课件43张PPT。【美文阅读】
生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！So，picture the scene.It's your first evening in for weeks.You've kicked off your shoes，turned the lights down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“me-time”，a special time just for you to relax.Make it complete with a Terry's Chocolate Orange Bar...it's sumptuous，luxurious and delectable.Go on...You deserve it.Ⅱ
An innocent(无辜的)young victim's(受害者)throat(咽喉)is cut...
His struggles and cries
are not paid attention to...
The man with the knife
shows no emotion...The victim is killed
and his head cut off...
His flesh is eaten.
It's Still Going On!Right now，this exact situation is reality for many.They are sensitive，they value their lives，they see what is happening，they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.Nonviolence can begin at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit Goveg.com.
If this ad leaves a bad taste in your mouth，please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠宰场)．Try switching to a healthy vegetarian diet and save lives every day，including your own.1．Are the two ads of the same kind?
_________________________________________
2．What other kinds of ads do you know?
_________________________________________
3．Where can we find ads in our life?
_________________________________________【答案】 1.No.The first is a commercial ad，while the second is a public service ad.
2．Covert advertising，television commercials，informercials，etc.
3.Advertisements are seen on TV，on the sides of buses or taxis，in the newspapers and magazines，on the walls of an airport walkway，and are heard on the radio.Advertisements are often placed anywhere.An audience can easily or frequently access visual，audio and printed information.教师用书独具演示●教学目标
本课时主要是通过学生对学案所给出的内容的学习，了解本课文中所出现的词汇，初步了解课文以及相关的背景知识，就下一堂课对课文的全面理解起到一个铺垫作用。●教学地位
本单元让学生阅读有关英语广告的文章，从而让学生了解日常生活中的各种各样的广告，进而拓宽学生的知识面，教会学生吸取广告的精髓，甄别日常生活中广告的真与伪。 ●新课导入建议
通过问题引发学生思考：Question 1：“What is an advertisement？”
Question 2：“What do people use advertisements for？”
Question 3：“Can you list two different kinds of advertisements？”演示结束 Ⅰ.篇章结构
根据课文内容，完成下列表格
Advertisements【答案】 1.Types/Kinds 2.service
3.Commercial
4．advertise 5.free
6.Two 7.serve 8.Places/Where
9．Attitudes 10.Following
Ⅱ.语篇理解
根据课文内容，选择最佳答案
1．PSAs are meant to encourage people________.
A．to buy a product
B．to offer a service
C．to believe in an idea
2．When an ad doesn't lie，________.
A．it tells you the complete truth
B．it may play tricks on you
C．you can buy the product3．The BEST translation for“Yes to life，no to drug”could be________.
A．对生命说“Yes”，对毒品说“No”
B．肯定生命，否定毒品
C．珍爱生命，远离毒品4．The similarity of commercial advertisements and PSAs lies in that________.
A．they are presented in the same way—through language and image
B．they have the same purpose
C．they're all meant to be helpful
5．The article is a(n)________．
A．advertisement B．science news C．research report
【答案】 1.C 2.B 3.C 4.A 5.CⅢ.课文缩写
There are two main types of advertisements—1.________ advertisements and 2.________ service advertisements.The former is one which someone has 3.______for to advertise a product or service.Although we have laws to 4.________ us from ads that cheat people，we still must be 5.________ of the skillful methods used in ads to try and sell us things.Even if an ad does not lie，it does not mean it is altogether innocent.We must not 6.________ for this kind of trick!The latter is one that they are placed for free and meant to 7.________ people to believe in an idea which affects public welfare.PSAs deal with large social problems and are made to 8.________ the public.They also teach us how to live better lives.Although not all ads play 9.________ on us，we must all use our 10.________ and not be a slave to them.
【答案】 1.commercial 2.public 3.paid 4.protect 5.aware 6.fall 7.educate 8.serve 9.tricks 10.intelligenceⅡ.短语填空
be meant to，even if，fall for，play tricks on，be used to(doing)，pay for，deal with，be aware of
1．________he tried，he still couldn't catch up with other runners.
2．It is becoming increasingly difficult to ________ the problems of traffic in big cities.
3．It ________ be a surprise；I didn't intend you to see it so soon.4．In spite of(尽管)her having lied to us before，we ______ her story a second time.
5．If you keep ________ others like this，you might end up losing many friends.
6．In the end the boy ________ the importance of learning Chinese with Jack's help.
【答案】 1.Even if 2.deal with 3.was meant to
4．fell for 5.playing tricks on 6.was aware ofⅢ.句型背诵
1．Nowadays，we can find advertisements almost wherever_we_go.
