本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com
课时作业(二) Word power & Grammar and usage
Ⅰ.单词拼写
1．The Internet ( http: / / www.21cnjy.com )allows us to make various comparisons before ________(购买)a car.21教育名师原创作品
2．The commit ( http: / / www.21cnjy.com )tee has ________(推荐)that the training program be improved.
3．I'm sure he can give ( http: / / www.21cnjy.com ) us some really good ________(建议)on self defense.
4．The ________(设计者)from Europe and our company designed our products through joint efforts.
5．No grammar book i ( http: / / www.21cnjy.com )s more popular than this one with ________(高年级的)high school students.
6．I was ________(大为惊奇的)at the brilliant undersea scenery created by computer animation(动画制作)．
7．The book has be ( http: / / www.21cnjy.com )en selling like hot cakes.The ________(出版人)are going to reprint it.21世纪教育网版权所有
8．We must pass an ________(智力)test before being hired by the boss.
9．During his electi ( http: / / www.21cnjy.com )on ________(运动)he promised to put the economy back on its feet.【来源：21cnj*y.co*m】
10．The conference ( http: / / www.21cnjy.com )played an important role in ______(促进)the international cooperation.
Ⅱ.单项填空
1．In preparing ( http: / / www.21cnjy.com )scientific reports of laboratory experiments，you should ________ your findings in logical order and clear language.
A．write B．raise
C．present D．put
2．(2013·浙江高考)E ( http: / / www.21cnjy.com )ye doctors recommend that a child's first eye exam ________ at the age of six months old.
A．was B．be
C．were D．is
3．The bank has ________some property on which to construct a new building.
A．paid B．purchased
C．invested D．approached
4．If you________fault ( http: / / www.21cnjy.com )s but you still want the bicycle，ask the shop assistant to reduce the price.
A．come across B．care about
C．look for D．focus upon
5．—I don't want to draw any more.
—Are you ________ drawing
—Of course not.I am just ________ it today.
A．tired of；tired with B．tired of；tired of
C．tired with；tired of D．tired from；tired with
6．Our teachers alway ( http: / / www.21cnjy.com )s tell us to believe in ________ we do and who we are if we want to succeed.【出处：21教育名师】
A．why B．how
C．what D．which
7．He paused to ( http: / / www.21cnjy.com ) ________ his notes，and then proceeded with his questions according to his notes.21*cnjy*com
A．take B．consult
C．make D．refer
8．We are sai ( http: / / www.21cnjy.com )d to be living in________Information Age，________time of new discoveries and great changes.
A．an；the B．/；the
C．/；a D．the；a
9．After the ( http: / / www.21cnjy.com )________ journey from Jiuzhaigou，Tom returned home，________.
A．amazing；excited B．amazing；excitedly
C．amazed；excited D．amazing；exciting
10．Rather than ________ on a crowded bus，he always prefers ________a bicycle.
A．ride；ride B．riding；ride
C．ride；to ride D．to ride；riding
11．Tom told us that he ________ born in 1976.
A．was B．had been
C．is D．has been
12．My mother told me that practice ________ perfect.2·1·c·n·j·y
A．made B．had made
C．has made D．makes
13．(2013·张家港高一调研)I don't know ________.
A．what was the matter outside
B．what the matter outside is
C．what was happened outside
D．what had happened outside
14．He was ________ a gold cup for his excellent performance as a reward.
A．given B．won
C．gained D．presented
15．—Have you seen my pen
—Pardon
—I asked ________ you had seen my pen.
A．if B．that
C．what D．which
Ⅲ.完形填空
(2013·常州高一检测)Whe ( http: / / www.21cnjy.com )n I was twelve years old，I went with my dad to his office－a car showroom.I was wandering around and I saw a(n)__1__ woman with a child in her arms standing outside the showroom.Her clothes looked old and a little dirty.I saw that she was __2__，so I told my father about that.Then my father went out and __3__ the woman to come into the showroom.He __4__ her some water and then asked her what was __5__ and why she was crying. 21*cnjy*com
The woman said that h ( http: / / www.21cnjy.com )er husband had __6__ some months ago and that she didn't have anyone else in her family who could __7__ her.She did some manual labor(体力活)to __8__ some money to take care of her daughter.But she was __9__ for the last three days and was unable to go to work.Now she didn't have anything to __10__.While she was relating this __11__ to my father，she was unable to __12__ her emotions and started crying again.My father and I were __13__ moved after hearing her story.
It was time for lunc ( http: / / www.21cnjy.com )h，so we got some __14__ for her and her baby to eat in a restaurant.My father then took them to the nearest hospital for her to be __15__ as she did not seem to be very well.On the way，we bought her a bag of wheat from the __16__.My father also gave her some money __17__ we left her.The lady was so __18__.
It is eight years l ( http: / / www.21cnjy.com )ater，but that event is still so __19__ in my mind.My father's kindness to that woman __20__ me quite a lot.And since then，I have decided to try and follow a similar path and serve others.
