【课堂新坐标，同步备课参考】2013-2014学年高中英语译林版必修四教师用书Unit 1　Advertising

Unit 1　Advertising
【美文阅读】
生活中的广告可以说是无处不在，你是否因为 ( http: / / www.21cnjy.com )广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！
Ⅰ
The nights are longer ( http: / / www.21cnjy.com )，the evening is your own...and the perfect accompaniment(陪伴)to make you feel special is the delicious Terry's Chocolate Orange Bar.It's the unique blend(混合)of rich chocolate and deliciously orangey flavors，together with that melt in the mouth quality，that gives the Terry's Chocolate Orange Bar its delectably decadent(细腻精巧)feel.And its convenient size makes it just right for you to eat alone.
So，picture the scene. ( http: / / www.21cnjy.com )It's your first evening in for weeks.You've kicked off your shoes，turned the lights down low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“me time”，a special time just for you to relax.Make it complete with a Terry's Chocolate Orange Bar...it's sumptuous，luxurious and delectable.Go on...You deserve it.
Ⅱ
An innocent(无辜的)young victim's(受害者)throat(咽喉)is cut...
His struggles and cries
are not paid attention to...
The man with the knife
shows no emotion...
The victim is killed
and his head cut off...
His flesh is eaten.
It's Still Going On!
Right now，thi ( http: / / www.21cnjy.com )s exact situation is reality for many.They are sensitive，they value their lives，they see what is happening，they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.
Nonviolence can beg ( http: / / www.21cnjy.com )in at breakfast，with what we eat.For our free“Vegetarian Starter Kit”，visit .
If this ad leaves ( http: / / www.21cnjy.com ) a bad taste in your mouth，please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠宰场)．Try switching to a healthy vegetarian diet and save lives every day，including your own.
【诱思导学】
1．Are the two ads of the same kind
2．What other kinds of ads do you know
3．Where can we find ads in our life
【答案】　1.No.The fir ( http: / / www.21cnjy.com )st is a commercial ad，while the second is a public service ad.
2．Covert advertising，t ( http: / / www.21cnjy.com )elevision commercials，informercials，etc.　3.Advertisements are seen on TV，on the sides of buses or taxis，in the newspapers and magazines，on the walls of an airport walkway，and are heard on the radio.Advertisements are often placed anywhere.An audience can easily or frequently access visual，audio and printed information.
Period ⅠPreviewing
(教师用书独具)
●教学目标
本课时主要是通过学生对学案 ( http: / / www.21cnjy.com )所给出的内容的学习，了解本课文中所出现的词汇，初步了解课文以及相关的背景知识，就下一堂课对课文的全面理解起到一个铺垫作用。
●教学地位
本单元让学生阅读有关英语广告的文章，从而让学生了解日常生活中的各种各样的广告，进而拓宽学生的知识面，教会学生吸取广告的精髓，甄别日常生活中广告的真与伪。
(教师用书独具)
●新课导入建议
通过问题引发学生思考：Question 1：“What is an advertisement？”
Question 2：“What do people use advertisements for？”
Question 3：“Can you list two different kinds of advertisements？”
●教学流程设计


　　　　



　　　　
Ⅰ.篇章结构
根据课文内容，完成下列表格
Advertisements
1. of advertisements Commercial advertisements and public 2． advertisements.
Details about advertisements ●3. adv ( http: / / www.21cnjy.com )ertisem ( http: / / www.21cnjy.com )ents are often paid for to 4. a product or service while PSAs are often run for 5. and are meant to educate people about health，safety，or any other problem that affects public welfare.●6. examples are used in this article to tell people that commercial ads often play tricks on customers.But public service ads are different.They are made to 7. the public.
8. to find ad vertiseme nts Newspapers，magazines，the Internet，radio and television
9. towards advertisements ●Not falling for the tricks played by some commercial ads.●10. the advice PSAs give.●Using our intelligence and not be a slave to advertisements！
【答案】　1.Types/Kinds　2.service　3.Commercial
4．advertise　5.free　6.Two　7.serve　8.Places/Where
9．Attitudes　10.Following
Ⅱ.语篇理解
根据课文内容，选择最佳答案
1．PSAs are meant to encourage people .
A．to buy a product
B．to offer a service
C．to believe in an idea
2．When an ad doesn't lie， .
A．it tells you the complete truth
B．it may play tricks on you
C．you can buy the product
3．The BEST translation for“Yes to life，no to drug”could be .
A．对生命说“Yes”，对毒品说“No”
B．肯定生命，否定毒品
C．珍爱生命，远离毒品
4．The similarity of ( http: / / www.21cnjy.com ) commercial advertisements and PSAs lies in that .
A．they are presented in the same way—through language and image
B．they have the same purpose
C．they're all meant to be helpful
5．The article is a(n) ．
A．advertisement　B．science news　C．research report
【答案】　1.C　2.B　3.C　4.A　5.C
Ⅲ.课文缩写
There are two mai ( http: / / www.21cnjy.com )n types of advertisements—1. advertisements and 2. service advertisements.The former is one which someone has 3. for to advertise a product or service.Although we have laws to 4. us from ads that cheat people，we still must be 5. of the skillful methods used in ads to try and sell us things.Even if an ad does not lie，it does not mean it is altogether innocent.We must not 6. for this kind of trick!
The latter is one th ( http: / / www.21cnjy.com )at they are placed for free and meant to 7. people to believe in an idea which affects public welfare.PSAs deal with large social problems and are made to 8. the public.They also teach us how to live better lives.Although not all ads play 9. on us，we must all use our 10. and not be a slave to them.
【答案】　1.commercial　 ( http: / / www.21cnjy.com )2.public　3.paid　4.protect　5.aware　6.fall　7.educate　8.serve　9.tricks　10.intelligence
Ⅰ.词义搭配
1．advertisement　 A．not guilty of a crime
2．persuade B．a notice，picture or film telling
eople about a product or service
3．cheat C．to make someone agree to
do sth.by giving them reasons
4．innocent D．behave dishonestly or not
obey rules
5．comment E．the ability to gain and use knowledge
6．mental F．sth.that you say or write which
gives an opinion on
7．benefit G．existing in the mind
8．promote H．to ask for information or advice
from someone who has s
pecial knowledge
9．intelligence I．to support or encourage sth.
10．consult J．to get help or advantage from sth.
【答案】　1.B　2.C　3.D　4.A　5.F　6.G　7.J　8.I
9．E　10.H
Ⅱ.短语填空
be meant to，even if ( http: / / www.21cnjy.com )，fall for，play tricks on，be used to doing ，pay for，deal with，be aware of
1． he tried，he still couldn't catch up with other runners.
2．It is becomin ( http: / / www.21cnjy.com )g increasingly difficult to the problems of traffic in big cities.
3．It be a surprise；I didn't intend you to see it so soon.
4．In spite of(尽管)he ( http: / / www.21cnjy.com )r having lied to us before，we her story a second time.
5．If you keep others like this，you might end up losing many friends.
6．In the end t ( http: / / www.21cnjy.com )he boy the importance of learning Chinese with Jack's help.
【答案】　1.Even if　2.deal with　3.was meant to
4．fell for　5.playing tricks on　6.was aware of
Ⅲ.句型背诵
1．Nowadays，we can find advertisements almost wherever we go.
当今，无论我们走到哪里，广告随处可见。
2．We are so used to ( http: / / www.21cnjy.com ) them that we often do not even realize how many we see and hear in a day.
对广告我们太习以为常了，我们甚至常常意识不到一天当中我们看到和听到了多少广告。
3．Not all ads play tricks on us though.
然而，并非所有的广告都跟我们玩花招。
4．There are even PSAs to teach us how to live healthy lives.
甚至还有一些公益广告教导我们如何健康地生活。
5．When it comes to ( http: / / www.21cnjy.com )advertisements，we must all use our intelligence and not be a slave to them!
谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！
　
较好 一般 较差
对教材整体结构的理解程度
对文章大意的理解程度
记住了多少词汇，背会了几个句型
自己的不足：
Period ⅡWelcome to the unit & Reading
(教师用书独具)
●教学目标
(1)熟记学案中所列出的单词和短语。
(2)通过学案中所给出的重点单词和重点短语的学习，让学生能够正确理解和使用这些单词和短语，能够运用这些词语造句。
(3)通过对这些词汇的理解能够更深层次的理解课文，并通过课文加深对这些词汇的理解，更加熟练的运用这些词汇。
(4)通过对本课文的理解，让学生能够用英语简单描述所读过的简单的英语广告以提高学生的口语及书面表达能力。
●教学地位
单词和短语是构成句子的最小单位，在语言学习中起至关重要的作用，所以理解和正确使用英语单词和短语是英语学习的重点所在。
(教师用书独具)
●新课导入建议
“In this period let' ( http: / / www.21cnjy.com )s know something about English advertisements.”开门见山，直入主题。
●教学流程设计


　　　　

1．advertisement n．广告；启事；广告宣传(可简写为：ad)
Advertisements are a g ( http: / / www.21cnjy.com )ood way to sell products or services.(P1)广告是一个卖产品或出售服务的好办法。
He answered the ad ( http: / / www.21cnjy.com )vertisement in the paper and got a job.他应征报纸上的广告因而找到一份工作。
The wall was covered with advertisements.
