北师大版必修4 Unit11 The media Reading（共39张PPT）
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| 名称 | 北师大版必修4 Unit11 The media Reading（共39张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 5.6MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2015-03-20 10:22:04 | ||
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文档简介
课件39张PPT。The Advertising GameReviewWords and expressions学生早读时已预习过本单元单
词，可利用几分钟时间带学生
快速回顾温习。对单词的熟练
度越高，阅读的速率也越高。advertise
classic
sew
sewing
beer
corporation
brand
suitable
vt. 为……做广告
adj. 传统的；经典的
vt. 缝，缝制
n. 缝纫，缝制品
n. 啤酒
n. 公司
n. 商标，牌子
adj. 合适的
consist of
advertiser
budget
visually
boom
visual
stand out
concept由……组成
n. 广告人
n. 预算
adv. 外表上；视觉地
n. 迅速增长
adj. 视觉的，视力的
突出，显眼
n. 概念；观念approach
humour
contemporary
contribution
citizen
niece
nephewn. 方法，方式
n. 幽默
adj. 当代的
n. 贡献，捐助
n. 公民；市民
n. 侄女，甥女
n. 侄子，外甥
Appreciation of a video clipWhat’s the video about?It’s about the nail polish. Actually the video clip is an ad(vertisement). Do you know what an advertisement is? An ad sells something like products, services or ideas. To do this, it provides information using persuasive language and/or exciting images. Next we’ll enjoy more ads to see what they sell and how they sell.More advertisements for you to enjoyMore advertisements for you to enjoyThe following are some well-known slogans (广告词). Guess what they sell. 1. Good to the last drop．
2. Obey your thirst．
3. Poetry in motion, dancing close to me．
4. Take TOSHIBA, take the world.
5. No business too small, no problem too big.
6. Join Worldenglish. Enjoy Englishworld. 1. 滴滴香浓，意犹未尽。(麦斯威尔咖啡) 2. 服从你的渴望。(雪碧) 3. 动态的诗，向我舞近。(丰田汽车) 4. 拥有东芝，拥有世界。(东芝电子) 5. 没有不做的小生意，没有解决不了的大问题。 (IBM公司) 6. 国际英语, 欢乐无限。 How much do you know about advertisements? have spokesmen or spokeswomensell products and servicesin the streetWhere can you see advertisements?on the busat the bus station on the radioon TV in the newspaperon the InternetAre all ads made for a profit?No!Public advertisements help to increase public knowledge and aim to persuade or educate people to do or not to do something. in the magazineWords:
advertise sew advertiser concept budget visually boom visual approach comtemporary
consist of stand outfor
general ideasSkimmingFill in the blanks.The first _____ paragraphs are mainly about ads that sell __________________
for a profit. The last paragraph deals with ___________________, which help to increase public knowledge. fourproducts and servicespublic advertisementsReading Comprehension Ifor
specific informationScanning“Tsing Tao Beer Corp.” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customers spend money.Reading Comprehension IIAnswer the following questions.Reading Comprehension IIIWhen does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done
during the last decade?1. They work for products that people need and when there is not much competition.2. Because people are used to seeing high standards of visual design.3. They use humor, surprise and new and unusual ideas in modern advertisements.4. The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Do you think advertising actually works? How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Voice your opinionTime for reflection What ideas do today’s advertisers use to make you notice their products?2. Think about the meanings:
contribution niece
nephew contemporary
humour visualNow 2 mins to test your spelling.Spelling BeeWhen finished, exchange your papers to see who does the best.1. English-Chinese
classic, sew, sewing, beer, corporation,
brand, suitable, advertiser, budget, citizen
2. Chinese-English
由......组成，突出，方法，迅速增长，
为......做广告注：另附word文档，点此链接The Advertising GameThe classic advertisement gives information about certain products, which could be just the (1) ______ name and the location of a company.
As the modern market becomes more competitive, this kind of advertising might
not be (2) ______.
New techniques must be applied to make advertisements more (3) _______brandsuitableattractiveFor example, use the concept of (4) ______, happiness, wealth and success
to sell the car. Using humour as well as new and unusual ideas to (5) ______ people.
(6) ________ something new and fascinating for people to look at. Making people forget that someone is trying to (7) ______ them something.freedomsurpriseCreatingsellHomeworkWrite a passage about the advertisement with the following hints. (120词左右)1.广告给人们带来的益处 2.广告给人们带来的烦恼 3.如何正确利用广告的作用 Useful words:
advertise coproration budget approach humour boomPreview Do the exercise on P27.
