Hello,everyone. Today I am gonna to deliver a speech about my company - Maimen. It is a company aiming at promote the food to the customers. The whole speech will be divided into four parts. First, it is about the advantages of my company. The second one is the main theme and the scope of our company. The third one is the product, the speciality, the place and customers’ need of our company. The last one is the relationship of the marketing. The advantages of my company is that our fresh food would be introduced from home and abroad. As for our recent situation, quite a few food industry provides unhealthy food to the customers in order to save money, which results in customers’ suffering from diseases easily. We know that services and healthy conditions play an important role in food industry. Therefore, we will provide excellent services including the air conditioners and tidy floors and tables to satisfy customers. We all have strict checking systems including the procedure of food supply and processing. As for training workers, we recruit those graduated from prestigious universities. The scope of our company is all over the world. It is located in 119 countries on six continents around the world, with approximately 32000 branches. It represents an American lifestyle in many countries and is the first and largest multinational fast food chain enterprise. We also control other food and beverage brands, such as Aroma Cafe, Boston Market, Chipotle, Donatos Pizza, and Pret a Manger. We are the champion in the field of global fast food chains. There are different types of food in our company, such as snake food, instant food and fast food, which can fulfill customers various preferences. Meanwhile, there are some speciality in our company. We offer two types of service: counter top and drive-through. We also provide indoor dining and sometimes outdoor seating. A drive-through restaurant typically has several separate stops: a parking point, a checkout point, and a pickup point, while the latter two stops typically come together. The goals of our company is “convenient to customers, varieties of food, make customers park easily”. We are in several places, including general headquarters and some sub places around China. It is convenient for customers to choose the places which is close to their home. Before we operate our company, I also surf the Internet for some information of customers’ needs. First, we should pay more attention to the quality of life. Nowadays, there are a variety of goods and brands, and consumer demand has also changed, from emphasizing basic thirst quenching and physiological satisfaction to preferring function, taste, and psychological satisfaction. With a significant increase in economic power, they are more willing to pay a premium for improving the quality of life. Besides, pay special attention to health. Now consumers put health issues first. When housewives choose food, their primary consideration is health. "No inventory, sell as you go. Customers believe that the goods are so abundant that they don't need to store them all and buy as you go.". And they can eat the freshest food, and are rarely affected by discounts, promotions, and other means. Although there are quantities of companies around the world, they all have some mercial federations, cooking (catering, catering) industry associations, and related catering enterprises in various provinces, autonomous regions, and municipalities directly under the Central Government: The annual information release of China's top 100 catering enterprises has been meticulously crafted for many years, and has become a major activity attracting media attention and industry expectations. "China's Top 100 Catering Enterprises" have become the basic requirements for applying for "China Famous Trademark" and an important data source for studying the basic situation of the industry; Its brand effect is constantly emerging and its influence is increasing day by day, playing a exemplary role in leading the rapid development of the industry. We have some strategies to our promotion. We promise that the menu in each restaurant is basically the same, and that "the quality is superior, the service is excellent, the cleanliness is hygienic, and the goods are genuine at a reasonable price.". Its products, processing, cooking procedures, and even kitchen layout are standardized and strictly controlled. We value the spirit of quality, which can be seen before every restaurant opens. The first step is to establish a series of local network systems for production, supply, and transportation to ensure that the restaurant receives high-quality raw materials. At the same time, food must undergo a series of strict quality inspections, including over 40 quality control inspections for beef patties alone. Many customers do not know how complex our control procedures are, but they have deeply experienced the fruits of our high-quality, delicious, and nutritionally balanced food. We provide high quality services. Fast, friendly, and reliable service is our hallmark. We understand from experience the importance of providing quality service to customers, so every employee will follow the principle of customer first and bring laughter to customers. We attach great importance to cleaning
Every appliance, location, and corner of the restaurant reflects our emphasis on hygiene and cleanliness. We provide customers with a clean, comfortable, and pleasant dining environment. We value for money. While providing customers with high-quality, nutritious and delicious food, we also bring them more choices and more laughter. Customers fully experience the promise of "value for money" in our extended family. We franchise and travel around the world
As one of the most successful franchisees in the world, we pride ourselves on its franchise approach, successful high-level expansion in different regions, and international operations. In the course of its franchise development, it has accumulated many valuable experiences. We have clear business philosophy and standardized management. This mainly refers to the important principle of customer first and customer first that best reflects our characteristics. We have strict inspection and supervision system.Our system has three inspection systems: First, regular monthly evaluation; The second is inspection by the company headquarters; The third is random inspection. This is also a guarantee to ensure that our franchise stores meet departmental standards and maintain their brand image. We perfect well-ranged training system. This provides a reliable guarantee for the licensee to successfully operate our restaurant and shape our brand unity, and also lays a solid foundation for establishing a brand image in the future. I hope that our company would be better in the future. Thanks for your listening!(共21张PPT)
Maimen
Introduction to Maimen
Advantages
Recent Situation
a food industry aiming at promote the food to the customers
fresh food bought from home and abroad
first-hand cook helping with the cooking
Quite a few food industry provides unhealthy food to the customers in order to save money, which results in customers’ suffering from diseases easily.
Main Theme of the Company
excellent services
customers satisfied
tidy environment
definite goals
strict checking ststems
training systems
All of them aiming at customers
The Scope of the company
All over the world
It is located in 119 countries on six continents around the world, with approximately 32000 branches. It represents an American lifestyle in many countries and is the first and largest multinational fast food chain enterprise.