1．A.poor B．beautiful
C．kind D．honest
2．A.jumping B．thinking
C．laughing D．crying
3．A.begged B．ordered
C．asked D．warned
4．A.showed B．offered
C．lent D．sold
5．A.new B．true
C．right D．wrong
6．A.stopped B．died
C．started D．arrived
7．A.help B．raise
C．call D．meet
8．A.cost B．spend
C．earn D．save
9．A.worried B．sick
C．humorous D．selfless
10．A.catch B．buy
C．miss D．eat
11．A.difference B．lie
C．story D．joke
12．A.control B．affect
C．follow D．finish
13．A.lately B．lightly
C．finally D．deeply
14．A.water B．food
C．money D．time
15．A.changed B．removed
C．operated D．treated
16．A.entrance B．studio
C．market D．concert
17．A.before B．since
C．after D．because
18．A.devoted B．peaceful
C．painful D．grateful
19．A.strange B．fresh
C．possible D．normal
20．A.interested B．puzzled
C．inspired D．surprised
Ⅳ.阅读理解
(2013·浙江高考)No one kno ( http: / / www.21cnjy.com )ws for sure when advertising first started.It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them.That led to the concept of specialization，which means that people would specialize，or focus，on doing one specific job.21cnjy.com
Let's take a ma ( http: / / www.21cnjy.com )n we'll call Mr.Fielder，for example.He did everything connected with farming.He planted seeds，tended the fields，and harvested and sold his crops.At the same time，he did many other jobs on the farm.However，he didn't make the bricks for his house，cut his trees into boards，make the plows(犁)，or any of the other hundreds of things a farm needs.Instead，he got them from people who specialized in doing each of those things.21·cn·jy·com
Suppose there wa ( http: / / www.21cnjy.com )s another man we shall call Mr.Plowright.Using what he knew about farming and working with iron，Mr.Plowright invented a plow that made farming easier.Mr.Plowright did not really like farming himself and wanted to specialize in making really good plows.Perhaps，he thought，other farmers will trade what they grow for one of my plows.www.21-cn-jy.com
How did Mr.Plowright l ( http: / / www.21cnjy.com )et people know what he was doing Why，he advertised，of course.First he opened a shop and then he put up a sign outside the shop to attract customers.That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door.It was probably all the information people needed to find Mr.Plowright and his really good plows.【来源：21·世纪·教育·网】
Many historians b ( http: / / www.21cnjy.com )elieve that the first outdoor signs were used about five thousand years ago.Even before most people could read，they understood such signs.Shopkeepers would carve into stone，clay，or wood symbols for the products they had for sale.21·世纪*教育网
A medium，in advertisin ( http: / / www.21cnjy.com )g talk，is the way you communicate your message.You might say that the first medium used in advertising was signs with symbols.The second medium was audio，or sound，although that term is not used exactly in the way we use it today.Originally，just the human voice and maybe some kind of simple instrument，such as a bell，were used to get people's attention.www-2-1-cnjy-com
A crier，in the histori ( http: / / www.21cnjy.com )cal sense，is not someone who weeps easily.It is someone，probably a man，with a voice loud enough to be heard over the other noises of a city.In ancient Egypt，shopkeepers might hire such a person to spread the news about their products.Often this earliest form of advertising involved a newly arrived ship loaded with goods.Perhaps the crier described the goods，explained where they came from，and praised their quality.His job was，in other words，not too different from a TV or radio commercial in today's world.2-1-c-n-j-y
1．What probably led to the start of advertising
A．The discovery of iron.
B．The specialization of labor.
C．The appearance of new jobs.
D．The development of farming techniques.
2．To advertise his plows，Mr.Plowright ________.
A．praised his plows in public
B．placed a sign outside the shop
C．hung an arrow pointing to the shop
D．showed his products to the customers
3．The writer makes u ( http: / / www.21cnjy.com )p the two stories of Mr.Fielder and Mr.Plowright in order to ________.21教育网
A．explain the origin of advertising
B．predict the future of advertising
C．expose problems in advertising
D．provide suggestions for advertising
4．In ancient Egypt，a crier was probably someone who ________.
A．owned a ship
B．had the loudest voice
C．ran a shop selling goods to farmers
D．functioned like today's TV or radio commercial
5．The last two paragraphs are mainly about ________.【版权所有：21教育】
A．the history of advertising
B．the benefits of advertising
C．the early forms of advertising
D．the basic design of advertising
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com
综合检测(一)
Unit 1 Advertising
(满分：100分；时间：100分钟)
Ⅰ.单项填空(共15小题；每小题1分，满分15分)
1．Because of his ach ( http: / / www.21cnjy.com )ievements in the last year，Jack was ________ to a higher position.21·cn·jy·com
A．risen B．promoted
C．lifted D．grown
2．They sold their hou ( http: / / www.21cnjy.com )se for only 10,000 dollars，so the buyer got a wonderful________.www-2-1-cnjy-com
A．cost B．bargain
C．worth D．value
3．It is said that details________success or failure.【来源：21cnj*y.co*m】
A．determine B．organize
C．vote D．release
4．Mike，as far as I know，________like to play music.
A．seems B．looks
C．feels D．does
5．Here is the product ( http: / / www.21cnjy.com ) our general manager wants______in a way different from the ones of a similar kind.
A．advertise B．advertising
C．advertised D．being advertised
6．(2013·扬州高一检 ( http: / / www.21cnjy.com )测)There was never any time for Kate to feel lonely，________ she was an only child.
A．ever since B．now that
C．even if D．even so
7．The book________for adults is not suitable for teenagers to read.
A．provided B．designed
C．providing D．designing
8．When I________a good article in reading newspapers，I often want to cut and keep it.21世纪教育网版权所有
A．come across B．come through
C．come to D．come at
9．That salesman__ ( http: / / www.21cnjy.com )______me to buy his MP4，but it doesn't work well now.
A．advised B．persuaded
C．preferred D．expected
10．Mr.Smith，________ of the ________ speech，started to read a novel.
A．tiring；bored B．tired；boring
C．tired；bored D．tiring；boring
11．—I didn't mean________her.
—But talking like that means________her.
