(共26张PPT)
A New Chapter
U3 understanding ideas
01
04
02
03
Predict the content of the text through the title and pictures, and read quickly to get the general idea of the text.
Understand the reasons and details of the changes by reading the article carefully.
Think critically about online bookstore & physical bookstore.
Analyze the phenomenon and the causes behind charts.
Learning objectives
At the end of this lesson, you can:
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Where do you usually buy books
Do you have any recommendations
Activity 1: Look at the charts and answer the questions.
What conclusions can you draw from these charts
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Chart 2 :
More and more people are choosing buy books online instead of in physical bookstores.
Chart 1 :
People still buy many books in physical bookstores. But the sales haven’t changed for years.
What will happen to the physical bookstores
Activity 2: What’s the meaning of this title according to the pictures
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
It means a new start/ beginning/ appearance/ period of the bookstore.
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Read for Structure
1.What does the title A New Chapter mean
2. Divide the passage into two parts.
Part 1 Para(s)___to___
Part 2 Para(s)___to___
A New Chapter means the Rainbow Bookstore has stepped from _________ into __________.
the old bookstore
the new bookstore
old
new
1. A New Chapter means the Rainbow Bookstore has stepped from _________ into __________.
Old
New
2. Divide the passage into two parts.
Part 1 Para(s)___to___
Part 2 Para(s)___to___
1
4
5
8
the old bookstore
the new bookstore
Why did such a change happen
5.couldn’t stay in business/difficult to run
Old Bookstore
1.owned by Casey with 50 years history
3.only sells books
2.only has a large board and a dusty shelf
5.couldn’t stay in business/difficult to run much longer
4.only read and share ideas and comments
Tips:
Owner
Equipment/environment
Products
Events/activities
Business condition
old and humble /poor
prefer e-books
attracted by chain stores and online dicounts
traditional and out of date
Read the first part, “the old chapter”, para 1-4, and find out why the old bookstore needs to be changed. Try to find evidence to support you.
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Q2: Why did the bookstore matter so much to the author
A.Because it was his family business.
B.Because he and the store's owner were friends.
C.Because there were many unforgettable childhood memories in the bookstore.
D.Because the bookstore offered him many new books.
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Q3: What’s the author’s feelings in different period
When I left the bookstore, it was becoming cold and dark outside.
..., both he and his bookstore were already hidden in a thick mist.
the day I heard
when I hurried to
when I left
a few months later
sympathetic
heartbroken
sad and depressed
A phrase with a double meaning
Environmental description to reflect the mood.
New Bookstore
1.owned by Jeniffer
5.open for business
2.has a big screen and café;
3.sell stationery, posters and best-seller-themed gifts, and organic food
4.has more community events(book readings,peotry recital...)
Tips:
Owner
Equipment/environment
Products
Events/activities
Business condition
Read the second part, “the new chapter”, para 5-8, and find out how the old bookstore opened a new chapter.
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
What kind of person do you think Jennifer Oakley is
creative
intelligent
brave
responsible
determined
ambitious
Creativity is the soul of a nation's progress and the unceasing power of a country’s prosperity.
创新是一个民族进步的灵魂,是国家兴旺发达的不竭动力。 ——江泽民
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Q5: How did I feel during this period
the day I heard
when I hurried to
when I left
a few months later
sympathetic
heartbroken
sad and depressed
surprised
pleased
in the new bookstore
t
Old Bookstore
New Bookstore
Similarities
sells books
a place to read
a place to gather
an old brick exterior
people’s love of reading/ books
location
Has everything changed Is there anything still in the bookstore
1) Traditional bookstores can't compete with large bookstore chains.
2) People's love of reading never changes.
3) Technology has been a key factor in bringing the Rainbow Bookstore back to life.
4) Creativity plays an important role in the new Rainbow Bookstore.
Choose the ideas conveyed in the passage and find evidence to support your choices.
√
√
5.couldn’t stay in business/difficult to run
Old Bookstore
New Bookstore
Similarities
1.owned by Casey
1.owned by Jeniffer
3.only sells books
2.only has a large board
and a dusty shelf
5.couldn’t stay in business/difficult to run
4.only read and share ideas and comments
sells books
a place to read
a place to gather
an old brick exterior
people’s love of reading/ books
location
5.open for business
2.has a big screen and café;
3.sell stationery, posters and best-seller-themed gifts, and organic food
4.has more community events(book readings,peotry recital...)
Tips:
Owner
Equipment/environment
Products
Events/activities
Business condition
What do you think the changes made to the bookstore?
TED Talks
Casey
Jennifer
Author
host
What has caused the changes?
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Robot
Audiobook
(有声读物)
Decorating style
New
ideas
If you were to run a bookstore, how would you innovate to attract more readers
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Other creative approaches
better service
large collections of goods
more discounts
online and offline combination
free shipping for online orders
user-friendly
a non-profit organization
arouse people’s reading enthusiasm
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Which aspect of your life has changed the most in recent years?Why
If you were to run a bookstore, how would you innovate to attract more readers
Homework
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Which aspect of your life has changed the most in recent years?Why
In the past few decades, people's payment methods have gradually shifted from cash payments to electronic payments, making payments more convenient, secure, and efficient.
In recent years, with the development of technology, shopping methods have undergone significant changes.More and more consumers choose to shop online and purchase products through e-commerce platforms such as Taobao and . This shopping method is convenient and fast, and can be done anytime and anywhere, providing great convenience for consumers.
Understanding ideas
Lead-in
Pre-reading
While-reading
Post-reading
Homework
Which aspect of your life has changed the most in recent years?Why
With the improvement of environmental awareness, people are increasingly paying attention to green transportation, energy conservation and emission reduction. For example, environmentally friendly travel methods such as shared bicycles and electric vehicles are gradually becoming popular, and environmental measures such as garbage sorting and green buildings are also gradually being promoted.
Discussion
With time going by, great changes have taken place during Spring Festival. For example, more and more people choose to eat out on the eve of the Spring Festival, not at home.
What do you think of this change Be for or against it
In recent years, with time going by, great changes have taken place during Spring Festival, which involve various aspects. For example, (a phenomenon)________________________________________ _________________________________________________________.
Some people think that (positive attitude)__________________________
__________________________________________________. However, others hold a different idea, they think that (negative attitude)__________
_________________________________________.
As far as I am concerned, (personal opinions)____________________
_____________________________________________________.
Write a passage about “a new chapter” of the Spring Festival.
A New Chapter
Creative Writing