墙上贴满了广告。
①put/place an advertisement in the newspaper
在报纸上登广告
answer/reply to an advertisement 回应广告
②advertise vt.& vi. 做广告；宣传
advertise sth.为某物登广告
advertise for sb./sth.为招聘或寻找某人/物登广告
③advertiser n. [C]刊登广告者
advertising n. [U] 做广告；广告业；广告活动
We should advertise ( http: / / www.21cnjy.com ) for someone to look after our children.我们该登个广告聘人来照看我们的孩子。
Put an advertisement in the local paper to sell your car.
在当地报纸上登一则广告来出售你的汽车。
单项填空
①Nowadays，many stars ( http: / / www.21cnjy.com ) like because they can a lot of money.
A．advertisements；bring in
B．advertising；make
C．to advertise；earn in
D．making advertisements；earn
【答案】　B
用 advertise 及其同根词的适当形式填空
②They the ten year get together on e mail.
③It is said that she works in an company.
④We can see everywhere and at any time.
⑤ hope to promote their products by .
【答案】　②advertised　 ( http: / / www.21cnjy.com )③advertising　④advertisements　⑤Advertisers；advertisement
2．Below is an arti ( http: / / www.21cnjy.com )cle about advertisements written by a student for her English project.(P2)下面是一个学生为她的英语课题关于广告而写的一篇文章。
本句是一个完全倒装句。使用完全倒装的情况有以下几种情况：
(1)以 here，there，in，up，down，away 等副词开头且主语是名词时。
There stands a temple on the top of the mountain.
在山顶上有一座庙。
【提示】　主语是代词时，主谓要用正常语序。
(2)以 then，now，thus，such开头，主语又是名词时。
Now comes your turn.现在该你了。
Such was Albert Einstein，a simple but great scientist.
阿尔伯特·爱因斯坦就是这样一个简朴而伟大的科学家。
(3)表地点的介词短语位于句首，且谓语动词为不及物动词，主谓需倒装。
Between the two windows hangs a large map of China.
一幅巨大的中国地图挂在两个窗户之间。
Along the dusty road came a group of tourists.
一群游客沿着一条布满灰尘的路走来。
(4)表语置于句首，保持句子平衡，以示强调，或上下文衔接需倒装。其结构是：
＋be＋主语
Outside the doctor's clinic were 20 patients.
在诊所外面有20个病人。
Present at the meeting were experts from Europe.
出席会议的是来自于欧洲的专家。
单项填空
①John opened the door.There he had never seen before.
A．a girl did stand　　　　　　 B．a girl stood
C．did a girl stand D．stood a girl
【解析】　句意：约翰打开门，那里站着一个他从未见过的姑娘。当 there 副词置于句首且主语为名词时，用完全倒装形式。
【答案】　D
翻译句子
②进来一个小姑娘，留着两个长辫子，穿着白裙子。
③一些著名的教授出席了这次会议。
【答案】　②In came a gir ( http: / / www.21cnjy.com )l，with two long pigtails wearing a white skirt.　③Present at the meeting were some famous professors.
3．Nowadays，we can find advertisements almost wherever we go.
现在，广告几乎随处可见。(P2)
句中wherever引导地点状语从句，表示“任何地方，随处”。wherever可作从属连词和副词，现将其具体用法介绍如下：
(1)conj.在任何地方，无论什么地方，不管哪里。
You can sit wherever you like.你想坐哪儿就坐哪儿。
Wherever he go ( http: / / www.21cnjy.com )es，he will take an umbrella with him in case.无论去哪儿，他都会带把伞以防下雨。
(2)adv.究竟哪里，究竟到哪儿。用于问句，表示惊讶之情。
Wherever can he have gone？他究竟会到哪儿去了呢？
Wherever has he put the book？他究竟把书放在哪儿了呢？
【提示】　wherever ( http: / / www.21cnjy.com )引导让步状语从句和地点状语从句的用法极易混淆，其实，只要我们明确了这两种状语从句的内涵，区分它们也就不那么难了。地点状语从句无非是用于说明主句谓语动作发生的地点；而让步状语从句不过是表示让步关系，即无论在什么情形下，主句主语所采取的行动都是一样的。
【对接高考】
(2013·江苏高考)In the glo ( http: / / www.21cnjy.com )bal economy，a new drug for cancer， it is discovered，will create many economic possibilities around the world.
A．whatever B．whoever
C．wherever D．whichever
【解析】　通过分析句子结构可知， it is discovered在句中作状语。在这个状语从句中，不缺少构成句子的主要成分，所以引导词只能在从句中作状语，从而选择具有副词性质的词成为答题的关键。分析四个选项可知符合条件的只有C项(wherever)，故答案选C。句意：在全球经济中，无论是在哪儿发现一种治疗癌症的新药物，这都将会在全球产生很多经济方面的可能性。
【答案】　C
单项填空
①In peace，too，the Red ( http: / / www.21cnjy.com )Cross is expected to send help there is human suffering.
A．whoever B．however
C．whatever D．wherever
【解析】　考查whereve ( http: / / www.21cnjy.com )r引导地点状语从句的用法。句意：即便是在和平年代，人们也希望红十字会能把帮助送到任何有人受苦的地方。wherever在此引导地点状语从句，从句表示主句谓语动作发生的地点。
【答案】　D
翻译句子
②昨天你到底去哪儿了？
③无论你去哪儿，我都会陪着你的。
【答案】　②Wherever did you go yesterday
③Wherever/No matter where you go，I will be with you.
4．We are so used ( http: / / www.21cnjy.com ) to them that we often do not even realize how many we see and hear in a day.(P2)
我们对广告是如此的习以为常，甚至常常都没有意识到一天当中我们能看到和听到多少广告。
本句是个复合句。so...that...引 ( http: / / www.21cnjy.com )导结果状语从句，意为“如此……以至于……”，so是副词，后跟形容词或副词，that是连词，引导句子。
He runs so fast that nobody can catch up with him.
他跑得非常快，以至于没人能追上他。
He had so little education that he was unfit for this job.
他所受教育很少，不适合做这个工作。
引导结果状语从句常用的句式有：
＋that
＋that
There are so many p ( http: / / www.21cnjy.com )eople in the room that I can't enter it.屋子里人太多了，我进不去。
So touching was t ( http: / / www.21cnjy.com )he movie that everyone was moved to tears.那部电影非常感人，所有人都感动得流泪了。
Such a good series is it that I want to see it again.
这部电视剧太好了，我想再看一遍。
【提示】　在so...that或 ( http: / / www.21cnjy.com )such...that句型中，当so＋adj./adv.或so＋adj.(＋a/an)＋n.或such＋adj.＋n.或such＋a/an＋adj.＋n.位于句首时，主句要用部分倒装，即把助动词放在主语前。
单项填空
①The mountain was ( http: / / www.21cnjy.com ) steep few people in our city reached the top.
A．so；as B．so；that
C．as；as D．too；to
【解析】　句意：这座山如此陡峭以至于我们市几乎没有人到达过山顶。so...that 意为“如此……以至于……”，符合句意。
【答案】　B
②So sudden that the enemy had no time to escape.
A．did the attack B．the attack did
C．was the attack D．the attack was
【解析】　考查倒装结构的用法。在s ( http: / / www.21cnjy.com )o...that/such...that...结构中，若so/such和与其所修饰的词置于句首，句子要进行部分倒装，sudden是形容词，作表语，所以选C。
【答案】　C
翻译句子
③她非常诚实，大家都信赖她。
④这是一个如此好的机会，我们不要错过。
【答案】　③She is so honest that everybody trusts her.
④It's such a good ( http: / / www.21cnjy.com )chance that we mustn't miss it./It's so good a chance that we mustn't miss it.
5．persuade vt.说服；劝服
An advertisement us ( http: / / www.21cnjy.com )es words and pictures to persuade people to buy a product or service，or to believe in an idea.(P2)广告利用语言和图画来说服人们购买某种产品或服务或者是相信某种理念。
He persuaded his daughter to change her mind.
他说服女儿改变主意。
How can we persuade him into joining us
我们怎么才能说服他参加我们的活动呢？
Can you persuade her out of her foolish plans
你能劝她放弃她那些愚蠢的计划吗？
persuade sb.to do sth./into doing sth.说服某人做某事
persuade sb.out of doing sth.说服某人不做某事
persuade sb.of sth./that...使某人相信……
She was not persuaded of the truth of his statement.
