are used to seeing high standards of visual design.
Repeating old ideas is not a successful approach.
Not all advertising is about selling products and sers for a profit.
profit
non-profit
Enjoy the advertisements and put them in the suitable places.
Paragraph 1
Paragraph 2
Paragraph 3
Paragraph 4
Paragraph 5
Voice your opinion
Do you think advertising actually works
Have you ever bought anything because you liked the idea promoted in the advertisement
Share your experience with us.
Group translation