北师大版（2019）选择性必修第二册Unit 6 The Media Lesson 3 The advertising game知识 阅读语法课件(共39张PPT)

(共39张PPT)
Lesson 3
THE ADVERTISING GAME
Lesson 3
Language Points
suitable adj.合适的，适宜的
be suitable for 适合于……
be suitable to do sth 适合做某事
suit v. 适合
suit one's needs 符合某人的需要
反
unsuitable adj. 不合适的，不适当的
There will be displays throughout the festival, which are ________ (suit) for anyone aged ten and over.
要找个对每个人都合适的时间很困难。
→It’s difficult to find a time that _____________________(suit).
→It’s difficult to find a time that _____________________(suitable).
suitable
suits everybody
is suitable for everybody
attract vt.吸引
attract one's attention 引起某人的注意 =
draw one's attention
adj.
attractive adj. 吸引人的，有魅力的
n.
attraction n. 吸引；吸引力；吸引人的事物
adv.
attractively adv. 有魅力地，有吸引力地
be attractive to ... 对……有吸引力
a tourist attraction 旅游景点
作“名胜，吸引人之物”讲是可数名词；而作“魅力，吸引 力”讲是不可数名词
As one of the most ________ places, Mount Wuyi _______ millions of tourists each year, and one of its most famous tourist __________ is the Nine Bend River.(attract)
attractive
attracts
attractions
consist of 由……构成
(没有被动语态，也不用于进行时)
= be made up of 由……组成
= be composed of 由……组成
这支医疗队是由5名医生和10名护士组成的。
③The medical team _____________ five doctors and ten nurses.
④The medical team_________________________ five doctors and ten nurses.
= __________________________________________________(make up)
consists of
is made up of/ is composed of
Five doctors and ten nurses make up the medical team.
consist in(＝lie in) 存在于，在于
consist with（=be consistent with）与……一致
adj.
consistent adj. 一致的
n.
consistency n. 一致性，同一性
①The beauty of the city consists _____ its magnificent buildings.
②The United Kingdom consists _____ Great Britain and Northern Ireland.
③It took them three days to complete the project __________(consist) of three complicated procedure.
④More often than not, what the stubborn does consists ______ what he says.
⑤The results are entirely ___________(consist) with our earlier research.
in
of
consisting
with
consistent
competitive adj.竞争性强的，有竞争力的
compete in 参加……比赛
compete for 为争取……而竞争
④As the youngest __________, I had to ___________ the writing contest _________ 20 other top students _____ the annual writing award. I must be very ___________to be the winner.
作为最小的参赛者, 我必须和另外20名顶尖的学生在写作比赛中竞争以获得年度写作奖。要成为获胜者, 我必须有很强的竞争力。
competitor
compete in
against/with
for
competitive
combine vi.& vt.(使)结合，(使)组合
combine sth with sth 把某物与某物结合起来
combine to do sth 联合起来做某事
n.
combination n. 结合，联合；结合体
in combination with ... 和……相结合
The new treatment can be used either alone or in combination with the traditional one.
Technological innovation, __________(combine) with good marketing, will promote the sales of these products.
combined
link
vt. 把……联系起来
n. 联系，关联
link up 联合，连接
link up with 与……连接，联合
link ...to/with 将……与……联系/连接起来
A chain is no stronger than its weakest link. ［谚］一环薄弱，全链易断。
①The relationships you develop now will probably be lined _______ the ones you value later, so be wise about the people who you invest yourself in.
②_________ (link) arms with one of the instructors, I helped carry the young man out of the water.
③Detectives have linked the break in ______ a similar crime in the area last year.
to/with
Linking
to/with
fundamental adj. 根本的；基本的；基础的
n. (常用复数)基本规律/原理，根本法则
the fundamentals of mathematics 数学基本原理
commercial adj. 商业的，商务的
n. 商业广告
commerce n. 商业，贸易 =trade
originate vt. 创始，创造
词根
origin n. 起源，起因；出身，血统
original a.原始的；最初的；独创的；新颖的
originally adv.最初，起初；本来
originality n. 独创性，创意；创造力
locate vt. 位于；找出……的准确位置
be located in/at 位于……
（1） The Great Wall, with a history of more than two thousand years, __________ (locate) in northern China.