当今，无论我们走到哪里，广告随处可见。
2．We are so used to them that we often do not even realize how many we see and hear in a day.
对广告我们太习以为常了，我们甚至常常意识不到一天当中我们看到和听到了多少广告。3．Not_all ads play tricks on us though.
然而，并非所有的广告都跟我们玩花招。
4．There are even PSAs to teach us how_to_live healthy lives.
甚至还有一些公益广告教导我们如何健康地生活。
5．When_it_comes_to advertisements，we must all use our intelligence and not be a slave to them!
谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！课件106张PPT。教师用书独具演示●教学目标
(1)熟记学案中所列出的单词和短语。
(2)通过学案中所给出的重点单词和重点短语的学习，让学生能够正确理解和使用这些单词和短语，能够运用这些词语造句。(3)通过对这些词汇的理解能够更深层次的理解课文，并通过课文加深对这些词汇的理解，更加熟练的运用这些词汇。
(4)通过对本课文的理解，让学生能够用英语简单描述所读过的简单的英语广告以提高学生的口语及书面表达能力。
●教学地位
单词和短语是构成句子的最小单位，在语言学习中起至关重要的作用，所以理解和正确使用英语单词和短语是英语学习的重点所在。●新课导入建议
“In this period let's know something about English advertisements.”开门见山，直入主题。演示结束 1．advertisement n．广告；启事；广告宣传(可简写为：ad)
Advertisements are a good way to sell products or services.(P1)广告是一个卖产品或出售服务的好办法。
He answered the advertisement in the paper and got a job.他应征报纸上的广告因而找到一份工作。
The wall was covered with advertisements.
墙上贴满了广告。①put/place an advertisement in the newspaper
在报纸上登广告
answer/reply to an advertisement 回应广告
②advertise vt.& vi. 做广告；宣传
advertise sth.为某物登广告
advertise for sb./sth.为招聘或寻找某人/物登广告
③advertiser n. [C]刊登广告者
advertising n. [U] 做广告；广告业；广告活动We should advertise for someone to look after our children.我们该登个广告聘人来照看我们的孩子。
Put an advertisement in the local paper to sell your car.
在当地报纸上登一则广告来出售你的汽车。用 advertise 及其同根词的适当形式填空
②They_______the ten-year get-together on e-mail.
③It is said that she works in an_________company.
④We can see________everywhere and at any time.
⑤_______hope to promote their products by ____.
【答案】 ②advertised ③advertising ④advertisements ⑤Advertisers；advertisement2．Below_is_an_article about advertisements written by a student for her English project.(P2)下面是一个学生为她的英语课题关于广告而写的一篇文章。
本句是一个完全倒装句。使用完全倒装的情况有以下几种情况：
(1)以 here，there，in，up，down，away 等副词开头且主语是名词时。
There stands a temple on the top of the mountain.
在山顶上有一座庙。(3)表地点的介词短语位于句首，且谓语动词为不及物动词，主谓需倒装。
Between the two windows hangs a large map of China.
一幅巨大的中国地图挂在两个窗户之间。
Along the dusty road came a group of tourists.
一群游客沿着一条布满灰尘的路走来。翻译句子
②进来一个小姑娘，留着两个长辫子，穿着白裙子。
_________________________________________
③一些著名的教授出席了这次会议。
_________________________________________
【答案】 ②In came a girl，with two long pigtails wearing a white skirt. ③Present at the meeting were some famous professors.3．Nowadays，we can find advertisements almost wherever we go.
现在，广告几乎随处可见。(P2)
句中wherever引导地点状语从句，表示“任何地方，随处”。wherever可作从属连词和副词，现将其具体用法介绍如下：
(1)conj.在任何地方，无论什么地方，不管哪里。You can sit wherever you like.你想坐哪儿就坐哪儿。
Wherever he goes，he will take an umbrella with him in case.无论去哪儿，他都会带把伞以防下雨。
(2)adv.究竟哪里，究竟到哪儿。用于问句，表示惊讶之情。
Wherever can he have gone？他究竟会到哪儿去了呢？
Wherever has he put the book？他究竟把书放在哪儿了呢？【提示】 wherever引导让步状语从句和地点状语从句的用法极易混淆，其实，只要我们明确了这两种状语从句的内涵，区分它们也就不那么难了。地点状语从句无非是用于说明主句谓语动作发生的地点；而让步状语从句不过是表示让步关系，即无论在什么情形下，主句主语所采取的行动都是一样的。【解析】 通过分析句子结构可知，________ it is discovered在句中作状语。在这个状语从句中，不缺少构成句子的主要成分，所以引导词只能在从句中作状语，从而选择具有副词性质的词成为答题的关键。分析四个选项可知符合条件的只有C项(wherever)，故答案选C。句意：在全球经济中，无论是在哪儿发现一种治疗癌症的新药物，这都将会在全球产生很多经济方面的可能性。
【答案】 C翻译句子
②昨天你到底去哪儿了？
_________________________________________
③无论你去哪儿，我都会陪着你的。
_________________________________________
【答案】 ②Wherever did you go yesterday?
