课件24张PPT。dvertisingAUnit 1Project Developing an ad campaign Language points (2)Learning objectives
1.Master the usage of Key words, phrases and sentences on p19 in the text.
2. Apply the language points into practical use.
Step I
Expressions and phrases
Self-study guidance 1
Refer to the English book and find out the following useful expressions.1.全球
2.死于抽烟
3.有毒的化学物质
4.导致肺癌和心脏疾病
5.给…造成极大的伤害
6.劝阻年轻人不要抽烟
7.关注他们的健康和未来
8.说服某人(不要)做某事
9.督促某人做某事
10.给学生们提供更多信息
11.组织一次作文竞赛
12.提醒人们意识到
13.和…有关care about their health and future1.全球
2.死于抽烟
3.有毒的化学物质
4.导致肺癌和心脏疾病
5.给…造成极大的伤害
6.劝阻年轻人不要抽烟
7.关注他们的健康和未来around the worlddie due to smokingpoisonous chemicals
result in lung cancer and heart diseasecause great damage to
discourage young people from smoking8.说服某人(不要)做某事
9.督促某人做某事
10.给某人提供某物
11.组织一次作文竞赛
12.提醒人们意识到
13.和…有关
relate toconvince sb. not to do sth.urge sb. to do sth.provide sb.with sth.organize an essay competitionshock sb. into doing sth.Step II Key words & Phrases
Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words.
1.If we can convince young people not to start, they might then urge their parents and other people to give up smoking.
2.We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.Self-study guidance 21.If we can convince young people not to start, they might then urge their parents and other people to give up smoking. urge n. 强烈的欲望， 冲动have an urge to do sth. 有做某事的冲动vt. 敦促，力劝； 竭力主张 be urged to do sth. 被督促做某事urge sb. to do sth. 督促某人做某事urge that sb. (should) do sth.
力劝某人（应该）做某事【题组训练】
翻译
(1)He was urged to finish the work before going home.
(2)My relatives and friends urged that I should apply for the job.
(3)I have an urge to visit Europe.
【及时诊断】
“You must hand in the exercise before 5 p.m.” she urged.
= She urged us _____ ______ in the exercise before 5 p.m.
= She urged that we _____ ______ in the exercise before 5 p.m.
=She urged that the exercise ____ ______ in before 5 p.m.
to handbe handedshould hand【点拨拓展】
urgent adj. 紧急的，紧迫的
It’s urgent that _______________
很紧急的是…
urgently adv. 紧急地，迫切地
urgency n.紧急，迫切
a matter of urgency 紧急的事（should )do2.We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking. (1)shock n. 震惊，惊愕, 冲击，冲撞be a shock to sb. 对某人来说是一个打击It was a real shock to hear that the factory would have to close.vt. 使震惊，使惊愕，使震动 1.People were shocked at the murder of such a litter child.
2.I was shocked to hear that he had resigned.
3. His deeds shocked her into (out of) making friends with him
4. It shocked me to think how close we had come to being killed.
be shocked at/ by 对…感到震惊be shocked to do sth. 震惊做某事 shock sb into/ out of doing sth. 警醒某人做某事It shocked sb. to see/ hear… 看到/ 听到…使某人震惊 His death in a car accident was _____, and we well got ______.
A. shocking; shocking
B. shocked; shocked
C. shocking; shocked
D. shocked; shocking【单词积累】shocking adj. 令人震惊的
shocked adj.惊愕的，感到震惊的(2) 和die相关的短语用法总结①Many of our traditions have_______.
②That old man _______a traffic accident.
③In a cold winter, many wild animals _______hunger.
④The flowers are ________because there has been no rain.
⑤The noise of the train ________in the dark night.
⑥The latest unrest(暴动) may yet_______. die of 死于内因 ( cancer/ hunger/ cold/ sorrow/ old age)
die from 死于外因（ a disease/ wound/ an accident)
die out ( 习俗，物种等) 绝种，不复存在
die away 减弱，逐渐消失
die off 一个个死掉，枯萎
die down 渐渐消失， 平息died outdied fromdied ofdying offdied awaydie down【真题检测】
1.As the air is being polluted, many kings of wild animals are ______.
died B. dying down
C. dying out D. death
2.There was great excitement in the streets and
the shouting didn’t _____ till after midnight.
die away B. die down
C. die off D. die ofBC
StepⅢ Main and difficult sentences
Cooperation and discussion
重难句剖析Our main aim is to discourage young people from smoking.