A．to hurt；hurt B．hurting；hurting
C．to hurt；hurting D．hurting；to hurt
12．Would you________me a good dictionary
A．command B．comment
C．recommend D．claim
13．He played a tr ( http: / / www.21cnjy.com )ick ________ Jessy and he had to apologize ________ treating her ________ a nice dinner.【来源：21·世纪·教育·网】
A．on；for；to B．in；by；to
C．on；by；to D．on；by；with
14．—Why did Tom become wealthy this year
—Because he sold________he did last year.
A．four time as many furnitures as
B．four times as furnitures many as
C．four times as furniture much as
D．four times as much furniture as
15．I just don't unders ( http: / / www.21cnjy.com )tand________that is wrong with our present way of doing things.2-1-c-n-j-y
A．why it does B．what it does
C．what it is D．why it is
Ⅱ.完形填空(共20小题；每小题1分，满分20分)
(2013·盐城高一调研) ( http: / / www.21cnjy.com )It was a cool October evening.Excitement and family members __16__ the hall.I was only a 7 year old girl，but I was the centre of __17__.Finally，after weeks of preparation，I would __18__ all my hard work in a dance of performance.Everything would be __19__－so I thought.I waited backstage all __20__ in my black tights with a golden belt.In a loud and clear voice，the master of ceremonies __21__ that my class was next.【出处：21教育名师】
My dance cla ( http: / / www.21cnjy.com )ss was doing a routine on wooden boxes two feet by two feet，facing the __22__.All I had to do in the next move was put one foot on the box next to mine and keep my other foot on my box.It really was an __23__ move.I was concentrating so much __24__ the huge smile on my face and holding my head up that I did not look __25__ I was going.I missed my partner's box altogether and __26__.There I was standing on the stage floor when my classmates were on top of their boxes.I could hear giggles(咯咯笑)coming from the audience，and I felt the __27__ rush to my face.I remembered my dance teacher had told us，“If you make a mistake，keep smiling so the audience will not __28__.”I did my best to follow her __29__ as I continued with the routine.
When the curtain dr ( http: / / www.21cnjy.com )opped，so did my __30__ for the evening.I __31__ bitterly，tasting the salt from the tears that streamed down my face.I ran backstage，but no one could __32__ me down.
Recently I realized ( http: / / www.21cnjy.com ) I had been a __33__ that night.I was __34__，but I fought the urge to run off the stages.__35__，I finished the routine with a smile on my face.Now when my friends and family laugh about the time I slipped during the dance performance，I can laugh too.
16．A.filled B．visited
C．attended D．decorated
17．A.pressure B．impression
C．debate D．attention
18．A.take over B．show off
C．look after D．give up
19．A.reasonable B．suitable
C．obvious D．perfect
20．A.dressed up B．folded up
C．covered up D．mixed up
21．A.suggested B．explained
C．announced D．predicted
22．A.music B．audience
C．curtain D．stage
23．A.easy B．active
C．adventurous D．extra
24．A.containing B．hiding
C．sharing D．keeping
25．A.why B．whether
C．where D．what
26．A.wandered B．slipped
C．waved D．skipped
27．A.blood B．pleasure
C．pride D．tear
28．A.leave B．cheer
C．believe D．notice
29．A.gesture B．example
C．advice D．plan
30．A.doubts B．hopes
C．voice D．patience
31．A.argued B．shouted
C．begged D．sobbed
32．A.turn B．calm
C．let D．put
33．A.star B．pioneer
C．loser D．fool
34．A.satisfied B．moved
C．embarrassed D．confused
35．A.However B．Instead
C．In total D．In return
Ⅲ.阅读理解(共15小题；每小题2分，满分30分)
A
In the West，adver ( http: / / www.21cnjy.com )tisements are the fuel that makes mass media work.Many TV stations，newspapers，magazines，radio stations are privately owned.The government does not give them money.So where does the money come from？From advertisements.Without advertisements，there would not be these private businesses.
Have you ever asked ( http: / / www.21cnjy.com )yourself what advertising is？Through the years，people have given different answers to the question.For some time it was felt that advertising was a means of“keeping your name before the public”．And some people thought that advertising was“truth well told”．Now more and more people consider it in this way：Advertising is the paid，non personal，and usually persuasive presentation of goods，services and ideas by some certain sponsors(发起人)through various media.
First，advertising ( http: / / www.21cnjy.com )is usually paid for.Various sponsors pay for the advertisements we see，read，and hear over the various media.Second，advertising is non personal.It is not face to face communication.Although you may feel that a message in a certain advertisement is aimed directly at you，in reality，it is directed at large groups of people.Third，advertising is usually persuasive.Directly or indirectly it asks people to do something.All advertisements try to make people believe that the product，idea，or service advertised can benefit them.Fourth，the sponsors of the advertisement must show their names.From the advertisement，we can see if the sponsor is a company，or a single person.Fifth，advertising reaches us through old and modern mass media.Included in the old media are newspapers，magazines，radio，television，and films.Modern media include emails，matchbox covers，and boards on top of buildings.
36．The existence of ( http: / / www.21cnjy.com ) the privately owned mass media depends on the support of ________. 21*cnjy*com
A．the government
B．their owners' families
C．advertisements
D．the TV stations
37．The passage ( http: / / www.21cnjy.com )seems to say that different ideas of advertising are given due to ________.21教育名师原创作品
A．the change of time
B．the subject of the advertisements
C．people's age difference
D．people's different opinions
38．Which of the following is considered modern mass media
A．Newspapers. B．Emails.
C．Magazines. D．Films.
39．According to the ( http: / / www.21cnjy.com ) passage，which of the following statements about advertisements is NOT true www.21-cn-jy.com
A．The sponsors are always mentioned.
B．Advertising must be honest and humorous.
C．There is the description of things advertised.