（2）_________ (locate) where the Belt meets the Road，Jiangsu will contribute more to the Belt and Road construction.
is located
Located
sew v. 缝，缝纫，缝补
过去式：
过去分词:
sewed
sewed/sewn
budget n. & v.
（1）n. 预算
on a（tight）budget 节省地，控制预算地
within/over budget 在预算内/ 超出预算
have large budgets 预算充足
They have rebuilt the old church located at the foot of the mountain on a tight budget. 他们在预算紧张的情况下重建了山脚下的教堂。
（2）vi. & vt. 把……编入预算
It is said that the company will budget $2 billion to advertise their products to enhance their reputation.
据说该公司将拨出20 亿美元的预算用于为其产品做广告，以提高其声誉。
boost
v. 促进，推动
n. 增长，向上一推
Each “like” boosts my confidence.
When I was feeling down, talking to my mother always gave me a boost.
booster n.加强剂量；助推器
anticipate vt. 预期，预料
anticipate doing sth. 期望做某事
We anticipate/ look forward to hearing from you again.
anticipation n. 预料，预期；预感；预知；盼望，希望
participate vi. 参加，参与
participate with sb in sth 与某人分担某事；同某人参与某事
participation n. 参与；分担
participant n. 参加者
不一样的“参加”：
（1）participate in/take part in the sports meeting/the tournament 参加运动会/ 锦标赛
（2）join the army/League/Party 参军/ 入团/ 入党
（3）attend the meeting/ceremony/wedding 出席会议/ 出席仪式/ 参加婚礼
（4）attend school/class 上学/ 上课
Lesson 3
THE ADVERTISING GAME
Have you ever bought anything as a result of seeing, hearing or reading advertisements What makes an advertisement attractive
the product name the name of a company words of experts humorous language the concept of freedom
pictures or images the unusual idea the design
What is your attitude towards advertisements How are you or people around you influenced by advertisements
the name of a company
words of experts
What information does these advertisements convey
the concept of freedom
the place from which the product originates
Good to the last drop.
A diamond is forever.
De Beers
钻石恒久远，一颗永流传。
滴滴香浓，意犹未尽。
Think different.
The best or nothing.
I am loving it.
The passage below is about advertising. Skim through the passage. What is it mainly about
a. Different types of advertisements
b. The development of advertisements
c. Different attitudes towards advertisements
What is the text type of this passage
a. explanatory text/ exposition
b. narrative text/ narration
c. argumentative text/ argumentation
What helped you identify the text type
Identifying Text Types
You can identify the text type based on the following information:
titles (e.g. A sea Story, A Medical Pioneer);
Skill Builder
根据文章的标题推测语篇类型。例如，“A SEA STORY” 可能是一篇记叙文；“A MEDICAL PIONEER”则可能是一篇描写文；而“THE ADVERTISING GAME”可能是一篇说明文。
text structures (e.g. time order, argument and supporting details);
通过寻找段落主题句或关键词的方法来确定语篇类型。在本文中，我们从The advertising industry started with ..., Classic advertisements used to give information ..., For many of today’s advertisers ... 这些关键信息中发现文章按照时间顺序介绍广告的发展历程。
typical expressions (e.g. once upon a time, in conclusion).
关注一些典型表达。说明文最大的特点是内容科学、结构条理、语言严密，它往往通过下定义、举例子、列数字、打比方等说明方法进行阐述。这些方法可以从一些典型表达中看出，如：known as, that is, for example等。在本文第四段中，作者通过举例子的方法说明现代广告是设计和创意的综合体；最后一段，作者采用相同手法举例说明公益广告这种非营销性质的广告对社会的贡献。我们通过锁定关键词For example可快速识别。
This is an explanatory text. It introduces the development of advertisement in the order of _______.
time
Underline the main idea of each paragraph.
para.1
para. 2
para. 3
para. 4
para. 5
para. 6
The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.
Classic advisements used to give information about finding certain products.
In modern times, advertisements need to attract and hold the attention of the public.
Modern advertisements need something else to separate them from their competitors.
Ideas that would work in the past genuinely are not as effective now.
Some advertisements nowadays aim to make a contribution to society and welfare.
Read the whole plete the table. Then write three headings that can categorise the information in the first row.
