Lesson 26Wanted: a large biscuit tin
Part 1: Text
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely go wrong. These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $2 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed certain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds. It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $4800.
Part 2: New words and expressions
1.influence ['influ ns] v.影响
2.pride [praid] v.骄傲
3.taste [teist] n.鉴赏力;品尝
4.exert [ig'z :t] v.施加
5.subtle ['s btl] a.微妙的,难以捉摸的
6.advertiser [' dv taiz ] n.做广告的人
7.classify ['kl sifai] v.分类
8.magic ['m d ik] a.有奇妙作用的
9.sample ['sa:mpl] n.样品
10.devise [di'vaiz] v.设计,想出
11.capture ['k pt ] v.吸引,赢得
12.manufacturer ['m nju'f kt r ] n.生产厂家,制造商
13.wheelbarrow ['wi:l'b r u] n.独轮手推车
14.boot [bu:t] n.(汽车尾部的)行李箱
15.ingredient [in'gri:dj nt] n.配料
16.crane [krein] n.起重机
17.anticipate [ n'tisipeit] v.预期,预料
★influence ['influ ns] v.影响
1. v.影响 (= have effect on)
Literature and art have great influence on people’s ideology.文学和艺术对人们的思想形态有很大的影响力。
Don’t influenced by bad examples. 不要受这些坏事的影响。
2.n. 影响
Under the influence of 受 的影响
We are under the influence of advertisement.
3.Have influence over sb. 有左右某人的能力
A teacher has influence over his students.
Influence / affect的区别:
influence 指“通过说服、举例等对行动、思想、性格等产生不易觉察到的,潜移默化的影响”
affect 指“产生的影响之大足以引起反应”,着重“影响”的动作, 有时含有“对...产生不利影响”的意思。
The bad examples will affect a lot number of students.
★pride [praid] v.骄傲
1.pride oneself on(upon) 为 而感到骄傲
He prided himself on his swimming skill.
2.take pride in 以...为傲
The mother took pride in her son.
be proud of 以...为荣, 以...自豪
3.pride n.自豪, 自尊(心), 骄傲, 傲慢
in the pride of 处于最佳状态, 处于全盛时期
She is still young and in the pride of her beauty.
4.put one's pride in one's pocket 忍辱含垢, 抑制自尊心
★taste [teist] n.鉴赏力;品尝
1.She has excellent taste in dress.
2.a taste of 尝一口, 尝一点
Let me have a taste of your coffee.
3.in good taste 得体, 大方
The beautiful girl is in good taste.
In bad taste 粗俗, 不礼貌
4.to one’s taste 合某人的口味, 称某人的心愿
He did what he wanted to do to his taste.
There is accounting for taste. 【谚】人各有所好。
He who has never tasted bitter knows not what is sweet. 不知黄连苦, 哪知蜂蜜甜。
testable adj.(= tasteable)可尝的, 滋味好的 tasteful adj.有鉴赏力的
tasteless adj.没味道的, 无鉴赏力的
taste blindness n.味盲
taste marker 时尚的首创者
★exert [ig'z :t] v.施加
1.exert sth on sb
His wife exerted a lot pressure on him to buy a big house.
He likes to exert his authority on us.
2.exert oneself to do sth. 努力, 尽力, 出力
He never exert himself to study hard.
exert every effect 尽一切努力 exertion n.尽力, 努力, 发挥 n.行使, 运用
★Subtle adj.微妙的, 难以捉摸的(敏感的, 敏锐的)
1.He is a subtle observer. 他是一个敏锐的观察家。
2.The novelist has a subtle insight into human nature.
