北师大版（2019）选择性必修第二册：Unit 6 The Media Lesson 3 The Advertising Game 同步练习（含答案）

Unit 6 The Media Lesson 3 课后练
Part I 基础部分
1、核心词汇训练
1.________vt.位于 2.________adj.合适的,适宜的
3.________vt.吸引 4.________由…构成
5.________n.预算 v.把…编入预算 6.________adj.视觉的,视力的
7.________n.增长 vt.促进,推动 8.________adj.竞争性强的,有竞争力的
9.________vi.&vt.(使)结合,(使)组合 10.________adv.真正地
11.________vt.预期,预料 12.________n.利润,收益,盈利
13.________n.幸福,健康;福利 14.________vi.参加,参与
15.________n.社区,住宅小区,街坊 16.________adj.不正常的
17.________n.生物;动物 18.________vt.困住,使陷入危险中
19.________n.外表,外观;出现 20.________vt.使转化,使改观
21.________adj.令人害怕的,吓人的 22.________n.缺点,缺陷;责任,过错
23.________adj.极好的;壮丽的 24.________vt.表达,传达
二、单句语法填空
1. He admits that his latest music style ______(origin) from the combination of folk and classical music.
2. The manager failed to make his new company ______(profit) in such a short period of time.
3. The little girl was impressed deeply by that _______(attract) advertisement.
4. The design of this sleeping bag is improved to be ______(suit) for kids of different ages.
5. After-class clubs provide the kids with more ______(free) to explore their personal interests.
6. When I was young, I lived with my grandparents in a remote village, which _________(locate) in the south of China.
7. These advertisements are so beautifully designed that they are _________(visual) attractive to the passers-by.
8. In this _________(compete) world, you'll have to work harder than others so as to stand out in your daily life.
9. With the rapid _________(technology) development, we are living a much more efficient life than before.
10. _________(sponsor) by the bank, he finished school at last.
三、完成句子
1. White先生来中国半年了，但他还不习惯使用筷子。(be used to)
_______________________________________________________________
2. 剩下的时间不多了。你应当尽快完成你的工作。(as ... as possible)
_______________________________________________________________
3. 我们应该关注我们的饮食,因为它们会影响我们的健康。
We should _____ _____ _____ our diets because they will affect our health.
4. 我认为,做个善良和有礼貌的人总是好的。
_____ _____ _____, it's always a good idea to be kind and polite.
5. 更加重要的是,这会使他人成为一个令你惊奇的知识来源。
_____ _____, it will make others a source of amazing knowledge to you.
6. 由于森林遭到破坏,目前该国的部分地区水源短缺。
_____ _____ _____ _____ the rape of the forests, parts of the country are now short of water.
Part II 提高部分
一、阅读理解
Advertising can be defined as a paid form of non-professional but encouraging, and positively favorable presentation of goods and services to a group of people by a sponsor. In the simplest words, advertising is an introduction to consumers and the general public, of services and goods.
No company can guarantee to make a profit on any product unless it advertises first. Advertising creates brand awareness in the general public and makes business more popular within the circle of potential (潜在的) buyers.
There are three types of media: print, broadcast, and direct media. The first category consists of printed information sources — newspapers and magazines, which are relatively cheap. Nearly everybody reads newspapers. Moreover, newspapers are generally local, which allows small, local businesses to advertise directly to their potential customers. But most of the ads in newspapers have no color, and are not that appealing. Instead, you find opposite ads in the second type of print medium, magazines.
For the advertiser, the greatest advantage of magazines is that they have specialized groups of readers. For example, the people who read Car and Driver are probably not the same people who read Glamour, which is a women's magazine. Therefore, advertising in a magazine allows a business to direct its ads to the people who are most interested in the product.
The second category is the broadcast media. Almost everybody listens to the radio, which is usually local. However, the radio is a background medium, and most listeners are doing something else while listening. Because radio listeners exist over many stations, a company may have to advertise at the same time on several stations to reach target audience.
Millions of dollars are spent each year on radio ads, but more millions on television advertising. Of all the media, TV, with sound, sights, and motion, is the most dramatic. How many of you, for instance, can sing the slogan for Coca-Cola That's because TV permits ads to reach large numbers of people on a national or regional level in a short period of time.
Mail, which costs little, is one of the direct media. Mail advertising messages are targeted on those most likely to buy the product or service. But unfortunately many are viewed as "junk mail". Billboards, which you see when you're driving down the street, are useful because they are colorful and easy to see and short enough for drivers to read as they are passing by. Signs and posters appearing in the places where the product is being sold, such as supermarkets, are other direct media.
1.According to the passage, why do companies advertise
A. Because advertisements are non-professional but encouraging.
B. Because companies will not make any profit if they don't advertise.
C. Because ads make companies well recognized and business profitable.
D. Because advertising is an introduction to consumers and the general public.
2.The underlined part "opposite ads" in Paragraph 3 refers to "______".
A. ads in magazines
B. ads in newspapers
C. ads which are colorful and appealing
D. ads which have no color and are not appealing
3.For a small local company to advertise, which of the following is it least likely to choose
A. Newspapers. B. Radios. C. Magazines. D. Mail.
二、七选五
Friendships can bring joy or sorrow. ____1____, we talked to researchers, authors, and therapists to learn how to manage the common relationship difficulties we all face.
