Unit 1 Advertising

南 县 第 六 中 学 学 研 案
年级：高二 学科：英语 主备：杨美君 审核：高二备课组 编号：
课题 M4U1 Reading 课时 1课时 课型 Revision
【学习目的】1.Help Ss lear ( http: / / www.21cnjy.com )n more about advertisements 2. Help Ss master the usages of the important words and expressions.3. Improve the integrated skills of the Ss.【学习重点】1.How to help S ( http: / / www.21cnjy.com )s master the usages of the important words and expressions. 2. How to improve the integrating skills of the Ss.【学习难点】How to improve the integrating skills of the Ss.
【学习过程】一．自主学习( Self-study)Task1．根据句意,首字母提示或所给的汉语意思,拼写单词.1. Thank you for p___________ my mother to let me join the army.2. I hope the doctor can c___________ the pain in my shoulder.3. If you want to sel ( http: / / www.21cnjy.com )l this product well, I advise you to a_________ it in the newspaper or on TV.4. Before our ( http: / / www.21cnjy.com ) talk, I didn’t think very much about how an advertiser might be trying to t__________ customers into buying a product or a service.5. I have completed ( http: / / www.21cnjy.com ) my article about ads, and I’m quite _________ (满意) with it.6. Do you have an ( http: / / www.21cnjy.com )y idea how to _____________(促销)the sales of this product Task2．用方框里短语的正确形式填空.Complete the sentences with the proper forms of the given phrases:even if; be meant ( http: / / www.21cnjy.com ) to; deal with; fall for; be aware of; play tricks on; fool…into..; bad breath; serve the public; share with1. PSAs are often run ( http: / / www.21cnjy.com )for tree, and ________ _________ _______educate people about health, safety, or any other problem that affects public welfare.2. They would be too heavy to fly , ________ _______they had wings.3. We mustn’t ________ _________ this kind of trick.4. However, w ( http: / / www.21cnjy.com )e still must _________ ________ ___________ the methods used in ads to try and sell us things.5. His work ( http: / / www.21cnjy.com )experience makes him be able to _____ ______all kinds of people..6. I had been smelling the ______ _______of blue whales. 7. We study hard th ( http: / / www.21cnjy.com )at we may _____ ______ ________better in the future.8. He likes to ______ _______ _______his friends .9. You are not going to _____me _______such a deed.10.I have a piece of good news to ____________ you.二．合作探究(Co-operation)：Task1 Read the passage carefully and fill in the table：An advertisement us ( http: / / www.21cnjy.com )es 1 to persuade people to buy a product or service or to believe in an idea. 2 of adsCommercial adsPSAssimilaritiesFound in newspapers, magazines, the Internet and television.Use some of the same methods, like 4 and clever language. 5 To promote a product or serviceIt’s easy for the customers to 6 the kind of trick To help people 7 8 “Bright-Teeth 9 ( http: / / www.21cnjy.com ) bad breath.” “You are proud of your cooking, so shouldn’t you buy the very freshest food ”“Yes to life, 10 to drugs” “Knowledge changes life”Task2 考点聚焦：考点1.An advertisement ( http: / / www.21cnjy.com ) uses words and pictures to persuade people into buying a product or service or to believe in an idea.= An advertisement ( http: / / www.21cnjy.com ) uses words and pictures to _____ ______ ______ ______ a product or service or to believe in an idea.1). persuade sb. to ( http: / / www.21cnjy.com ) do sth. 含义:_________= persuade sb. into doing sth. ↓(反义词组) ↓(反义词组) ____________________ persuade sb. out of doing sth.2).persuade sb. of sth.=convince sb. of sth. 含义:______________辨析：persuade sb. to do sth./ try to persuade sb. to do sth.①She finally _________________ go to college.(说服他儿子)②She ____________________ go to college but he didn’t follow her. (说服他儿子)【我会做】：I ____ her to ( http: / / www.21cnjy.com ) work hard at English, but she didn’t listen to me.A. persuaded B. trie ( http: / / www.21cnjy.com )d to persuade C. managed to persuade D. suggested考点2. A commerc ( http: / / www.21cnjy.com )ial advertisement is one which someone has paid for to promote a product or service.=_______ ________ a product or service, the producer has to _______ ________ a commercial advertisement.根据中文意思补全句子：1).令我们大家都欣慰的是，上个月王先生被提升到一个更高的岗位上去了。Mr. Wang ______ ______ ______ a higher position last month, which satisfied every one of us.2).我们经理正在城东筹建一家新公司。Our manager is busy _______ ______ _______ _________.【高考链接】I hear they’ve ( http: / / www.21cnjy.com ) promoted Tom, but he didn’t mention _____ when we talked on the phone.A. to promote B. having been promoted C. having promoted D. to be promoted考点3.PSAs are intended to teach us and help us lead better lives.