Lesson 29 How to Push a Product 教案
Learning aims:
1. Master the words and the phrases
2. Master “Adverbial Clauses”
3. Write about a passage about “Bill Gates”.
Learning important and difficult points:
1. The words and phrases
2. Adverbial Clauses
Learning method:
Listen, say, read and write
Learning instruments:
Radio, cards, projector
Learning steps:
Step 1. Leading-in
Do you know why people make ads for their products?
Have you pushed a product?
Talk about the questions with students.
Step 2. Reading
Step 3. Listen to the tape and repeat
Step 4. Do exercises in class
Step 5. Homework
假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。
Unit 5 lesson 29
I. 根据括号中所给的汉语用适当的词语填空。(5分)
1. How about ____________（创造）a new method of living?
2. The two models are ___________（类似的）. Do you think so?
3. The sun is ___________（发光）brightly in the sky.
4. Our company ___________（提供）lunch for the workers.
5. More and more ___________（顾客）come to this restaurant.
II. 按要求进行句型转换（每空一词）。(10分)
1. We use push-pins to hold up some paper.（对划线部分提问）
_________ _______ you use push-pins ________ ________?
2. She paid 5,000 yuan for the new computer.（改为同义句）
The new computer _________ _______ 5,000 yuan.
3. How much is that kind of new product?（改为同义句）
_________ __________ _________ of that kind of new product?
4. Do you know how should you push your new invention?（改为同义句）
Do you know _____ _____ _____ your new invention?
5. Are the customers interested in your product?（改为同义句）
______ the customers ______ _____ _______ in your product?
III. 按要求进行句式转换（每空一词）。(10分)
1. 这种产品容易使用吗？
Is this kind of product ____________ ___________ ___________?
2. 提供样品会使你得到更多的顾客。
_______ ________ will get you more customers.
3. 他们将如何展示他们的产品呢？
How will they ______________ _____________ _____________?
4. 你是什么时候认识李明的？
When do you _____________ __________ ___________ Li Ming?
5. 当你推销你的产品时，你要使你的产品突出。
When you push your product, you need to ______ your product _____ ______.
IV. 连词成句。(10分)
1. your, product, has, quality, good, if, you, succeed, will, surely
___________________________________________________________.
2. people’s, way, catch, a, this, eyes, is, to
___________________________________________________________.
3. have, ever, experienced, using, you, it
___________________________________________________________?
4. cooking, an, herself, has, in, she, interest, by
___________________________________________________________.
5. there, sales, said, be, on, they, a, would, report
___________________________________________________________.
参考答案：
I. 1. creating 2. similar 3. shining 4. offers 5. customers
II. 1. What do, to do 2. cost her 3. What’s the price 4. how to 5. Do, have an interest
III. 1. easy to use 2. Offering samples 3. present their product 4. get to know 5. make, stand out
IV. 1. You will surely succeed if your product has good quality
2. This is a way to catch people’s eyes
3. Have you ever experienced using it
4. She has an interest in cooking by herself
5. They said there would be a report on sales
Unit 5 Lesson 29 How to Push a Product
阶段
环节
教学过程
教师活动
学生活动
第
一
阶
段
预
学
案
第
二
阶
段
教
学
案
第
三
阶
段
检
测
案
目标
导航
学习
目标
1.掌握重点单词
create, customer, already, similar, offer, shine, succeed
2.掌握重点短语
push a product, stand out, catch one’s eye, have an interest in
3.重点句型
There is a push-pin holding up this piece of paper.
向学生明确目标
明确这节课该干什么
自主
预习
掌握本课单词和短语的读法，并能了解文章大意。
自学
预习
自测
预习
反馈：
(3-5mins)
合作
探究：(5-7mins )
交流
展示：(2-3mins )
精讲
点拨：
(10-12mins )
达标测试：
(8-10min )
巩固
提升
教学
反思
Ⅰ.英汉互译。
1. 战斗，战役_________2.创作，创造_________
3.广告_________4.顾客，主顾，客户_________
5.已经_________6.相像的，相仿的，类似的_________ 7. 样品，样本_________
8.提供，供给_________9.发光，反射_________
10.质量，品质_________11.当然，确信无疑_________12.成功，做成_________
Ⅱ重点短语。
1.显眼_________2.吸引某人注意___________3. 对……感兴趣__________4. 推广某人的产品_________5.成功做成某事___________6. 在某方面获得成功____________
Ⅲ重点句型。
记住，要使你的产品引人注目。
Remember, you need to make your product _______ ________.
