上海市重点中学2023-2024学年高二上学期12月月考英语试题（PDF版无答案）

I.Grammar and vocabulary语法词汇14分
Section A·grammar
Directions:After reading the passnge below,fill in the blanks to make the passage coherent and grammatically
correct.For the blanks with a given word,fill in each blank with the proper form of the given word;for the other
blanks,use one word that best fits onch blank.
Background music may seem harmless,but it can have a powerful effect on those who hear
it.17(record)background music first found its way into factories,shops and restaurants
in the U.S.But it soon18(spread)to other parts of the world.Now it is becoming
increasingly difficult to go shopping or eat a meal without listening to music.
To begin with,background music was intended simply19(create)a comfortable
atmosphere,Nowadays,however,it's become a big business.Dr.Ronald Milliman,an American
marketing expert,has shown that music can increase sales or factory production by as much as a
third.
But,it has.to be light music.A fast one has no effect at all 20 sales.Slow music can
increase sales by 38%.This is probably 21shoppers slow down and have more
opportunities to look for the things they like to buy.Yet,slow music meant customers took
longer to eat their meals,22 reduced sales.So restaurant owners might be advised to play
up-tempo music to keep the customers23(move).
Section B-Vocabulary
Directions:Fill in each blank with a proper word chosen from the box.Each word can be used only once.Note
that there is one word more than you need.
A.target
B.random
C.seemingly
D.engaging
E.carefully
F.awareness
G.campaign
H.improve
Have you ever been on social media and seen your favourite celebrity talking about a
produet These endorsements(名人代言)might not be totally31一and are actually seen
as a vital part of the marketing process.The question is:What do these endorsements actually
do
Firstly,they can be used to build brand32.A social media influencer should have
a strong understanding of the platform they operate on,and therefore can create33.
content that not only sticks to the brand image,but sparks their followers'interests in a product
they might never have seen before.
Secondly,influencers can 34a company or product's relationship with
their customer base.According to US Retail CX Trends Report on customer loyalty,77%of
buyers have been brand loyal for more than ten years.A popular celebrity can35
key demographics()and talk or blog about a product,which can create an instant and
lasting bond with the consumer.
Lastly,influencers can improve customer buying habits with
436
'unbiased
opinions'.We are more likely to respond to 'peer recommendation'than traditional ads,meaning
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