不能说服她相信他的话是真的。
Will you per ( http: / / www.21cnjy.com )suade him that he has made the wrong decision？你去告诉他，让他相信他做错了决定好吗？
I wanted to know ( http: / / www.21cnjy.com )how you could persuade him not to go/out of going abroad for further study.我想知道你是怎样说服他不出国深造学习的。
persuade/advise
persuade 强调说服，含有成功之意
advise 劝了不一定被接受；强调动作，不表示结果
用persuade和advise填空
①I've him to stop drinking by him many times.
通过多次劝说，我说服他戒了酒。
【答案】　persuaded；advising
单项填空
②He his father ，but his father wouldn't listen.
A．persuaded；out of smoking
B．advised；out of smoking
C．tried to persuade；not to smoke
D．persuaded；not to smoke
【解析】　句意：他劝说父 ( http: / / www.21cnjy.com )亲戒烟，但父亲就是不听。 try to persuade 与 advise 含义相当，第二空考查 persuade sb.not to do sth.“劝说某人不要做某事”。A、D两项含义不对，前后矛盾；没有 advise sb.out of doing 结构，故B项也不对。
【答案】　C
6．be meant to do sth.意在/旨在做某事；应该/必须做某事
PSAs are often ru ( http: / / www.21cnjy.com )n for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.(P2)
公益广告往往是免费刊登的，其意图是向人们提供关于健康、安全或者其他影响到公众利益的问题。
The diagram is meant to show the different stages of the process.
这个图表意在显示整个过程的各个不同阶段。
This software is ( http: / / www.21cnjy.com ) meant to protect computers from being attacked by viruses.
这种软件旨在保护电脑防御病毒攻击。
①mean vt.意思是；意味着；意欲，打算
mean doing sth.意味着做某事
mean to do sth.打算做某事
mean sb.to do sth.打算让某人做某事
be meant for sth.专为……而打算(或设计)
②meaning n．含义；意思
This kind of medicine is meant for adults.
这种药是专供成年人使用的。
He said he didn't mean to be rude to you.
他说他并不是有意对你无礼。
①—Why haven't you bought any butter
—I to，but I forgot about it.
A．liked　　　 B．wished
C．meant D．expected
【解析】　第二句的句意：我原打算买的，但是我忘了。meant to“原打算”。故选C项。
【答案】　C
②You hand in your papers when the class is over.
A．will have got to B．are supposed to
C．are meant to D．all the above
【解析】　句意：下课时你必须/应该交上你的卷子。A项与C项都是“必须”之意；B项意为“应该”。所以三项都可以，选D项。
【答案】　D
7．cheat vt.& vi.欺骗；作弊 n．骗子；欺诈行为
There are laws to ( http: / / www.21cnjy.com ) protect people from advertisements that cheat people.(P2)
有相关法律保护人们免受虚假广告之害。
Don't go to t ( http: / / www.21cnjy.com )hat shop－they often cheat their customers.别去那家商店，他们常常欺骗顾客。
Several student ( http: / / www.21cnjy.com )s were removed from school for cheating in examinations.有几个学生因考试作弊而被开除。
cheat sb.into(doing)sth.哄骗某人做某事
cheat sb.(out)of sth.骗某人的东西
cheat at/in...在……中作弊
He cheated her into buying the cheap coat.
他骗她买了那件廉价的衣服。
The salesman cheated him out of all his money.
那个推销员把他所有的钱都骗走了。
完成句子
①你考试的时候为什么作弊？
Why did you the exam
②那个推销员骗她买了赝品诈取她的钱。
The salesman her a fake her money.
【答案】　①cheat in　②cheated；into buying；out of
8．Even if an ad does n ( http: / / www.21cnjy.com )ot lie，it does not mean it is altogether innocent.(P2)即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。
(1)even if(＝even though)即使，尽管(引导让步状语从句)
He won't lend any ( http: / / www.21cnjy.com )money to me even if he has lots of money.即使他有很多钱，他也不会借给我的。
Even if/though I fail，I'll keep trying.
我纵然失败，也会继续努力。
引导让步状语从句还可以用 ( http: / / www.21cnjy.com )although/though/as/while/no matter＋疑问词(how，when，what，where等)/疑问词 ever等。其中though引导的让步状语从句可以倒装，也可以不倒装；as引导的让步状语从句必须倒装，将表语、状语或情态动词和助动词后的动词原形置于句首。如果是单数名词或形容词的最高级作表语，不再用冠词。
Child as/though he is，he knows a lot.
＝Though he is a child，he knows a lot.
他虽然是个孩子，但懂的很多。
Youngest as he is in our class，he speaks English best.
他虽然是我们班年龄最小的，但他英语说得最好。
Try as he might，he failed again.
尽管他很努力，但又失败了。
单项填空
①The enginee ( http: / / www.21cnjy.com )rs are so busy that they have zero time for outdoor sports activities， they have the interest.
A．wherever B．whenever
C．even if D．as if
【解析】　句意：工程师们如此忙碌，以 ( http: / / www.21cnjy.com )至于没时间做户外活动，即使他们对做户外活动很感兴趣。 even if 即使； wherever 无论什么地方； whenever 无论什么时候；as if 好像。 even if 引导让步状语从句。
【答案】　C
完成句子
②尽管他很穷，但她还是爱他。
he is poor，she .
③即使忙，我也得去。
Even if I busy，I .
【答案】　②Even though；loves him　③were；would go
(2)innocent adj.清白的，无罪的；纯真的
She was found innocent of any crime.她获判无罪。
It was a perfectly innocent remark.
那是一句毫无冒犯之意的话。
be innocent of没有……的；无罪的
innocence n．无罪，无知
I believe he is innocent of the crime.
我认为他是无罪的。
I see the world through the eyes of innocence.
我用纯真的眼睛去看这个世界。
完成句子
④不要太天真，以致相信他们说的话。
Don't be believe what they say.
⑤刑事被告证明自己无罪。
The prisoner proved his .
【答案】　④so innocent as to　⑤innocence
9．This statement tr ( http: / / www.21cnjy.com )ies to fool you into assuming that the toothpaste cures bad breath，...(P2)
这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，……
(1)fool vt.欺骗，愚弄 n．傻子
Jack is not such a fool as he's made out to be.
宁做聪明的傻子，不做愚蠢的聪明人。
He fooled her out of her money.他骗走了她的钱。
fool sb.into doing sth.欺骗某人做
make a fool of愚弄；欺骗；嘲笑
foolish adj.愚蠢的
foolishly adv.愚蠢地
How could you make a fool of your parents
你怎么可以欺骗父母呢？
Don't let anyone foo ( http: / / www.21cnjy.com )l you into handing over large sums of money.不要让人骗得你把大把大把的钱交出来。
完成句子
①他怕在朋友面前出丑。
He is afraid of looking in front of his friends.
②他已骗了许多人，使他们相信他是个富人。
He has a lot of people believing he is a rich man.
【答案】　①foolish　②fooled；into
(2)cure vt.治愈；解决 n．疗法；对策
I'll try to cure the child of his bad habits.
我要设法改掉这个孩子的坏习惯。
Doctors say that there are several possible cures.
医生说有几种可能奏效的疗法。
cure a patient(a disease)治愈病人(疾病)
cure sb.of sth.治愈某人的疾病；纠正某人的不良习惯
a cure for sth.……的疗法；……的对策
This medicine will cure you of your headache.
这种药可治好你的头痛。
The government is t ( http: / / www.21cnjy.com )rying to find a good cure for unemployment.政府正试图寻找一种解决失业的好办法。
cure/treat
cure “治愈”，强调结果，搭配为：cure sb.of sth.
treat “治疗”，强调过程，搭配为：treat sb.for sth.
用cure和treat填空
③The doctor him for his headache with a new drug but didn't him of it.
【答案】　treated；cure
单项填空
④After the accident，the truck driver was for injuries.
A．treated B．cured
C．corrected D．relieved
【解析】　作为“治疗或医治”时 ( http: / / www.21cnjy.com )，treat用于“treat sth.(疾病)”或treat sb.for＋名词；cure用于“cure sb.of sth.”，所以选A项。
【答案】　A
10．The grocery ju ( http: / / www.21cnjy.com )st hopes that when you read the ad，you will feel pleased with the nice comment，remember the words ‘freshest food’，and make a mental connection with the food in the grocery.(P 2)超市只是希望顾客读到这则广告的时候会被弄得飘飘然，并因此记住“新鲜到家的生鲜食品”这样的字眼，从而联想到这家超市的生鲜食品。
(1)feel pleased with 对……感到满意/高兴
I'm glad you feel pleased with my little present.
你喜欢我的小礼物 ，我很高兴。
①be pleased
②对……感到满意
I'm much pleased at the good news.
