北师大版（2019） 选择性必修第二册 Unit 6 The Media Lesson 3 The Advertising Game 课件 （22张PPT）

(共21张PPT)
Unit 6 The Media
Lesson 3 The Advertising Game
Driving force
Use the diagram to talk about what you have learnt about advertising.
Revision
Revision
1. You should try to ______________ exercise ______________ a healthy diet.
2. The advertising team ______________ people from different areas.
3. The idea of the advertisement was ______________ a film.
4. I don’t like any activity ______________ commercial purposes.
5. I’d like to ______________ neighbourhood activities, but I don’t have time.
originate from link with consist of participate in combine … with
Complete the sentences using the correct form of the phrases.
combine
with
consists of
originated from
linked with
participate in
Exploring
Affirmative Negative Question
We __________ live in a crowded flat. Visitors __________ come to see us. We didn’t __________ live in a crowded flat. Visitors ___________ come to see us. Did you __________ live in a crowded flat
__________ visitors come to see you
Complete the table with used to, use to, would or wouldn’t.
used to
would
use to
wouldn’t
use to
Would
Find more examples of used to and would in the passage.
The people do the things Do they still do them now
Advertising agencies would create a
basic type of advertisement known as a commercial advertisement.
Classic advertisements used to give information about finding certain products.
regularly
regularly
not now
not now
Exploring
The people do the things Do they still do them now
From the name you would know what the company sells, where they are located, and the name of the product.
Advertising agencies used to create this kind of advertising and it could be very effective.
regularly
not now
regularly
not now
Exploring
The people do the things Do they still do them now
regularly
not now
Ideas that would work in the past genuinely are not as effective now.
These advertisements have helped to increase public knowledge about topics that used to be ignored by most people.
regularly
not now
Exploring
would的定义
would意为“总是、往往、总要、惯于、就会”，是情态动词，后面接动词原形，通常表示过去经常反复发生的习惯性动作。
用法
Work out the rules.
1. 句型sb would do sth，表示“某人就会（总要、总是）做某事”。
例如：He would sometimes work into the night.
2. 句型sb wouldn’t do sth，表示“拒绝、无此习惯或不可能做某事”。
例如：He wouldn’t give the names of his partners.
Working out
used to的定义
used to意为“过去常常”，其中to是动词不定式符号，后面接动词原形，表示过去经常性或习惯性的动作或状态现在已经结束，只能用于一般过去时，含有较强的“今昔对比”的意味。
used to构成否定式和疑问式时，通常借助助动词did。例如：
He didn’t use to take a walk.
他之前不怎么散步。
You used to go there, didn’t you？
你过去常到那儿去，是吗？
Working out
1. 句型sb used to do sth，意为“某人过去常常做某事”，只用于
一般过去时。例如：
She used to be a Chinese teacher.
2. 句型Did sb use to do sth 这是used to的一般疑问句，意为“某人过去做某事吗？”例如：
Did they use to play football
3. 句型sb didn’t use to do sth，这是used to的否定句，意为“某
人过去不做某事”。例如：
I didn’t use to like opera, but now I do.
用法
Working out
1. would与used to都可用来表示过去经常性或习惯性的动作时，常
常可以换用。例如：
When we were boys we used to/would go swimming every summer.
He used to/would spend every penny he earned on books.
2. used to可指过去的状态或情况，would则不能。例如：
People used to believe that the sun went around the earth.
(不能用would)
would与used to的对比
Working out
Working out
3. would表示反复发生的动作。如果某一动作没有反复性，只能用
used to。例如：
From that day on, as soon as the table was cleaned and the dishes
were gone, mother would disappear into her sewing room to practice.
（具有反复性）
I used to live in Beijing.（没有反复性）
4. used to 表示过去经常性或习惯性的动作或状态现在已经结束，
would则表示有可能再发生。例如：
People used to believe that the earth was flat.（现在已不这样认为）
He would go to the park as soon as he was free. (现在有可能再去)
a We would used to live in a crowded flat in New York.
b They would / used to climb the mountain every week.
c She would used to have more friends than anyone.
d I would / used to buy sweets the size of golf balls.
Read the sentences. What verbs cannot follow would — verbs expressing states or actions
Verbs expressing states cannot follow would.
Working out
1. We ___________ live in a small town but last year we
moved to a big city.
2. My primary school teachers ___________ give us any
homework but they ___________ teach us a lot in class.
Complete the sentences with used to / didn’t use to or would / wouldn’t. In some cases, both used to and would are possible.
used to
wouldn’t
would
Applying
3. Harrison Ford _______________ accept the strangest jobs
before he became an actor.
4. I _______________ like seafood, but now I just love it.
5. Mr. Smith _______________ watch tasteless TV talk shows
all day before he lost his sight.
6. When I was a child, we _______________ live near the coast.
used to
didn’t use to
used to / would
used to
Applying
Notes
1. Such advertisements have gone through a process of change over the
years along with social, economic and technological developments.
go through 意为“经历，穿过（立体空间）”。
e.g. We have just gone through a crisis.
我们刚刚经历一场危机。
Go through this gate, and you’ll see the house on your left.
你穿过这道大门，就看到左面的房子了。
Notes
2. For this reason, it’s now normal to see advertisements that consist of
pictures or words from experts to show people how good the product is.
consist of 意为“由……组成(或构成)”。
e.g. The committee consists of ten members.
委员会由十人组成。
同义短语：be made up of；be composed of
拓展：consist in 存在于，在于
e.g. The beauty of the city consists in its magnificent buildings.
这座城市的美就在于它那些宏伟的建筑。
Notes
3. To stand out in a world of competitive advertising, they must
combine the highest standard of design with creative ways to
make people believe that they “must have the product”.
stand out 意为“突出”。
e.g. He stands out for his brilliant mental powers.
他非凡的智力使他脱颖而出。
Notes
competitive adj. 竞争性强的
同根词：compete v. 竞争，对抗 competition n. 竞争，角逐
competitor n. 竞争者，对手，参赛者
e.g. Several companies are competing for the contract.
为得到那项合同，几家公司正在竞争。
combine sth. with sth. 意为“把……与……结合起来”。
e.g. Combine the theory with practice.
理论联系实际。
Assignment
1. Review what you have learnt in this class.
2. Preview the Writing Workshop.
Goodbye!