(共16张PPT)
外刊精读课件
the Reading the Mind in the Eyes test
眼神读心测试
First developed by Professor Simon Baron-Cohen at the University of Cambridge and published in 1997, the Reading the Mind in the Eyes test does pretty much what it says on the label: It measures how well you’re able to determine what’s going on in someone’s head by what you see in their eyes.
剑桥大学的西蒙·巴伦·科恩教授最早开发了眼神读心测试，并于1997年发表。“眼神读心”测试与字面意思所说的差不多：它测试的是你通过别人的眼神来判断他们脑子里所想的能力。
publish v [学术词] 发表；刊登
pretty much / well 几乎；差不多
label n [课标新增词][学术词] 标签；标记
measures v 估量；测量
determine v 测定；准确算出（近establish [课标新增词]）
If you can look at a pair of eyes with no other context provided and tell what emotion the person those ideas belong to might be experiencing, congratulations — that means you’ve probably got a pretty high emotional IQ.
如果你能在不知情的情况下看着一双眼睛，说出那些正有所想的人可能在感受何种情绪，那么恭喜你，这意味着你可能拥有相当高的情商。
context n [课标新增词][学术词] 背景；环境
emotion n [课标新增词] 情绪；感情
belong to 属于；应归入
experience v [名词动化] 感受；体验
After determining that the original test suffered from some psychometric (心理测量的) problems — for example, offering only two possible answers for each question, which put a great deal of the results in the hands of chance — Baron-Cohen and his colleagues revised it, and in 2001, they published a newer version.
在确定最初的测试存在一些心理测量方面的问题后——例如，每个问题只提供两个可能的答案，这使得很大一部分结果掌握在偶然之中——BaronCohen和他的同事们对这份测试进行了修改，并在2001年发表了一个新版本。
originaladj [课标新增词]最初的；原先的（origin + -al）
suffer from 遭受
a great deal of 大量的
revise v [课标新增词] [学术词] 修订；修正
version n [学术词] 版本
The test has been evaluatedin over 250 studies to date, and has been found to have good reliabilityand validity(有效).
迄今为止，已有超过250项研究对该测试进行了评估，他们发现该测试具有良好的信度和效度。
evaluate v [学术词] 评估；评价（近assess）
to date 迄今为止；直到现在
reliability n [学术词] 可靠性（reliable + -ity）
The average score for this test is in the range of 22 to 30 correct responses. If you scored above 30, you may be quite good at understanding someone’s mental state based on facial cues (提示). If you scored below 22, you may find it difficult to understand a person’s mental state based on their facial expressions.
这个测试的平均分数在22到30个正确答案。如果你的分数在30分以上，你可能很擅长通过面部线索来了解别人的精神状态。如果你的分数低于22分，你可能会发现根据一个人的面部表情来理解他的精神状态比较困难。
average adj 平均的 range n [学术词] 范围；区间
response n [课标新增词] [学术词] 回答；答复
score v [名词动化] 得分 mental adj [学术词] 精神的
(be) based on 以……为基础 facial expressions 面部表情
情绪描写相关词汇
开心：
playful adj 活泼的；爱玩的（play + -ful）
excited adj 兴奋的（excite+ -ed）
contented adj 满意的；惬意的（content + -ed）
encouraging adj 振奋人心的（encourage + -ing）
愤怒/惊讶：
irritated adj 恼怒的（近annoyed）
annoyed adj 恼怒的（annoy + -ed）
horrified adj 惊骇的（horror + -fy + -ed）
aghast adj 惊恐的
悲伤/内疚/尴尬：
upset adj 难过的；沮丧的（up + set）
depressed adj [学术词] 沮丧的；忧愁的（depress [课标新增词] + -ed）
pensive adj 忧伤的
despondent adj 苦恼的；泄气的
dispirited adj 气馁的（dis- + spirited 精神饱满的）
disappointed adj 失望的（disappoint + -ed）
regretful adj 后悔的；失望的（regret + -ful）
ashamed adj 羞愧的
apologetic adj 愧疚的（apology + -etic）
guilty adj 内疚的（guilt + -y）
embarrassed adj [课标新增词] 尴尬的（embarrass + -ed）
担心/害怕：
worried adj 担心的（worry + -ed）
alarmed adj 担心的；害怕的（alarm + -ed）
concerned adj 担忧的（concern + -ed）
uneasy adj 不安的（un- + easy）（近 anxious）
