(共58张PPT)
Definition An advertisement uses words and pictures to 1.________________ people to buy a product or service, or to believe in an idea.
Two main
2．_____
of ads 3.______
ads They are 4. for to advertise a product or service.
Public
service
ads ●They are often run free of 5. , and are meant to educate people about health, safety, or any other problem that has an 6. on public welfare.
●They don't play 7. on people.
●They 8. at teaching and benefiting people, helping us lead better lives.
Warnings ●Be 9. of the skilful methods used in ads to try and sell us things.
●10. falling for the tricks some advertisements play.
paid
Comme
rcial
charge
effect
tricks
aim
aware
Avoid
types/
kinds(共58张PPT)
例词 规律
派生词 advertise＋ ment→advertisement v.＋ ment→n.
Benefit去t＋ cial→beneficial v.＋ cial→adj.
intelligent去t＋ ce→intelligence adj.＋ ce→n.
persuade 强调“说服”，含有成功之意
advise 相当于try to persuade，只表示劝说的动作，不表结果
(1)fool sb. into doing sth. 哄骗某人做某事
fool sb. out of sth. 哄骗某人某物
(2)make a fool of sb. 愚弄/欺骗某人
make a fool of oneself 使自己出丑/出洋相
fool “愚弄；欺骗”，指利用人缺乏常识或心理脆弱来欺骗人
cheat “欺骗；作弊”，主要指在盈利的买卖中或游戏竞赛中欺骗人，骗取人的钱等
cure “治愈”，强调结果，搭配为：cure sb.of sth.
treat “治疗”，强调过程，搭配为：treat sb.for sth.
deal with 该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用
do with 该短语中的do为及物动词，do with在疑问句中常与what连用，该短语意为“处理，处置；对待”
“课时跟踪检测”见“课时跟踪检测（一）”
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谢 谢 观 看(共41张PPT)
例词 规律
派生词 amaze＋ ment→amazement v.＋ ment→n.
design＋ er→designer v.＋ er→n.
“课时跟踪检测”见“课时跟踪检测（二）”
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谢 谢 观 看(共51张PPT)
直接引语 间接引语
一般现在时 一般过去时
现在进行时 过去进行时
现在完成时 过去完成时
一般过去时 过去完成时
一般将来时 过去将来时
过去完成时 过去完成时
在直接引语中 在间接引语中
指示代词 this that
these those
时间状语 now then
today that day
tonight that night
this week/ month, etc. that week/ month, etc.
yesterday the day before
last week/ month, etc. the week/ month, etc. before
two weeks/ months, etc. ago two weeks/ months, etc. before
tomorrow the next day
next week/ month, etc. the next week/ month, etc.
地点状语 here there
方向动词 come go
bring take
“课时跟踪检测”见“课时跟踪检测（三）”
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陈述句→that
各种句式的
般疑问句→whether/if
转换
特殊疑问句→原来的特殊疑问词
祈使句固定句式结构
直接引语和间接引语
人称变化
特别注意的
时态变化
指示代词、时间状语、地点状语
几个变化
和动词的变化
语序变化
客观真理、格言、谚语
保持不变的
过去进行时
几种情况
有具体的过去时间状语
反复或习惯性动作(共72张PPT)
Definition of an
ad campaign A planned programme of advertisements
which 1. various kinds of ads to reach a certain audience.
Three major
questions worth
2．___________ Who is the audience for your ad campaign
What is your ad campaign 3. to say
How do you reach your audience？
considering
uses
meant
An 4. ：
Anti smoking
ad campaign The 5.______
for choosing anti smoking as the subject of an ad
campaign Every packet of cigarettes contains poisonous chemicals that can 6. in diseases, which cannot only cause millions of people to die, but also cost countries a lot of money.
The target audience High school teenagers
example
result
reason
An 4.example：
Anti smoking
ad campaign
7._____ To persuade young people to give up smoking
8.____________ to getting the message across Putting large posters around the school with the logo and slogan
9.___________ more information about smoking on websites
Publishing an article in the school magazine 10._________ students about the dangers of smoking
Organizing an essay competition
Approaches
Providing
informing
Aim
[巧记单词]
例词 规律
派生词 determine去e＋ ation→
determination v.＋ (a)tion→n.
poison＋ ous→poisonous n.＋ ous→adj.
“课时跟踪检测”见“课时跟踪检测（四）”
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“单元质量检测”见“单元质量检测（一）”
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谢 谢 观 看
