Unit 1 Advertising Reading课件（31ppt）
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| 名称 | Unit 1 Advertising Reading课件（31ppt） |  | |
| 格式 | zip | ||
| 文件大小 | 2.5MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-06-06 09:21:46 | ||
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文档简介
课件31张PPT。Advertising
welcomUnit 1Watch a piece of TV show
step 1 .lead-inWhat do you know about advertising?
List and discuss various advertisements you know.More ads Can you think about a good slogan
for each ad?Protect water,
Protect ourselves.Taiwan,China!
Cherish your life!
Enjoy your music,Enjoy your Sony!
Shoes can fly!So can your
dreams!
Never delete Green
Keep it Forever!Sedal Shampoo
Everything is possible!Step2.Free talk1. What’s advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.What’s advertising?Free talk2. How many types of advertising do you know?
Media, covert advertising, television commercials, infomercials(电视导购节目), celebrity advertising, newer media and advertising approaches.How many types of advertising do you know?Free talk3. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.Where can we find these ads?TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertisingstep3.observasionLook at the four ads in the textbook.Try to answer these questions:What images can you see on each poster?What can you read on each poster?What does each advertisement try to tell us?This poster is a commercial
advertisement. It offers the
airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way much of time can be saved.Poster 1Poster 2This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Taking drug is harmful both to
the people who take drug
and their family. If someone
takes drugs, he / she will
become seriously ill. This poster
isintended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.Poster 3 Poster 4This poster is targeting
young people, especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Try to divide them into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampoostep 4 .DiscussionWhich advertisement makes you want to buy a product or service? Why?Which advertisement makes you think about social problems? Why?step 5 .Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thank you !
welcomUnit 1Watch a piece of TV show
step 1 .lead-inWhat do you know about advertising?
List and discuss various advertisements you know.More ads Can you think about a good slogan
for each ad?Protect water,
Protect ourselves.Taiwan,China!
Cherish your life!
Enjoy your music,Enjoy your Sony!
Shoes can fly!So can your
dreams!
Never delete Green
Keep it Forever!Sedal Shampoo
Everything is possible!Step2.Free talk1. What’s advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.What’s advertising?Free talk2. How many types of advertising do you know?
Media, covert advertising, television commercials, infomercials(电视导购节目), celebrity advertising, newer media and advertising approaches.How many types of advertising do you know?Free talk3. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.Where can we find these ads?TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertisingstep3.observasionLook at the four ads in the textbook.Try to answer these questions:What images can you see on each poster?What can you read on each poster?What does each advertisement try to tell us?This poster is a commercial
advertisement. It offers the
airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way much of time can be saved.Poster 1Poster 2This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Taking drug is harmful both to
the people who take drug
and their family. If someone
takes drugs, he / she will
become seriously ill. This poster
isintended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.Poster 3 Poster 4This poster is targeting
young people, especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Try to divide them into two parts.Ads for public issues
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampoostep 4 .DiscussionWhich advertisement makes you want to buy a product or service? Why?Which advertisement makes you think about social problems? Why?step 5 .Homework1 Look for more interesting ads and show them to your classmates next time.
2 Make good preparation for Reading part.Thank you !