anxious adj 不安的；急切的
preoccupied adj 心事重重的（pre- + occupy + -ed）
nervous adj 焦虑的
flustered adj 慌乱的
terrified adj 恐惧的（terrify + -ed）
threatening adj 恐吓的（threaten [课标新增词] + -ing）
panicked adj 惊慌失措的
怀疑/困惑：
sceptical adj 怀疑的
suspicious adj 不信任的（近sceptical）
doubtful adj 怀疑的（doubt + -ful）
distrustful adj 怀疑的（dis- + trust + -ful）
incredulous adj 不愿相信的
tentative adj 犹豫不决的
confused adj [课标新增词] 困惑的（confuse + -ed）
bewildered adj 迷惑的
baffled adj 困惑的（近puzzled）
puzzled adj 困惑的（puzzle + -ed）
其他：
grateful adj 感激的
interested adj 感兴趣的（interest+ -ed）
amused adj 感到有趣的（amuse+ -ed）
cautious adj 谨慎的（caution 谨慎 + -ous）
friendly adj 友好的（friend + -ly）
affectionate adj 深情的（affection 喜爱 + -ate）（近loving）
confident adj 自信的（confidence 自信 [课标新增词]）
joking adj 开玩笑的（joke + -ing）
insisting adj 坚持的（insist+ -ing）
convinced adj [学术词]坚信的（convince + -ed）
sympathetic adj 同情的（sympathy 同情 + -etic）
anticipating adj 期盼的（anticipate [课标新增词] [学术词] + -ing）
comforting adj 令人安慰的（comfort+ -ing）
其他：
reassuring adj 令人放心的（近comforting）（re- + assure + -ing）
relieved adj 放心的（relieve + -ed）
relaxed adj 放松的（relax + -ed）
shy adj 害羞的
serious adj 严肃的
bored adj 厌倦的（bore + -ed）
impatient adj 不耐烦的（im- + patient）
indifferent adj 漠不关心的
fantasizing adj 幻想的（fantasy + -ize + -ing）
contemplative adj 沉思的
thoughtful adj 深思的；体贴的（thought + -ful）
reflective adj 沉思的（reflect + -ive）（近thoughtful）
imploring adj 哀求的
其他：
decisive adj 果断的
indecisive adj 优柔寡断的（in- + decisive）
accusing adj 指责的（accuse+ -ing）
hostile adj 敌意的
defiant adj 挑衅的
sarcastic adj 嘲讽的
flirtatious adj 卖弄风情的
arrogant adj 傲慢的
flirtatious adj 轻浮的
dominant adj [学术词] 专横的
一、总结测试中出现的形容词后缀。
__________________________________________________________
二、根据汉语提示，写出单词的正确形式。
1. Whenever he returns to this place, he is happy and ____________ (满足的).
2. I was ____________ (沮丧的)at the thought of all the hard work ahead. 3. She apologized and sounded genuinely ____________ (后悔的).
4. She was ____________ (害怕的) at the prospect of travelling alone.
5. All the roads looked the same and he left thoroughly ____________ (困惑的).
6. Every time she caught his eye, she would glance away ____________ (尴尬的).
7. She looked immensely ____________ (放心的) when she heard the news.
8. He felt deeply ____________ (担心的) about his father’s illness.
9. He was trying to look____________ (有信心的), but it came off as sort of ____________ (不安的).
10. People are attracted to people with talent. People without it find that ____________ (威胁的的).
参考答案：
一、-ful, -ing, -ed, -ent, -etic, -y, -ous, -ical, -ive, -ly, -ate
二、1. contented 2. depressed / upset 3. regretful 4. alarmed
5. confused 6. embarrassed 7. relieved 8. concerned
9. confident; anxious / uneasy 10. threateningFive score years ago, a great American, in whose symbolic shadow（metaphor） we stand signed the Emancipation Proclamation.（allusion）This momentous decree（antonomasia） came as a great beacon light of hope（simile） to millions of Negro slaves who had been seared（metaphor） in the flames of withering injustice（metaphor）. It came as a joyous daybreak（transferred epithets）（simile） to end the long night of captivity（metaphor）.
