Unit 1 Advertising Reading Language points课件
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| 名称 | Unit 1 Advertising Reading Language points课件 |  | |
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| 更新时间 | 2014-08-20 09:38:21 | ||
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课件37张PPT。Unit 1 Advertising
Language pointsI did some research on advertisements, and have some very important information to share with you.
research 在此是名词，表示“研究，调查” 常用结构：do research on/into … 做有关…… 的研究
e.g. He has carried out extensive research into renewable energy sources.share vt. 分享、分担；具有相同的（观点、想法、经历等）
常用结构：
share sth. with sb.
同某人分享某物
share sth. among/between …
将某物平均分给……e.g. Tom shares a bedroom with his twin brother.
The mother was sharing a cake
among the children.
Jim shares my opinions on human cloning.2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服
e.g. His friends failed to persuade him to go on the outdoor camping trip.
persuasive a.有说服力的
persuasive words常用结构：
persuade sb. to do sth.
说服某人做某事
persuade sb. into doing sth.
说服某人做某事
persuade sb. out of doing sth.
说服某人不做某事believe in 相信……的存在，信任/信赖
e.g. I don’t believe in ghosts. I think that
stories of ghosts were made up by
human beings.
我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。
They need a leader they can believe in. 他们需要一个可以信赖的领导。3.advertise vt.&vi. （为…）做广告，
advertise for 登广告征聘…
advertisement n. 广告
Put an advertisement
eg. The company is _______________ a new manager .
You should __________ your product in the local paper .advertising for advertise5. There are laws to protect people from advertisements that cheat people.
protect… from… 防止……；
保护……免受……
e.g. People usually wear sunglasses to protect their eyes from the strong sunlight.
6. However, we still must be aware of the skilful methods used in ads to try and sell us things.
be aware of 知道，意识到，明白
e.g. Everybody should be aware of the risks involved.
人人都应该认识到所涉及的风险。7.altogether innnocent 1.completely 完全 2.including everything ,in total 总计，全部 3.generally 总的来说I don’t altogether agree with you .
This time the situation is altogether different .
How much money will I need altogether ?
Altogether ,this town is a pleasant place to live in.
All together :everything or everybody together Put your books all together on the table .
Let’s sing .All together now .8. This statement tries to fool you into assuming ….
fool v. 愚弄，欺骗 n.傻瓜
make a fool of sb.愚弄某人
fool sb. into doing sth .欺骗某人做某事It is cruel of these boys to make a fool of that old man .
He is fooling a lot of people into believing he’s a rich man .9. … with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery.
comment n. 评论、意见、评价
vt./vi. 评论常用结构：
make a comment/comments on …
对……评论/评头论足
no comment 无可奉告
comment on … 对……评论/评头论足
e.g. It is impolite to comment on others
behind their back.
背后对他们评头论足是不礼貌的。10. We must not fall for this kind of trick!
fall for 上……的当，受……的骗
e.g. How can you fall for the words of the door-to-door salesman?
你怎么会受上门推销的人的骗呢？11. Not all ads play tricks on us though.
play tricks on 欺骗，捉弄
e.g. The naughty boy played tricks on me several times last month.
那个调皮的男孩上个月捉弄了我好几次。trick v.欺骗，欺诈 n.诡计，花招；戏法；诀窍
trick sb. into (doing) sth 诱使某人做某事
trick sb out of sth 从某人处骗走某物
He tricked me into lending him 100 pounds .
She was tricked out of her gold watch .12. PSAs aim to teach ….
aim vt.&vi.以…为目标，瞄准 n.目的，目标 aim at 瞄准，对准
with the aim of doing sth.以…为目标，目的是
be aimed at (doing) sth.（计划或想法）旨在，目的是
be aimed at sb. 对象是，针对He _______ his gun _____ the target , fired and missed it .
She went to London __________________finding a job .
Teamwork is required in order to achieve these _______ .
The book _______________ very young children .
aimed atwith the aim of aimsis aimed at 13. These ads deal with widespread social concerns.
deal with … 对付……；和……打交道； 处理……；涉及……（多和how连用）
e.g. Could you tell me how to deal with the problem?
14. When it comes to advertisements , …
当涉及，当谈到
The school owns many qualified teachers , but when it comes to facilities , the school is not modern enough .
No one can match him when it comes to playing the basketball . 1. A commercial advertisement is one which someone has paid for to promote a product or service.(P2)
[考点] 替代词one用来替代前面出现的可数名词的单数形式，是泛指概念，相当于a(n) +单数名词。 本句中的one相当于a commercial advertisement。考点点拨 考例回顾— There is still a copy of the book in the library. Will you go and borrow ___?