2.We will also punish an article in the school magazine informing students about the dangers of smoking,…1.Our main aim is to discourage young people from smoking. 【句型分析】
当主语是aim, duty, hope, idea, thing, dream, plan, purpose, suggestion等抽象名词时，用不定式作定语说明主语的内容。
句式仿写
1.我们的目的是全心全意为人民服务。
Our purpose _________________ heart and soul.
2.我的目标是能被北京大学录取。
_______________________________________.is to serve the peopleMy aim is to admitted to Beijing University. 2.We will also punish an article in the school magazine informing students about the dangers of smoking,… 【句型分析】
现在分词informing在句中充当_________, 修饰________。
分词作定语：
（1）被修饰的名词和作定语的动词为主动关系，用现在分词作定语。
e.g. The girl standing there is my sister.
Why the boy crying there has no one taking care of?
(2) 如果名词和作定语的动词为被动关系时，则定于有三种情况：
①如果动作已发生或经常发生，用done
The house built is mine.
②如果动作正在进行，用being done
The house being built is mine.
③如果动作未发生，用 to be done
The house to be built is mine.
后置定语an article1.(2012.江西卷）John has really got the job because he showed the official letter ____him it.
offered B. offering
C. to offer D. to be offered
Practice Self-assessmentShe u_____ that I should apologize to him.
Smoking can result in lung c_____.
The man would smoke a p_____ of cigarettes each day.
4.Many thanks for your valuable advice _____(deal) with my difficult situation.
5. Our teacher’s suggestion is _______ (consult) with others when we have difficulty.
6. They ____him to prepare for the coming exam, but he spent all day playing computer games.
persuaded B. made
C. suggested D. urged6.People were ____ at his sudden death. It was really ____ to them.
shocked; shocked
shocking; a shock
shocked; a shock
shocking; shocking
7. Smallpox, a kind of disease, has now died____.
A. out B. away C. off D. downHomework1. Finish Ex. B1 and B2 on Page 91.
2. Write a short passage using the phrases listed. 课件29张PPT。Unit 1 Language pointsModule 4Project(2)Learning objectives
1.Master the usage of Key words, phrases and sentences in the text.
2. Apply the language points into practical use.
language pointsStep I
Expressions and phrases
Self-study guidance 1
Refer to the English book and find out the following useful expressions.
1 引起某些观众的注意 2 对(某一目的)心中已有...
3弄清楚/计算出 4 让某人做某事
5 使用不同的媒介 6 目标观众
7 为了确定你的观众 8 提前做一点调查和分析
9 到了做某事的时间 10 吸引,呼吁,引起兴趣
11 以某种方式作出反应 12 对...关心/感兴趣
13把...表达清楚 14 组织/汇集/组装
15 决定你想采用什么样的方式 16 取决于/依赖于
1 引起某些观众的注意
2 对(某一目的)心中已有...
3弄清楚，计算出
4 让某人做某事
5 使用不同的媒介
6 目标观众
7 为了...
8 提前做一点调查和分析
9 到了做某事的时间
10 吸引,呼吁,引起兴趣reach a certain audiencehave ... in mindfigure out get sb to do sth employ different kinds of media target audience in order to ... do a little research and analysis in advance It's time to do appeal to 11 以某种方式作出反应
12 对...关心/感兴趣
13把...表达清楚
14 组织/汇集/组装
15 决定你想采用什么样的方式
16 取决于/依赖于
react in a certain way be concerned with get across put together decide what approach you want to use depend on Step II Key words & Phrases
Self-study guidance 2
Translate the following sentences into Chinese and refer to the English paper or dictionary then notice the usage of the underlined words.
1. It is important to figure out exactly what you want to... and what you are trying to ... to do. ( L4-5 )
2. In order to determine your audience, you will need to do a little research and analysis in advance. (L10-11 )
3. It is important to always try to appeal the audience in order to get them to react in a certain way.(L17-18)
4. How does the problem personally affect their lives. (L24)
5 There are lots of different ways to get your message across when you are putting together an ad campaign. (L26-27)1. It is important to figure out exactly what you want to... and what you are trying to ... to do.
〖句法分析〗
句首的it作__________,真正的主语是_____________,两个what引导____________,充当 _________ 的宾语.
figure out 弄清楚,弄懂,计算出,解决
1) I've never been able to figure him out.
2) Have you figured out how much the holiday will cost?
