冀教版八年级下册英语Lesson 29 How to Push a Product 教案（表格式）

题目 Lesson 29 How to Push a Product
整体设计思路、 指导依据说明
本课以任务型语言教学、交际语言教学、商务英语中的专业术语教学为理论指导。以培养学生兴趣为前提，让学生将所学知识运用到实际生活中，通过感知、体验、实践以及合作探究来实现学习目标。 我以自己录制的一则销售广告做为引课内容，激发学生的兴趣并调动学生的积极性，让学生感受推销产品的场景。之后，通过介绍自己设计广告的意图作为载体引出本课将要学习的新的词汇，通过猜词、跟读，记忆，运用加以掌握。在研发和销售产品上有一些精英，如：Bill Gates, 马云等，了解他们的同时进行抽签分组。 课文内容，以分组分任务的形式探究销售的每一环节，让学生对push a product的过程有整体的把握和理解。学生在竞争中学知识，得分数。 最后，把学生对推销产品的理解变成实际的对话小剧演示给大家。培养学生的合作能力和英语运用能力。有体会，有理论，有实践。
Teaching Aims ⅠKnowledge goalsThe students learn the new words and the useful expressions and they can use them correctly. The students can understand the text clearly. And show their understanding of pushing a product.Π Ability goalsThe students can master the business terms. And try to push their favorite product in their own ways. Ⅲ Emotion goalsThe students should know what are behind the successful business men. And they should know every subject has its own experts.
Teaching Importance Help the students to know and analyze the text and master the basic ways of pushing a product..
Teaching Difficulty The students know the ways to push a product. The students know how to make each procedure perfect.
Analysis of the Teaching Material Though the students have never touched upon business before. The experience in life tells them something about business. They have their own idea about how to push a product. But the text will help them to know better about business and how to push a product well. At the same time they should know no matter what you do, knowledge and skill is necessary and everyone should take efforts after shining.
Learning Methods Study independently, natural learning, cooperative learning
Teaching Tools Multi-media, pictures of famous business persons,
Teaching Procedures
Teaching Contentsand Teacher’s Activities Students’ Activities Intentions of the Design
Step 1Lead-in Play a piece of advertisement made by me to have the students feel the content of the advertisement. And raise questions:Q1: What’s the purpose of the adQ2: Guess who made the ad. Q3: What do I want to sell Are you interested in it Ss listen and watch the ad. And pay attention to the content of the ad. To help the students interested in this lesson and make them relaxed.
Step 2NewLesson Teaching New wordsI’ll show my purpose of creating this ad. and introduce the product detailedly with the new words. Then show the meaning of the new words and key phrases of the text and lead them to read the new words. Students read the short passage I showed and try to understand the meaning of it. At the same time guess the meaning of the new words. Then Ss read the new words after the teacher. To help Ss grasp and use the new words in the context of the situation.
Dividing groups I Divide the Ss into 6groups and give them the groups’ names. I help them know about the story behind each famous business man. Ss choose the name of their group. And know their group’s famous business man’s story. To help Ss cooperate with each other in the following tasks.
Text Learning⑴ I show them questions and asks the Ss to read questions firstly and then help them analyze the text and find out the answers. ⑵ I help the Ss to read details and asks each group to choose two or three students to answer the questions in the box they choose. ⑴ Ss read questions and then rend the text with questions to find out the answers.⑵ Each group choose one box including some questions about the details of the text. The Ss discuss and then try to answer in behalf of the group and try to get marks as many as possible. To develop the Ss’ ability to catch the main information in reading.To develop their cooperative learning.
Step 3Practice 1.I ask the students to write a plan to push a kind of product they like and have one or two of them to show their plans.2. I invite a group of students to show a play about pushing the product. The students write a plan to product their favourite product and then volunteer to show the plan. To help the Ss make use of the ways of pushing a product.to sell their favourite product.
Step 4Show Time I welcome the students who prepared the dialogue about pushing the product before class. The students who prepared the dialogue before class show the dialogue about pushing a product. To make sdudents interested in business and English and to help them know better about this lesson.
Step 5Emotion Education I play a video about the speech given by Steven Jobs. The speech would tell Ss Steven Job’s experience to success. By watching it, they should know every subject has its own experts.They should work hard from now on. The students watch the video and think it over. To make the students know every subject has its own experts.They should work hard from now on.Stay Hungry, Stay Foolish！
Step6 Summary and Homework I make a conclusion. Assign homework: Finishing the plan about pushing a product. Try to finish the plan according to what they learned from this lesson. To help the students understand the text better and try to make use of what hey learn today.
Blackboard Designing
Lesson 29 How to Push a ProductMake your product stand out.Create an ad.Go to trade shows and present your product.Push your product using samples and good deals.Good quality is the most important thing.These suggestions can make your product shine.Stay Hungry, Stay Foolish Pictures with group’s name / Marks1. Li Jiacheng 2. Ma Yun3. Steven Jobs4. Bill Gates5. Ma Huateng6. Zong Qinghou
Teaching Reflection
本节课，我采用任务型教学途径，注重语境创设，突出培养学生实际语言运用能力和英语学习能力，教学过程体现学生的主体性，学生学习兴趣浓厚，热情高涨，互动充分，达到较好的学习效果。 在本节课的教学过程中，我以兴趣及学生体验为支点，以任务为主线，采用任务型教学途径，设计了环环相扣的若干任务，形成任务链，让学生在完成任务的过程中学习语言知识，特别训练阅读表达及书写能力。发展语言能力，运用所学目标语言知识去解决实际问题。分组所采用商务界名人也是大家众所周知，非常有影响力的人物。希望是让这些名人影响学生，让大家明白术业有专攻，每个成功的背后都有着无数的付出。分组同时也为最后感情的升华奠定基础。 本节课的教学中，我觉得以下几个方面需要改进。由于学生对Business 的体会或感知层次不同，对一些专业术语及推销产品的过程理解有差异甚至存在完全不明白的学生，所以作为教师的引导及举例非常重要，而我没有做到细致，举例不到位。学生的情景剧表演在一定程度上激发了学生学习英语的激情及兴趣，但对大多数学生来说有些走马观花的感觉，对表演者有一定作用，对大多数学生而言可以省略。可以专门拿出一节表演课，让更多学生体会，表达，表演。 通过对本课的教学反思，我从中领悟到了备课要更多地站在学生的角度思考问题，也就是备学生，备课前加强与学生的沟通与交流，站在学生的角度思考问题，这样的课也许会更加简洁，更加丰富更有趣味，这样的课堂才会是属于学生的。