新概念英语第三册 Lesson 26 Wanted：a large biscuit tin 笔记

新概念英语
第三册
Lesson 26
1
课文内容及译文
【课文内容】
Listen to the tape then answer the question below.
听录音，然后回答以下问题。
Listen who the prize for biggest biscuit
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $10 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2,400 pounds. It had been baked by a college student who had used over 1,000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, or they bought the biscuit from the student for $24,000.
【参考译文】
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
有一次，在电台播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，重达500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。
图片
2
生词及短语
Lesson 26
influence ['influ ns] v.影响
pride [praid] v.骄傲
taste [teist] n.鉴赏力;品尝
exert [ig'z :t] v.施加
subtle ['s btl] a.微妙的，难以捉摸的
advertiser [' dv taiz ] n.做广告的人
classify ['kl sifai] v.分类
magic ['m d ik] a.有奇妙作用的
sample ['sa:mpl] n.样品
devise [di'vaiz] v.设计，想出
capture ['k pt ] v.吸引，赢得
manufacturer ['m nju'f kt r ] n.生产厂家，制造商
wheelbarrow ['wi:l'b r u] n.独轮手推车
boot [bu:t] n.(汽车尾部的)行李箱
ingredient [in'gri:dj nt] n.配料
crane [krein] n.起重机
anticipate [ n'tisipeit] v.预期，预料
图片
3
课文解析
1 Who won the prize for the biggest biscuit
2 No one can avoid being influenced by advertisements.
= Advertisements always exerts influence on everybody.
No, avoid双重否定
-- No students can avoid being influenced by their teachers.
3 Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
Much as we may pride ourselves on our good taste,…
= Although we may pride ourselves on our good taste very much,…
引导让步状语从句的词有：though, although, as
用as引导让步状语从句时, 句子要采用倒装形式：（adj./adv./n./v.要用在as之前）
1> adj.+ as +主语+谓语
-- Rich as he is, he is not happy. 他虽然有钱, 但是他不幸福。
-- Tired as I was, I tried to help them.
2> adv.+ as +从句
-- Much as I like you, I will not marry you.
-- Much as I hate do it, I must stay home and study English.
3> v.+ as +主语+阻动词
-- Try as they may, they will never success.
-- Object as my parents may, I decide to do it.
采用不同的句子结构、不同的词汇表达同一个语义：
No one can avoid being influenced by advertisements.
= Advertising exerts a subtle influence on us.
4 In their efforts to persuade us to buy this or that product, advertisers have made a close
study of human nature and have classified all our little weaknesses.
Effort n.努力, 成就（需要耗费精神或体力的事情, 不可数名词）
-- It took a lot of effort to lift the box.
-- A great deal of effort has gone into this exhibition.
Effort n.努力（可数名词）
Make every effort
-- We are making every effort to study English.
In one’s effort to do 为了干好某事
-- The company is selling off some of its buildings in their efforts to save money.
-- sell off 廉价卖清
-- In their effort to study English well, they spend a lot of time every day.
本句= Advertisers make every effort in order to sell their products.
Close adj.谨慎的, 彻底的, 严格的
Make a close(careful) study of… 对…做了仔细的研究
5 Advertisers discovered years ago that all of us love to get something for nothing.
Discover = find out
Get something for nothing = get something free
-- Free adj.adv.免费的
6 An advertisement which begins with the magic word FREE can rarely go wrong.
Wrong adv.错误, 不对
-- You ve spelt the word wrong. 你把这个单词拼错了。
-- get it wrong 弄错（意思）, 误会
-- go wrong弄错, 变坏了
-- The Big Ben rarely goes wrong.
7 These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well.
these days n.现在, 目前
Not only…but…as well
8 They devise hundreds of competitions which will enable us to win huge sums of money.
Devise vt.设计
-- They have devised the best way to have the party.
Enable sb to do sth 使某人能够做某事
-- Hard work will enable us to pass the examination, otherwise, no way.
9 Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
Make it possible for sb to do sth
-- His few material possessions make it possible for him to move form place to place with ease.
-- ease n.容易, 不费力 n.舒适, 悠闲
-- The money he won made it possible for him to make a tour around the world.
Capture the attention of sb
= catch / receive / arrest / draw the attention of sb
10 During a radio programme, a company of biscuit manufacturers once asked listeners to
bake biscuits and send them to their factory.
They offered to pay ＄10 a pound for the biggest biscuit baked by a listener.
Baked…：过去分词短语做定语
11 The response to this competition was tremendous.
response = reaction 反应
Before long, biscuits of all shapes and sizes began arriving at the factory.
Before long（不久以后）= soon（adv.立刻, 不久）= shortly（adv.立刻, 不久）
biscuits of all shapes, biscuits of all sizes
shoes of all sizes
12 One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds.
A little later, a man came along with a biscuit which occupied the whole boot of his car.
Occupy（vt.占有, 拥有, 占领, 占据）= take up 占据
13 All the biscuits that were sent were carefully weighed.
The largest was 713 pounds. It seemed certain that this would win the prize.
We (人称代词)后能加sure, 也能加certain（we are sure that…）
It后只能加certain（It is certain that…）
14 But just before the competition closed, a lorry arrived at the factory with a truly colossal
biscuit which weighed 2, 400 pounds.
Close = end
Colossal adj.巨大的, 庞大的
15 It had been baked by a college student who had used over 1, 000 pounds of flour, 800 pounds
20 of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
It was so heavy that a crane had to be used to remove it from the lorry.
Remove（vt.vi.拿走, 撤走, 除去）= unload（vt.卸货, 卸下）
16 The manufacturers had to pay more money than they had anticipated, for they bought the
biscuit from the student for ＄24, 000.
than they had anticipated = than they had expected