D．Advertising is meant for large groups of people.21*cnjy*com
B
More Americans live t ( http: / / www.21cnjy.com )heir lives online.My friend，Reedy Kream，is a mother of three young children.Any parent can tell you that three children can eat a lot of food in a week.But Reedy hasn't been to a supermarket in two years.Instead，she turns on her computer every week and orders all of her groceries online.
In my house，my ( http: / / www.21cnjy.com ) wife and I buy most of our clothes online.The special spices that my wife likes to cook with are bought on the Internet.And_I_can't_remember_the_last_time_I_visited_a_travel_agent_to_book_a_flight_or_a_hotel. I go online to do my banking，buy music，share photos with my family，and make international calls via Skype.I also work online.When I contact co workers－or even my mother back in Nova Scotia－a lot of our conversations are done via instant messaging.
My friend Reedy mat ( http: / / www.21cnjy.com )ches that description.Reedy hits the nail on the head(一针见血)when she explains why she now uses the Internet for a task that she formerly did“in the real world”．“You just save so much time，”she says.“I just have so many things to do；not having to go to the grocery store saves an enormous amount of time，”she adds.“Sometimes I get angry when I have to go outside to do something，”and I think to myself，“Why don't they let me do this online？”
Somewhere between 7 ( http: / / www.21cnjy.com )0 and 73 percent of American adults have access to the Internet，and the activities they are engaging in are expanding，according to a Pew Internet and American Life Project report issued last year.The use of broadband is also growing.As of May 2006,42 percent of Americans have broadband in their homes.The largest growth is taking place in middle income households.
40．Reedy Kream has b ( http: / / www.21cnjy.com )ought food for her children in the past two years ________.
A．with her best friends
B．in a supermarket
C．by using the Internet
D．in person
41．The underlined sentence in the second paragraph means ________.
A．the author hasn't booked a flight or a hotel for a long time
B．the author has booked a flight or a hotel online for a long time
C．the author is a forgetful man
D．the author doesn't like travel
42．The word“Skype”in bold is a/an ________.
A．Internet phone system
B．Internet messaging system
C．Internet shopping system
D．Internet reading system
43．It can be inferred ( http: / / www.21cnjy.com )that the reason why Reedy is angry at being asked to go out to do something is that ______.
A．it will save her a lot of time
B．it will waste her much time
C．she hates to go outside to do something
D．she likes to go outside to do something
C
Below is a housing guide for students going to London.
housing organizati ( http: / / www.21cnjy.com )ons.The advantage of using your university accommodation office is that you can get some support if you have a problem.The disadvantage is that they are unlikely to have enough registered landlords to house all their students.
Property papers: Loot and Renting
Loot is an importan ( http: / / www.21cnjy.com )t source (来源) of information about private housing for co renters.The offers are from private landlords，agencies and individuals looking for other co renters.They also have a website：www..The advantage of using Loot is that there are some excellent bargains.The disadvantage is that there is no quality control over the offers.
Renting is another u ( http: / / www.21cnjy.com )seful paper.The offers in this paper are mainly from accommodation agencies.Their website is at www.renting，co.uk.
Accommodation agencies
The majority of r ( http: / / www.21cnjy.com )ented accommodation in London is advertised through accommodation agencies.The advantage of using accommodation agencies is that you will have access to a large number of accommodations.A good agent will listen to your requirements and can save you time in looking for the right accommodation.The disadvantage is that they will make a range of charges to potential renters.
Notice boards
Around the univers ( http: / / www.21cnjy.com )ities you will find a number of notice boards where offers of accommodation will be posted.These will either be from landlords or from students. Some universities will also have online noticeboards where students can advertise to other students.Advertisements from students can be an excellent way to find accommodation. However，advertisements from landlords can be problematic.
Word of mouth
Some of the best ho ( http: / / www.21cnjy.com )using in London is never advertised but is passed on from one group of students to another by work of mouth.It might be that you can find out about good offers from final year students.However，don't suppose that just because you have found out about housing from a friend it is necessarily going to be better than that found through any other source.
Family
Faced with the ( http: / / www.21cnjy.com ) very high rents charged in London，some students and their parents will consider buying as an alternative.In some cases this might be a good choice.
44．What is the advantage of using Loot
A．It has more offers from accommodation agencies than Renting.
B．It gives you personal information about other co renters.
C．Their website is designed mainly for students.
D．There are some good bargains.
45．A good agent can help you ________.
A．know more people
B．find cheap accommodation
C．get the right accommodation quickly
D．get free information about most accommodations
46．The inform ( http: / / www.21cnjy.com )ation passed on by word of mouth is important because ________.
A．it is better than that found through any other source21cnjy.com
B．it helps you find some of the best housing never advertised
C．the final year students always offer better information2·1·c·n·j·y
D．the landlords have little valuable information
47．For students going ( http: / / www.21cnjy.com ) to London for the first time，which of the following provides the most reliable information 【版权所有：21教育】
A．University accommodation offices.
B．Loot and Renting.
C．Notice boards.
D．Family.
D
Not all memories are s ( http: / / www.21cnjy.com )weet.Some people spend all their lives trying to forget bad experiences.Violence and traffic accidents can leave people with terrible physical and emotional scars.Often they relive these experiences in nightmares.
Now American researche ( http: / / www.21cnjy.com )rs think they are close to developing a pill，which will help people forget bad memories.The pill is designed to be taken immediately after a frightening experience.They hope it might reduce，or possibly erase(抹去) the effect of painful memories.
In November，ex ( http: / / www.21cnjy.com )perts tested a drug on people in the US and France.The drug stops the body releasing chemicals that fix memories in the brain.So far the research has suggested that only the emotional effects of memories may be reduced，not that the memories are erased.
