北师大版（2019）选择性必修第二册Unit 6 The Media Lesson 3 The Advertising Game 课件(共15张PPT，内嵌视频)-

(共15张PPT)
Unit 6 Media
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Lesson 3 The Advertising Game
(1)What is the text mainly about
a. Different types of advertisements
b. The development of advertisements
c. Different attitudes towards advertisements
(2) What is the type of the text
a. A Narrative
b. An argumentation
c. An exposition
Task 1 Skim through the text.
TIPS
Identifying Text Types Through:
Titles
Text structures
Typical expressions
Task 2 Read para. 1.
(1)What is the fundamental purpose of advertising
The fundamental purpose of advertising is to .
promote and sell goods to people who might need them
(1)Can you find the topic sentence
“Such advertisements (commercial advertisements) have gone through a process of change over the years along with social, economic and technological developments.”
Task 3 Classic advertisements.
What information is contained in the advertisement
The name of the product
The advantages of the product
The pictures of the product
The name and location of the company
The brand
Features
Classic advertisements advantages disadvantages
It could be very ___________. It might not for a marketplace where products and services are in direct
with each other.
effective
suitable
competition
Task 3 Classic advertisements.
Task 4 Modern advertisements.
Types Features Purposes Problems
Modern ads consist of __________ __________________ apply _____________ __________________ to show people ________________ ________________ to make ads ________________ not enough to
____________
____________
pictures or words from experts
modern design
techniques
visually attractive
be noticed in
a modern city
how good the
product is
Task 4 Modern advertisements.
Task 5 Improved Modern advertisements.
Types Features Purposes Problems
Improved modern ads combine ________ ________________ ___________ with ________________ use concepts including ________ ________________ ________________ to stand out ______________ ______________ ______________ to make people believe that ______________ ______________ repeating old ideas
not _____________
It does not matter
________________
________________
________________
the
highest standard
of design
creative ways
freedom,
happiness, wealth
and success
in a world of
competitive
advertising
they “must have
the product”
effective
how attractive
the idea linked
with the product is
Task 5 Improved Modern advertisements.
Task 6 Further Improved Modern ads.
Types Features Purposes
Further improved modern ads use humour as well as ___________________ create something that ___________________ ___________________ ___________________ To surprise people
To make people forget
that _______________
___________________
new and unusual ideas
has never been seen before and that people find interesting
someone is trying to sell them something
Task 6 Further Improved Modern ads.
Task 6 Public ads.
Types Features Purposes
Public ads help to increase public knowledge and ____________ ________________ ________________ to encourage citizens to __________
_____________________________
_____________________________
_____________________________
to educate the public ____________
_____________________________
_____________________________
make our
society a better
place for everyone
participate
in improving their neighbourhood, protecting the environment, and helping other people
on fighting
AIDS, saving water, helping the poor, giving up smoking, etc.
Task 6 Public ads.
(1)What has been the driving force for the development of advertisements
(2) How do you understand the title “The Advertising Game”
Task 7 Discuss and Share.
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