3) It took them about one month to figure out how to start the equipment.to figure out...名词性从句figure out形式主语figure sb out 看透某人 理解/看透解决/弄懂计算出
The present situation is very complex, so I think it will take me some time to ____ its reality.
A make up B figure out
C look through D put off高考链接2. In order to determine your audience, you will need to do a little research and analysis in advance.
determine v. 确定,查明,决定, 裁决
用法辨析:
1) Upbringing plays an important role in determining a person's charater.
2) He was determined that the same mistakes would not be repeated..
determine + n / that...
总结? 决定...
be determined that...3) I'm determined to go and nothing will stop me.
4) He determined to leave at once.
5) They determined on starting / an early start
be determined to do (表状态)
总结? determine to do/ on (doing) sth (表动作)
注意：在过去分词短语作状语的句子中，常用determined...而不是being determined...
eg. Determined to pass the exam, he begins to study harder.
〖单词积累〗
decide v. 决定
determination n. 决心，意志
determined adj. 坚定的，有决心的
determining adj. 有决定性的决定做某事
The ____ look on his face showed that he had enough confidence in himself.
A surprised B puzzled C excited D determined
____ to train his son in English, he put an ad like this in paper, "___ an English teacher for a ten-year-old boy."
A Determined; Wanted B Determined;Wanting
C Determine; Wanted D Determining; Wanting
典例剖析3. It is important to always try to appeal the audience in order to get them to react in a certain way.
a) appeal
? vi. 恳求，呼吁，有吸引力
The government is appealing to everyone to save water.
Does the idea of working abroad appeal to you?
搭配： appeal to sb to do sth / for sth 恳请/呼吁某人...
appeal to sb 吸引某人
? n.恳求，呼吁，吸引力
They made an appeal to the villagers for money to build the bridge.
make an appeal to sb for sth 为...向某人提出呼吁
单词积累：appealing adj. 有吸引力的；有感染力的b) react vi. (to) 做出反应，回应，起化学反应
他的粉丝对这个消息有什么反应？
How did his fans react to the news.
People can react badly to certain food additives.
人们对某种事物添加剂产生严重反应。
拓展：
react on / upon sth 对...有影响
react against sth 反对,反抗
react with sth 起化学反应
--How did you like Nick's performance last night?
--To be honest, his singing didn't ___ to me much.
A appeal B belong C refer D occur
Local people ____ angrily to the news.
A acted B behaved C reacted D answered即时诊断4. How does the problem personally affect their lives.
personally adv.
All letters will be answered personally
She said she didn't like it, but personally, I thought it was very good.
单词积累：
person n. 人/个人
personal adj. 个人的/私人的
personality n. 性格/个性/人格
亲自(地) 就某人自己而言
-- Shall we go to the party at seven?
-- _____, it's not a convenient time.
A By my opinion B For my opinion
C Personally D In person 即时诊断5 There are lots of different ways to get your message across when you are putting together an ad campaign.
〖句法分析〗
不定式短语 to get your message across 作_______,
修饰_____; when 引导_________.
get (...) across 把...表达清楚/使理解/使明白/横过/渡过
He found it difficult to get his idea across to students at his first class.
The message got across to him at last.
〖用法归纳〗
get sth across to sb 把...向某人表达清楚
get across to 还可用作不及物动词,意为：被理解定语ways时间状语从句被理解把...表达清楚
The Iron Lady, Baroness Thatcher, is a persuasive speaker, whose idea can easily ____ to the public.
A get across B figure out
C put forward D take over
典例剖析Step III Main and difficult sentences
Cooperation and discussion
1. ..., it is time to decide what you want the audience to know or think about. (L16)
2 When planning a public welfare campaign, you may want to ask yourself ... (L19)
重难句剖析ii1. ..., it is time to decide what you want the audience to know or think about.
〖句型剖析〗
It's time (for sb ) to do ... 到(某人)做...的时候了
到我们睡觉的时间了
It's time for us to go to bed.
〖 拓展〗
It's (high/about) time that sb +过去式 / should do ...
该是某人做...的时候了
eg: 到我告诉他真相的时候了
It's time that I should tell him the truth.
It's high time that we stopped pollution.
是我们阻止污染的时候了
虚拟语气
Jack is a great talker. It's high time that he ______ something instead of just talking. (2012.辽宁高考)
A will do B has done C do D did高考链接2 When planning a public welfare campaign, you may want to ask yourself ...