= PSAs _______ _______ ________ teach us and help us lead better lives.旨在，目的是________________1).I was meant to ( http: / / www.21cnjy.com )be working on Sunday, but I just slept around all day.(英译中)辨析：mean to do/ mean doing _____________________类似这样的词还有：_______________________________【我会做】：.---Ouch! You hurt me!---I’m sorry. But I ____ any harm. I ___ to drive a rat out.A. didn’t mean; tried B. don’t mean; am tryingC. haven’t meant; tried D. didn’t mean; was trying考点4.China began a n ( http: / / www.21cnjy.com )ationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country.本句涉及了_____________ 时态。注意其用法区别。1).判断正误① We have lived here since last October. ② We have lived her last October.2).对不起她已经走了。如果你想见她，得明天再来一趟。（中译英）3).I’m sorry I ____ my key. I can’t open the door.A. have lost B. lost C. lose D. had lost【高考链接】4).Excuse me. I ___ I was blocking your way.A. didn’t realize B ( http: / / www.21cnjy.com ). don’t realize C. haven’t realized D. wasn’t realizing5). ---I’m sorry, ( http: / / www.21cnjy.com ) but I don’t quite follow you. Did you say you wanted to return on September 20 ---Sorry, I ___ myself clear. We want to return on October.A. hadn’t made B. wouldn’t make C. don’t make D. haven’t made三．拓展延伸：(Extension)Task1 Listen to a short passage and fill in the table:Advertising campaign 1 a major part of an organization’s expensesAimsTo increase 2 a company earnsTo make people more 3 of their general healthGetting the help o ( http: / / www.21cnjy.com )f an advertising agency is a good way to 4 that money is well spent.Task2 Complete the ( http: / / www.21cnjy.com )diagram by using the information from the passage. Write NO MORE THAN 3 WORDS for each answer:Want to find a job Now read the following advertisements.FAIREMONT HOTEL:Five Waiters a ( http: / / www.21cnjy.com )nd Ten Waitresses: Aged under 25. At least high school graduates. Good-looking men at least 1.72 meters tall and women at least 1.65m. Those knowing foreign languages preferred. Paid 1600-2200 dollars per month.One secretary ( http: / / www.21cnjy.com ): Aged under 30. University graduate. Females preferred. Good at writing and skilled at computers. Salary is to be identified. If interested, call 4654768 or write to:Mr Jack Hundris. Room 0825 Fairemont Hotel. 567 Wood Street. San Marers, 78003. Fax: 6954828WILSON BOOKSTORE:Accountant(会计): Aged ( http: / / www.21cnjy.com )between 25 to 40. With an experience of at least two years. With a degree and an accountant certificate (证书). Paid 3000-4000 dollars monthly. With a practical knowledge of PUTER SALESCLERK:Aged 25 or less. Basic ( http: / / www.21cnjy.com ) education of 12 years or more. Good at computer. Paid 1800-2200 dollars monthly. Tel: 4474398 Fax: 34852691._______Age2________Salary per month3________Waiter and waitressesUnder 25High school4_______Good-looking men at least 1.72m tall and women 1.65mSecretary5______6_______To be identified﹡Females﹡7_______ and skilled at computers8________Between 25 to 40With a degree and an accountant certificate3000-4000dollars﹡with an experience of at least two years﹡with a degree and an 9______Computer salesclerk25 years old or lessBasic education of 12 years or more1800-2200 dollars﹡basic education of 12 years or more;﹡10_______四．课堂小结：五．自我检测：1-6 选择最佳答案；7-8用所学的短语的适当形式填空：1. I was looking throu ( http: / / www.21cnjy.com )gh China Daily when an ___ for a second-hand car attracted my attention.A. advertise B. advertising C. advertisement D. advertisement2. _____ and n ( http: / / www.21cnjy.com )o way to reduce her pain and suffering from the terrible disease, the patient sought her doctor’s help to end her life.Having given up hope of cure B. With no hope for cureC. There being hope for cure D. In the hope of cure3. We won’t give up ___ we should fail 10 times.A. even if B. since C. whether D. until4. I don’t think people are really aware ___ just how much it costs.A. / B. on C. about D. of5. ----Did the door keeper let you in ----No.___ I tried to tell him that I was your uncle. He just wouldn’t listen to me.A. No matter B. Even if C. However D. Whether6.The book has been t ( http: / / www.21cnjy.com )ranslated into thirty languages since it ___ on the market in 1973.A. had come B. has come C. came D. comes7. ----What is the best way of ___ a thief ----Call the police.8.----Why is Mr. Wang angry with Mike ----He is naughty and often _____________ his classmates.六．学习反思： 【学习笔记】