获悉这一好消息，我无比喜悦。
He felt please ( http: / / www.21cnjy.com )d to leave New York after having had so many unhappy experiences.在纽约经历了这么多不愉快的事件后，他在离开时感到十分高兴。
【提示】　be pleased at/about 后只能跟表事或物的名词，be pleased at 还可跟 v． ing 形式。
用适当的介词填空
①Your mother will be very pleased you.
②I'm pleased finding him so well.
③I'm pleased meet you here.
④We are pleased what he has said.
【答案】　①with　②at　③to　④with/at/about
(2)comment n．评价；意见；评论
He made comments on the film after he saw it.
他看完电影后对其大加评论。
The teacher refused to comment on the exam result.
老师不肯评论考试成绩。
make comments/a comment on/about sth.评论某事
comment on sth.评论某事
comment that...评论……
He made a comment on/about my performance.
他对我的表现进行了点评。
I'm not in a position to comment on the matter.
我无权对此事发表评论。
单项填空
⑤The spokesman，however ( http: / / www.21cnjy.com )，refused to the accident after the ship sank.
A．make comments to B．make comments upon
C．give opinions to D．give opinions on
【解析】　句意：然而发言人拒绝对沉船事件进行评论。A、C、D三项不搭配。只有B项意为“评论……”。故选B项。
【答案】　B
⑥Don't make rude about their appearances(外表)．
A．remark B．remarks
C．comments D．B or C
【解析】　句意：不要贬低他们的外貌。从搭配上看A项需用复数，应排除。B、C两项都正确，所以选D项。
【答案】　D
11．fall for上……的当；受……的骗；对……信以为真；爱上(某人)
We must not fall for this kind of trick！(P3)
我们决不能上此类小把戏的当！
She will never fall for that one.
她永远也不会上那样的当。
They fell for each other instantly.
他们俩一见钟情。
fall in love with 爱上
fall behind 落后
fall off 跌落，下降
fall out (头发)脱落
Your hair will fall out if you worry too much.
如果你担心太多会掉头发的。
Be careful not to fall off when climbing the ladder.
爬梯子时，当心别从梯子上掉下来。
He is too smart to that trick played on him by you.
A．pay for B．call for
C．fall for D．leave for
【解析】　句意：他太聪明了，没有被你的诡计 ( http: / / www.21cnjy.com )所欺骗。pay for“支付……的费用”；call for“需要”；fall for“上……的当”；leave for“动身去(某地)”。
【答案】　C
12．Not all ads play tricks on us though.(P3)
但是，并非所有的广告都是欺骗我们的。
not all...表示部分否定。与not连 ( http: / / www.21cnjy.com )用，表示部分否定的词还有both，every，always，altogether(全体)，wholly(全部地)，entirely(全部地，完全地)及复合词everything，everybody，everywhere等。
All teachers of English are not experienced teachers.
并不是所有的英语教师都是有经验的。
Not all the students could solve this problem.
并不是所有的学生都能解出这道题。
①all，both，every等用于否定句中，不管not一词位于句首还是句中，都表示相同的含义，即部分否定。
②neither，not... ( http: / / www.21cnjy.com )any，not...either，none，no one，nobody，nothing，nowhere，never等表示全部否定。
Not every girl is good ( http: / / www.21cnjy.com ) at singing or dancing.＝Every girl isn't good at singing or dancing.
并不是每个女孩儿都能歌善舞。
Neither of the brothers is here.两兄弟都不在这里。
翻译句子
①我的朋友并不是个个都抽烟。
②并非每个人都喜欢这部电影。
【答案】　①Not all of my friends smoke.　②Not everyone likes this film.
13．aim vt.& vi.& n．以……为目标，瞄准；目标，目的；瞄准
PSAs aim to t ( http: / / www.21cnjy.com )each us and help us lead better lives.(P3)公益广告旨在教育我们，为改善我们的生活提供帮助。
My main aim on this course is to gain confidence.
我上该课程的主要目的是获取自信。
We should always aim at doing our work well.
我们应力求始终做好本职工作。
aim to do sth.立志做
be aimed at(doing)sth.旨在于，目的在于
with the aim of意在……
take aim at...向……瞄准
without aim漫无目的地
achieve one's aim实现目标
The book is a ( http: / / www.21cnjy.com )imed at people without specialized knowledge.这本书适宜那些没有专业知识的人阅读。
We visit schools w ( http: / / www.21cnjy.com )ith the aim of getting young people interested in the theatre.
我们访问学校，目的是使年轻人对戏剧感兴趣。
完成句子
①我的批评不是针对你的。
My criticism wasn't .
②我们力争在六点钟到那里。
We around six.
③我瞄准那只鸟射击，可是没打中。
I the bird but missed.
【答案】　①aimed at you　②aim to be there
③aimed at
14．deal with处理；对待；对付；论述或谈论(某问题)
These ads deal with widespread social concerns.(P3)
这些广告所涉及的是广泛的社会关心的事。
I don't know how to deal with the problem.
我不知道如何处理这个问题。
The old lady is hard to deal with.
那个老太太很难对付。
deal with/do with
deal with 该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用
do with 该短语中的do为及物动词，do with在疑问句中常与what连用，该短语意为“处理，处置；对待”
What should I do with this old computer
这台旧电脑怎么处理？
How are you used to dealing with matters of this sort
你是怎样惯于处理此类问题的？
用deal with和do with的适当形式填空
①Can you tell me how to such problems
②If you don't know w ( http: / / www.21cnjy.com )hat to it，I suggest you turn to Mr.Li for advice.
③We have the company for more than ten years.
【答案】　①deal with　②do with　③dealt with
单项填空
④I wonder what th ( http: / / www.21cnjy.com )e government will the pollution in our hometown.
A．do with B．do for
C．do something to D．deal with
【解析】　句意：我想知道政府将如何处理我们家乡的污染问题。句中出现 what，要用 what...do with 结构，所以选A项。
【答案】　A
15．There are even ( http: / / www.21cnjy.com ) PSAs to teach us how to live healthy lives.(P3)甚至还有一些公益广告教导我们如何健康地生活。
how to live healthy lives为“疑问词＋不定式”结构，在句中作宾语。
The boy is too young to know what to do in trouble.
孩子太小，不知道在困境中该做什么。
The question is how to find him.问题是如何找到他。
在英语中，疑问代词(what ( http: / / www.21cnjy.com )，who，whom，which)/疑问副词(when，where，how)/连接词(whether)后面可接带to的动词不定式构成短语，起名词的作用，在句中可作主语、表语、宾语等。
Where to hold the meeting hasn't been decided.
还没决定在哪里举行会议。
完成句子
①我还没弄清楚怎么解决这个难题。
I haven't found out the difficult problem.
②这名男孩不知道怎样与他的女友相处。
The boy didn't know with his girlfriend.
【答案】　①how to solve　②how to get on/along
16．benefit vt.有益于 vi.受益；得到好处
All of these ads ( http: / / www.21cnjy.com ) are meant to benefit the public，...(P3)所有这些广告意在给大众带来益处，……
We should spend the money on something that will benefit everyone.
我们应该把这笔钱花在大家都能得益的事上。
Who's most likely ( http: / / www.21cnjy.com )to benefit from/by the old lady's death？谁最可能因那老妇人去世而获益呢？
①benefit sb./sth.有益于某人或某物
benefit from/by sth.受益于；从……中受益
②benefit n．好处；益处
for the benefit of sb.＝for one's benefit 为某人的利益
be of benefit to...对……有益
to one's benefit 对……有益
③beneficial adj.有益的；受益的；得利的
be beneficial to sb./sth.对某人/某物有益
In my opinion，this ( http: / / www.21cnjy.com ) project is of great benefit/beneficial to everyone.依我看，这项工程对每个人都大有好处。
Don't go to any trouble for my benefit！别为我费工夫！
完成句子
①这部字典将对我很有帮助。
This dictionary will me.
②阳光对植物有益。
Sunshine plants.
③每天做操对我们十分有益。
We daily exercise a lot.
【答案】　①be of great benefit to　②is beneficial to　③benefit from
17．promote vt.推广，宣传；促销；促进，推动；使晋升，提升
Finally，I wish to ( http: / / www.21cnjy.com ) tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.(P3)
最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。
The young army officer was promoted to captain.
这位年轻的军官被提升为上尉。
How can we promote the sales of this new product？我们如何推销这一新产品呢？
promote...to...提升……至……
be/get promoted(to)被提升(为……)
promotion n．促进；晋升；促销
As long as you wor ( http: / / www.21cnjy.com )k hard，you'll get promoted sooner or later.只要你努力工作，早晚你会得到提升的。
Heavy promotion h ( http: / / www.21cnjy.com )elped to make that novel a best seller.有力的推广宣传使那部小说成为畅销书。
完成句子
①The band has begun to (宣传他们的新唱片)．
②She worked hard and (不久就得到晋升了)．
③The company plans (为自己的新产品进行大规模的促销)．
【答案】　①promot ( http: / / www.21cnjy.com )e their new album　②was soon promoted　③a big promotion for its new product
18．When it co ( http: / / www.21cnjy.com )mes to advertisements，we must all use our intelligence and not be a slave to them！(P3)谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！
句中when it comes to...意为“当涉及……，当谈到……”。
When it comes to ( http: / / www.21cnjy.com ) classical music，we first think of Beethoven or Mozart.
