外研版选择性必修第四册Unit 4 Everyday Economics Understanding ideas课件 （共35张PPT）

(共35张PPT)
UNIT 4　
Everyday economics
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Understanding ideas
1. Students could learn some words and phrases.
2. Students could get the main idea of this passage.
3. Students could write sentences about this topic.
Learning Aims:
商业繁荣
Business Blossoms
What is your understanding of this title？
Share with others
Brainstorming:Before learning this passage, what ideas come to your mind
1. Business
2. Blossoms
3. ...
1. What options do college students have after graduation
Get a full-time job, pursue further education, or start their own business.
Look at the charts and answer the questions.
2. What does the second chart tell you
Between 2015 and 2016, the percentage remained almost at the same level, about 3%, while in 2017, the percentage declined.
Look at the charts and answer the questions.
Look at the charts and answer the questions.
3. What do you think the trend will look like in five years’ time
The trend will rise in five years’ time
1 As she spoke, Zhang Yue put her hands behind her back to hide that they were shaking. She couldn’t, however, hide the line of sweat running down her forehead, which was caused partly by the heat of the television studio, but more by fear of the four people seated in front of her. They stared back, their blank faces giving no clue as to what they would say next. Feeling dizzy, Zhang Yue took a deep breath as she struggled to finish her presentation, “And that is why I need your help in turning my new and exciting business into a successful one.”
Take notes quickly！
重点词汇
running down 逐渐减少 ; 全熔化
television studio 电视演播室
seated 向…提供座位 ; 就座 ;
in front of 在……前面 ;
stare at 盯着看 ; 凝视 ; 注视
as to 至于，谈到 ; 关于 ;
dizzy 头晕的 ; 眩晕的 ; 头晕目眩的
struggle 奋斗 ; 努力 ; 争取
Interview notes
Programme Young start-ups
Interviewee Zhang Yue
Occupation 1 ___________ of Rose Valley Co., Ltd
Date 26 April
chairwoman
2 Now chairwoman of her own company,
Zhang Yue is fond of saying, “The early
bird catches the worm.” The place where
this happens is a valley, a world away from
any television studio. Moving carefully
through the darkness, she passes row upon
row of rose plants. In an hour, these fields
will be full of people, working quickly to
pick the flowers before sunrise. “It has to be
done then,” says Zhang. “These flowers are delicate.”
Take notes quickly！
重点词汇
chairwoman 女主席 ; 女主持人
fond of 爱好
catches 接住 ; 截住 ; 拦住
worm 蠕虫 ; 寄生虫 ; 肠虫 ;
away from 离开
television studio 电视演播室
be full of 充满…
sunrise 日出 ; 朝霞
3 Zhang never thought that this was
something she would end up doing.
Surrounded by roses as she was growing up,
she paid them little attention. It was only
after graduating from university overseas
and returning to visit her parents that
Zhang realised the potential. “Conditions
are ideal here,” she says. “This is a place
where roses grow wild.”
Take notes quickly！
重点词汇
end up doing 结束 ; 最终成为 ; 做完某事
Surrounded 围绕 ; 环绕 ;
roses 玫瑰红葡萄酒 ;
growing up 成长 ; 的少年
graduating 获得学位 ; 大学毕业 ;
overseas 外国的 ; 海外的 ;
return 回来 ; 回去 ;
ideal 完美的 ; 理想的
grow wild 野生
4 Zhang therefore decided to return to her
home town and grow roses, which surprised
many people. “I wanted to experience the
freedom of being my own boss,” she said.
“But I also wanted to give something back
to my home town. As people say, ‘It takes a
village to raise a child.’”
Take notes quickly！
重点词汇
therefore 因此 ; 所以 ; 因而
decided 明显的 ; 明白无误的
return to 回到 ; 返回 ; 还给 ; 降到
home town 家乡 ; 故乡
grow roses 种植玫瑰
surprised 惊讶 ; 使惊奇 ;
freedom 自由 ;
raise 提升
being her own boss
Reasons for starting a business in her home town
1 ________________ for growing roses.
Experiencing the freedom of 2 ___________________.