We also control other food and beverage brands, such as Aroma Cafe, Boston Market, Chipotle, Donatos Pizza, and Pret a Manger. We are the champion in the field of global fast food chains.
Master well-known brands
The Product
Snake food:
chocolate with meats
candies with honey
cookies with
Instant food:
bread with butter
Fast food:
rice with juice
hamburger with dumplings
Special of our company
convenient
varieties
parking easily
Special
We offer two types of service: counter top and drive-through. We also provide indoor dining and sometimes outdoor seating. A drive-through restaurant typically has several separate stops: a parking point, a checkout point, and a pickup point, while the latter two stops typically come together.
We are in several places,including a General headquarters
in Zhuhai, Guangdong Province
and several
Sub Places
The place
Sub Places
Shenyang in Liaoning Province
Jiaxing in Zhejiang Porvince
Guangzhou in Guangdong Province
Customers’ needs
1. Pay more attention to the quality of life. Nowadays, there are a variety of goods and brands, and consumer demand has also changed, from emphasizing basic thirst quenching and physiological satisfaction to preferring function, taste, and psychological satisfaction. With a significant increase in economic power, they are more willing to pay a premium for improving the quality of life.
2. Pay special attention to health. Now consumers put health issues first. When housewives choose food, their primary consideration is health.
"No inventory, sell as you go. Customers believe that the goods are so abundant that they don't need to store them all and buy as you go.". And they can eat the freshest food, and are rarely affected by discounts, promotions, and other means.
Customer’s needs
Relationship Marketing
Several markets are promoting the same products and goods to customers, so we should have different strategies that can improve our quality.
1.Yum Sung China Holdings Co., Ltd
2.Golden Arch (China) Co., Ltd
3.Seabed Hot Pot
4.Hebei Qianxihe Catering Co., Ltd
5.Tianjin Dingqiao Catering Service Consulting Co., Ltd
6.Shanghai Yangguofu Enterprise Management (Group) Co., Ltd
7. Jiangsu Pinshang Catering Chain Management Co., Ltd
Relationship Marketing
Commercial federations, cooking (catering, catering) industry associations, and related catering enterprises in various provinces, autonomous regions, and municipalities directly under the Central Government: The annual information release of China's top 100 catering enterprises has been meticulously crafted for many years, and has become a major activity attracting media attention and industry expectations. "China's Top 100 Catering Enterprises" have become the basic requirements for applying for "China Famous Trademark" and an important data source for studying the basic situation of the industry;
Its brand effect is constantly emerging and its influence is increasing day by day, playing a exemplary role in leading the rapid development of the industry
The promotion
1. Emphasizing Culture - Golden Arch
We promise that the menu in each restaurant is basically the same, and that "the quality is superior, the service is excellent, the cleanliness is hygienic, and the goods are genuine at a reasonable price.". Its products, processing, cooking procedures, and even kitchen layout are standardized and strictly controlled.
The promotion
2. Quality first
We value the spirit of quality, which can be seen before every restaurant opens. The first step is to establish a series of local network systems for production, supply, and transportation to ensure that the restaurant receives high-quality raw materials. At the same time, food must undergo a series of strict quality inspections, including over 40 quality control inspections for beef patties alone. Many customers do not know how complex our control procedures are, but they have deeply experienced the fruits of our high-quality, delicious, and nutritionally balanced food.
The promotion
3. High quality service
Fast, friendly, and reliable service is our hallmark. We understand from experience the importance of providing quality service to customers, so every employee will follow the principle of customer first and bring laughter to customers.
The promotion
4. Attach great importance to cleaning
Every appliance, location, and corner of the restaurant reflects our emphasis on hygiene and cleanliness. We provide customers with a clean, comfortable, and pleasant dining environment.
The promotion
5. Value for money
While providing customers with high-quality, nutritious and delicious food, we also bring them more choices and more laughter. Customers fully experience the promise of "value for money" in our extended family.
6. Franchise and travel around the world
As one of the most successful franchisees in the world, we pride ourselves on its franchise approach, successful high-level expansion in different regions, and international operations. In the course of its franchise development, it has accumulated many valuable experiences.
The promotion
7. Clear business philosophy and standardized management
This mainly refers to the important principle of customer first and customer first that best reflects our characteristics.
The promotion
8. Strict inspection and supervision system
Our system has three inspection systems: First, regular monthly evaluation; The second is inspection by the company headquarters; The third is random inspection. This is also a guarantee to ensure that our franchise stores meet departmental standards and maintain their brand image.
9. Perfect training system
This provides a reliable guarantee for the licensee to successfully operate our restaurant and shape our brand unity, and also lays a solid foundation for establishing a brand image in the future.
The promotion
10. Joint advertising fund system
By uniting franchise stores, we can raise relatively rich advertising funds, thereby increasing advertising efforts, expanding impact, enhancing public awareness, and allowing more consumers to enter our family.
The promotion
11. A cooperative relationship of mutual restriction, mutual prosperity and coexistence
This approach has created conditions for franchisees to display their unique abilities, resulting in an endless stream of marketing strategies for each franchisee, which has also contributed greatly to the promotion of our brand value. It is through the implementation of the above strategies in franchise marketing that we have achieved great success and created a glorious chapter in franchise marketing.
Thanks for your listening!
