高中英语二轮复习-外刊拓展课件（共20张PPT）
文档属性
| 名称 | 高中英语二轮复习-外刊拓展课件（共20张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（2019） | ||
| 科目 | 英语 | ||
| 更新时间 | 2022-12-16 00:39:59 | ||
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文档简介
(共20张PPT)
weilai car falls to the ground
content
Part1 : Event introduction
Part2: PR analysis
Part3: Public relations example&
Public relations strategy simulation
01
PART ONE
Event introduction
Time: 2022.6.20
Introduction: On the third floor of Building 8, Shanghai Automobile Innovation Port, Lane 56, Antuo Road, Anting Town, a Weilai test car fell from a high place, injuring two test drivers, Du and Zhang. After 120 arrived at the scene, they were sent to Anting Oriental Hepatobiliary Hospital for treatment. Du died due to ineffective rescue, while Zhang was declared dead in the early morning of the 23rd due to poor results after hospital surgery.
The official announcement made many people cold hearted, saying that the enterprise had left the relationship so clear in a few simple words for the sake of interests. Later, the official of Weilai also deleted the above statement and re issued the statement. In the new statement, the original statement was revised to "This is an accident (not caused by the vehicle)".
This statement has not been recognized by the public. After all, the accident resulted in the death of two digital cockpit testers. Many people think that as a test technician, it is not bad enough to make the mistake of stepping on the accelerator so much, and the car is still a digital cockpit, so the safety performance is not so bad.
The test site is controversial, and the high-altitude test run is really puzzling
It is reasonable to say that the safety performance tests such as 100 km collision test and automatic driving technology should be conducted on a flat professional test site.
When it comes to the cause of the fall, Weilai's statement is obviously unconvincing, among which the autopilot technology is the subject of much speculation. In fact, as a high-end intelligent electric vehicle brand, Weilai has always been expected by consumers to adopt relevant automatic driving technologies.
When the incident happened, there were many discordant voices questioning it:He said that Weilai, as a new force in car manufacturing, is not mature enough in terms of automatic driving technology. The high advertising and bold mass production are all exaggerated by car enterprises.
02
PART TWO
PR analysis
The response of the public event is quite cold and dull. At the end of the response, the public told that it didn’t matter to the car while it is others’ responsibility, which means the company will not took the responsibility. This shows that the company only focuses on its own interests and does not consider the interests of the people.
In addition to a series of discussions on legal principles, public relations and even car club culture, the concept of automatic driving seemed to fall from the top of the mountain to the bottom overnight. Users and netizens frequently questioned, industry related people called for standardization, and car companies silently changed their slogans. Looking back on this incident, what will be the result of the owner's life cost in the long run
There are many reasons for a vehicle falling from a building. It is the driver's operation. But is there a problem with the vehicle This is not what Ulai said to himself. First, this requires Weilai to read the data for analysis. In addition, the conclusion also requires an authoritative third party or relevant government departments to investigate and identify. Only the results recognized by the authority can convince the public.
As a large company, the official statement issued by the company should be accompanied by temperature. It is understandable that the accident may affect the image of the vehicle. But these negative effects can be eliminated through sincere and sincere communication.
The first time to emphasize "non vehicle causes", what do the victims' families think Even if there is no problem with the vehicle, it feels like the responsibility is being shifted to the victims.
First of all, the public itself has a low liking for capital, especially in the event of such life related accidents. What PR needs to do is to show the humanistic care of the enterprise as much as possible.
Employees blocked their own future for the sake of Weilai's future, in exchange for Weilai's own future. Without publishing any substantive evidence, they were eager to put aside their relationship and not talk about human feelings.
Secondly, whether there is a problem with the vehicle itself or not, this is a safety production responsibility accident.As an involved company, it did not propose any rectification measures in the statement, saying that Weilai would strengthen security and call for attention from the industry to prevent the incident from happening again. Even now, the top of Weilai's official microblog is still the advertising content, and the impression is that human life is less valuable than marketing.
03
PART THREE
Public relations example&
Public relations strategy simulation
At 10:00 a.m. on October 28, 2018, on the Second Wanzhou Yangtze River Bridge in Wanzhou District, Chongqing, there were a lot of traffic and all kinds of vehicles were moving in order.
At 10:08, a bus suddenly deviated from the lane, crossed the center line, and entered the opposite lane. A red car was driving normally in the opposite lane. The bus collided with an oncoming car, and the car's front was smashed. The car was hit and turned a 180 degree bend and stopped on the bridge floor and plunged into the rolling Yangtze River under the bridge.
Such a big event and such a big formation will naturally attract a large number of media. Many reporters came to the scene and saw only the broken guardrail and the car whose front was smashed into pieces. They didn't even see the frightened female driver, but they just heard that the driver of the red car was a woman. Someone snapped the high-heeled shoes on the feet of the female driver first.