But one hundred years later, we must face the tragic fact that the Negro is still not free. One hundred years later, the life of the Negro is still sadly crippled（metaphor） by the manacles of segregation（metaphor） and the chains of discrimination（metaphor）. One hundred years later, the Negro lives on a lonely island（transferred epithets） of poverty （metaphor）in the midst of a vast ocean of material prosperity（metaphor）（oxymoron）（metaphor）. One hundred years later（parallelism, repetition, climax）, the Negro is still languished（metaphor） in the corners of American society（metaphor） and finds himself an exile in his own land（parody）. So we have come here today to dramatize an a shameful condition.
In a sense we have come to our nation's capital to cash（alliteration） a check（metaphor）. When the architects（metaphor）（antonomasia） of our republic wrote the magnificent words of the Constitution and the declaration of Independence, they were signing a promissory note（metaphor） to which every American was to fall heir. This note was a promise that all men would be guaranteed the inalienable rights of life, liberty, and the pursuit of happiness（allusion）.(共9张PPT)
I have a dream
修辞手法分析
Simile: as句 momentous decree（subject）a great beacon light of hope（reference）a joyous
daybreak（reference）
Transferred epithet : joyous daybreak
Metaphor: 1. a great beacon light（reference） of hope （subject）
2.the flames（reference） of withering injustice（subject）
3.the long night（reference） of bad captivity（subject)
Metaphor: 1. the life of the Negro(subject) the manacles of segregation and the chains of discrimination（reference）
2. the manacles （reference）of segregation(subject) .
3.the chins（reference） of discrimination（subject）
4. island（reference） the poverty （subject）
5.vast ocean （reference）of material prosperity （subject）
But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American society and finds himself an exile in his own land. So we’ve come here today to dramatize a shameful condition.
Transferred epithet : lonely island, shameful condition
Antithesis: the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. 黑人仍生活在物质充裕的海洋中一个穷困的孤岛上。这里黑人所生活的穷困孤岛与非黑人生活的物质充裕的海洋做对比。
Paradox: 悖论修辞, finds himself an exile in his own land, 自己是故土家园中的流亡者，形成矛盾。
Repetition：One hundred years later
But one hundred years later, the Negro still is not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languished in the corners of American society and finds himself an exile in his own land. So we’ve come here today to dramatize a shameful condition.
In a sense we've come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the "unalienable Rights" of "Life, Liberty and the pursuit of Happiness."
Alliteration：capital to cash a check
Metaphor: 1. live up to the promises (subject) (When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. ) cash a check （reference）
In a sense we've come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the "unalienable Rights" of "Life, Liberty and the pursuit of Happiness."
Metaphor:
2.The first generation founders (subject) the architects of our republic（reference）
3. the Constitution and the Declaration of Independence (subject) a promissory note （reference）
Allusion(暗引)：black men as well as white men, would be guaranteed the "unalienable Rights" of "Life, Liberty and the pursuit of Happiness."
Quotation： "unalienable Rights" ， "Life, Liberty and the pursuit of Happiness."
United State Declaration of Independence: We hold these truths to be self-evident that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.
In a sense we've come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the "unalienable Rights" of "Life, Liberty and the pursuit of Happiness."