2. 想办法吸引大家的目光。
Find ways to _____ ______ ________.
3. 来贸易展览的人们已经对类似的产品有了兴趣。
People coming to trade shows already _____ ________ _______ _______ similar products.
4.提供样品和优惠的条件来推广你的产品
_______ ______ _____ using samples and good deals.
5. 提供样品和优惠条件会使你获得更多的顾客。
_______ ________ and deals will get you more customers.
6. 拥有优质的产品和完美的广告，你肯定会获得成功。
_______ _______ _______ _________ product and excellent advertising, you will surely succeed.
Ⅰ.检查单词及词组的读法并校正。（2-3min）
Ⅱ. Read the lesson and write true (T) or false (F).
1. Making your product is just half the battle.
2. There are only three ways to push a product.
3. Customers learn the advantages of a product by using it.
4. Only excellent advertising can help you succeed.
探究一、1. Remember, you need to make your product stand out. 记住，要使你的产品引人注目。
stand out意思是“引人注目；显眼”。例如：
They were all pretty, but she _____ _____ among them.
交流展示：
精讲点拨：
探究二、2. Find ways to catch their eye.
想办法吸引大家的目光。
catch one’s eye意思是“引人注目；吸引某人注意；吸引……的目光”，同义词组为：draw one’s attention (to)…例如：
Can you _____ _______ __________ _________?你能吸引那个女孩的目光吗？
交流展示：
精讲点拨：
探究三、3. People coming to trade shows already have an interest in similar products.
来贸易展览的人们已经对类似的产品有了兴趣。
have an interest in意思是“对……感兴趣”。例如：
We all _____ ______ ______ _______ playing chess.
探究四、4. Push your product using samples and good deals.
提供样品和优惠的条件来推广你的产品。
push one’s product意思是“推广某人的产品”。例如：
It’ll cost us a lot to push your product.
_________________花费了我们很多精力.
using samples and good deals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例如：
We can reach the apples on the tree using this ladder.
精讲点拨：1.Offering samples and deals will get you more customers.
提供样品和优惠条件会使你获得更多的顾客。
offer此处是动词，意思是“提供”。例如：
He offered me a glass of wine.
offer还可以表示“愿意；试图(做某事)”。例如：
They offered to help me.
根据汉语意思完成句子。
1. 和其他那些人比起来，她的才能很突出。
Her talents ________ in comparison with the others.
2. 那个广告吸引了我的注意。
The advertisement _____________.
3. 他们对于创造利润有着共同的兴趣。
They _________________________ making a profit.
4. 我们正在设法推出一款新的产品。
We are trying to _________________.
5. 我们有些重要的东西可以提供。
We have something important to ____.
6. 唯有这样做，试验才能成功。
Only in this way can the experiment ________. ?
Ⅱ完成课本上Let’s do it的2、3题。
教师验收预习效果
巡视
耐心讲解
订对答案
讲解
从课本查阅完成练习
学生作答
学生小组讨论交流
认真理解，记录，思考
认真思考
回忆本节知识点，作答
课件10张PPT。教学重点： 教学难点：了解push-pin出现和生产的原因及过程
本课passage的句意的准确理解1. 固定表达在句中的实际运用
2. 领悟成功的秘诀Who is the man?
What do you know about him?He is Edwin Moore. He made push-pins.Have you ever pushed a product?
If you “push a product” in English, what are you doing? Well, if it’s a push-pin, you may be really pushing it. But if you’re “pushing any other product, you are trying to sell it.
What’s a good way to push a product? Advertising?A push-pin is a pin that you push it into walls or bulletin boards.Advertising is a good way to push a product.
Pushing a product means trying to sell a product. Talk about:
How many good ways can you think to push a product? Homework 假如你是一名推销员，你是如何推销你的产品呢？根据右面表格中的内容，用70个词左右的短文向你的顾客简要介绍你的产品——毛衣。书面表达The end