THANK YOU
感谢聆听
weilai car falls to the ground
content
Part1 : Event introduction
Part2: PR analysis
Part3: Public relations example&
Public relations strategy simulation
01
PART ONE
Event introduction
Time: 2022.6.20
Introduction: On the third floor of Building 8, Shanghai Automobile Innovation Port, Lane 56, Antuo Road, Anting Town, a Weilai test car fell from a high place, injuring two test drivers, Du and Zhang. After 120 arrived at the scene, they were sent to Anting Oriental Hepatobiliary Hospital for treatment. Du died due to ineffective rescue, while Zhang was declared dead in the early morning of the 23rd due to poor results after hospital surgery.
The official announcement made many people cold hearted, saying that the enterprise had left the relationship so clear in a few simple words for the sake of interests. Later, the official of Weilai also deleted the above statement and re issued the statement. In the new statement, the original statement was revised to "This is an accident (not caused by the vehicle)".
This statement has not been recognized by the public. After all, the accident resulted in the death of two digital cockpit testers. Many people think that as a test technician, it is not bad enough to make the mistake of stepping on the accelerator so much, and the car is still a digital cockpit, so the safety performance is not so bad.
The test site is controversial, and the high-altitude test run is really puzzling
It is reasonable to say that the safety performance tests such as 100 km collision test and automatic driving technology should be conducted on a flat professional test site.
When it comes to the cause of the fall, Weilai's statement is obviously unconvincing, among which the autopilot technology is the subject of much speculation. In fact, as a high-end intelligent electric vehicle brand, Weilai has always been expected by consumers to adopt relevant automatic driving technologies.
When the incident happened, there were many discordant voices questioning it:He said that Weilai, as a new force in car manufacturing, is not mature enough in terms of automatic driving technology. The high advertising and bold mass production are all exaggerated by car enterprises.
02
PART TWO
PR analysis
The response of the public event is quite cold and dull. At the end of the response, the public told that it didn’t matter to the car while it is others’ responsibility, which means the company will not took the responsibility. This shows that the company only focuses on its own interests and does not consider the interests of the people.
In addition to a series of discussions on legal principles, public relations and even car club culture, the concept of automatic driving seemed to fall from the top of the mountain to the bottom overnight. Users and netizens frequently questioned, industry related people called for standardization, and car companies silently changed their slogans. Looking back on this incident, what will be the result of the owner's life cost in the long run
There are many reasons for a vehicle falling from a building. It is the driver's operation. But is there a problem with the vehicle This is not what Ulai said to himself. First, this requires Weilai to read the data for analysis. In addition, the conclusion also requires an authoritative third party or relevant government departments to investigate and identify. Only the results recognized by the authority can convince the public.
As a large company, the official statement issued by the company should be accompanied by temperature. It is understandable that the accident may affect the image of the vehicle. But these negative effects can be eliminated through sincere and sincere communication.
The first time to emphasize "non vehicle causes", what do the victims' families think Even if there is no problem with the vehicle, it feels like the responsibility is being shifted to the victims.
First of all, the public itself has a low liking for capital, especially in the event of such life related accidents. What PR needs to do is to show the humanistic care of the enterprise as much as possible.
Employees blocked their own future for the sake of Weilai's future, in exchange for Weilai's own future. Without publishing any substantive evidence, they were eager to put aside their relationship and not talk about human feelings.
Secondly, whether there is a problem with the vehicle itself or not, this is a safety production responsibility accident.As an involved company, it did not propose any rectification measures in the statement, saying that Weilai would strengthen security and call for attention from the industry to prevent the incident from happening again. Even now, the top of Weilai's official microblog is still the advertising content, and the impression is that human life is less valuable than marketing.
03
PART THREE
Public relations example&
Public relations strategy simulation
At 10:00 a.m. on October 28, 2018, on the Second Wanzhou Yangtze River Bridge in Wanzhou District, Chongqing, there were a lot of traffic and all kinds of vehicles were moving in order.
At 10:08, a bus suddenly deviated from the lane, crossed the center line, and entered the opposite lane. A red car was driving normally in the opposite lane. The bus collided with an oncoming car, and the car's front was smashed. The car was hit and turned a 180 degree bend and stopped on the bridge floor and plunged into the rolling Yangtze River under the bridge.
Such a big event and such a big formation will naturally attract a large number of media. Many reporters came to the scene and saw only the broken guardrail and the car whose front was smashed into pieces. They didn't even see the frightened female driver, but they just heard that the driver of the red car was a woman. Someone snapped the high-heeled shoes on the feet of the female driver first.
THANK YOU
感谢聆听