③Wherever/No matter where you go，I will be with you.4．We are so used to them that we often do not even realize how many we see and hear in a day.(P2)
我们对广告是如此的习以为常，甚至常常都没有意识到一天当中我们能看到和听到多少广告。
本句是个复合句。so...that...引导结果状语从句，意为“如此……以至于……”，so是副词，后跟形容词或副词，that是连词，引导句子。
He runs so fast that nobody can catch up with him.
他跑得非常快，以至于没人能追上他。
He had so little education that he was unfit for this job.
他所受教育很少，不适合做这个工作。There are so many people in the room that I can't enter it.屋子里人太多了，我进不去。
So touching was the movie that everyone was moved to tears.那部电影非常感人，所有人都感动得流泪了。
Such a good series is it that I want to see it again.
这部电视剧太好了，我想再看一遍。
【提示】 在so...that或such...that句型中，当so＋adj./adv.或so＋adj.(＋a/an)＋n.或such＋adj.＋n.或such＋a/an＋adj.＋n.位于句首时，主句要用部分倒装，即把助动词放在主语前。单项填空
①The mountain was________steep________few people in our city reached the top.
A．so；as B．so；that
C．as；as D．too；to
【解析】 句意：这座山如此陡峭以至于我们市几乎没有人到达过山顶。so...that 意为“如此……以至于……”，符合句意。
【答案】 B②So sudden________that the enemy had no time to escape.
A．did the attack B．the attack did
C．was the attack D．the attack was
【解析】 考查倒装结构的用法。在so...that/such...that...结构中，若so/such和与其所修饰的词置于句首，句子要进行部分倒装，sudden是形容词，作表语，所以选C。
【答案】 C翻译句子
③她非常诚实，大家都信赖她。
_________________________________________
④这是一个如此好的机会，我们不要错过。
_________________________________________
【答案】 ③She is so honest that everybody trusts her.
④It's such a good chance that we mustn't miss it./It's so good a chance that we mustn't miss it.5．persuade vt.说服；劝服
An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.(P2)广告利用语言和图画来说服人们购买某种产品或服务或者是相信某种理念。
He persuaded his daughter to change her mind.
他说服女儿改变主意。
How can we persuade him into joining us?
我们怎么才能说服他参加我们的活动呢？
Can you persuade her out of her foolish plans?
你能劝她放弃她那些愚蠢的计划吗？She was not persuaded of the truth of his statement.
不能说服她相信他的话是真的。
Will you persuade him that he has made the wrong decision？你去告诉他，让他相信他做错了决定好吗？
I wanted to know how you could persuade him not to go/out of going abroad for further study.我想知道你是怎样说服他不出国深造学习的。单项填空
②He________his father________，but his father wouldn't listen.
A．persuaded；out of smoking
B．advised；out of smoking
C．tried to persuade；not to smoke
D．persuaded；not to smoke【解析】 句意：他劝说父亲戒烟，但父亲就是不听。 try to persuade 与 advise 含义相当，第二空考查 persuade sb.not to do sth.“劝说某人不要做某事”。A、D两项含义不对，前后矛盾；没有 advise sb.out of doing 结构，故B项也不对。
【答案】 C6．be meant to do sth.意在/旨在做某事；应该/必须做某事
PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.(P2)
公益广告往往是免费刊登的，其意图是向人们提供关于健康、安全或者其他影响到公众利益的问题。
The diagram is meant to show the different stages of the process.这个图表意在显示整个过程的各个不同阶段。
This software is meant to protect computers from being attacked by viruses.
这种软件旨在保护电脑防御病毒攻击。
②You________hand in your papers when the class is over.
A．will have got to B．are supposed to
C．are meant to D．all the above
【解析】 句意：下课时你必须/应该交上你的卷子。A项与C项都是“必须”之意；B项意为“应该”。所以三项都可以，选D项。
【答案】 D7．cheat vt.& vi.欺骗；作弊 n．骗子；欺诈行为
There are laws to protect people from advertisements that cheat people.(P2)
有相关法律保护人们免受虚假广告之害。
Don't go to that shop－they often cheat their customers.别去那家商店，他们常常欺骗顾客。
Several students were removed from school for cheating in examinations.有几个学生因考试作弊而被开除。8．Even_if an ad does not lie，it does not mean it is altogether innocent.(P2)即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。
(1)even if(＝even though)即使，尽管(引导让步状语从句)
He won't lend any money to me even if he has lots of money.即使他有很多钱，他也不会借给我的。
Even if/though I fail，I'll keep trying.
