北师大版（2019）选择性必修第二册 Unit 6 The Media Lesson 3 THE ADVERTISING GAME reading课件（共61张PPT)

(共61张PPT)
UNIT 6
3 The Advertising Game
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Hi,Guys!
How many
logos
do you
remember
32
Why can you remember the
logos in such a short time
33
suitable
contemporary
consist of
concept
classic
boom
approach
budget
neighbourhood
corporation
Word Bank
method
rapid increase
plan of how money should be spent
traditional, typical
idea
contain
belonging to the present time
company
area around where you live
right for something
Circle the words in the text.
para1
para2
para3
para4
para5
Definition
The Advertising Game

QUESTIONS
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2
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5
What does the classic ad tell people
How do advertisers make the ads as visually
attractive as possible
What ideas do today’s advertisers use to make
you notice their products
What’s the function of public ads
How do the top advertisers do to make people
forget that someone is trying to sell them
something
What the companies sell,where they are located,
and the brand names.
They apply modern techniques of design.
Concepts or ideas like freedom,happiness,wealth
and success.
They use humor as well as new and unusual ideas.
They aim to make contributions to society,encouraging
more participation.Also,they use ads to educate people,
helping to increase public knowledge.
1.about the classic advertisements
2.modern techniques of design to make ads visually attractive
3.ads combining the highest standards of design with ideas to make them more attractive
4.ads using humor as well as new and unusual ideas to surprise people
5.aboutpublic
ads
The
Develop-ment
of
Ads
What matters is how to make the ads more attractive.
information
ads using humor and creative
ideas
ads combining design
with ideas
public ads
modern techniques
of design
what the company sell
the brand name
The classic ad
Linda Darnell
an American film
actress
a tobacco farmer
information
ads using humor and creative
ideas
ads combining design
with ideas
public ads
modern techniques
of design
Make the ads
visually
attractive.
information
visually attractive
ads
ads using humor and creative
ideas
ads combining design
with ideas
public ads
charming
beauty &
dynamic
music
freedom
without
limits
selling
sports
car
information
ads using humor and creative
ideas
ads combining design
with ideas
public ads
modern techniques
of design
humor
creative idea&
surprise
impressive&
persuasive
information
ads using humor and creative
ideas
ads combining design
with ideas
public ads
modern techniques
of design
Smoking
Kills
public ads
information
ads using humor and creative
ideas
ads combining design
with ideas
The Advertising Game
1.a sports activity
2.a trick or tactic(策略)
3.wild animals or birds
4.an activity or profession

modern techniques
of design
Design a public advertisement to
persuade smokers to quit smoking,
using the tactics we have learned
from the text and materials offered.
Make
Your
Voice
Heard
Homework
1.Read the text again and shorten
it with 130-150 words.
2.Polish the ad you designed
during the class.
Wish You A Merry Christmas
& A Happy New Year!