The research has ( http: / / www.21cnjy.com ) caused a great deal of argument.Some think it is a bad idea，while others support it.
Supporters say it cou ( http: / / www.21cnjy.com )ld lead to pills that prevent or treat soldiers' troubling memories after war.They say that there are many people who suffer from terrible memories.
“Some memories can ( http: / / www.21cnjy.com )ruin people's lives.They come back to you when you don't want to have them in a daydream or nightmare.They usually come with very painful emotions，”said Roger Pitman，a professor of psychiatry at Harvard Medical School.“This could relieve a lot of that suffering.”
But those who are ( http: / / www.21cnjy.com ) against the research say that changing memories is very dangerous because memories give us our identity (特质)．They also help us all avoid the mistakes of the past.
“All of us can t ( http: / / www.21cnjy.com )hink of bad events in our lives that were horrible at the time but make us who we are.I'm not sure we want to wipe those memories out，”said Rebecca Dresser，a medical ethicist.
48．The passage is mainly about ________.
A．a new medical invention
B．a new research on the pill
C．a way of erasing painful memories
D．an argument about the research on the pill
49．We can infer from the passage that ________.
A．people doubt the effects of the pills
B．the pill will stop people's bad experiences
C．taking the pill will do harm to people's health
D．the pill has probably been produced in America
50．Which of the following does Rebecca Dresser agree with
A．Some memories can ruin people's lives.
B．People want to get rid of bad memories.
C．Experiencing bad events makes us different from others.
D．The pill will reduce people's sufferings from bad memories.
Ⅳ.任务型阅读(共10小题；每小题1分，满分10分)
Traditionally，custo ( http: / / www.21cnjy.com )mers may consider more about what they buy the product for.However，the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs.Frequently，customers buy goods just because they are cute，lovely and unique.With a less emphasis on functional utilities，the experience and imaginative space are placed into an increasingly important role.The image of product is emphasized，as well as the communication between products and consumers.“Customer behavior，which appears to be focused and directed at the object and at pleasure，in fact responds to quite different objectives: displaced expression of desire，and the production of a code of social values through the use of differential signs”(Baudrillard)．The reason for image oriented customer behavior is probably that customers' lifestyle has been continuously virtualized by paying much attention to“Virtual Reality”．The evidences can be traced from computer games and Hollywood movies，in which customers' preference for fleeing reality is perfectly matched.21·世纪*教育网
This change requi ( http: / / www.21cnjy.com )res us to take efforts to enhance product image by integrating style，color，taste，shape and material，and communicate with customers creatively, imaginatively and innovatively，and enable them to enjoy the distinctive experience image brings.“[A]need is not a need for a particular object as much as it is a‘need’for difference”(Baudrillard)．The typical example is Apple Computer's IMAC，which has strong visual impact and outstanding dynamics.By this way，customer relationship can be set up through image，and brand can be treated as living that can transform people.Other examples commonly used are Disney Fairyland and Las Vegas，where new experience and imagination are fully demonstrated.In sum，consumption is negotiation，a never ending conversation held in the languages of advertising，packaging，branding，fashion，and entertainment.
More Attention to the Image of Product
Main comparisons Contexts
Different aspects 51.______ about by people when they are shopping In the past，people think more about the 52.______ of the goods.
People today are m ( http: / / www.21cnjy.com )ore easily 53.______ by the 54.____ of product and the buying atmosphere.
Different 55.______ to promote sales Traditionally，producers may focus more on the functional utilities of goods.
Nowadays，product im ( http: / / www.21cnjy.com )age should be 56.______ and there should be more effective 57.______ with customers.
More details worth noticing
The 58.______ for image centered behaviour Influenced b ( http: / / www.21cnjy.com )y computer games and Hollywood movies，people's 59.______ is virtualized.
60.______ are given to prove the importance of image Apple Computer's IMAC/Disney Fairyland/Las Vegas
Ⅴ.书面表达(满分25分)
假设你是一位推销员，请根据提示，用英语介绍新产品红星双动力洗衣机。
1．红星双动力洗衣机是红星集团公司的最新产品，该集团公司有多年生产洗衣机的历史。
2．红星双动力洗衣机由先进的电脑控制，操作简便。
3．该洗衣机机身由不锈钢制成。该机经过6000次试用，情况良好。
4．价格比国内外其他同类产品便宜。公司对产品实行终身免费维修。拥有红星双动力洗衣机是您明智的选择。
参考词汇：双动力洗衣机double ( http: / / www.21cnjy.com ) engined washing machine；红星集团公司Hongxing Group Corp；不锈钢stainless steel。21教育网
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______________________________________________________________
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21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com
课时作业(三) Task & Project
Ⅰ.单词拼写
1．Within the ( http: / / www.21cnjy.com )last 10 years，both sales and profits have ________(成倍增加)．
2．I think he will come but it's only a ________(空想) of mine.
3．There are no ________(便宜货) in the clothes shops at the moment.
4．________(就本人而言) ( http: / / www.21cnjy.com )，I don't care how it gets done，as long as it's done quickly.21世纪教育网版权所有
5．“Web police” ( http: / / www.21cnjy.com )are often able to ________(确定) the exact source of unwanted emails on the Internet.21教育网
6．Cars without secu ( http: / / www.21cnjy.com )rity devices are an easy ________(目标) for the thief.
7．You never know how he'll ________(作出反应) to the matter.
8．The leaves of certain grass are ________(有毒的) to cattle.
9．He let me buy a ________(包) of gum for him.
