北师大版（2019） 选择性必修第二册 Unit 6 The Media Lesson 3 The Advertising Game 课件-（27张ppt)

(共21张PPT)
Unit 6 The Media
Lesson 3
The Advertising Game
Pre-reading
I
Fast reading
II
III
Intensive reading
Post-reading
Ⅳ
Language points
Ⅴ
VI
Homework
outline
Ⅰ
Pre-reading
Pre-reading
Have you ever bought anything as a result of seeing, hearing or reading advertisements
What makes an advertisement attractive
the product name the name of a company words of experts
humorous language the concept of freedom pictures or images
the unusual idea the design
Ⅱ
Fast reading
Fast reading
The passage below is about advertising. Skim through the passage. What is it mainly about
a. Different types of advertisements
b. The developmemt of advertisements
c. Different attitudes towards advertisements
Fast reading
This is an explanatory text. It introduces the development of
advertisement in the order of time, and it contains lots of time
explanations and examples.
What is the text type of this passage What helped you
identify the text type
Ⅲ
Intensive reading
Intensive reading: Read paragraph by paragraph.
1. What is the main idea of the first paragraph
The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.
Read paragraph 1 & 2 and answer the following questions.
Intensive reading: Read paragraph by paragraph.
2. What does a classic advertisement look like
A classic advertisement gives information about a product and very often it includes the name of a company, part of which might include the name of the place from which the product originated.
Read paragraph 1 & 2 and answer the following questions.
Para 3 Details
Problems
How to solve
Examples
It is _____ to be just the _____ of a _________ or a ___________________.
Ads need to _______ and _____ the _________ of the public.
Some ads ________ pictures or the _____ of experts; others try to _______ ads that people simply_____________ at.
likely
name
company
general location
attract
hold
attention
consist of
words
create
enjoy looking
Intensive reading
Para 4 Details
Problems
How to solve
Examples
People are used to ___________
__________________________.
Modern ads must ________ the _______ standards with ideas to make them more _________.
Some ads may use the _________ of __________ to sell the car. Other common ideas include __________, _________ and ________.
seeing high
standards of visual design
combine
highest
attractive
freedom
concept
happiness
wealth
success
Intensive reading
Para 5 Details
Problems For many of today’s advertisers, __________ old ideas is not a successful approach.
How to solve The advertisers look for other ways to make people _____________________.
Examples The top advertisers use ________ as well as _____ and _______ ideas to surprise people.
repeating
notice their products
humour
new
unusual
Intensive reading
Para 6 Details
Problems Some ads are about ______________ and ________ for a profit.
How to solve Some ads aim to make ____________ to ________ and welfare.
selling products
services
a contribution
society
Intensive reading
Para 6 Details
Examples 1. _____________ citizens to ___________ in improving their neighbourhood …
2. __________ the public on ___________ AIDS, __________ water, __________ the poor, ___________ smoking, etc.
Encourage
participate
Educat
fighting
saving
helping
giving up
Intensive reading
Ⅳ
Post-reading
Post-reading: Think and share
1.What has been the driving force for the development of advertisements
2. What does the title “The Advertising Game” mean to you
V
Language points
Grammar: Difficult Sentences
It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
这些信息可能是公司名，其中一部分可能包含产品的原产地。
which引导非限制性定语从句，关系词指代company，定语从句中又包含一个which引导的定语从句，which指代place。
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Grammar: Difficult Sentences
For this reason, it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.
因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。
it作形式主语，代替动词不定式短语to see …；that引导定语从句，修饰advertisements。
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Grammar: Difficult Sentences
They realise that it does not matter how attractive the idea linked with the product is — most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.
他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。
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