我纵然失败，也会继续努力。完成句子
②尽管他很穷，但她还是爱他。
____________he is poor，she____________.
③即使忙，我也得去。
Even if I____________busy，I____________.
【答案】 ②Even though；loves him ③were；would go(2)innocent adj.清白的，无罪的；纯真的
She was found innocent of any crime.她获判无罪。
It was a perfectly innocent remark.
那是一句毫无冒犯之意的话。9．This statement tries to fool you into assuming that the toothpaste cures bad breath，...(P2)
这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，……
(1)fool vt.欺骗，愚弄 n．傻子
Jack is not such a fool as he's made out to be.
宁做聪明的傻子，不做愚蠢的聪明人。
He fooled her out of her money.他骗走了她的钱。单项填空
④After the accident，the truck driver was ________ for injuries.
A．treated B．cured
C．corrected D．relieved
【解析】 作为“治疗或医治”时，treat用于“treat sth.(疾病)”或treat sb.for＋名词；cure用于“cure sb.of sth.”，所以选A项。
【答案】 A10．The grocery just hopes that when you read the ad，you will feel_pleased_with the nice comment，remember the words ‘freshest food’，and make a mental connection with the food in the grocery.(P 2)超市只是希望顾客读到这则广告的时候会被弄得飘飘然，并因此记住“新鲜到家的生鲜食品”这样的字眼，从而联想到这家超市的生鲜食品。
(1)feel pleased with 对……感到满意/高兴
I'm glad you feel pleased with my little present.
你喜欢我的小礼物 ，我很高兴。【提示】 be pleased at/about 后只能跟表事或物的名词，be pleased at 还可跟 v．-ing 形式。(2)comment n．评价；意见；评论
He made comments on the film after he saw it.
他看完电影后对其大加评论。
The teacher refused to comment on the exam result.
老师不肯评论考试成绩。⑥Don't make rude______about their appearances(外表)．
A．remark B．remarks
C．comments D．B or C
【解析】 句意：不要贬低他们的外貌。从搭配上看A项需用复数，应排除。B、C两项都正确，所以选D项。
【答案】 D11．fall for上……的当；受……的骗；对……信以为真；爱上(某人)
We must not fall for this kind of trick！(P3)
我们决不能上此类小把戏的当！
She will never fall for that one.
她永远也不会上那样的当。
They fell for each other instantly.
他们俩一见钟情。12．Not_all ads play tricks on us though.(P3)
但是，并非所有的广告都是欺骗我们的。
not all...表示部分否定。与not连用，表示部分否定的词还有both，every，always，altogether(全体)，wholly(全部地)，entirely(全部地，完全地)及复合词everything，everybody，everywhere等。
All teachers of English are not experienced teachers.
并不是所有的英语教师都是有经验的。
Not all the students could solve this problem.
并不是所有的学生都能解出这道题。14．deal with处理；对待；对付；论述或谈论(某问题)
These ads deal with widespread social concerns.(P3)
这些广告所涉及的是广泛的社会关心的事。
I don't know how to deal with the problem.
我不知道如何处理这个问题。
The old lady is hard to deal with.
那个老太太很难对付。④I wonder what the government will________the pollution in our hometown.
A．do with B．do for
C．do something to D．deal with
【解析】 句意：我想知道政府将如何处理我们家乡的污染问题。句中出现 what，要用 what...do with 结构，所以选A项。
【答案】 A15．There are even PSAs to teach us how to live healthy lives.(P3)甚至还有一些公益广告教导我们如何健康地生活。
how to live healthy lives为“疑问词＋不定式”结构，在句中作宾语。
The boy is too young to know what to do in trouble.
孩子太小，不知道在困境中该做什么。
The question is how to find him.问题是如何找到他。In my opinion，this project is of great benefit/beneficial to everyone.依我看，这项工程对每个人都大有好处。
Don't go to any trouble for my benefit！别为我费工夫！17．promote vt.推广，宣传；促销；促进，推动；使晋升，提升
Finally，I wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.(P3)
最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。
The young army officer was promoted to captain.