Broken promises
Friends are vital for our physical and mental wellbeing but these relationships aren't always smoothly sailing. ____2____. And a major way this happens is through broken promises. Perhaps he canceled plans at the last minute or she declined to take part in an important party. ____3____, the first thing to do is remember that no one is perfect, says Jan Yager, PhD, a friendship coach.
___4_____
"Sometimes jealousy reveals our deepest desires," says Dr. Yager. "Healthy envy can motivate you to become better and be inspired by your friend's success," she says. She points out that it could be the other way around as well: your friends might be jealous of you.
Feeling left out
There's no worse feeling than checking your WeChat on Monday morning to find that your friends went on a weekend getaway without you. Scott Christnelly, a therapist, says, "I encourage clients to express their feelings about it but also not to jump to conclusions." Then find someone else to talk to — maybe a family member, or a close friend (not one who went on the trip) — to explain how you feel. ___5_____.
A. Experiencing envy
B. But while it may be painful
C. Stopping to feel jealous of them
D. The breakup of a friendship can be just as painful as a romantic split
E. In fact, it's common to experience some serious hurt from your friends
F. Since there's no rule book on what to do when things get tense or go south
G. Maybe through that conversation, you can brainstorm how you will respond
三、完形填空
My family lived about a mile from the Bertram Woods Library. Throughout my childhood, my mother drove me there several times a week.
Our visits were never 1 enough for me. I loved wandering around the shelves, 2 the spines(书脊) of the books until something happened to 3 my eye.
I might have spent the rest of my life 4 libraries the way I viewed them, say, the amusement park I went to as a kid. But then the 5 feeling came back into my life unexpectedly.
One day after we moved to Los Angeles in 2011, my son wanted to interview a 6 for his school assignment. So we went to the closest library.
As we drove over to meet the librarian, I experienced the 7 of this similar journey in my past—a parent and a child on their way to the library. The 8 didn't look anything like the Bertram Woods, but when we 9 inside, a shock of recognition 10 me. Decades had passed, but I really felt as if I had 11 to that time and place, walking into the library with my mother. 12 had changed. There was the same soft sound of pencil on paper, and the 13 of people at the tables in the centre of the room. The wooden checkout counters, the librarians' desks, the bulletin boards, were all the same.
It wasn't that time 14 in the library. It was as if it had been captured here, or collected. A library, for me, is a gathering pool of 15 and of the people who come to find them.
1.A.long B.easy C.boring D.interesting
2.A.staring B.reading C.watching D.scanning
3.A.fill B.catch C.open D.block
4.A.wandering around B.thinking about
C.talking about D.looking for
5.A.familiar B.exciting C.funny D.warm
6.A.professor B.teacher C.bookseller D.librarian
7.A.memory B.adventure C.hardship D.excitement
8.A.school B.building C.desk D.book
9.A.looked B.drove C.stepped D.read
10.A.stuck B.disappointed C.defeated D.struck
11.A.fallen B.returned C.gone D.devoted
12.A.Everybody B.Everything C.Nobody D.Nothing
13.A.talking B.laughing C.whispering D.chatting
14.A.travelled B.flew C.stopped D.changed
15.A.books B.contents C.stories D.achievements
四、语法填空
Advertisements play a(n) __1___(replaceable) role in enriching people's daily life by promoting and selling products to customers. Over the past decades, the types and styles ___2__(change) constantly to upgrade the advertising game.
The most common advertisements are commercial __3___, which simply give basic information of the products. Take "Tsing Tao Brewery" for example. It is easy to get the name of the products as well as the location of the company. Gradually, advertisers find it necessary ___4__(combine) attractive pictures or words of the experts ___5___ the original advertisements. With the advertising booming, those ___6__(consist) of outstanding designs and creative ideas are likely to be distinguished in the growing ___7__(compete) advertising market. At present, being ___8__(visual) attractive and repeating old ideas are out of date as the customers have been bored with the familiar strategies to promote products. __9___, advertisers have to adopt creative ideas trying to make the customers forget that they __10___(talk) into buying goods by someone. Apart from the commercial advertisements, public advertisements are gaining much attention. For instance, some are educating people on fighting AIDS, while some are calling for saving water.
参考答案
Part I
一、1.locate 2.suitable 3.attract 4.consist of 5.budget 6.visual 7.boost
8.competitive 9.combine 10.genuinely 11.anticipate 12.profit 13.welfare 14.participate
15.neighbourhood 16.abnormal 17.creature 18.trap 19.appearance 20.transform
21.frightening 22.fault 23.splendid 24.convey
二、1.originates 2.profitable 3.attractive 4.suitable 5.freedom 6.is located
7.visually 8.competitive 9.technological 10.Sponsored
三、1.答案：Mr. White has been in China for half a year, but he still isn't used to using chopsticks.
2.答案：There is not much time left. You should finish your work as soon as possible.
3.答案：pay attention to
4.答案：In my opinion
5.答案：More importantly
6.答案：As a result of
Part II
一、 1-3 .CCB
二、1--5.FEBAG
三、1-5 ADBBA 6-10 DABCD 11-15 BDCCC
四、1.irreplaceable 2.have changed/have been changing 3.ones 4.to combine 5.with/and
6.consisting 7.competitive 8.visually 9.Therefore/Thus 10.are being talked