Lesson 29 How to Push a Product
随堂练习
Ⅰ.根据课文内容完成下列表格
单词 1.创作 ________ 2.顾客 ________ 3.已经 ________ 4.相像的 ________ 5.提供 ________ 6.发光 ________ 7.成功 ________ 8.surely ________
短语 1.推销产品 ____________ 2.出色;杰出;更为重要 ____________ 3.吸引某人的目光 ____________ 4.在……方面有兴趣 ____________ 5.逐渐认识 ____________
句型 1.记住,你需要使你的产品引人注目。 Remember, you ________ ________ ________ your product ________ ________. 2.来商品交易会的人们已经对类似的产品产生了兴趣。 People________ ________ ________ ________ already have an interest in similar products. 3.在他们有了使用的体验之后,人们逐渐知道了你的产品的优势。 People ________ ________ ________the advantages of your product after they ________ ________ it.
Ⅱ.用方框中所给单词或短语的适当形式填空
sure, shine, catch my eye,interested, stand out
1.—How was the weather yesterday
—The sun____________ brightly.
2.I have an____________ in using advertising to make money.
3.That new product____________ last week.
4.His height makes him____________ in the crowd.
5.If you have a fever, you will____________ feel cold.
Ⅲ.单项填空
( )1.The boy has an interest________ stamps.
A.collect B.in collect
C.in collecting D.of collecting
( )2.Her father is a ________ businessman.
A.succeed B.success
C.successful D.successfully
( )3.—Can you tell the difference between these two pictures
—Difference Oh, no. They look quite ________ .
A.similar B.different
C.strange D.interesting
( )4.—Has your sister finished reading________?
—Yes. She has________ finished it.
A.yet; yet B.yet; already
C.already; yet D.already; already
( )5.I wanted to buy things, so Liling offered________ me to the morning market.
A.took B.takes
C.to take D.taking
Ⅳ.任务型阅读
Advertisements are on the radio and TV, in newspapers and magazines, on buses and buildings, on websites and mobile panies give their products to famous stars to use so that fans will buy them in order to copy the stars.
Advertisements have become so common that they aren't working any more. We don't like advertisements, so we try not to see them. We turn off the advertisements on computers. We refuse to watch them on TV, or read them in magazines. We don't copy the stars because we know they don't really like the things they advertise. This means that advertising companies need a new way to sell their products. They can't make their products “cool” by advertising now. The latest way to advertise is not to advertise. Instead of using stars, companies are using teenagers. They pay them to tell their friends about new products. Teenagers don't want to dress like everyone else and buy the things that everyone else has.They want to look different and create their own style.
1题完成句子;2、3题简略回答问题;4题找出并写下第二段的主题句;5题将文中画线句子译成汉语。
1.Advertising companies need a new way ________.
2.Why don't we copy the stars
________________________________________________________________________
3.What kind of people are companies using instead of using stars now
________________________________________________________________________
4.________________________________________________________________________
5.________________________________________________________________________
答案
Ⅰ.单词:1.create 2.customer 3.already
4.similar 5.offer 6.shine
7.succeed 8.当然;确信无疑
短语:1.push a product 2.stand out
3.catch one's eye
4.have an interest in
5.get to know
句型:1.need to make; stand out
2.coming to trade shows
3.get to know; experience using
Ⅱ.1.shone 2.interest 3.caught my eye
4.stand out 5.surely
Ⅲ.1.C have an interest in sth/doing sth 意为“对某物/做某事有兴趣”。
2.C 3.A
4.B yet主要用于疑问句和否定句中,already主要用于肯定句中,故选B。
5.C
Ⅳ.1.to sell their products
2.Because we know they don't really like the things they advertise.
3.Teenagers.
4.Advertisements have become so common that they aren't working any more.
5.他们想要看起来与众不同并且创造他们自己的风格。
Lesson 29 How to Push a Product
课后作业
Ⅰ.用所给单词的适当形式填空
1.They get ________ (know)the importance of English.