这位年轻的军官被提升为上尉。
How can we promote the sales of this new product？我们如何推销这一新产品呢？18．When it comes to advertisements，we must all use our intelligence and not be a slave to them！(P3)谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！
句中when it comes to...意为“当涉及……，当谈到……”。
When it comes to classical music，we first think of Beethoven or Mozart.
谈到古典音乐，我们首先想到贝多芬或莫扎特。
I can use a computer，but when it comes to repairing them，I know nothing.
我会使用计算机，但若谈到修理，我就一窍不通了。19．consult vt.咨询；请教；商量；查阅
Before I consulted you，I had no comprehension that a company might try to fool people into buying a product or service.(P5)在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。
Consult the timetable to see when the last train leaves.查一下时间表，看看末班火车什么时候开出。
Before going on a diet，it is advisable to consult your doctor.节食之前，最好先向医生咨询。课件48张PPT。教师用书独具演示●教学目标
(1)熟记学案中所列出的单词和短语。
(2)通过学案中所给出的重点单词和重点短语的学习，让学生能够正确理解和使用这些单词和短语，能够运用这些词语造句。(3)通过对语法的教学让学生能够理解并能够运用这些语法知识，能够把英语直接引语和间接引语用于平日的写作练习中。
●教学地位
语法是学生感到比较难以掌握的东西。让学生正确理解和掌握语法知识是让学生学好英语的关键，所以应给学生创设一个语境，让学生理解该语法的应用，而不要让学生死记硬背语法条文，应从理解的基础上去运用这些语法。●新课导入建议
通过对学生作业的检查导入本堂新课。演示结束 1．be tired of 厌烦了……
Are you tired of wearing the same boring clothes every day？(P6)你是否厌倦了每天都穿一套相同的、令人厌倦的服装？
I'm tired of fried eggs.我吃腻了煎蛋。
He was tired of answering his little son's continual question.他小儿子不断问他问题，他回答得都烦了。2．present sth.to sb.把……交给；把……授予……
The sales & marketing department will present the results of their market research to the head of company.(P7)销售和市场部门将把他们的市场调研结果提交给公司总经理。
I presented an album to her.我送给她一本相册。
I presented the letter of introduction to the receptionist.我把介绍信交给接待员。The principal presented a diploma to each of the graduates.＝The principal presented each of the graduates with a diploma.校长把毕业证书授予每一位毕业生。4．recommend vt.推荐；介绍；夸赞；称赞
Yesterday I came across an interesting new book，which I would like to recommend here.(P9)
昨天我偶遇一本有趣的新书，我要在此推荐一下。
Her work is highly recommended.
她的工作受到高度赞扬。
We recommend him for the job.
我们推荐他做这项工作。He recommends wearing safety equipment.
他建议佩戴安全装备。
Can you recommend me a good dictionary？＝Can you recommend a good dictionary to me?
你能为我推荐一本好字典吗？
The teacher recommended us to read the novel.
＝The teacher recommended that we (should) read the novel.老师劝我们读那部小说。【提示】 recommend 作“建议”讲，后跟宾语从句时，谓语动词需用虚拟语气，即 should＋动词原形，should 可省略，类似于 suggest，advise，order 等词的用法。【解析】 句意：然而，一个可怕的意外事故那天真的发生了。从 the other day 看出时态用过去式，排除A和C 两项。从句意上看是强调谓语动词加 did，意为“的确，确实”。所以选B项。
【答案】 B完成句子
②我的确认为你是个好厨师。
I you are a good cook.
③你那天毕竟还是来了。
You after all that day.
【答案】 ②do think ③did come6．senior adj.& n．毕业年级的，级别(地位)高的；高年级毕业生，年纪较长的人
I believe Voyage to an Amazing Kingdom would be a good choice for senior high students.(P9)我认为《奇异王国之旅》对高中生而言是一个不错的选择。
He is senior to me.他职位比我高。
Junior nurses usually work alongside more senior nurses.初级护士通常和级别较高的护士一起工作。[自我总结]
1．表警告、请求、命令等的祈使句以及一般句式变为间接引语，通常用句型“ ...sb.(not)to do sth.”。
2．直接引语是疑问句，变为间接引语时要把疑问语序变为 。当主句谓语动词为过去式时，从句中时态作相应的变化(表示客观真理的不变)。
3．直接引语变为间接引语时，人称、时态、地点状语以及时间状语都要作相应的变化。
4．一般疑问句变为间接引语时，要添加连接词 。【答案】 1.ask/order/warn/tell 2.陈述语序 4.whether或if二、将直接引语变间接引语时注意以下变化课件101张PPT。教师用书独具演示●教学目标
(1)理解课文，掌握本学案中所给出的词汇，能够理解并能熟练运用。
(2)听懂课文中所给出的听力材料。
(3)能够用英语表述观点，并且给予支持性的理由。
(4)掌握英语广告的写法。●教学地位
本课时的主要内容是了解如何策划广告宣传活动；同时要求学生掌握英语广告的写法，因为写英语广告也是高考作文中以及日常生活中常见的一种应用文体。●新课导入建议
问题导入法：How do you build an ad campaign? That is to say, what questions must you consider before designing an ad? 演示结束 Ⅰ.判断正误
根据课文内容，判断正误
1．Anti-smoking ad campaign is mainly designed for high-school students.( )
2．Our main aim is to discourage all the people in the world from smoking.( )3．If we can convince young people not to start to smoke，their parents must give up smoking.( )
4．We use this slogan and picture to make them fully aware of the damage that smoking does to their health.( )
【答案】 1－4 TFFTⅡ.语篇理解
根据课文内容，选择最佳答案
1．What should be done first to determine the target audience?