Types __________ ___________ ____________
Classic ads give information about _________ _________ to tell people ____________________________________________________________________ not suitable when _______________ __________________________________________
not attractive
Modern ads consist of _________ _________ apply ____________________________ to show people ___________ ___________ to make ads ___________ ___________ not enough to __________
finding certain
products
what the company sells, where they are located and the name of the product
products and services are in direct competition with each other
pictures or words from experts
modern design techniques
how good the product is
visually attractive
be noticed
para. 1-3
Types __________ ___________ ___________
Improved modern ads combine ___________ ___________ ___________ with ______ __________ use concepts including __________________________________________ to stand out _______________________________________ to make people believe that _____________ __________________________ repeating old ideas
not ________
It does not matter ___________
___________
___________
___________.
the highest standard of design
ways
in a world of competitive advertising
effective
creative
freedom, happiness, wealth and success
they “must have the product”
how attractive the idea linked with the product is
para. 4
Types __________ ___________ ________
Further improved modern ads use humour as well as _______ _____________ _____________ _____________ ______________________ ______________________ _______________________________________________________________
Public ads help to increase public knowledge and ___________ ________________________________ to encourage citizens to __________________ __________________ __________________ to educate the public ___________________ ___________________
new and unusual ideas
to create something that has never been seen before
to surprise people
to make people forget that someone is trying to sell them something
make our society a better place for everyone
participate in improving their neighbourhood, protecting the environment and helping other people
on fighting AIDS, saving water, helping the poor, giving up smoking
para. 5-6
Features
Purposes
Problems
Examples are usually used to help readers understand the writer’s ideas more easily and clearly. Several good examples are used in the text. Decide what the examples are for.
1. For example, it could be “Shanghai Sewing Machines”, or “Tsing Tao Beer Corporation”.
A. To show what classic advertisements looked like
B. To show two cities where the best products were made
C. To show the sewing and beer industry’s
development then
2. For example, some advertisements may suggest that buying a car can make you free.
A. To show how competitive the advertising industry is
B. To show how car companies are selling their products
C. To show how advertisements use creative ideas to sell things
3. For example, there are public advertisements, which encourage citizens to participate in ... and helping other people.
A. To show why people make contributions to society
B. To show the contributions public advertisements make
C. To show how citizens are involved in public affairs
作者表达观点
作为衔接过渡，转到举例部分详细说明了公益广告可以为社会做出的贡献
再次强调了自己的观点
Classic advertisements used to give information about finding certain products.
used to do
be used to do
be used to doing
过去经常（一直）发生
被用来做...
习惯于做...
used to do 的否定式：
used not to/didn't use to
used to do 的疑问句：
①把used 放到句首。
②借助助动词did 并放到句首，把used 变为use。
以前，经典的广告会给出识别产品的信息。
It was likely to be the name of a company, part of which might include the name of the place from which the product originated.
be likely to be sth 很可能是……
which引导的非限制性定语从句，修饰先行词the name of a company
which引导的限制性定语从句，这里介词from前置，from which= where,
originate from 源自于
这些信息很可能是公司名，其中一部分可能包含产品的原产地。
From the name you would know what the company sells, where they are located, and the name of the product.
what…, where…, and the name of the product 三者都作know的宾语。
一看名字，你就知道这些公司销售的具体产品、所在地点及产品名称。
介词短语前置
However, not all advertising is about selling products and services for a profit.
然而，并非所有的广告都是以盈利为目的销售产品与服务。
(1)部分否定：否定词not与both, all, every, each, everybody, everything等不定代词或形容词连用，意为“不都是，并非都”。
(2)完全否定：常用no, none, never, nobody, nothing, neither, no one等表示。
(3)部分否定：not both/all/every/each/everybody/everything/...
＝both/all/every/each/everybody/everything/...not ...
④All these books are not popular with people.
→___________________ are popular with people.
Not all these books
Complete the sentences using the correct form of the phrases below.
originate from link with consist of participate in combine…with
You should try to ____________ exercise _________ a healthy diet.
The advertising team ____________ people from different areas.
3. The idea of the advertisement was ________________ a film.
4. I don’t like any activity ____________ commercial purposes.
5. I’d like to _____________ neighbourhood activities, but I don’t have time.
combine with
consists of
originated form
linked with
participate in