谈到古典音乐，我们首先想到贝多芬或莫扎特。
I can use a compu ( http: / / www.21cnjy.com )ter，but when it comes to repairing them，I know nothing.
我会使用计算机，但若谈到修理，我就一窍不通了。
完成句子
①当提到饮食和运动的时候，我们都知道怎么去做。
，we know what to do.
②当提到物理学科时，她是我们班成绩最好的。
，she is the best in our class.
【答案】　①When it comes to diet and exercise
②When it comes to physics
19．consult vt.咨询；请教；商量；查阅
Before I consulted ( http: / / www.21cnjy.com ) you，I had no comprehension that a company might try to fool people into buying a product or service.(P5)在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。
Consult the timet ( http: / / www.21cnjy.com )able to see when the last train leaves.查一下时间表，看看末班火车什么时候开出。
Before going on a d ( http: / / www.21cnjy.com )iet，it is advisable to consult your doctor.节食之前，最好先向医生咨询。
consult sb.about sth.向某人咨询某事
consult with sb.同某人商量
I'll consult with my partners about this agreement.
我要同我的合伙人商量这一协议。
Before we can ac ( http: / / www.21cnjy.com )cept the firm's offer，we must with the workers.
A．consult B．abuse
C．advise D．agree
【解析】　考查动词辨析。 ( http: / / www.21cnjy.com )句意：在接受这家公司的报价之前，我们必须与工人商量。consult with“与……商量，与……交换看法”，符合题意。abuse“滥用”；advise“建议”；agree“同意”，agree with“同意某人的观点”。
【答案】　A
一、记住了多少词汇
二、背会了几个句型
三、自己的不足
Period ⅢWord power & Grammar and usage
(教师用书独具)
●教学目标
(1)熟记学案中所列出的单词和短语。
(2)通过学案中所给出的重点单词和重点短语的学习，让学生能够正确理解和使用这些单词和短语，能够运用这些词语造句。
(3)通过对语法的教学让学生能够理解并能够运用这些语法知识，能够把英语直接引语和间接引语用于平日的写作练习中。
●教学地位
语法是学生感到比较难以掌握的东西。让学生 ( http: / / www.21cnjy.com )正确理解和掌握语法知识是让学生学好英语的关键，所以应给学生创设一个语境，让学生理解该语法的应用，而不要让学生死记硬背语法条文，应从理解的基础上去运用这些语法。
(教师用书独具)
●新课导入建议
通过对学生作业的检查导入本堂新课。
●教学流程设计


　　　　

1．be tired of 厌烦了……
Are you tired of ( http: / / www.21cnjy.com ) wearing the same boring clothes every day？(P6)你是否厌倦了每天都穿一套相同的、令人厌倦的服装？
I'm tired of fried eggs.我吃腻了煎蛋。
He was tired of ( http: / / www.21cnjy.com )answering his little son's continual question.他小儿子不断问他问题，他回答得都烦了。
“厌倦，疲惫”知多少？
grow/get/become tired of开始对……感到厌倦。表示动作，指精神上的厌倦
be tired of对……厌倦，对……疲倦。表示状态，指精神上的厌倦
be bored/fed up with对……厌倦。表示状态，指精神上的厌倦
be sick of对……厌倦。表示状态，指精神上的厌倦
be tired from/with因……而疲倦。强调状态，表示身体上的疲劳
get/become tired from因……而疲倦。表示动作，指身体上的疲劳
The little child was tired from walking so far.
这个小孩因为走了很长的路而感到疲惫。
He felt tired from arguing.他觉得辩论累了。
完成句子
①我厌倦了旅行。
travelling.
②他因长途步行而疲劳。
He a long walk.
【答案】　①I'm getting tired of　②got tired with/from
2．present sth.to sb.把……交给；把……授予……
The sales & ( http: / / www.21cnjy.com )marketing department will present the results of their market research to the head of company.(P7)销售和市场部门将把他们的市场调研结果提交给公司总经理。
I presented an album to her.我送给她一本相册。
I presented the ( http: / / www.21cnjy.com ) letter of introduction to the receptionist.我把介绍信交给接待员。
①present sth.to sb.＝present sb.with sth.
把……交给……；把……赠送给……
present sb.to sb.把某人介绍、引见给某人
②present n．现在；目前
at the present time＝at present＝now 目前；现在
③present adj. 出席的；在场的；现在的；目前的
be present at 出席
The principal p ( http: / / www.21cnjy.com )resented a diploma to each of the graduates.＝The principal presented each of the graduates with a diploma.校长把毕业证书授予每一位毕业生。
【提示】　present 作为形容 ( http: / / www.21cnjy.com )词作定语时，意为“在场的，出席的”时，放在被修饰词的后面；而作“现在的，目前的”讲时，放在被修饰词的前面。
完成句子
①我把你引见给我丈夫，好吗？
you my husband
②他献给他的女友一束花。
He his girlfriend a bouquet of flowers.
【答案】　①May I present；to　②presented；with
3．amazed adj.大为惊奇的
You will be amazed b ( http: / / www.21cnjy.com )y his unique way of thinking and skilful writing.(P9)
你会对他独特的思维方式和娴熟的写作所震惊。
I was amazed at his rapid progress in English.
→I was amazed th ( http: / / www.21cnjy.com )at he had made rapid progress in English.他的英语进步之快令我吃惊。
We were amazed to hear that he was coming.
听到他要来的消息我们很吃惊。
be amazed at(by)对……大为惊奇
be amazed to see/hear/find看到(听到、发现)……感到吃惊
amaze vt.使吃惊，使惊异
amazing adj.令人大为惊奇的
amazingly adv.惊人地，惊奇地
amazement n．[U]惊愕，惊奇
She was amazed at her birthday presents.
看到她的生日礼物，她很惊奇。
I am amazed to see you here.
在这儿看见你我感到惊奇。
amazed/astonished/surprised
amazed 强调“惊异的或困惑的”，还有“惊叹的，佩服的”的意思，是意义很强的词。
astonished 表示“使人大吃一惊”，但没有“赞叹”的意思。
surprised 语气较上述两个词弱，只表示“出乎意外的惊异”。
翻译句子
①听到她的父母都去世的消息我们很惊愕。
②他一副惊愕的样子。
③他那么快就答应了，这使我们大为惊奇。
【答案】　①We were amaze ( http: / / www.21cnjy.com )d to hear that her parents died.　②He looked astonished.　③We were amazed that he agreed so quickly.
4．recommend vt.推荐；介绍；夸赞；称赞
Yesterday I came acr ( http: / / www.21cnjy.com )oss an interesting new book，which I would like to recommend here.(P9)
昨天我偶遇一本有趣的新书，我要在此推荐一下。
Her work is highly recommended.
她的工作受到高度赞扬。
We recommend him for the job.
我们推荐他做这项工作。
recommend...for...因……而推荐……
recommend sb.sth.＝recommend sth.to sb.
向某人推荐
recommend sb.as...推荐(某人)为……
recommend doing...建议做……；劝告做……
recommend sb.to do...
劝某人做……；建议某人做……
recommend that...建议……
It is/was recommended that 有人建议……
He recommends wearing safety equipment.
他建议佩戴安全装备。
Can you recomm ( http: / / www.21cnjy.com )end me a good dictionary？＝Can you recommend a good dictionary to me
你能为我推荐一本好字典吗？
The teacher recommended us to read the novel.
＝The teacher recommended that we (should) read the novel.老师劝我们读那部小说。
【提示】　recomme ( http: / / www.21cnjy.com )nd 作“建议”讲，后跟宾语从句时，谓语动词需用虚拟语气，即 should＋动词原形，should 可省略，类似于 suggest，advise，order 等词的用法。
I'm going to Paris tomorrow.Which hotel can you me to stay in
A．contribute B．suggest
C．translate D．recommend
【解析】　考查动词用法辨析。sugges ( http: / / www.21cnjy.com )t 不能用于“suggest sb.to do sth.”结构；translate 翻译；contribute 捐赠，供稿。recommend sb.to do sth.建议某人做某事，符合句意。
【答案】　D
5．According to the ( http: / / www.21cnjy.com )publisher，readers do seem to be interested in this new novel.根据出版商的说法，读者的确好像对这部小说很感兴趣。(P9)
句中do seem to be...属于“助动词do/does/did＋动词原形”结构，该结构用法说明：
He does know the place well.他的确很熟悉这个地方。
Do write to me when you get there.