A．Do a little research.
B．Create the message for the right people.
C．Know what the audience already think.2．How can a researcher know the way the audience will react?
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
4．The correct order to build an ad can be .
a．decide the target audience
b．know what the audience have in mind
c．gather information from the research
d．do a little research
e．decide what approach to use
A．a；b；c；e；d
B．d；c；b；a；e
C．e；b；c；a；d
【答案】 1.A 2.C 3.C 4.BThe car runs twice faster than that truck.
这辆小汽车的速度比那辆卡车快一倍(是那辆卡车的两倍)。
This hill is four times the height of that small one.
这座山的高度是那座小山的四倍。
The production is now three times what it was ten years ago.现在的产量比十年前增加了两倍。【对接高考】
(2013·安徽高考)It's said that the power plant is now large as what it was.
A．twice as
B．as twice
C．twice much
D．much twice
【解析】 句意：据说这个发电厂现在是以前的两倍大。倍数的表示法有多种，此处为“倍数词＋as＋形容词/副词原级＋as＋其他”结构。
【答案】 A2．That is why we are considering designing a new package for our chocolate bar as well.(P13)那也是我们正在考虑为我们生产的巧克力棒设计新的包装盒的原因。
(1)why 引导表语从句。That's why...意为“那就是……的原因”，why 后接前面出现的某件事的结果。
I had a bad cold.That's why I was absent yesterday.
我患了重感冒。那就是我昨天缺席的原因。I was absent yesterday.That's because I had a bad cold.昨天我缺席了。那是因为我患了重感冒。
【提示】 That's why...强调结果；That's because...强调原因。
That's why I want to work there.
那就是我想在那儿工作的原因。
That's because they had no way to solve the problems.这是因为他们没有办法去解决问题。【解析】 答句句意：那就是为什么你请了几天假的原因吗？根据句意选A项。
【答案】 A(2)design vt. 设计；计划；构思 n．图案
Linda designs all her own dresses.
琳达设计她自己的所有衣服。
Mother has designed the future for her son.
母亲已给她的儿子设计好了未来。
Those buildings were designed on the American style of architecture.那些建筑是按美国建筑风格设计的。⑤The new bridge by the end of last month.
A．has been designed
B．had been designed
C．was designed
D．would be designed
【解析】 考查动词的时态与语态。by the end of短语表明应该使用完成时态，而last month暗示应该使用过去时态。综合两个条件必须使用过去完成时态。故选B。
【答案】 B3．up to多达；到……为止，直到；从事，忙于；胜任；……的责任；轮到
It allows you to take photographs without a break for up to 6 hours.(P16)它可以让你连续拍照达6个小时。
This hotel can accommodate up to 500 guests.
这旅馆可供达500位来宾住宿。
Up to now，the work has been quite smooth.
到目前为止，工作很顺利。②—What have you been these days?
—Preparing for my daughter's wedding party.
A．up of B．on
C．up to D．on to
【解析】 句意：——你这些天一直在忙什么？——准备我女儿的婚礼。up to忙于。根据句意选C。
【答案】 C4．bargain n．便宜货；协议 vi.讨价还价
Our sandwiches are a bargain at only￥5 each.(P17)
我们的三明治很便宜，每个只要5元钱。
In the market dealers were bargaining with growers over the price of coffee.
在市场上，商人正和种植者就咖啡的价格进行商谈。
These toys are a real bargain at such low prices.
这些玩具的价格这么便宜，真划得来。5．fancy vt.空想；想象；以为 n．空想；想象
A pair of Wild & Fancy jeans costs only ￥ 40，available in all Wild & Fancy shops now.(P17)一条新潮牛仔裤只需40元，现在，在所有新潮时装店里都能买到。
I had a fancy that he would do something unusual.