— No, I’d rather buy ___ in the bookstore. (陕西2007)
it; one B. one; one
C. one; it D. it; it[点拨]
因为图书馆里只剩下一本同样的书，所以
用it来表示同类同物。而书店里同样的书
应该不止一本，所以用one，泛指某一本，
表示同类异物，故选A。2. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. (P3)— _____ when has the country been open to international trade?
— 1978, I suppose. (陕西2007)
A. Since B. In C. From D. After
[点拨] 句意：“那个国家从什么时候开始国际贸易的？” “我想是1978年。”根据句中的现在完成时时态。he book was written in 1946, _____ the education system has witnessed great changes.(山东2007)
A. when B. during which
C. since then D. since when[点拨]
句意：这本书写于1946年，从那时起教育
体制发生了巨大变化。因为从句中时态为
现在完成时，故选D项since when来引导定
语从句。Complete the following sentences according to the initials or Chinese.
1. I was out of b_____ after running for the bus.
2. They believed the child by his p________ reasons.
3. The coin bore an i______ of the president.
4. The country’s main p_______ are gold and cocoa.reath ersuasivemageroducts5. These children loved playing t_____ on their schoolmates.
6. Which brand of __________ (牙膏) do
you prefer?
7. They put a(n) _____________ (广告) in The Morning News, offering a high
salary for the right person.advertisement rickstoothpaste8. The government decided to promote public _______ (福利).
9. The new store across the road has taken away most of my _________ (顾客).
10. This is a(n) ________ (原作的) painting by Picasso.originalwelfarecustomersFill in the blanks with proper forms of the words given in the brackets.
1. The performers have all offered their
________ (serve) for free.
2. The writing of poems, stories or plays
is often called _______ (create) writing.
3. Pilots must name their ________
(intend) destination before taking off. servicescreativeintended4. She hopes her children will get a good
_________ (educate).
5. What you said about me is ______
(true), and you should apologize.
6. I’m not _______ (satisfy) with the way
he cut my hair.
7. The teacher’s words were a great
______________ (encourage) to him.educationuntruesatisfiedencouragement 8. The ___________ (advertise) campaign
didn’t have much effect on sales.
9. She put on dark glasses as a _________
(protect) against the strong light.
10. It’s an ___________ (attract)
illustrated, detailed guide that’s very
practical.attractivelyadvertisingprotection
Language pointsI did some research on advertisements, and have some very important information to share with you.
research 在此是名词，表示“研究，调查” 常用结构：do research on/into … 做有关…… 的研究
e.g. He has carried out extensive research into renewable energy sources.share vt. 分享、分担；具有相同的（观点、想法、经历等）
常用结构：
share sth. with sb.
同某人分享某物
share sth. among/between …
将某物平均分给……e.g. Tom shares a bedroom with his twin brother.
The mother was sharing a cake
among the children.
Jim shares my opinions on human cloning.2. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt. 劝说、说服
e.g. His friends failed to persuade him to go on the outdoor camping trip.
persuasive a.有说服力的
persuasive words常用结构：
persuade sb. to do sth.
说服某人做某事
persuade sb. into doing sth.
说服某人做某事
persuade sb. out of doing sth.
说服某人不做某事believe in 相信……的存在，信任/信赖
e.g. I don’t believe in ghosts. I think that
stories of ghosts were made up by
human beings.
我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。
They need a leader they can believe in. 他们需要一个可以信赖的领导。3.advertise vt.&vi. （为…）做广告，
advertise for 登广告征聘…
advertisement n. 广告
Put an advertisement
eg. The company is _______________ a new manager .
You should __________ your product in the local paper .advertising for advertise5. There are laws to protect people from advertisements that cheat people.
protect… from… 防止……；
保护……免受……
e.g. People usually wear sunglasses to protect their eyes from the strong sunlight.
6. However, we still must be aware of the skilful methods used in ads to try and sell us things.
be aware of 知道，意识到，明白
e.g. Everybody should be aware of the risks involved.
人人都应该认识到所涉及的风险。7.altogether innnocent 1.completely 完全 2.including everything ,in total 总计，全部 3.generally 总的来说I don’t altogether agree with you .
This time the situation is altogether different .
How much money will I need altogether ?
Altogether ,this town is a pleasant place to live in.
All together :everything or everybody together Put your books all together on the table .
Let’s sing .All together now .8. This statement tries to fool you into assuming ….
fool v. 愚弄，欺骗 n.傻瓜
make a fool of sb.愚弄某人
fool sb. into doing sth .欺骗某人做某事It is cruel of these boys to make a fool of that old man .