你到那儿后务必给我写信。
【提示】　在肯定的祈使句中，用动词do来加强语气，可译成“务必，一定，千万”。
Do come and see us some day.将来务必要来看我们。
Do give her my regards.务必代我问候她。
单项填空
①An awful accident ，however，occur the other day.
A．does B．did
C．has to D．had to
【解析】　句意：然而，一个可怕的意外事 ( http: / / www.21cnjy.com )故那天真的发生了。从 the other day 看出时态用过去式，排除A和C 两项。从句意上看是强调谓语动词加 did，意为“的确，确实”。所以选B项。
【答案】　B
完成句子
②我的确认为你是个好厨师。
I you are a good cook.
③你那天毕竟还是来了。
You after all that day.
【答案】　②do think　③did come
6．senior adj.& n．毕业年级的，级别(地位)高的；高年级毕业生，年纪较长的人
I believe Voyage ( http: / / www.21cnjy.com ) to an Amazing Kingdom would be a good choice for senior high students.(P9)我认为《奇异王国之旅》对高中生而言是一个不错的选择。
He is senior to me.他职位比我高。
Junior nurses ( http: / / www.21cnjy.com ) usually work alongside more senior nurses.初级护士通常和级别较高的护士一起工作。
senior high school (美)高中
junior adj.& n．年少的；职位低的；较年幼者；地位(或等级)较低者
be junior to sb.比某人小/地位低/职位低
be senior to sb.比某人年长/资历深/地位高/职位高
She was ten years his senior.
她比他大十岁。
Bob is two years senior to me.
鲍伯比我大两岁。
选词填空
①My little brother is (senior/junior)to me by three years.
②Though Jack is y ( http: / / www.21cnjy.com )ounger (than/to)Ann，he's senior (than/to)her.
【答案】　①junior　②than；to
　
直接引语和间接引语
观察下列句子中的画线部分并对比其变化后的差异
1．“We mustn't ( http: / / www.21cnjy.com )fall for this kind of trick！”she said.→She warned us not to fall for that kind of trick.
2．“What is an adver ( http: / / www.21cnjy.com )tisement？”he asked.→He asked what an advertisement was.
3．Tom said，“I am work ( http: / / www.21cnjy.com )ing here today.”→Tom said that he was working there that day.
4．“Did you h ( http: / / www.21cnjy.com )ave an argument with Laura？”I asked her.→I asked her whether/if she had had an argument with Laura.
[自我总结]
1．表警告、请求、命令等的祈使句以及一般句式 ( http: / / www.21cnjy.com )变为间接引语，通常用句型“ ...sb.(not)to do sth.”。
2．直接引语是疑问句，变为间接 ( http: / / www.21cnjy.com )引语时要把疑问语序变为 。当主句谓语动词为过去式时，从句中时态作相应的变化(表示客观真理的不变)。
3．直接引语变为间接引语时，人称、时态、地点状语以及时间状语都要作相应的变化。
4．一般疑问句变为间接引语时，要添加连接词 。
【答案】　1.ask/order/warn/tell　2.陈述语序　4.whether或if
一、直接引语和间接引语的定义
直接引语 间接引语
定义 直接引用别人的原话，并把它放在引号内。 用自己的话转述别人的话。
例句 He said，“I am a doctor.” She said，“I like English very much.” He said that he was a doctor. She said that she liked English very much.
二、将直接引语变间接引语时注意以下变化
人称代词 直接引语中的第一人称代词在间接引语中变为句子的主语； “I haven't brought my dictionary.”the student said.→The student said that he hadn't brought his dictionary.
直接引语中的第二人称代词在间接引语中变为句子的宾语； He said to Kate，“How is your sister now？”→He asked Kate how her sister was then.
直接引语中的第三人称代词不用变化。 Mr.Smith said，“Jack is a good worker.”→Mr.Smith said Jack was a good worker.
时态 一般现在时→一般过去时 He said，“I get up at six.”→He said he got up at six.She said，“I have lost a pen.”→She said she had lost a pen.He asked，“Is it raining？”→He asked if it was raining.She said，“He will go to see his friend.”→She said he would go to see his friend.
一般过去时→过去完成时
现在进行时→过去进行时
过去完成时→过去完成时
现在完成时→过去完成时
一般将来时→过去将来时
状语
时间 now→thenago→beforetoday→that daythis morning→that morningyesterday→the day before/theprevious dayyesterday morning→the morning beforetomorrow→the next/following daylast week/month→the week/month beforeso far→by thenthis week/month→that week/month She said，“I visited Europe last year.”→She said that she had visited Europe the year before.“I'll come again today，”she said.→She said that she'd come again that day.He said，“I spoke to them yesterday.”→He said he had spoken to them the day before.The students said，“We have learned 3000 words so far.”→The students said they had learned 3000 words by then.
地点 here→there She said，“I won't come here any more.”→She said that she wouldn't go there any more.
句型
直接引语如果是陈述句，间接引语应改为由that引导的宾语从句。 She said，“Our bus will arrive in five minutes.”→She said that their bus would arrive in five minutes.
直接引语如果是反意疑问句，选择疑问句或一般疑问句，间接引语应改为由whether或if引导的宾语从句。 He said，“Can you swim，John？”→He asked John if he could swim.
直接引语如果是特殊疑问句，间接引语应该改为由疑问代词或疑问副词引导的宾语从句(宾语从句必须用陈述句语序)。 She asked me，“When do they have their dinner？”→She asked me when they had their dinner.
直接引语如果是祈使句，间接引语应改为“tell(ask，order，beg等)sb.(not)to do sth.”句型。 “Don't make any nois ( http: / / www.21cnjy.com )e，”she said to the children.→She told(ordered)the children not to make any noise.
直接引语如果是以“let's”开头的祈使句，变为间接引语时，通常用suggest＋动名词(或从句)。 He said，“Let's go to see the film.”→He suggested going to see the film.→He suggested that they should go to see the film.
一、记住了多少词汇
二、背会了几个句型
三、语法的掌握程度 较好(　　)一般(　　)较差(　　)
四、自己的不足
Period ⅣTask & Project
(教师用书独具)
●教学目标
(1)理解课文，掌握本学案中所给出的词汇，能够理解并能熟练运用。
(2)听懂课文中所给出的听力材料。
(3)能够用英语表述观点，并且给予支持性的理由。
(4)掌握英语广告的写法。
●教学地位
本课时的主要内容是了解如何策划广告宣传活动；同时要求学生掌握英语广告的写法，因为写英语广告也是高考作文中以及日常生活中常见的一种应用文体。
(教师用书独具)
●新课导入建议
问题导入法：How do you ( http: / / www.21cnjy.com ) build an ad campaign That is to say, what questions must you consider before designing an ad
●教学流程设计


　　　　



Ⅰ.判断正误
根据课文内容，判断正误
1．Anti smokin ( http: / / www.21cnjy.com )g ad campaign is mainly designed for high school students.(　　)
2．Our main aim is ( http: / / www.21cnjy.com )to discourage all the people in the world from smoking.(　　)
3．If we can co ( http: / / www.21cnjy.com )nvince young people not to start to smoke，their parents must give up smoking.(　　)
4．We use this slogan ( http: / / www.21cnjy.com )and picture to make them fully aware of the damage that smoking does to their health.(　　)
【答案】　1－4　TFFT
Ⅱ.语篇理解
根据课文内容，选择最佳答案
1．What should be done first to determine the target audience
A．Do a little research.
B．Create the message for the right people.
C．Know what the audience already think.
2．How can a researcher know the way the audience will react
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
3．The advertising way depends on .
A．who your target audience are
B．which kinds of ads are the best
C．both A and B
4．The correct order to build an ad can be .
a．decide the target audience
b．know what the audience have in mind
c．gather information from the research
d．do a little research
e．decide what approach to use
A．a；b；c；e；d
B．d；c；b；a；e
C．e；b；c；a；d
【答案】　1.A　2.C　3.C　4.B
1．Four times as many people used our product last year.(P12)
去年有四倍之多的人使用了我们的产品。
本句中的four times as many people是一种倍数表达法，其构成是倍数＋as＋形容词或副词的原级＋as＋比较对象。
This big stone is three times as heavy as that one.
这块大石头的重量是那块的三倍。
The plane flew ten times as high as the kite.
那架飞机的飞行高度是那只风筝的十倍。
常见的倍数表达句型：
①倍数＋形容词或副词的比较级＋than
②倍数＋as＋形容词或副词的原级＋as
③倍数＋the size/height/length/width，etc.＋of
④倍数＋what＋从句
The car runs twice faster than that truck.
这辆小汽车的速度比那辆卡车快一倍(是那辆卡车的两倍)。
This hill is four times the height of that small one.