我总觉得他会做出不寻常的事来。
I fancy he's pretty happy.
我猜想他很幸福。6．figure out弄清楚；弄懂；计算出；解决
It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.(P18)重要的是，你得确切弄清楚想要告诉观众什么，想让他们做什么。
I don't figure out what you're trying to say.
我不明白你想说什么。
The boy can't figure out the maths problem.
这个男孩做不出这道数学题。7．determine vt.决心，决定
In order to determine your audience，you will need to do a little research and analysis in advance.(P18)为了确定你的目标观众，你需要事先做一些调研和分析。
Hard work determines success.努力决定成功。
I am determined to pay him 100 dollars.
我决定付给他100美元。
Determined that his son would do well，Eric sent him to a private school.埃里克坚信儿子会学业优异，因此把他送到私立学校学习。What determined her to marry him?
是什么使她下决心要嫁给他？
Only by determined resistance could their country be saved.只有坚决抵抗，他们的国家才能得救。
I am determined to go and nothing will stop me.
我决心要去，什么也拦不住我。【解析】 句意：他下定决心戒烟，所以把剩下的烟扔掉了。形容词短语determined to give up smoking在句中作原因状语，determined表示“下定决心的，有决心的”；remaining为形容词，作定语，表示“剩下的，剩余的”。
【答案】 B用determine的正确形式或相关短语填空
② be among those to be sent to France，he learnt French in four months.
③We finish the task ahead of time.
④Weather the size of the crop.
⑤Have you where to spend the holiday?
【答案】 ②Determined to ③determine to/are determined to ④determines ⑤determined8．It is important to always try to appeal to the audience in order to get them to react in a certain way.(P18)要始终迎合观众以引起他们某种程度的反应是很重要的。
(1)appeal vi.有吸引力；呼吁；诉诸；上诉
Does the idea of working abroad appeal to you?
你对出国工作的想法感兴趣吗？
The police are appealing to the public for information about the crime.
警方呼吁公众提供有关这宗罪案的信息。单项填空
③As a result of the radio for help for the earthquake victims，over a million pounds has been raised.
A．beg B．plead
C．appeal D．ask
【解析】 句意：由于电台为地震灾区呼吁求助，已集资了一百万英镑。beg for 乞讨，乞求；plead for 为……辩护；ask for 要，要求。appeal for 呼吁，符合句意。
【答案】 C(2)react v．(对……)产生反应；回应；对应
She reacted very badly when her parents split up.
她父母离婚的时候，她非常难过。
How did she react to the news?
她对这个消息反应如何？
The government decided to react against the protesters.政府决心对抗那些示威者。【解析】 句意：如果你每天在网络上阅读商业新闻，你一定能对市场变化作出积极的和聪慧的反应。adjust 调整；relate 有关；devote 致力于。react 反应，符合句意。
【答案】 D9．get...across(把……)讲清楚；(使心)被理解
There are lots of different ways to get your message across when you are putting together an ad campaign.(P18)当你构思系列广告时，有多种不同的方法可以把你的信息讲清楚。
I don't know how to get my ideas across.
我不知道如何讲清楚我的想法。
As a teacher，it is important to get his meaning across to his students.
作为老师，把意思向学生表达清楚是很重要的。The news got around as soon as possible.
消息很快地传开了。
Stop talking！Let's get down to work.
不要说话了，开始工作吧。【对接高考】
(2013·江苏高考)Team leaders must ensure that all members their natural desire to avoid the embarrassment associated with making mistakes.
A．get over B．look over
C．take over D．come over【解析】 本题中四个选项均为常见的动词短语。get over克服，恢复，熬过；look over查看，仔细检查；take over接收，接管；come over过来，来访。根据句意“团队领导者必须确保所有成员克服他们发自内心的渴望——想要避免犯错所带来的尴尬”。可知，A项为正确答案。
【答案】 A10．urge vt.敦促；力劝；竭力主张 n．强烈的欲望；冲动
If we can convince young people not to start，they might then urge their parents and other people to give up smoking，too.(P19)
如果我们能够说服年轻人不开始吸烟，也许他们也能接着敦促他们的家长和其他人戒烟。
I urge all of your readers to visit our wonderful zoo soon.我强烈要求你们所有的读者尽快来参观我们精彩的动物园。
I had an urge to visit Europe.
我有一股去欧洲旅行的冲动。11．We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(P19)我们想使人们震惊地认识到许多烟民很快死于疾病，这个疾病都与抽烟有关系。
(1)shock vt.使震惊；使惊愕 n．震惊；惊愕
She knew how much the bad news would shock me.