〖句型剖析〗
when planning a public welfare campaign在句中作________
属于一个省略句，完整形式为_________________________________________
状语从句的省略：
如果状语从句的______与主句的________，或者从句的主语是it，而且从句有______，那么__________________________。尤是在if /when/while/unless/as/even if/although引导而引导的状语从句。
主语主语一致be 动词从句的主语和be可以同时省略时间状语when you are planning a public welfare campaign 即时诊断
1 When ____different cultures,we often pay attention only to the differences without noticing the many similarities.
A compared B being compared
C comparing D having compared
2 When returning from work, ________.
A John found a letter in the mailbox
B a letter was found in the mailbox
C a letter was lying in the mailbox
D the mailbox had a letter in it
Practice Self-assessment1 He left the room,_____ never to come back
A and determining B determine
C determined D was determined
2 You may not agree, but _____ I think she is a very good girl.
A personally B truly C generally D commonly
3 I don't think that your speech ____ to the crowd, for they appeared quite puzzled.(13.扬州高一检测)
A got back B got away
C got through D got across
4 The United Nations has ___ some developed countries to help the people who are still suffering from starvation and thirst.
A seen to B referred to
C appealed to D applied to
5 Children tend to react _____ their parents by going against their wishes.
A to B on C with D against
6 They really had a great time , designing everything drawing the blueprints, ____ the angles and so on.
A looking out B taking out
C finding out D figuring out
Homework
Finish B2 on page 91 课件20张PPT。dvertisingAUnit 1Project 1 Developing an ad campaigncommercial
advertisementsPromote a product or service知识改变命运Deal with widespread social concernsYes to life, no to drugsKnowledge changes life.Public service advertisements From the pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life.Learning aims
1. To get the basic information on an ad campaign from the handout (传单) on P18.
2. To understand the design of the sample(样品，样本） ad campaign on P19.Skimming1.Skim the first text quickly.
2.Match the main idea of each paragraph. (Matching game)Self-study guidance (1) . Para. 1
Para. 2
Para. 3
Para. 42. the definition of an ad campaign/ what an ad campaign means4.the target audience and how to determine the target audience3. what the ad campaign says1. how to reach the target audienceMain ideaListening & careful reading 1.Listen to the tape carefully and notice the pronunciation.
2.Read the text carefully then answer the following questions.Self-study guidance (2)What is an ad campaign?
2. What media can you use in an ad campaign?
3. What questions should we first consider?1 What is an ad campaign?
An ad campaign is an organized programme of
advertisements using various kinds of ads to
reach a particular audience.
2 What media can you use in an ad campaign?
We can use different kinds of media, including
posters, newspapers, magazines, radio and televisions.3 What questions should we first consider?1.Who is the audience for your ad campaign?
2.What do you want your ad campaign to say?
3.How do you reach your audience?
We have learned how to build an ad campaign, now let’s enjoy an Anti-smoking ad campaign. Then, try to analyze how it is built.Passage 2 Anti-smoking
ad campaignSkimming1.Skim the text quickly.
2.Answer the following questions:
Self-study guidance (3)1. What is the subject of this ad campaign?
2. When will the campaign start?
3. What is the ad campaign meant to do?
4. What’s the slogan of the campaign?
What is the subject of this ad campaign?
When will the campaign start?
What is the ad campaign meant to do?
4.What’s the slogan of the campaign?The campaign will start on 31May, World No Tobacco Day.Smoking kills!Anti-smokingTo discourage young people from smoking.1. Listen to the recording . 2. Read the text carefully. 3. Answer the following questions, if necessary, you may discuss it with your partners.Who is the target audience?
What does the campaign want to say?
How does the ad campaign reach the target audience?Cooperation & discussionCareful readingWho is the target audience?
The target audience is high-school teenagers.
2. What does the campaign want to say?
The ad will educate teenagers about the bad
physical effects of smoking and how
smoking affects those people around them.
also, we will explain all the advantages of
not smoking and show how smoking is not
cool or attractive.3.How does the ad reach the target audience? We will put large posters around the
school with our logo and slogan. Our
website will provide students with more
information about smoking. We will also
publish an article in the school magazine
and organize an essay competition as
well.Self-assessment Finish the English paper about Task7 in 38th periodAnswers use 2. considering
3. meant 4. example
5. reason 6. diseases
7. Aim 8. Approaches
9. Providing 10. informing Homework
Design an ad campaign