2.If you work hard, you will ________ (success).
3. We must study our ________ (customer) ages before we sell our products.
4. Do you know the ________ (advantage) of your product
5.Miss Wang has much experience of ________(teach) physics.
Ⅱ. 根据句意及汉语提示完成句子
1. The Greens have ________(已经) reached Beijing.
2. Tom has ________ (提供) much help to Jenny since she began to learn physics.
3. Today is sunny. The sun is ________(发光) brightly.
4. These buildings are very ________(相似的) in design.
5. We can have a bluer sky if we ________ (创造) a less polluted world.
Ⅲ. 单项填空
( )1. Some people think it's the parents' job to ________ their children ________ a clean and comfortable environment at home.
A. offer; to B.offer; with
C.provide; with D.provide; to
( )2.—Jack offers ________ at the underground station on Saturdays.
—Cool! Let's join him next Saturday.
A. help B.helping
C.to help D.helps
( )3.I ________ her last month.
A. get to know B.get know
C.got to know D.got know
( )4.—Has your sister finished reading________?
—Yes. She has________ finished it.
A. yet; yet B.yet; already
C.already; yet D.already; already
( )5.She worked very hard. She succeeded ________ her mortgage(抵押借款) after 15 years.
A. pay off B.to pay off
C.in paying off D.on paying off
Ⅳ. 阅读理解
Do you know Ma Yun He is Founder and Chairman of Alibaba(阿里巴巴)Group. Ma was born in Hangzhou. At an early age, Ma wanted to learn English so he rode his bike each morning in order to go to a nearby hotel and talked with foreigners. He would guide them around the city for free in order to practice and improve his English.
Ma is never afraid of failure in his youth. Although he failed the university entrance exam three times, Ma entered Hangzhou Normal University(师范大学). He majored in English and graduated in 1988. While at school, Ma was elected student chairman. He later became a lecturer(讲师) in English and International Trade at the Hangzhou Dianzi University.
In the early of 1995, he went to the United States, and with the help of his friend he got introduced to the Internet. In April 1995, Ma, his wife and a friend collected twenty thousand dollars and started an Internet company. He named their company “China Yellow Pages”. Within three years, his company had made 5,000,000 yuan. In 1999, he decided to give up his job in the U.S., and went back to Hangzhou with his team in order to found Alibaba. Alibaba is a China based business to business marketplace site on the Internet, which serves more than 79 million members from more than 240 countries and areas. In September 2014, Alibaba became one of the most valuable companies in the world. Ma Yun becomes one of the most successful businessmen in China.
( )1.Why did Ma Yun guide foreigners around the city for free
A. Because he was a volunteer.
B.Because he was a translator.
C.Because he wanted to practice his spoken English.
D.Because he wanted to make friends with foreigners.
( )2.Which is the right order of the following events according to the passage
a. Ma Yun started an Internet company “China Yellow Pages”.
b.Ma Yun founded Alibaba.
c.Ma Yun went back to Hangzhou with his team in 1999.
d.He became a teacher in English and International Trade.
A. a-b-c-d B.c-d-a-b
C.d-a-c-b D.d-c-a-b
( )3.Which sentence is right according to the passage
A. Alibaba serves more than 79 million members in China.
B.Alibaba is one of the most valuable companies in the world.
C.Alibaba had made ¥5,000,000 in three years.
D.Alibaba was founded in April 1995.
( )4.What is the best title of the article
A. The Story of Ma Yun
B.The Story of China Yellow Pages
C.The Story of Alibaba
D.The Story of China
答案
Ⅰ.1.to know 2.succeed 3.customers'
4.advantages 5.teaching
Ⅱ.1.already 2.offered 3.shining
4.similar 5.create
Ⅲ.1.C
2.C
3.C
4.B
5.C
Ⅳ.1—4 CCBA