北师大版（2019）选择性必修第二册 Unit 6 The Media Lesson 3 THE ADVERTISING GAME 教案

教学设计
Lesson 3 The Advertising Game
The first period
教材分析
本课是第11单元的第3课。本课的语篇是一篇关于广告的文章The Advertising Game。学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。
教学内容
话题： The Advertising Game （广告游戏）
词汇：
重点词汇： likely, general, suitable, visual, fascinating, advertise, link, apply, aim, combine, attract, educate,
相关词汇： contemporary, location, brand, competition, budget, technique, approach, concept, citizen, purpose, society, decade
短语：hold the attention of the public, make contributions to, participate in, protect the environment.
教学目标
在本课学习结束时，学生能够：
1. 通过阅读，对广告的特点、设计、创意等有一些了解；
2. 通过略读理解文章大意，概括段意；
3. 提取、整理关于广告的相关信息；
4. 谈论广告对人们日常生活的影响。
教学过程
注： IP=Interactive Pattern; T=Teacher; Ss=Students; CW=Class Work; IW=Individual Work; PW= Pair Work; GW=Group Work
步骤 Steps 教学活动 Activities 设计意图 Intentions 互动模式和时间 IP & Time
Lead-in
Step 1 T plays a section of video and has Ss guess, “what product is the advertisement for ” 通过一段广告的录像，引起学生的兴趣，同时引出话题。 CW 2’
Step 2 T demonstrates some advertising slogans and lets Ss give Chinese for them. 通过图片和广告语，帮助学生感知广告世界，体会广告语的含义，为阅读课文做准备。 CW 3’
While-reading
Step 3 First reading: Ss read the text quickly and choose the best one from the given general ideas. 了解文章大意。 IW – CW 4’
Step 4 Second reading: Ss read the text again and give a heading for each paragraph. T gives the main idea of each paragraph in a random order and has Ss re-arrange them. 培养学生概括段落的能力。 IW – CW 6’
Step 5 1,Third reading: Ss read the whole text carefully to complete the tables one by one. Ss work in pairs and check the information they get from the text. Then T gets the feedback from the whole class. 2. Ss listen to the recording of the whole text. 培养学生获取信息和处理信息的能力。 有声输入，加强学生对课文的整体感知。 IW – PW – CW 20’
Post-reading
Step 6 1.Ss work in groups and talk about how the advertisement affects our daily life, e.g. “Have you ever bought anything because you liked the idea promoted in the advertisement ” Ss may tell stories of their own to support their opinions. 2.Ask Ss to design slogens for mobikes. 帮助学生内化阅读材料所提供的信息，并结合自己的生活体验和知识，锻炼口头表达能力。 鼓励学生学以致用，大胆创新。 GW 6’
Step 7 One student in each group, as a representative, gives the result of the group discussion. 鼓励学生大胆发言，培养学生总结概括、组织语言的能力。 CW 4’
Homework