这座山的高度是那座小山的四倍。
The production ( http: / / www.21cnjy.com ) is now three times what it was ten years ago.现在的产量比十年前增加了两倍。
【对接高考】
(2013·安徽高考)It's ( http: / / www.21cnjy.com ) said that the power plant is now large as what it was.
A．twice as　　　　　　 B．as twice
C．twice much D．much twice
【解析】　句意：据说这个发电厂现在是以前的两倍大。倍数的表示法有多种，此处为“倍数词＋as＋形容词/副词原级＋as＋其他”结构。
【答案】　A
一句多译
这个房间是那个房间的三倍大。
①
②
③
【答案】　①This room is three times as big as that one.
②This room is three times bigger than that one.
③This room is three times the size of that one.
2．That is why we a ( http: / / www.21cnjy.com )re considering designing a new package for our chocolate bar as well.(P13)那也是我们正在考虑为我们生产的巧克力棒设计新的包装盒的原因。
(1)why 引导表语从句。That's why...意为“那就是……的原因”，why 后接前面出现的某件事的结果。
I had a bad cold.That's why I was absent yesterday.
我患了重感冒。那就是我昨天缺席的原因。
That's because...意为“那是因为……”，because 后接出现前面某件事的原因。
I was absent yest ( http: / / www.21cnjy.com )erday.That's because I had a bad cold.昨天我缺席了。那是因为我患了重感冒。
【提示】　That's why...强调结果；That's because...强调原因。
That's why I want to work there.
那就是我想在那儿工作的原因。
That's because they had no way to solve the problems.这是因为他们没有办法去解决问题。
单项填空
①—I drove to Zhuhai for the holiday.
—Is that you had a few days off
A．why　　　　 B．because
C．when D．where
【解析】　答句句意：那就是为什么你请了几天假的原因吗？根据句意选A项。
【答案】　A
翻译句子
②他没有带伞，那就是他全身湿透的原因。
③他全身都湿透了，是因为没有带伞。
【答案】　②He didn't take ( http: / / www.21cnjy.com )an umbrella.That's why he was wet through.　③He was wet through.That's because he didn't take an umbrella.
(2)design vt. 设计；计划；构思 n．图案
Linda designs all her own dresses.
琳达设计她自己的所有衣服。
Mother has designed the future for her son.
母亲已给她的儿子设计好了未来。
Those buildings w ( http: / / www.21cnjy.com )ere designed on the American style of architecture.那些建筑是按美国建筑风格设计的。
be designed to do目的是
be designed for专为……设计
be designed as被设计成
by design故意地
The method is speci ( http: / / www.21cnjy.com )ally designed for use in small groups.这个方法是专为小组活动设计的。
The programme is ( http: / / www.21cnjy.com ) designed to help people who have been out of work for a long time.
这项计划的目的是为长期失业者提供帮助。
单项填空
④I don't know whether they did it by accident or .
A．with design B．by design
C．in design D．for design
【解析】　句意：我不知道他们是偶然地还是有意地做了这件事。by design有意地，故意地。故选B。
【答案】　B
⑤The new bridge by the end of last month.
A．has been designed B．had been designed
C．was designed D．would be designed
【解析】　考查动词的时态与语态。by ( http: / / www.21cnjy.com ) the end of短语表明应该使用完成时态，而last month暗示应该使用过去时态。综合两个条件必须使用过去完成时态。故选B。
【答案】　B
3．up to多达；到……为止，直到；从事，忙于；胜任；……的责任；轮到
It allows you ( http: / / www.21cnjy.com ) to take photographs without a break for up to 6 hours.(P16)它可以让你连续拍照达6个小时。
This hotel can accommodate up to 500 guests.
这旅馆可供达500位来宾住宿。
Up to now，the work has been quite smooth.
到目前为止，工作很顺利。
up to now直到现在(与现在完成时连用)
be up to(doing)sth.某人能胜任(做)某事；正在干，从事着
be up to sb.由……负责，由……决定
It's up to sb.to do sth.由某人负责做某事
What are you up to now？你现在忙什么？
It's up to you what to do next.
由你决定下一步做什么。
①Up to now，the program ( http: / / www.21cnjy.com ) thousands of children who would otherwise have died.
A．would save B．saves
C．had saved D．has saved
【解析】　考查时态的用法。句意：到目前 ( http: / / www.21cnjy.com )为止，该项目已经挽救了数以千计的孩子的生命，如果不是这个项目他们就会死去了。up to now是用于现在完成时的时间状语，故选项D正确。
【答案】　D
②—What have you been these days
—Preparing for my daughter's wedding party.
A．up of B．on
C．up to D．on to
【解析】　句意：——你这些天一直在忙什么？——准备我女儿的婚礼。up to忙于。根据句意选C。
【答案】　C
4．bargain n．便宜货；协议 vi.讨价还价
Our sandwiches are a bargain at only￥5 each.(P17)
我们的三明治很便宜，每个只要5元钱。
In the market dealers ( http: / / www.21cnjy.com ) were bargaining with growers over the price of coffee.
在市场上，商人正和种植者就咖啡的价格进行商谈。
These toys are a real bargain at such low prices.
这些玩具的价格这么便宜，真划得来。
bargain for为……讨价还价；企图廉价获取
bargain with sb.over sth.就……与某人讨价还价
a real bargain便宜/挺划算的买卖
make a bargain with sb.与某人成交
He made a satisfactory bargain with them.
他和他们做了一笔满意的交易。
The salesman refused to bargain over the price.
推销员拒绝讨价还价。
I bought a dress for only 10 dollars in a sale；it was a real .
A．exchange B．bargain
C．trade D．business
【解析】　考查名词词义辨析。句意：在一次促销 ( http: / / www.21cnjy.com )的时候，我只花了十美元就买了一条裙子；真是便宜啊。exchange交换，兑换；bargain廉价品，交易；trade贸易，交易，行业；business生意，事情。
【答案】　B
5．fancy vt.空想；想象；以为 n．空想；想象
A pair of Wild & Fa ( http: / / www.21cnjy.com )ncy jeans costs only ￥ 40，available in all Wild & Fancy shops now.(P17)一条新潮牛仔裤只需40元，现在，在所有新潮时装店里都能买到。
I had a fancy that he would do something unusual.
我总觉得他会做出不寻常的事来。
I fancy he's pretty happy.
我猜想他很幸福。
①catch/strike/take the fancy of sb.
投合(某人的)心意
take a fancy to 爱好……；爱上
②fancy adj.装饰的；精心设计的
③fancy sb./sth.(to be)/as 认为……是……
fancy (sb.) doing 想象(某人)做……
fancy that...觉得/认为……
His new song ( http: / / www.21cnjy.com ) caught the fancy of millions of young people.他的新歌受到众多年轻人的喜爱。
I fancy that I have met her somewhere.
我觉得好像在什么地方见过她。
I can hardly how he could survive without food and water for ten days.
A．consider B．believe
C．fancy D．overlook
【解析】　句意：我无法想象十 ( http: / / www.21cnjy.com )天不吃饭不喝水他怎能活下来。consider考虑；believe相信；overlook忽略。只有 fancy想象，符合句意。
【答案】　C
6．figure out弄清楚；弄懂；计算出；解决
It is import ( http: / / www.21cnjy.com )ant to figure out exactly what you want to tell the audience and what you are trying to get them to do.(P18)重要的是，你得确切弄清楚想要告诉观众什么，想让他们做什么。
I don't figure out what you're trying to say.
我不明白你想说什么。
The boy can't figure out the maths problem.
这个男孩做不出这道数学题。
figure sth.in将某物包括在内；计算在内
figure on sth.计划；打算
We figure on moving into a large house next year.
我们打算明年搬到一所大房子里住。
The present ( http: / / www.21cnjy.com )situation is very complex，so I think it will take me some time to its reality.
A．make up B．figure out
C．look through D．put off
【解析】　句意：目前的形势很复杂，所以我想需 ( http: / / www.21cnjy.com )要花一段时间才能弄清它的真相。make up组成，编造，化妆；figure out想出，理解；look through浏览，复习；put off推迟，延期。选B。
【答案】　B
7．determine vt.决心，决定
In order to determi ( http: / / www.21cnjy.com )ne your audience，you will need to do a little research and analysis in advance.(P18)为了确定你的目标观众，你需要事先做一些调研和分析。
Hard work determines success.努力决定成功。
I am determined to pay him 100 dollars.
我决定付给他100美元。
Determined that his so ( http: / / www.21cnjy.com )n would do well，Eric sent him to a private school.埃里克坚信儿子会学业优异，因此把他送到私立学校学习。
①determine on(doing)sth.就……做出决定
determine to do sth.下决心做某事(表示动作)
②determined adj.有决心的；决定的(在句中常作定语或状语)
下决心/决定做某事(表示状态)
determination n．决心；果断；坚定
What determined her to marry him
是什么使她下决心要嫁给他？
Only by deter ( http: / / www.21cnjy.com )mined resistance could their country be saved.只有坚决抵抗，他们的国家才能得救。
I am determined to go and nothing will stop me.
