冀教版八年级下册英Unit 5 Lesson 29 语 How to Push a Product 教案

Lesson 29:How to Push a Product
教学目标
1.掌握单词:create,customer,already,similar,offer,shine,succeed;短语:push a product,stand out,catch one’s eye,have an interest in,get to do sth
2.掌握和运用一些介绍广告宣传的句型:Go to trade shows and present your product.Push your product using samples and good deals.
3.通过听力训练,两人一组合作角色扮演的方式,还有小组合作的方式,大家一起交流,通过实物或图片提供的场景练习目标语言,提高英语听说能力。
教学内容
1.学会运用本课重点单词或短语:advantage,simple,coin,cause,less,steal,be worried about,in seconds,far away,aside from,take up
2.学会一些介绍广告宣传的句型:
Go to trade shows and present your product.
Push your product using samples and good deals.
教学重难点
1.正确掌握与广告宣传有关的词:product,present,enjoy,advantage
2.了解更多关于广告宣传的方法。
3.掌握和运用以下重点句式:
Now you have to get people to buy it.
Find ways to catch their eye.
People get to know the advantages of your product after they experience using it.
These suggestions can make your product really shine.
教学思路
本课时的教学内容是冀教版八年级下册英语第五单元的第五课时,主要涉及介绍广告宣传。在授课之前先让学生通过网络及其他途径了解广告宣传的情况。课上可以通过让学生小组合作的形式进行相互交流;同时,教师通过幻灯片、图片、照片等向学生展示一些广告宣传活动,并让学生用英语进行简单介绍。学会运用广告宣传这一生活场景的英语表达。
教学准备
设计教学PPT,录音机,多媒体,图片
教学过程
StepⅠ.Lead in
Leading in 【情景1】
Show some pictures about different advertisements of different products.Then discuss the following questions:
T:Hello,boys and girls.Do you know about the advertisements
T:What products need the advertisements
T:What do you think of the advertisements
Discuss the questions in groups.Ask the students to talk for three minutes.Then let them present their talk in class.
[设计意图]　利用学生学过的内容,从询问商品广告开始,轻松进入语境,进而介绍生词,图片的使用使学习更加形象直观,自然地进入谈论广告宣传的新话题。
Leading in 【情景2】
Greet the class.
Ask the students to introduce the ad in class.
Show the new word “product” and show the picture of products to the students.
T:How do you push a product
[设计意图]　运用学生所学的知识,从谈论熟悉的入手进入新内容的学习,运用实物或图片帮助学生学习生词,直观、感性、形象。
StepⅡ.Presentation
If some students feel the passage is too long,the teacher can divide it into two or three parts.Then ask them to read them in groups.After a while,ask them to read one by one.
(1)Remember,you need to make your product stand out.
(2)Find ways to catch their eye.
(3)People coming to trade shows already have an interest in similar products.
(4)People get to know the advantages of your product after they experience using it.
Please pay attention to the long words:product,advantage,experience.
[设计意图]　小组合作训练阅读,利用多媒体,展示一些商品广告的图片,创设情景,使同学们身临其境,激发说的欲望。在练习中巩固本课需要掌握的句型。
StepⅢ.Listening
T:Listen to the tape with your book closed and fill in the blanks.
1.We should study the customers ages,and other information.
2.People can experience your product, it and then buy it.
3.Offering samples and deals will get you more 　　　　.
【Keys】　1.interests　2.enjoy　3.customers
[设计意图]　加深同学们对课文的掌握,学生们带着问题有目的地倾听,容易把握内容完成填空。
StepⅣ.Post-listening Activities
After listening to the passage,get the class to read it aloud.
Ss read aloud.Then practice the passage.Focus on the stressed words,pronunciation and intonation.
[设计意图]　学生训练听力之后,朗读巩固,训练学生的语音语调;再模仿对话,编出自己的对话,培养学生运用目标语言进行交际的能力。
StepⅤ.Reading
1.Read the text and decide whether the statements are true or false.
(1)You should choose the correct media to push your product. (　　)
(2)Going to trade shows is a good way to present your product. (　　)
(3)After using the product, people must buy it. (　　)
2.Then ask some volunteers to read the passage.
3.Read the text again and fill in the blanks.
(1)Find ways to 　　　　their eye.
(2)People get to know 　　　　your product after they experience using it.
(3)These 　　　　can make your product really shine.
(4)Go to trade shows and 　　　　your product.
(5)　　　　 your product using samples and good deals.
【Keys】　1.(1)T　(2)T　(3)F　3.(1)catch　(2)the advantages of　(3)suggestions　(4)present (5)Push
☆教材解读☆
1.Remember,you need to make your product stand out.
句中stand out 意思是“出色,杰出”。
She stood out before she got married.
她结婚之前很出色。
2.Find ways to catch their eye.
catch one’s eye意思是“引起某人的注意”。
They made many posters to catch our eye.
他们做了许多海报去吸引我们的目光。
3.People coming to trade shows already have an interest in similar products.
句中have an interest in意思是“在某方面有兴趣”,其中interest是名词,意思是“兴趣”。
He has an interest in music.
他对音乐有兴趣。
4.People get to know the advantage of your product after they experience using it.
◆get to do sth意思是“开始感受到,达到”,期间有一个过程。
Children get to know each other from games.孩子们通过游戏开始互相了解。
[设计意图]　学生通过阅读课文,了解重点内容,并且通过判断正误来巩固对课文的理解和掌握;朗读课文并填空,了解课文重点句式。
plete Let’s Do It!
Ask the students to read the passage again and finish No.1,No.2 and No.3.
[设计意图]　Let’s Do It! 部分中的No.1,No.2重点是阅读教学,以习题的形式,既巩固了课文,又训练了做题能力;No.3利用练习题的方式,考查学生对课文重点单词的掌握。
StepⅦ.Task
GROUP WORK:Let’s Do It! Project!
Ask some students to come to the front of the classroom in groups and finish Project.
[设计意图]　Project的重点是口语表达训练,同学们通过小组合作来完成。以谈论给产品做广告为话题,课文已经给出了一些句子,提供了一个语境完整、内容丰富的话题,自然呈现本单元的核心句型,为学生进一步掌握课文做了巩固。小组合作的形式,训练学生的合作意识,小组之间的竞争,激发学生的积极性。
StepⅧ.Exercises
T:Now,look at the sentences with some missing words.Please use proper words to fill them.
1.He　　　　(杰出) in his class.
2.She is　　　　(相似) to her mother.
3.I can help 　　　　(顾客)with products.
4.The shop 　　　　(提供) lots of good food for the neighbourhood.
5.　　　　(尝试) it and you will enjoy it.
【Keys】　1.stands out　2.similar　3.customers　4.offers　5.Taste
[设计意图]　以学评教、强化落实。当堂检测主要是由本节内容组成的形成性评价,利用已知的信息,让学生补充,让他们得到充分的训练。
StepⅨ.Homework
1.Practice the passage with your group members after class.
2.Copy the new words twice.
[设计意图]　口头练习和单词记忆相结合,复习、归纳,注重语言知识的操练与积累。
板书设计
Lesson 29　How to Push a Product
create,customer,already,similar,offer,shine,succeed
push a product,stand out,catch one’s eye,have an interest in,get to do sth
Now you have to get people to buy it.
Find ways to catch their eye.
People get to know the advantages of your product after they experience using it.
These suggestions can make your product really shine.
Go to trade shows and present your product.
Push your product using samples and good deals.