课件16张PPT。Reading
AdvertisementsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful adsEnjoy some beautiful ads1. Do you like advertisements? What kind of advertisements do you like ? why?
2.Which advertisements are commercial advertisements and which are public service advertisements?
3. Can you give some examples of these two types of advertisements? 1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an
idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Answer the following questions. 1 Where are the advertisements most commonly found?
2 What is the difference between commercial advertisements and PSAs? They are most commonly found in newspapers and
magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone
had paid for to promote a product or service, while a
PSA is often placed for free, and is intended to educate
people about issues which affect public welfare.Answer the following questions. 3 Why are some of the ads clever according to the article?
4 When did China begin a nationwide public service advertising campaign?
5 Why should we follow the advice in PSAs? Because although the ads do not lie, they do not
tell you the complete truth.
In 1996. Because they are meant to be helpful , and by
following the advice in PSAs, we can often learn a lot.Answer the following questions.Discuss the structure of the textHow to read an expository article ?Reading StrategyThe basic format of expository writing:Introduction of subject
Supporting details
Conclusion2. What is its basic format？Take ‘Public service ads’ for example:1. What is expository writing meant to do? Subject:
Information support the idea:
(1)
(2)
(3)
Conclusion:
PSAs use some of the same methods,
but they are made to serve the public.
PSAs are meant to teach us and help us lead
better lives.There are also PSAs that educate people about
public service projects.
Other PSAs teach people how to live healthy lives.
We can learn a lot from them.Now we can have a better understanding of the text.Debate:Group A:
Advertising has a positive effect on our lives.
Group B:
Advertising has a negative effect on our lives.Try to list as many reasons as you can to support your idea. Write a short passage about the advantages
and disadvantages of ads.