Read the Grammar Summary on P93.
词，可利用几分钟时间带学生
快速回顾温习。对单词的熟练
度越高，阅读的速率也越高。advertise
classic
sew
sewing
beer
corporation
brand
suitable
vt. 为……做广告
adj. 传统的；经典的
vt. 缝，缝制
n. 缝纫，缝制品
n. 啤酒
n. 公司
n. 商标，牌子
adj. 合适的
consist of
advertiser
budget
visually
boom
visual
stand out
concept由……组成
n. 广告人
n. 预算
adv. 外表上；视觉地
n. 迅速增长
adj. 视觉的，视力的
突出，显眼
n. 概念；观念approach
humour
contemporary
contribution
citizen
niece
nephewn. 方法，方式
n. 幽默
adj. 当代的
n. 贡献，捐助
n. 公民；市民
n. 侄女，甥女
n. 侄子，外甥
Appreciation of a video clipWhat’s the video about?It’s about the nail polish. Actually the video clip is an ad(vertisement). Do you know what an advertisement is? An ad sells something like products, services or ideas. To do this, it provides information using persuasive language and/or exciting images. Next we’ll enjoy more ads to see what they sell and how they sell.More advertisements for you to enjoyMore advertisements for you to enjoyThe following are some well-known slogans (广告词). Guess what they sell. 1. Good to the last drop．
2. Obey your thirst．
3. Poetry in motion, dancing close to me．
4. Take TOSHIBA, take the world.
5. No business too small, no problem too big.
6. Join Worldenglish. Enjoy Englishworld. 1. 滴滴香浓，意犹未尽。(麦斯威尔咖啡) 2. 服从你的渴望。(雪碧) 3. 动态的诗，向我舞近。(丰田汽车) 4. 拥有东芝，拥有世界。(东芝电子) 5. 没有不做的小生意，没有解决不了的大问题。 (IBM公司) 6. 国际英语, 欢乐无限。 How much do you know about advertisements? have spokesmen or spokeswomensell products and servicesin the streetWhere can you see advertisements?on the busat the bus station on the radioon TV in the newspaperon the InternetAre all ads made for a profit?No!Public advertisements help to increase public knowledge and aim to persuade or educate people to do or not to do something. in the magazineWords:
advertise sew advertiser concept budget visually boom visual approach comtemporary
consist of stand outfor
general ideasSkimmingFill in the blanks.The first _____ paragraphs are mainly about ads that sell __________________
for a profit. The last paragraph deals with ___________________, which help to increase public knowledge. fourproducts and servicespublic advertisementsReading Comprehension Ifor
specific informationScanning“Tsing Tao Beer Corp.” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customers spend money.Reading Comprehension IIAnswer the following questions.Reading Comprehension IIIWhen does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done
during the last decade?1. They work for products that people need and when there is not much competition.2. Because people are used to seeing high standards of visual design.3. They use humor, surprise and new and unusual ideas in modern advertisements.4. The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Do you think advertising actually works? How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Voice your opinionTime for reflection What ideas do today’s advertisers use to make you notice their products?2. Think about the meanings:
contribution niece
nephew contemporary
humour visualNow 2 mins to test your spelling.Spelling BeeWhen finished, exchange your papers to see who does the best.1. English-Chinese
classic, sew, sewing, beer, corporation,
brand, suitable, advertiser, budget, citizen
2. Chinese-English
由......组成，突出，方法，迅速增长，
为......做广告注：另附word文档，点此链接The Advertising GameThe classic advertisement gives information about certain products, which could be just the (1) ______ name and the location of a company.
As the modern market becomes more competitive, this kind of advertising might
not be (2) ______.
New techniques must be applied to make advertisements more (3) _______brandsuitableattractiveFor example, use the concept of (4) ______, happiness, wealth and success
to sell the car. Using humour as well as new and unusual ideas to (5) ______ people.
(6) ________ something new and fascinating for people to look at. Making people forget that someone is trying to (7) ______ them something.freedomsurpriseCreatingsellHomeworkWrite a passage about the advertisement with the following hints. (120词左右)1.广告给人们带来的益处 2.广告给人们带来的烦恼 3.如何正确利用广告的作用 Useful words:
advertise coproration budget approach humour boomPreview Do the exercise on P27.
Read the Grammar Summary on P93.