10．The blood samples are sent to the lab for ________(分析)．
Ⅱ.单项填空
1．(2013·安徽高考)From spa ( http: / / www.21cnjy.com )ce，the earth looks blue.This is ________ about seventy one percent of its surface is covered by water.2·1·c·n·j·y
A．why B．how
C．because D．whether
2．Yesterday ( http: / / www.21cnjy.com )I bought an MP5 for only 20 yuan in a second hand market.It was a real ________.2-1-c-n-j-y
A．exchange B．bargain
C．trade D．business
3．I'd like to arrive 2 ( http: / / www.21cnjy.com )0 minutes early ________ I have time for a cup of tea.
A．as soon as B．in order to
C．in case D．in order that
4．(2013·无锡高一调研)－Shall we go shopping in the Walking Street on Sunday 【来源：21cnj*y.co*m】
－________.
A．It's your opinion
B．I don't mind
C．It's all up to you
D．That's your decision
5．The hospital ( http: / / www.21cnjy.com )was originally ________ to take 1,000 patients，but now it has 2,500.【出处：21教育名师】
A．designed B．prepared
C．decorated D．attempted
6．The government has ( http: / / www.21cnjy.com ) ________ to the outbreak of violence by sending scores of soldiers to police the area.21教育名师原创作品
A．reacted B．contributed
C．adapted D．turned
7．They urged that the library ________ during the vacation.
A．would be kept opening
B．be kept open
C．to be kept opened
D．was kept open
8．I'm free today ( http: / / www.21cnjy.com ).I ________ calling on Mr.Green，for we haven't seen each other for ten years.21*cnjy*com
A．fancy B．beg
C．expect D．attempt
9．Once he has ( http: / / www.21cnjy.com ) determined ________ something，no one can change his mind.
A．to do B．doing
C．to have done D．having done
10．Teaching as a c ( http: / / www.21cnjy.com )areer ________ to many people because of the long holidays.
A．attracts B．calls
C．appeals D．pulls
11．China ________ the relevant parties to keep calm and adopt a responsible attitude.www-2-1-cnjy-com
A．suggests B．urges
C．insists D．demands
12．(2013·南通高一质检)This ( http: / / www.21cnjy.com )is not a good plan，and it will become the ______ of many opposition attacks.【来源：21·世纪·教育·网】
A．object B．target
C．ambition D．mark
13．Because of ( http: / / www.21cnjy.com )cultural differences，most artists find it hard to ________ Chinese crosstalk to westerners.
A．get across B．take over
C．come across D．come over
14．At the meeti ( http: / / www.21cnjy.com )ng they discussed three different ______ to the study of mathematics.
A．approaches B．means
C．methods D．ways
15．He went on talking while I tried to ________ what it meant.
A．carry out B．put out
C．rule out D．figure out
Ⅲ.阅读理解
We'd like to agree ( http: / / www.21cnjy.com ) with the recent report comparing the difference between a TV and a computer：when you use one you turn your brain on，with the other you turn it off.21cnjy.com
Your brain may not be the only thing the TV turns off.
It seems that men ( http: / / www.21cnjy.com ) who watch a lot of TV are more sedentary(久坐不动的)，eat more food and are generally much fatter.
Similar results have been found for women.
Experts think that wa ( http: / / www.21cnjy.com )tching TV means that not only are you sedentary，but you have to watch food advertisements inducing(引诱)you to eat more.
The food that you ( http: / / www.21cnjy.com ) are being induced to eat may not be good enough for your health.
If you are a_couch_potato，here are some suggestions：【版权所有：21教育】
●Tape a piece of pa ( http: / / www.21cnjy.com )per to the back of your remote control(遥控器)or TV Guide，and every time you watch a show，note how long you sit there and what you eat.
●Review the record after a week.This can be a shock.
●Don't have a TV ( http: / / www.21cnjy.com ) in your bedroom；having a TV in your bedroom greatly increases viewing time and if you eat while viewing，the results are obvious(明显的)．
●Think of a health ( http: / / www.21cnjy.com )y way instead of watching TV that you like.This can be as simple as walking the dog or walking to visit a neighbor regularly.
After a few m ( http: / / www.21cnjy.com )onths you are likely to be surprised about how much more time you seem to have and how much better you feel.
1．The underlined phras ( http: / / www.21cnjy.com )e“a couch potato”best describes a person who is ________.
A．too fat because of eating too many potatoes
B．small and round because of sitting for a long time
C．too short because of lying on the couch all the
time
D．lazy and spends too much time watching TV on a sofa
2．The writer of this passage believes ________.
A．using a computer does good to your brain
B．watching TV can keep your brain healthy
C．the more you watch TV，the more you use your
brain
D．only after turning off a TV do you start using your brain
3．From the last paragraph we can learn that ________.www.21-cn-jy.com
A．you will prefer a computer to a TV set
B．the writer wants to persuade you to give up your TV set
C．the writer's suggestions will surely work
D．you will probably be surprised at what the writer says
4．The BEST title for the text should be ________.
A．A Couch Potato
B．Compare a TV with a Computer
C．Suggestions for Your Health
D．Less Time on Television
5．In the writer's opinion，which of the following is a healthy way
A．Watching TV. B．Walking the dog.
C．Sitting on a couch. D．Eating potato chips.
Ⅳ.任务型阅读
When difficult peop ( http: / / www.21cnjy.com )le express themselves orally，they generally want at least two things：they've been heard and they've been understood.As a good communicator should be a good listener，five steps are advocated toward good listening.
The first step is coo ( http: / / www.21cnjy.com )perating(合作)．How does a difficult person know that you're listening and understanding？In fact，it's through the way you look and sound while he is talking.You may help him to fully express his thoughts and feelings.You do this by nodding your head in agreement，making certain sounds of understanding.
