北师大版（2019）选择性必修第二册 Unit 6 The Media Lesson 3 THE ADVERTISING GAME reading课件（共34张PPT)

(共34张PPT)
The ultimate guide
to the power of
Advertising Techniques
U6 L3 Advertisements
What's the purpose of advertisements
To sell!
That means....
It has to sound like the b___ product for you!
best
The advertisement text needs to be p________(有说服力的).
persuasive
What are the key features of persuasive text What advertising techniques can we use when we create the advertisement
Lesson Aims:
By the end of the lesson, you will be able to:
In-class Task:
Create an advertisement text for iphone8!
persuasive techniques of advertisement
understand
identify
analyze
create
5 Advertising Techniques




What sort of words are powerful in persuasion
①Vocabulary
Adjectives
Find out all the adjectives used in the four advertisements.
①Vocabulary
Remote Headphones Mini Camera Special Jewellery Feline Floor Cleaners
Find out all the adjectives used in the four advertisements.
Remote Headphones Mini Camera Special Jewellery Feline Floor Cleaners
fantanstic favourite relaxing exciting new top excellent amazing advanced no bigger than convenient reliable easy attractive strong attractive useful satisfied perfect
practical
easy
①Vocabulary
Comparative&Superative
adverb
Technique 1 --use adjectives(especially superlative and comparative), adverbs
Make the product sound like the best
Raise readers' interest to buy the product
All these advertisements address(称呼) the reader as y___.
Personal Pronouns
we, you, our.
②Personal pronoun
you
Why
Technique 2--Personal Pronouns (you, we, our)
Involve the readers directly
Make them feel closer to the product.
Observe the ads of Mini Camera and Feline Floor Cleaners: they start the ad with q________.
③Sentence
questions
Questions
These are questions that do not need an answer but are used for effect.
Interested in photography
Do you find housework tiring and boring
Are you worried about the state of your house or flat
Technique 3--Questions
Again the readers feel as if they are being spoken to directly.
④ Facts and opinions
Facts speak louder than opinions.
information
feeling, what you think
iPhone has an amazing camera.
Find the facts and opinions
a. These fantastic headphones from Philips have no wires.
b. It has an automatic focus and flash, so you don't have to worry about anything.
c. It's also made from an attractive and strong material.
Technique 4--mixture of facts and opinions
When you mix facts and opinions, your ads wouldn’t sound like just your personal feelings or simply unappealing facts.
⑤ Pictures
What else makes an advertisement attractive
Show the feature as described
Find a bright spot and highlight it with pictures
Clear, simple, and well-edited
Observe the picture of Mini Camera ad. Why does it show a credit card
Technique 5--picture presentation
Visual attraction can make a difference.
Use adj.&adv.(especially superlative and comparative)
Use personal pronoun (you, we, our)
Use questions
State facts together with opinions
Make good use of pictures
Try to identify persuasive techniques in the following text.
Touch Bar and Touch ID
A revolutionary new way to use your Mac.
It’s faster and more powerful than before, yet remarkably thinner and lighter. It has the brightest, most colorful Mac notebook display ever. And it introduces the Touch Bar — a Multi-Touch enabled strip of glass built into the keyboard for instant access to the tools you want, right when you want them. The new MacBook Pro is built on groundbreaking ideas. And it’s ready for yours.
adj&adv
personal pronoun:you
facts&opinions
Create your own advertisement!
The Apple company is going to release iPhone 8. Predict the features and create an advertisement using persuasive techniques to sell your ideal phone to investors.
Adjectives Adverbs Phrases/sentence patterns
powerful 强大的 groundbreaking 开创性的 superior 极致的 noble 高贵的 revolutionary 革命性的 wireless 无线的 remarkably 显著地 completely 完全地 entirely 完全地 highly 非常地 clearly 明显地 incredibly 难以置信地 …was never that fast
...fast enough to…
…easier than ever
endless possibilities
the ultimate(终极的) tool of ..
There’s nothing else like…
Vocabulary bank
Write a composition to introduce the city Shunde to attract readers to come. Please use some of the persuasive techniques learned today.