那位小说家对人性具有敏锐的洞察力。
Subtly adv.敏锐[感]的, 有辨别力的, 微妙的
Subtlety = Subtleness n.微妙, 明敏, 聪明
★advertiser [' dv taiz ] n.做广告的人
How'd the meeting with the advertiser go
和广告商的见面怎么样
v.advertise 做宣传 advertise goods for sale 为推销商品做广告
n. advertisement 广告 put an advertisement in a magazine 在杂志上登广告★classify ['kl sifai] v.分类classify as 使属于…之列We classified his novels as serious literature.我们认为他的小说属于文学类。例句:The books in the library are classified by subject.图书馆的书是按科目分类的。 classification n.分类, 分级, 分类法 classified adj.分类的 adj.机密的classifiable adj.可分类的classifier n.分类者,分类器
★magic ['m d ik] a.有奇妙作用的
1.n. 魔法;魔术;魔力
perform magic 表演魔术
work magic 产生奇迹
2.adj. 有魔力的;魔术的;奇妙的
magic palace 有魔力的宫殿
It was thought that witches had magic power.
女巫被认为拥有魔力。
★sample ['sa:mpl] n.样品
1.n. 样品;样本
come up to samples 符合样品规格
free samples 免费的样品
2.vt. 采样;取样;品尝,体验
sample one's cooking 品尝某人做的饭菜
sample one's opinions 抽样判断某人的意见
sample the pleasure 体验乐趣
sample the stuff 抽验材料
sample the way of life 体验生活方式
★devise [di'vaiz] v.设计,想出
1.devise a method 想出一个方法
2.devise a plan 制订了一个计划
3. devise sth to sb. 把····遗赠给某人
He devised all his money to his son.
他把他的钱全都遗留给了他的儿子。
★capture ['k pt ] v.吸引,赢得
1.capture one's heart 博得某人的欢心
capture this place 占领这个地方
2.They captured the enemy officer alive.
他们活捉了敌人的军官。
★manufacturer ['m nju'f kt r ] n.生产厂家,制造商
check with the manufacturers 和厂方联系
My husband is now a purse manufacturer.我先生现在是手提包制造商。
manufacturing business [经] 制造业
★wheelbarrow ['wi:l'b r u] n.独轮手推车
I want to use the wheelbarrow as my counter.
我想用这个手推车当柜台。
The workman was wheeling a load of bricks on a wheelbarrow .
那位工人在推一手推车砖。
★boot [bu:t] n.(汽车尾部的)行李箱
1.n. 靴子;[英]汽车行李箱
lace up one's boots 系紧靴子
in the boot 在行李箱中
2.vt. 踢;穿靴子;逐出;
boot ball 踢球
boot out 赶走,开除
His father booted him out of the house.
他父亲把他从家里赶了出去。
★ingredient [in'gri:dj nt] n.配料
the ingredients of a cake 蛋糕的配料
the ingredients of success 成功的因素
Imagination and hard work are the ingredients of success.
想象力和勤劳是成功的要素。
★crane [krein] n.起重机
1.n. 起重机
We used a crane to lift the piano into the theater.
我们使用起重机将钢琴搬进剧场。
2.V. 起吊;伸长(脖子);犹豫
crane one's head 探出头
Jane craned her neck to look for her mother in the crowd.
简伸长脖子张望,在人群里找她的母亲。
★anticipate [ n'tisipeit] v.预期,预料
1.anticipate one's income/salary/wages 预支工资
anticipate sb's arrival 期待某人的到来
2.It is impossible for the bank to anticipate payment.
银行不可能提前支付。
We didn't anticipate that such a thing would happen.
我们未曾料到竟然发生此等事情。
Part 3: Notes on the text
★No one can avoid being influenced by advertisements.
No, avoid双重否定表达肯定的含义
No students can avoid being influenced by their teachers.
★ Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
1.pride 参考单词解析
2.no longer 不再
Her parents no longer have any real influence over her.
她的父母对她不再有任何真正的影响力了
3.as 引导让步状语从句,类似功能的词还有 although,as if,though等
引导让步状语从句的词有:though, although, as
用as引导让步状语从句时, 句子要采用倒装形式:(adj./adv./n./v.要用在as之前)
1.adj.+ as +主语+谓语
Rich as he is, he is not happy. 他虽然有钱, 但是他不幸福。
Tired as I was, I tried to help them.
