上教版（2020）选择性必修第一册Unit 3 Paying the price Part E ：Cultural focus课件(共25张PPT)

(共25张PPT)
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
上教版英语选择性必修一
Unit 3 : Paying the price
E ：Cultural focus
背景介绍
壹
阅读理解
贰
课堂讨论
叁
观看视频
肆
目录
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Warming-up
第一部分
壹
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Our economy has developed rapidly in recent decades, and our spending habits and attitudes towards consumption have been greatly influenced by advertising.
In this section, you will first read a passage about the impact of commercialization on traditional festivals. You will then watch a video that explores how special scents are used in supermarkets to persuade customers to buy more things.
Warming-up
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Warming-up
Work in groups and discuss the questions.
What festivals do you celebrate in your family
Which is your favourite and why
the Spring Festival the Mid-Autumn Festival
the Dragon Boat Festival
the Lantern Festival Christmas New Year's Day
Mother's /Father's Day
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Reading
第二部分
壹
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Reading
Skim the passage and predict what it is mainly about.
a The origins of popular traditions
b Whether our traditions will survive
c Whether big business is good or bad for our traditions
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Discussion
第三部分
壹
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Reading
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Reading
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Reading
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Discussion
Work in groups and discuss the questions.
(1) Can you think of other changes brought about by commercialization to the Spring Festival
(2) Do you prefer the old traditional way to celebrate the Spring Festival or the modern commercialized way Why
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
第四部分
壹
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Start thinking
Answer the questions.
(1) Have you ever bought anything just because it smells good
(2) Do you think smell can be used to promote products
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Comprehension check
Watch the video and answer the questions.
(1) How many scent air machines are there at this Brooklyn supermarket
(2) What smells do these machines pipe out
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Comprehension check
Watch the video and answer the questions.
(3) What is the purpose of installing these machines
(4) Why are these machines considered a good investment
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Comprehension check
Watch the video and answer the questions.
(5) Why is smell so important in food marketing
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(1) In the US, consumers spend a(n)_________500 billion dollars a year on food.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(2) The_________of the freshly baked bread filled the whole room and made me feel hungry.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(3) For the most part, we breathe in smells around us, totally_________of their presence.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(4) These scent air machines____________because they improve customers' mood and make them reach into their pockets.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(5) With so many products on the market, consumers find themselves___________by choices.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Vocabulary
Complete the sentences with the correct form of the words below.
(6) The air,________out from the little black box, smells like a tropical fruit.
overwhelm pump scent
work estimated unconscious
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Extension
Work in groups.
(1) Choose one or two places you are interested in (e.g. a supermarket, a cinema, a shopping mall).
(2) Research how smell is used in these places to promote sales.
仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
Video-time
Extension
Work in groups.
(3) Present your findings to the class and vote on the most interesting one.