她知道那个坏消息会使我多么震惊。
His death was a great shock to us all.
他的死使我们大家都大为震惊。②The whole world was when they learned that the earthquake had brought so much damage.
A．concerned B．interested
C．shocked D．frustrated
【解析】 句意：当了解到这次地震带来了这么大的损失时，全世界都震惊了。concerned关心的；interested感兴趣的；shocked震惊的；frustrated挫败的，泄气的。选C。
【答案】 C(2)die from 死于……；因……而死
That young girl died from the cancer.
那个女孩死于癌症。产品广告要写出品种、特点、用途、功效、产地、厂家、地址、传真、电话号码等信息。其用语要非常简练，引人入胜，让人过目不忘、过耳不忘，以达到扩大商品销路的目的。
海报主要涉及比赛、影讯和演出等，它号召人们去购买球赛票、电影票，演出票等。海报多数是手写的，时常配以绘画。比赛内容要包括比赛的双方、时间、地点，影讯要说清影名、时间、地点、票价及售票地点等。海报的内容、句型基本固定，语言非常简短、形象。一般说来，一篇广告可分为标题(the headline)、广告正文(the body text)和广告发布者的落款(the signature)三个部分。下面我们就来看看这三部分应该怎么写：
(一)标题：标题虽然只有短短的几个词，但往往是广告中最重要的部分。它起着引起读者的好奇心、吸引读者注意力的作用。那么标题该如何写才能起到这个作用呢？不妨试试下面这几种方法：方法一：一语道破商品的优越性，如某遥控器广告的标题：
Smart Controller
方法二：用迂回的手法引起人们的好奇心，使人想看个究竟，如某洗发水广告的标题：
May Your Hair Drink to Good Health
方法三：有鲜明的针对性，使读者感到是为他们而写的，如一则增白牙膏的广告标题：
Unlock Your Smile或Your Key to Whiter Teeth方法四：现身说法。采用消费者对消费者说话的形式，多采用第一人称，这种方法的好处在于使读者读起来倍感亲切，如一则香水广告标题：
My Choice Is Never Wrong(二)正文：对于主要宣传内容，如商品名称、牌号、特点等应在标题和正文中反复强调。英语广告的句型多种多样，但最常用的句型有以下几类：
(1)祈使句：这是出现最多的句型，如某汽车广告语：
Ask anyone who owns one.
(2)一般疑问句：通常用在正文部分的前面，如某旅行社广告：
Have you ever dreamed of climbing the steps of great temple built for the Gods?(3)省略句：在英语广告中，省略句比比皆是，甚至整篇广告内容都由省略句构成。
New land is ready for development.For sale.For manufacture.For business.For services.For leisure.
(4)比较句：比较句在广告中用得非常多，这是由于英语广告中有大量的形容词和副词作修饰语的缘故。
The new 105EX is the most compact (袖珍的) camera in a very high class.(三)落款：一定要写清楚公司或个人的详细联系方式，如公司名称、邮政地址、电话、网址等，以方便顾客联系或者便于他们了解更多的详细情况。1．线路：昆明、大理、丽江。
2．时间：一星期。
3．票价：2998元/人，(3～15岁)小孩1500元/人；报价含双飞往返机票、旅途中三星级酒店住宿、膳食；20人以上团体优惠，欢迎来电咨询(周一至周日昼夜热线：0514～78901234,78904321)。[思路点拨]
做广告的目的是让客户了解景点的优美，引起客户的好奇心，从而吸引客户去宣传的景点观光旅游。在写旅游景点广告时，应注意以下几点：
1．广告的主体时态为一般现在时，祈使句使用得较多。
2．广告用语要非常简练，引人入胜，让人过目不忘，以达到吸引顾客的目的。
3．开头常用一般疑问句，引起客户的兴趣。然后简述景点地理风貌，景色特点，景物特色，激起客户前往旅游，欲罢不能的感觉。最后要说明路线、食宿、票价、时日、联系电话等。【参考范文】
Do you want to hear fast-moving water crash onto the big rocks below？Do you want to see colorful birds，flowers and butterflies？Please join us，the Blue Sky Travel Agency，and spend a week touring Kunming，Dali and Lijiang in Yunnan.
Fare：adults 2,998 RMB，children(ages 3 to 15)1,500 RMB，group rates are available for 20 or more adults.
Package tour includes round-way airfare，and all 3-star hotels and meals.For any more information，do not hesitate to call the number 0514-78901234 or 78904321.Call at any time,24 hours a day,7 days a week.