2.adv.+ as +从句
Much as I like you, I will not marry you.
Much as I hate do it, I must stay home and study English.
3. v.+ as +主语+阻动词
Try as they may, they will never success.
Object as my parents may, I decide to do it.
★In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
1.in one's efforts to do sth 极力/尽力做某事
make every effort to do
We are making every effort to finish the project on time.
2.make a study 研究
Close adj.谨慎的, 彻底的, 严格的
Make a close(careful) study of 对 做了仔细的研究
★Advertisers discovered years ago that all of us love to get something for nothing.An advertisement which begins with the magic word FREE can rarely go wrong.
1.get something for nothing 免费拿到某物
2.go wrong 出错
3.句式结构
that 引导宾语从句
which引导定于从句,用于修饰advertisement
★These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well.
these days 目前
not only····but····as well 不仅····而且
★They devise hundreds of competitions which will enable us to win huge sums of money.
1.hundreds of +名词复数 成百上千
2.sums of ·····的总数
sums of money 钱的总数
3.enable sb. to do sth 使某人有能力做某事
The computer enables people to communicate with each other more conveniently. /计算机使人们彼此间能更方便地交流
★Radio and television have made it possible for advertisers to capture the attention of millions of people in this way. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
1.make it possible to do sth 使做某事成为可能
2.capture the attention of sb. = draw the attention of sb.吸引某人的注意
★They offered to pay $2 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and sizes began arriving at the factory.
1.offer to do sth 提出要做某事····
make an offer to do sth 想做某事=make every effort to do sth
2.arrive at + 地点(到达小地点)
arrive in+地点(到达大地点)
★It seemed certain that this would win the prize.
句式:it seemed/seems that+从句 看起来貌似·····
★But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds. It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
just before+句子 恰恰在···之前,恰好
a lorry with·····with+名词 做伴随状语
★It was so heavy that a crane had to be used to remove it from the lorry.
1.It is(was)so+adj.+that. 如此···以至于
注意:用it 做形式主语表示肯定时,要用certain,而不能用sure.
It is so cold today that I have to wear my coat.
2.remove sth from ····从····卸下来
Part 4: Grammar&Difficult point
让步状语从句(though, although,as引导)
though, although,as引导让步状语从句,句子要采用倒装形式( adj. / adv. / n. / v.用在as之前) 1.adj. + as + 主语+ 谓语
Rich as he is, he is not happy.
Tired as I was, I try to finish it.
2.adv. (much ) + as + 从句
Much as I like you, I will not marry you.
Much as I hate doing it, I must study English.虽然我不愿意这么做,但我今晚必须学习英语。
3.v. + as + 主语 + 助动词
Try as they may, they will never succeed.即使他们很努力,但他们不会成功。
Object as my parents may, I decide to do it.不管我父母怎样反对,我都决定要这样做。
定语从句
1.指人的关系代词:who, whom, whose, that 的用法:
(1)作主语(who, that )
Those who are going to play in the match are to meet at the gate at 1:30 after lunch. 那些参加比赛的人午饭后1:30在大门口集合。 在本句中,先行词是those;关系代词who引导定语从句,同时代替先行词在从句中担任动词are going to play 的主语。
(2)作宾语包括作介词宾语(whom, that )。此种情况下的关系代词可以省略;
This is just the man(whom/that) I want for the job.这正是我要的做这份工作的人。
在本句中,先行词是the man;关系代词whom/that 引导定语从句,同时代替先行词在从句中担任动词want 的宾语。
(3)当关系代词紧跟介词作介词宾语时,不能用that,也不能省略,
如:The book from which I got a lot of useful information was written by a famous scientist. 我从中得到许多有用信息的那本书是一位科学家写的。 但是当介词放在从句末尾时,作为介词宾语的关系代词可以用that 并且可以省略。
如上头两句可改为:
The book (that /which) I got a lot of information from was written by a famous scientist.
Part 5: Homework
1.背诵lesson 26单词&课文(重点语句解析需背诵)
2.重点词记忆
3.练习总结课文