When the person begins ( http: / / www.21cnjy.com ) to repeat what's been said，it's a signal of step two：turning back.It means that you repeat back some words he is using，sending a clear signal that you're listening carefully and that you think what he is saying is important.
Having heard what h ( http: / / www.21cnjy.com )e has to say，the next step is clarifying.At this point，you start to gather information about what is being communicated.Ask some open ended questions，which will allow you to figure out what intention he is hoping to satisfy.
The fourth s ( http: / / www.21cnjy.com )tep is to summarize(概括)what you've heard.This allows you to make sure that both you and the difficult person are on the same page.When you do this，two things happen.First，if you've missed something，he can fill in the details(细节)．Second，you've shown that you're making an effort to understand completely.This increases the possibility of gaining cooperation from him.21·世纪*教育网
Having listened car ( http: / / www.21cnjy.com )efully，you've now arrived at the point of confirming with the person that he feels satisfied that his thoughts have been fully voiced.Ask if he feels understood.21·cn·jy·com
Then enough si ( http: / / www.21cnjy.com )ncere listening，questioning，and remembering are brought together，understanding is usually achieved and a difficult person becomes less difficult and more cooperative. 21*cnjy*com
Topic 1.______ to understand
Reason Difficult pe ( http: / / www.21cnjy.com )ople hope they have been heard and 2.______ when they express themselves.
3.____ on listening 4.______in a ( http: / / www.21cnjy.com )greement and make some sounds of understanding while a difficult person is speaking.Repeat some 5.______ that you have heard.Collect information ab ( http: / / www.21cnjy.com )out the person's expressions and find his 6.______.Give a 7.______ of what the person has said.Confirm that the person gains 8.______ from speaking his thoughts.
Result A difficult person ( http: / / www.21cnjy.com )will be 9.______ to cooperate with if understanding is achieved.
Comment You may unlock the doo ( http: / / www.21cnjy.com )rs to difficult people's 10.______after you listen to and understand them.
21世纪教育网 -- 中国最大型、最专业的中小学教育资源门户网站。 版权所有@21世纪教育网本资料来自于资源最齐全的２１世纪教育网www.21cnjy.com
课时作业(一) Welcome to the unit & Reading
Ⅰ.单词拼写
1．If you want to sell your product，you must ________(做广告)it.
2．These are all policies to ________(促进)economic growth.
3．The pale face s ( http: / / www.21cnjy.com )uggests that you have a serious illness.However，don't worry.It can be ________(治愈)．21世纪教育网版权所有
4．I want to ________(请教)several experienced experts before I make the decision.21·世纪*教育网
5．Under the law，everyo ( http: / / www.21cnjy.com )ne is considered ________(清白的)until he or she proves guilty.【版权所有：21教育】
6．She took a long slow ________(呼吸)to calm down.
7．He suffered from various ________(心理的)health problems.
8．He does excellent w ( http: / / www.21cnjy.com )ork and obviously he is a man of very high ________(智力)．www-2-1-cnjy-com
9．The company employs 20,000 people ________(在全国范围内)．
10．Do you have any ________(评论)to make about the cause of the fire
Ⅱ.单项填空
1．The new school adver ( http: / / www.21cnjy.com )tised ________ the newspaper ________ teachers of all subjects.21*cnjy*com
A．in；about B．for；with
C．in；for D．on；with
2．________in th ( http: / / www.21cnjy.com )e examinations means ________ the teachers and yourselves.
A．Cheating；to fool B．Fooling；cheating
C．To cheat；to fool D．Cheating；fooling
3．The government is tr ( http: / / www.21cnjy.com )ying to do something to ______ exchange and cooperation between the two countries.
A．raise B．promote
C．demand D．arise
4．Although th ( http: / / www.21cnjy.com )ere is no cure ________ the common cold，doctors believe that vitamins can help prevent it.
A．of B．as
C．for D．about
5．My remarks ( http: / / www.21cnjy.com )________ at you at all.That is to say，I didn't aim my words ________ you at all.
A．didn't aim；to B．doesn't aim；on
C．were not aimed；at D．were not aiming；for
6．(2013·无锡高一质检)Chi ( http: / / www.21cnjy.com )na has been pushing the reform of public hospitals ________ all its citizens.
A．in charge of B．for the purpose of
C．in honor of D．for the benefit of
7．Mr.Brown thought i ( http: / / www.21cnjy.com )t would be a good idea to have ________ from his workers to improve his plan.
A．summaries B．campaigns
C．comments D．connections
8．You shouldn't have sold the car without ________ me.
A．offering B．considering
C．requiring D．consulting
9．She gave me som ( http: / / www.21cnjy.com )e useful advice on how to ________ these naughty children.
A．work out B．do with
C．deal with D．think about
10．When it ________ money，he has no confidence.
A．comes to B．comes out
C．comes about D．comes down
11．(2013·天津高考)___ ( http: / / www.21cnjy.com )_____ small，the company has about 1,000 buyers in over 30 countries.21教育名师原创作品
A．As B．If
C．Although D．Once
12．(2013·安徽高考) ( http: / / www.21cnjy.com )I'm calling about the apartment you ________ the other day.Could you tell me more about it
A．advertised B．had advertised
C．are advertising D．will advertise
13．Wise teachers ( http: / / www.21cnjy.com ) know it's impossible for all the students to learn all the subjects well because________of them are not fit for them.
A．everyone B．all
C．none D．not all
14．The salesman sa ( http: / / www.21cnjy.com )id the car was in good condition，and I was foolish enough to________it.
A．fall into B．fall for
C．fall over D．fall down
15．The weather was________cold that I didn't like to leave my room.