Thank you!(共15张PPT)
The anchorman scolded the consumer as a "mad dog"
Watsons apologized in the morning
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Event Introduction
PR Analysis
Public Relations Examples
Event Introduction
Event Introduction
Recently, Watsons launched the promotion activity of "one cent to buy facial mask" on the Meituan platform, but a large number of consumers who successfully placed orders were told that they were out of stock when picking up the goods. However, when consumers went to the brand live broadcast room to report that they could not pick up the goods and expressed their dissatisfaction to the anchor, the anchor ridiculed the consumers who were like "mad dogs" and "beggars" for a penny, and blackmailed them, which angered the consumers involved and then launched a collective complaint.
Event Introduction
Late at night on the 14th, Watsons issued an apology statement, saying that it would take replenishment to fulfill the remaining orders. As for the improper remarks made by the host of the live broadcast room, the statement said that the host was a member of a third-party organization. Watsons will deeply reflect on and strengthen the training and supervision of all the company's personnel and third-party cooperation personnel.
Event Introduction
Watsons is an international retail and food manufacturing organization under Changjiang Hutchison Industrial Co., Ltd. (hereinafter referred to as "Changjiang Hutchison"), which is based in Hong Kong. Its business covers health care and beauty care, advanced perfume and cosmetics, food electronics, foreign wine, beverage manufacturing, etc. It is the largest retail chain store of health care and beauty products in China. In 1989, Watsons opened its first store in the mainland in Beijing. Now Watsons has spread over nearly 500 cities in the mainland, with more than 4000 stores.
PR Analysis
PR Analysis
The anchorman publicly insulted consumers on the occasion of "trying to pull them up and bite people like mad dogs". It was in Watsons' live studio in China. She was "carrying goods" for Watsons. She said something to hurt people. How could Watsons shrug their shoulders and shake their palms
It is obvious that Watsons has the responsibility to restrict the rules of the anchors involved, remind her to be kind to users, and have the right to ask her to abide by the law. Just imagine that if the host involved is morally corrupt, Watsons would not destroy himself by using such a host to "bring goods"
PR Analysis
Some netizens said that they could not accept an apology. They thought that if the anchor spoke in Watsons' live broadcast room, he must represent Watsons at the moment. Some netizens said that "Watsons is not a consumer who steals or robs" in response to the speaker's swearing, and they did not understand why it was necessary to swear.
PR Analysis
In the comments on the apologizing Weibo, some consumers expressed their doubts about Watsons' attitude and solutions, "The first time is to engage in posting, and the fourth day is to respond ", He also expressed his apology that the statement that "a part of the consumers were cashed in first when there were goods" was inconsistent with the actual situation that "the store did not give goods".
In addition, it is understood that the deadline for the exchange code of the facial mask promotion activity is January 18, and the netizen proposed "how to solve the problem if the contract is not fulfilled within the time limit". At present, Watsons has no response to this.
Public Relations Examples
Public Relations Examples
An anchor of an online live broadcast platform abused and insulted him in the live broadcast room because of "competition for fans", and displayed a photo of a person in public. At that time, more than 300 people watched the live broadcast online. After knowing the situation, the police immediately investigated the host Kang. In the face of the factual evidence, Kang confessed to insulting Zhang. Kang has constituted an illegal act of publicly insulting others, and the public security organ will punish him by administrative detention for 7 days according to law.
Public Relations Examples
On August 23, the police of Taiyuan Public Security Xiaodian Branch found that a short video anchor in Taiyuan publicly abused others while chatting with others on the Internet live broadcast, seriously disrupting the normal network order and causing adverse effects. Recently, the police of Beiying Police Station of Taiyuan Public Security Xiaodian Branch successfully captured the man. At present, the suspect Wang has been administratively detained for five days in accordance with the law on suspicion of violating the Public Security Administration Punishment Law.
Public Relations Examples
Recently, two webcasters in Pengyang County, Guyuan City have violated the rules of "ugly, strange and vulgar" in the process of live broadcast of Lianmai pk, such as vulgar abuse and foul words. Their words and deeds break the moral bottom line, violate the socialist core values, disrupt the order of online live broadcast and short video transmission, affect the healthy growth of young people. The Internet Information Office, the Public Security Bureau, the Anti pornography and Anti illegal Office and other departments interviewed and educated two illegal webcasters.
Thanks for your listening!