我决心要去，什么也拦不住我。
单项填空
① to give up smoking，he threw away his cigarettes.
A．Determined；remained
B．Determined；remaining
C．Determining；remained
D．To be determining；remaining
【解析】　句意：他下定决心 ( http: / / www.21cnjy.com )戒烟，所以把剩下的烟扔掉了。形容词短语determined to give up smoking在句中作原因状语，determined表示“下定决心的，有决心的”；remaining为形容词，作定语，表示“剩下的，剩余的”。
【答案】　B
用determine的正确形式或相关短语填空
② be among thos ( http: / / www.21cnjy.com )e to be sent to France，he learnt French in four months.
③We finish the task ahead of time.
④Weather the size of the crop.
⑤Have you where to spend the holiday
【答案】　②Determined to　③ ( http: / / www.21cnjy.com )determine to/are determined to　④determines　⑤determined
8．It is important to ( http: / / www.21cnjy.com )always try to appeal to the audience in order to get them to react in a certain way.(P18)要始终迎合观众以引起他们某种程度的反应是很重要的。
(1)appeal vi.有吸引力；呼吁；诉诸；上诉
Does the idea of working abroad appeal to you
你对出国工作的想法感兴趣吗？
The police are appeal ( http: / / www.21cnjy.com )ing to the public for information about the crime.
警方呼吁公众提供有关这宗罪案的信息。
appeal to sb.(for sth.)/sth.恳求；呼吁；诉诸；求助
appeal to sb.(对某人)有吸引力；(使某人)感兴趣
appeal against sth.上诉
Organizers appealed to the crowd not to panic.
组织者呼吁人群不要惊慌。
She appealed to the High Court against the sentence.
她不服判决，并向高等法院提起上诉。
【提示】　appeal 用作名词，通常与 to 或 for 连用；用作动词，通常与 to 或 against 连用。
完成句子
①政府正在呼吁人人节约用水。
The government everyone to save water.
②他恳求原谅，但没有得到答复。
His forgiveness went unanswered.
【答案】　①is appealing to　②appeal for
单项填空
③As a result of th ( http: / / www.21cnjy.com )e radio for help for the earthquake victims，over a million pounds has been raised.
A．beg B．plead
C．appeal D．ask
【解析】　句意：由于电台为地震灾区呼 ( http: / / www.21cnjy.com )吁求助，已集资了一百万英镑。beg for 乞讨，乞求；plead for 为……辩护；ask for 要，要求。appeal for 呼吁，符合句意。
【答案】　C
(2)react v．(对……)产生反应；回应；对应
She reacted very badly when her parents split up.
她父母离婚的时候，她非常难过。
How did she react to the news
她对这个消息反应如何？
The government decided to react against the protesters.政府决心对抗那些示威者。
react to 对……做出反应
react on/upon 对……有影响
react against 反对
How did they react to your suggestion
他们对你的建议有什么反应？
Unkindness often reacts on the unkind person.
恶有恶报。
单项填空
④If you read ( http: / / www.21cnjy.com )through business news on the Internet every day，you can surely to the market changes actively and wisely.
A．adjust B．relate
C．devote D．react
【解析】　句意：如果你每天在网络上阅读 ( http: / / www.21cnjy.com )商业新闻，你一定能对市场变化作出积极的和聪慧的反应。adjust 调整；relate 有关；devote 致力于。react 反应，符合句意。
【答案】　D
9．get...across(把……)讲清楚；(使心)被理解
There are lots of dif ( http: / / www.21cnjy.com )ferent ways to get your message across when you are putting together an ad campaign.(P18)当你构思系列广告时，有多种不同的方法可以把你的信息讲清楚。
I don't know how to get my ideas across.
我不知道如何讲清楚我的想法。
As a teacher，it is im ( http: / / www.21cnjy.com )portant to get his meaning across to his students.
作为老师，把意思向学生表达清楚是很重要的。
get around(消息)传开
get down to 开始认真做某事
get off 下车；离开；动身；起飞；脱下；下班
get over 克服；摆脱某种情绪；从……恢复；痊愈
get rid of 摆脱；除掉；处理掉
get through 做完；办完；看完；吃完；通过(考试)；接通电话
The news got around as soon as possible.
消息很快地传开了。
Stop talking！Let's get down to work.
不要说话了，开始工作吧。
【对接高考】
(2013·江苏高考)Team lea ( http: / / www.21cnjy.com )ders must ensure that all members their natural desire to avoid the embarrassment associated with making mistakes.
A．get over B．look over
C．take over D．come over
【解析】　本题中四个选项均为常见的 ( http: / / www.21cnjy.com )动词短语。get over克服，恢复，熬过；look over查看，仔细检查；take over接收，接管；come over过来，来访。根据句意“团队领导者必须确保所有成员克服他们发自内心的渴望——想要避免犯错所带来的尴尬”。可知，A项为正确答案。
【答案】　A
Sometimes writers ca ( http: / / www.21cnjy.com )n get their ideas very well with few words.
A．along B．on
C．around D．across
【解析】　句意：有时作者用几句话就能讲清楚他们的想法。get...across(把……)讲清楚，符合句意。
【答案】　D
10．urge vt.敦促；力劝；竭力主张 n．强烈的欲望；冲动
If we can con ( http: / / www.21cnjy.com )vince young people not to start，they might then urge their parents and other people to give up smoking，too.(P19)
如果我们能够说服年轻人不开始吸烟，也许他们也能接着敦促他们的家长和其他人戒烟。
I urge all of y ( http: / / www.21cnjy.com )our readers to visit our wonderful zoo soon.我强烈要求你们所有的读者尽快来参观我们精彩的动物园。
I had an urge to visit Europe.
我有一股去欧洲旅行的冲动。
urge sb.to do sth.敦促某人做某事；强烈要求某人做某事
urge that sb.(should)do敦促某人做……
have an urge to do sth.有做某事的冲动
urgent adj.急迫的；紧急的
urgency n．急切；迫切
My friends urged that I(should)apply for the job.
朋友们力劝我申请那份工作。
They urged us to go at once.他们催促我们马上去。
The WHO urged that all the countries
measures to prevent AIDS spreading.
A．take B．must take
C．are to take D．are taking
【解析】　考查urge的 ( http: / / www.21cnjy.com )用法。句意：世界卫生组织极力要求各国采取措施防止艾滋病的蔓延。urge后面的宾语从句谓语部分要用(should)＋动词原形形式，故选A。
【答案】　A
11．We want to shock pe ( http: / / www.21cnjy.com )ople into realizing that many smokers die all too soon from illnesses and diseases related to smoking.(P19)我们想使人们震惊地认识到许多烟民很快死于疾病，这个疾病都与抽烟有关系。
(1)shock vt.使震惊；使惊愕 n．震惊；惊愕
She knew how much the bad news would shock me.
她知道那个坏消息会使我多么震惊。
His death was a great shock to us all.
他的死使我们大家都大为震惊。
to one's shock令某人震惊的是……
be shocked at/by对……感到震惊
shock sb.into(doing)sth.让某人震惊而做某事
shocked adj.感到震惊的
shocking adj.令人震惊的
To my shock，he l ( http: / / www.21cnjy.com )ost his passport on his visit to America.使我震惊的是，他去美国旅游时丢了护照。
They were shocked by her rudeness.
他们对她的无礼感到震惊。
单项填空
①All the people present felt at the news.
A．shocked；shocked B．shocking；shocking
C．shocked；shocking D．shocking；shocked
【解析】　句意：所有在场的人都对这条令人震惊的消息感到震惊。shocked震惊的，修饰人；shocking令人震惊的，修饰物，故选C。
【答案】　C
②The whole world wa ( http: / / www.21cnjy.com )s when they learned that the earthquake had brought so much damage.
A．concerned B．interested
C．shocked D．frustrated
【解析】　句意：当了解到这次地震 ( http: / / www.21cnjy.com )带来了这么大的损失时，全世界都震惊了。concerned关心的；interested感兴趣的；shocked震惊的；frustrated挫败的，泄气的。选C。
【答案】　C
(2)die from 死于……；因……而死
That young girl died from the cancer.
那个女孩死于癌症。
die away(风、声音)渐渐消失
die down(风、雨等)逐渐平息；慢慢停下来
die of 死于……；因……而死
die off 相继死去；成批地死去
die out 死光；消失；不流行
The flowers are d ( http: / / www.21cnjy.com )ying off because there has been no rain.因为没有雨这些花相继死去了。
Many old customs are dying out.
许多旧习俗正在消失。
die from/die of
die from 侧重因外部、偶然原因引起