A．really B．such
C．too D．so
Ⅲ.阅读理解
A
(2013·盐城高一调研)The i ( http: / / www.21cnjy.com )nfluence of advertising on our lives has changed over the years.In the early days，advertising for toys and other products for children was mainly targeted toward parents and their message was direct.Today，however，things have changed.Many ads are aimed at kids.【来源：21cnj*y.co*m】
These have always ( http: / / www.21cnjy.com ) been advertisers who market to children.However，many years ago it was a bit easier to recognize what was an advertisement and what wasn't.Advertisements were limited to display in a store，a newspaper ad，or a brief show on TV or radio.Today，however，half of the clothing that kids wear includes an advertisement of one sort or another.The influence of advertising is increasingly far reaching.
Today，ads are less ( http: / / www.21cnjy.com ) recognizable as a sales pitch(陷阱)．For instance，while eating at a fast food restaurant，a child may receive a toy.That toy may also be tied to a movie，a video game，or to a website that offers additional games，toys，and related products.There are a seemingly limitless number of products that are then presented to the child.These ads for children create a need where none existed before.They also attract children and their parents into an endless buying of more products.
There are also ot ( http: / / www.21cnjy.com )her factors that have increased the influence of advertising on our children.Children today watch far more television than they did in the early days of TV.In addition，they are online where advertising is common as well.The influence of advertising has permeated(渗透到)much of what our children do and see.
1．What's the main idea of the passage
A．You shouldn't believe what advertising tells you. 21*cnjy*com
B．The influence of advertising on children has increased.
C．Increasing the influence of advertising is hard.
D．The history of advertising dates back to many years ago.
2．In the past，advertising for children's products ________.
A．was aimed directly at children
B．was not very common
C．could be recognized more easily
D．couldn't be seen on TV
3．The author thinks today's ads are a sales pitch because ________.
A．they don't always tell the truth
B．the products they advertise are of low quality
C．the products they advertise are usually expensive
D．they usually attract people to buy more things
4．What can we infer from the passage
A．Ads for kids are more than before.
B．Ads are cheaper than before.
C．Ads can't create needs.
D．Ads have a greater effect on adults.
5．What will the following paragraph most probably talk about
A．The benefits of advertising.
B．How to make advertising creative.
C．The influence of TV and the net on advertising.
D．The future of advertising for children.
B
Homestay in Sydney，Australia
Linda：Our large ho ( http: / / www.21cnjy.com )use is in Sydney，about 200 meters from Macquarie University and 400 meters from the train station.The train ride is about 30 minutes to the CBD.Now we only have a small bedroom for a female student.The cost is $ ( http: / / www.21cnjy.com )260 per week，which includes all meals when at home and laundering(洗烫)of clothes.E mail：markalarms@.au
John：I have a lovely ( http: / / www.21cnjy.com )single room for homestay(male，non smokers only)．The apartment is located across the road from a bus station.A sports field is only a two minute walk away.The room is for b ( http: / / www.21cnjy.com )oth short and long stays.The cost is $220 per week，including breakfast and lunch on weekdays.There is no washing machine at home.Do your own laundry in the apartment block's facilities(设备)．E mail：ainsley gilkes@.au
Eric：I live in the nort ( http: / / www.21cnjy.com )hern suburbs(郊区)of Sydney—quiet for studying and relaxing，yet close to Macquarie University & NCELTR &SIBT.The subway station is nearby.All facilities of ( http: / / www.21cnjy.com ) the house including a living room with a TV can be used.Owners are very open and friendly，and treat students as part of the family.The prices include ( http: / / www.21cnjy.com )all meals(breakfast，lunch and dinner)and cleaning.The fee is $300 per week.E mail：mineanny@
Rose：Hi，everyone！I ha ( http: / / www.21cnjy.com )ve one room for homestay(girl students only)in a house which is very close to Macquarie University(SIBT)& WSU in the northern district of Sydney.There is a bus station across the road.Travel time to the centre of the city is 40 minutes by train.We only have one homestay at a time.Therefore，our family can take good care of you.The fee is $230 per week.We are looking forward to having you in our home.E mail：cliqi9239@
6.The four people wrote these passages to ________.21教育网
A．find suitable roommates
B．advertise rooms for homestay
C．find a suitable room in Sydney
D．introduce some good hotels
7．Who will most probably ask Linda about her room 21cnjy.com
A．A male student studying in Macquarie University.21·cn·jy·com
B．A male student who doesn't like cooking.
C．Two girls who want to share a big room.
D．A girl who often goes to the CBD.
8．A person who lives in John's apartment ________.www.21-cn-jy.com
A．can smoke in the apartment
B．can use John's washing machine to wash clothes
C．is provided with breakfast and lunch on weekdays【来源：21·世纪·教育·网】
D．has to walk a long way to get to the sports field2·1·c·n·j·y
9．If Peter w ( http: / / www.21cnjy.com )ants to find a homestay room near Macquarie University，he should send an e mail to ________.2-1-c-n-j-y
A．mineanny@
B．markalarms@.au
C．cliqi9239@
D．ainsley gilkes@.au
10．A girl who wants ( http: / / www.21cnjy.com )a room for between $210 and $240 per week would most probably contact ________.【出处：21教育名师】
A．Linda B．John
C．Eric D．Rose
Ⅳ.翻译句子
1．她是个可爱的女孩，我们都喜欢她。(so...that)
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2．在你面前我不知道该说什么。(疑问词＋to do)
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3．并非所有的学生都喜欢学习。(部分否定)
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4．说到电影明星，他变得很感兴趣。(when it comes to...)
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5．我们的村庄位于山脚下。(完全倒装)
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