He is fooling a lot of people into believing he’s a rich man .9. … with the nice comment, remember the words ‘freshest food’, and make a mental connection with the food in the grocery.
comment n. 评论、意见、评价
vt./vi. 评论常用结构：
make a comment/comments on …
对……评论/评头论足
no comment 无可奉告
comment on … 对……评论/评头论足
e.g. It is impolite to comment on others
behind their back.
背后对他们评头论足是不礼貌的。10. We must not fall for this kind of trick!
fall for 上……的当，受……的骗
e.g. How can you fall for the words of the door-to-door salesman?
你怎么会受上门推销的人的骗呢？11. Not all ads play tricks on us though.
play tricks on 欺骗，捉弄
e.g. The naughty boy played tricks on me several times last month.
那个调皮的男孩上个月捉弄了我好几次。trick v.欺骗，欺诈 n.诡计，花招；戏法；诀窍
trick sb. into (doing) sth 诱使某人做某事
trick sb out of sth 从某人处骗走某物
He tricked me into lending him 100 pounds .
She was tricked out of her gold watch .12. PSAs aim to teach ….
aim vt.&vi.以…为目标，瞄准 n.目的，目标 aim at 瞄准，对准
with the aim of doing sth.以…为目标，目的是
be aimed at (doing) sth.（计划或想法）旨在，目的是
be aimed at sb. 对象是，针对He _______ his gun _____ the target , fired and missed it .
She went to London __________________finding a job .
Teamwork is required in order to achieve these _______ .
The book _______________ very young children .
aimed atwith the aim of aimsis aimed at 13. These ads deal with widespread social concerns.
deal with … 对付……；和……打交道； 处理……；涉及……（多和how连用）
e.g. Could you tell me how to deal with the problem?
14. When it comes to advertisements , …
当涉及，当谈到
The school owns many qualified teachers , but when it comes to facilities , the school is not modern enough .
No one can match him when it comes to playing the basketball . 1. A commercial advertisement is one which someone has paid for to promote a product or service.(P2)
[考点] 替代词one用来替代前面出现的可数名词的单数形式，是泛指概念，相当于a(n) +单数名词。 本句中的one相当于a commercial advertisement。考点点拨 考例回顾— There is still a copy of the book in the library. Will you go and borrow ___?
— No, I’d rather buy ___ in the bookstore. (陕西2007)
it; one B. one; one
C. one; it D. it; it[点拨]
因为图书馆里只剩下一本同样的书，所以
用it来表示同类同物。而书店里同样的书
应该不止一本，所以用one，泛指某一本，
表示同类异物，故选A。2. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. (P3)— _____ when has the country been open to international trade?
— 1978, I suppose. (陕西2007)
A. Since B. In C. From D. After
[点拨] 句意：“那个国家从什么时候开始国际贸易的？” “我想是1978年。”根据句中的现在完成时时态。he book was written in 1946, _____ the education system has witnessed great changes.(山东2007)
A. when B. during which
C. since then D. since when[点拨]
句意：这本书写于1946年，从那时起教育
体制发生了巨大变化。因为从句中时态为
现在完成时，故选D项since when来引导定
语从句。Complete the following sentences according to the initials or Chinese.
1. I was out of b_____ after running for the bus.
2. They believed the child by his p________ reasons.
3. The coin bore an i______ of the president.
4. The country’s main p_______ are gold and cocoa.reath ersuasivemageroducts5. These children loved playing t_____ on their schoolmates.
6. Which brand of __________ (牙膏) do
you prefer?
7. They put a(n) _____________ (广告) in The Morning News, offering a high
salary for the right person.advertisement rickstoothpaste8. The government decided to promote public _______ (福利).
9. The new store across the road has taken away most of my _________ (顾客).
10. This is a(n) ________ (原作的) painting by Picasso.originalwelfarecustomersFill in the blanks with proper forms of the words given in the brackets.
1. The performers have all offered their
________ (serve) for free.
2. The writing of poems, stories or plays
is often called _______ (create) writing.
3. Pilots must name their ________
(intend) destination before taking off. servicescreativeintended4. She hopes her children will get a good
_________ (educate).
5. What you said about me is ______
(true), and you should apologize.
6. I’m not _______ (satisfy) with the way
he cut my hair.
7. The teacher’s words were a great
______________ (encourage) to him.educationuntruesatisfiedencouragement 8. The ___________ (advertise) campaign
didn’t have much effect on sales.
9. She put on dark glasses as a _________
(protect) against the strong light.
10. It’s an ___________ (attract)
illustrated, detailed guide that’s very
practical.attractivelyadvertisingprotection