Lesson 29 How to Push a Product-初中英语 八年级下册 冀教版 同步课件(共26张PPT)

(共26张PPT)
Unit 5 Buying and Selling
Lesson 29 How to Push a Product
1 学习目标 2 新课导入
3 新课讲解 4 当堂小练
5 课堂小结
目录
contents
Master the new words and phrases,the meaning of text.
How to push a product when you have a sale.
Make the Ss can talk about business.
学习目标
思 考
Look at the picture. This shop is pushing its products. Do you know how to push a product
新课导入
THINK ABOUT IT
What is important for pushing a product？
If you had your own product to sell，how would you push it？
新课讲解
After a lot of hard work，you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use？How can your product improve people’s lives？Why should people buy YOUR product？Remember，you need to make your product stand out. So tell people what is special about it. How can you do that？Here are a few suggestions.
新课讲解
Create an ad. First，study your customers’ ages，interests and other information. Second，choose a type of ad—TV，bus，magazine，newspaper or Internet. Third，decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product，enjoy it and even come to love it.
Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
May I help you？
What would you
like to buy
These suggestions can make your product really shine. However，good quality is the most important thing. With a good quality product and excellent advertising，you will surely succeed .
Learning Tip
If you “push” a product,what are you doing Well,if it’s a push pin,you may be really pushing it. But if you're “pushing” a product,you are trying to sell it.
There is a push-pin
holding up this piece
of paper.
Language point 1
Create an ad.
create是动词，其名词形式为creation，意为“创造”；其形容词形式为creative，意为“创造性的；有创造力的”。
e.g. She is very creative—she writes poetry and paints.
她极富创造力，既赋诗又作画。
create/kri 'e t/ v.创作；创造
Language point 2
Find ways to catch their eye.
catch one’s eye 是固定短语。其中eye 用单数, 而不能用复数eyes。
e.g. Can you catch that girl’s eye
你能吸引那位女孩的目光吗？
catch one’s eye 吸引某人的目光
Language point 3
People coming to trade shows already have an interest in similar products.
already是副词，一般位于系动词、助动词之后，行为动词之前，也可位于句末加强语气。
e.g. I have already finished doing my homework.
我已经做完了我的家庭作业。
already/ l'red / adv.已经
Language point 4
These suggestions can make your product really shine.
shine—shone—shone
e.g. The sun was shining after weeks of rain.
下了几个星期的雨后，太阳终于出来了。
shine / a n/ v. 发光；反射
1
Read the lesson and write true （T） or false （F）.
1.Making your product is just half the battle.（　　）
2.There are only three ways to push a product.（　　）
3.Customers learn the advantages of a product by using it.（　　）
4.Only excellent advertising can help you succeed.（　　）
T
T
F
F
Write down the topic sentences of paragraph 3，4 and 5.
Topic Sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
2
It’s not easy to make your product succeed. Because there are always ________ products on the market, you have to put in more effort. You should choose specific ____________，then create a perfect ad to ______________ . When they buy your product,_____
them good service. Remember，________advertising will always make your product ________.
Complete the passage with the correct forms of the words or phrases in the box.
customers
similar
catch their eye
customer 　similar　offer　excellent stand out　catch one’s eye
offer
excellent
stand out
3
PROJECT ADS FOR NEW PRODUCTS！
A product is something that you sell. In small groups， think of a new product. It can be a funny product or a product that helps people. Think hard and have fun！Create an advertisement for your product. You can get useful information from TV，newspapers or the Internet. Here are some ideas：
What does your product do？
Who would want to buy it？
What kind of ad would sell your product best？A TV ad？A radio
ad？A newspaper ad？
How much money would people pay for your product？As a group，
present your ad to the class.
This kind of computer is of good quality.
The Red Star Computer is a new kind of computer produced by Beijing Computer Factory. The Red Star Computer contains much top and new technology and it is famous for its excellent quality and reasonable price，￥3 500.It is controlled mostly by
itself，so it is very easy to use. It is easy to carry，because it is small and light. Once you have one of this kind，you'll enjoy it very much. Now the Red Star Computer sells well in our shop and we have plenty of them.
一、词语运用
1. My hobby______________hers.
2. At last, we all succeed in ____________ the exams.
3. He______________in the team for his height.
4. Xi La, a singer from Malaysia, ______________ when she was first on the stage. I like her.
5. Why do you__________________learning English
pass, stand out, be similar to, have an interest in, catch one's eye
is similar to
passing
stands out
caught my eye　
have an interest in
当堂小练
二、单项选择
1. —How is George now
—I hear the manager________ him a good job, but he refused it.
A. showed B. offered
C. passed D. paid
B
2. The government plans to________more jobs for young people.
A. create B. do
C. offer D. become
A
3. —It's important for us to know ________ all the subjects.
—Yeah, group work is my favorite.
A. how to study B. when to study
C. which to study D. what to study
A
4. —How difficult the road to ________is!
—So it is! You need lots of hard work to ________.
A. success; succeed B. success; success
C. succeed; succeed D. succeed; success
A
重点单词：create, already, similar, offer, succeed
重点短语：have an interest in
重点句子：Find ways to catch their eye.
These suggestions can make your product really shine.
People coming to trade shows already have an interest in similar products.
课堂小结
感 谢 观 看