3 __________________________________________.
An ideal place
Giving something back to her home town
5 She is not the only young person to have been bitten by the start-up bug. All over the world, an increasing number of enterprising young people are thinking of starting their own businesses, as the growing economy creates more opportunities. Like Zhang, they present their ideas in the hope of getting investment and advice, and they have the same passion and devotion. The majority meet with rejection. A few, like Zhang Yue, find themselves lucky enough to get investment and the all-important input and support from more
experienced business people. The road to their success is however still a long and difficult one, with many challenges along the way.
Take notes quickly！
重点词汇
young person (14至17岁的)青少年
All over 到处 ; 遍及 ;
enterprising 有事业心的 ; 有进取心的 ;
in the hope of 怀着希望
A few 少许 ; 几个 ; 一点点
enough to do...足够…去做 ;
all-important 极重要的
along the way 一路上 ; 沿途 ;
As someone who grew up in the country, Zhang already knew about growing plants. However, like any entrepreneur who was just starting out, she still had a lot to learn. She has overcome a number of obstacles in nursing her business to the success it is today. “The biggest challenge at the initial phase was to persuade people to work for me, which was totally
outside my experience. Few in the village believed I could create a multi-million yuan business from flowers,” says Zhang. “After I went on TV, a major Asian manufacturer of cosmetics was willing to purchase my product
and help with its distribution. It was only then that the locals began to believe me. Now my product is one of the best in Asia. This year, I
can pay all my fellow workers a decent bonus.”
Take notes quickly！
重点词汇
entrepreneur 企业家 ; 创业者
overcome 克服 ; 解决 ;
a number of 一些 ; 许多的
obstacles 障碍 ; 阻碍 ;
initial phase 最初的阶段
persuade 劝说 ; 说服
distribution 分配 ; 分布 ;
bonus 奖金 ; 红利 ;
Challenges
Getting investment.
__________________________________.
Persuading people to work for her
7 Seeing her peers who also dream of success
and independence, Zhang has mixed feelings.
Though she welcomes the new entrepreneurial
spirit, she advises that people be realistic and
seek guidance from expert consultants before
rushing into things.
Take notes quickly！
重点词汇
peers 仔细看 ; 端详 ; 同辈，
dream of 梦想 ; 梦见 ; 梦想，
independence 独立 ; 自主 ; 自立
mixed feelings 百感交集 ; 复杂的感情 ;
entrepreneurial 创业的 ;富于企业家精神的
advises 劝告 ; 忠告 ; 建议
consultants 顾问 ; 高级顾问医师
Advice for young entrepreneurs
You need a good idea, hard work, 1 _______________,
2 ______________________, access to capital, and
3______________________________________.
4 ________________________________________
Knowing your own limits and those of the people you work with.
determination
a sound business plan
good management and negotiating skills
Don’t be too ambitious.
8 “I love running my own business, but it’s not
for everyone,” says Zhang. “To succeed in
business, you need more than a good idea, hard
work and determination. What really matters
is a sound business plan, access to capital, and
good management and negotiating skills. Most
of all, don’t be too ambitious. You should
know your own limits and those of the people
you work with. For young people who have
little life experience, that can be a challenge.”
Take notes quickly！
重点词汇
succeed in 成功于
more than 非常，极其 ;
good idea 好主意 ; 好点子 ; 好想法
business plan 商业企划
access to 访问 ; 接近，去…的通路，
work with 与…共事 ; 对…有效
life experience 生活阅历
1. To introduce the main reasons why young people choose to start their own businesses.
2. To analyse the pros and cons of young people starting their own businesses.
3. To encourage all young people to start their own businesses after graduation.
4. To help young people think more realistically before starting their own businesses.
5. To teach young people the correct procedures for starting their own businesses.
Choose the main purpose of the passage.
What do you think has contributed to Zhang Yue’s success
Her passion and devotion, hard work and determination, skills, luck.
Have you ever thought about starting your own business
your opinions
... ...
earn a lot of money
eager to achieve my value
Try to think about others
Question
Talk with others.
Write your ideas.
1.
2.
3.
Thank you!