牛津模块4 Unit 1 Advertising Reading I课件共27张PPT（市公开课）
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| 名称 | 牛津模块4 Unit 1 Advertising Reading I课件共27张PPT（市公开课） |  | |
| 格式 | zip | ||
| 文件大小 | 3.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2015-05-16 07:03:02 | ||
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文档简介
课件27张PPT。AdvertisementsM4U1 Reading Wherever we go, we can see a variety of ads.Structure of the text: Introduction to ads
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________! expository writing说明文写作1.What is an ad?
It offers supporting details.BodyDon’t be a slave to adspromote a product ??? promote the serviceCommercial adCommercial advertisements are meant to _______ a product or service, which uses _________ language and exciting images.promotepersuasive立即下斑,禁止痘留
Say no to drugs PSAs (_______________________)
are meant to _______ people about health, safety, or other problem that affects public welfare.Public service advertisementseducateConclusion 1.
An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea. There are two main types of ads— ________ __________ and _____ ______ ____________.persuadeproductservice believe in commercial advertisement public service advertisement Conclusion 2:
Ads sometimes don’t _____, but just tell us _____ truth. Therefore, don’t _____ _____ the tricks ads use.liehalf fall forPublic service ad PSAs, which _____ ____ widespread social _______, aim to teach us and help us _____ better lives.
PSAs are meant to _______ the public, and we can learn a lot by ________ the advice they give. deal withconcernsleadbenefit following Conclusion 3:
Not all ads _____ _____ ____ us though.
There exist some ________ and _________ between the two types. play tricks onsimilaritiesdifferenceseverywhereusing attractive
pictures and
clever language similaritiesDifferencesReliancePromoting a product or service
Educating people
Full of tricksHelpfulDiscussion :
What’s your attitude towards advertisements? Why do you think so?
Classroom Interaction:
Look at the following pictures and the slogans with them, and tell your classmates how much you understand each of them. Wish all the best in 2015!PepsiTide’s in, dirt’s out.Tide 少了这一点就不是一个完整的中国
I(i) am a part of China!使某人注意/意识到…
某人周围的危险
拒绝毒品
社会问题
公共/大众福利
保护（某人）使免遭
完全说实话
对恭维话感觉良好
掉进这种陷阱中
捉弄某人make sb. aware of… the dangers around sb.say ‘No’ to drugsproblems in society/social problemstell the complete truth protect sb from sth public welfarefeel pleased with the nice
commentfall for the trickplay tricks on服务大众
过上更好的日子
全国性的公益广告活动
涉及普遍存在的社会问题
使大众收益
听从建议
…的奴隶
告诫某人不要吸
毒(两种方法翻译)
had no comprehensionserve the public lead better livesnationwide public service advertising campaign deal with widespread social concerns benefit the public follow the advice be a slave to warn sb against drugs warn sb not to take drugs不理解
2.Does an ad tell people
the complete truth?
3.Public service ads
Conclusion:_____________________! expository writing说明文写作1.What is an ad?
It offers supporting details.BodyDon’t be a slave to adspromote a product ??? promote the serviceCommercial adCommercial advertisements are meant to _______ a product or service, which uses _________ language and exciting images.promotepersuasive立即下斑,禁止痘留
Say no to drugs PSAs (_______________________)
are meant to _______ people about health, safety, or other problem that affects public welfare.Public service advertisementseducateConclusion 1.
An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea. There are two main types of ads— ________ __________ and _____ ______ ____________.persuadeproductservice believe in commercial advertisement public service advertisement Conclusion 2:
Ads sometimes don’t _____, but just tell us _____ truth. Therefore, don’t _____ _____ the tricks ads use.liehalf fall forPublic service ad PSAs, which _____ ____ widespread social _______, aim to teach us and help us _____ better lives.
PSAs are meant to _______ the public, and we can learn a lot by ________ the advice they give. deal withconcernsleadbenefit following Conclusion 3:
Not all ads _____ _____ ____ us though.
There exist some ________ and _________ between the two types. play tricks onsimilaritiesdifferenceseverywhereusing attractive
pictures and
clever language similaritiesDifferencesReliancePromoting a product or service
Educating people
Full of tricksHelpfulDiscussion :
What’s your attitude towards advertisements? Why do you think so?
Classroom Interaction:
Look at the following pictures and the slogans with them, and tell your classmates how much you understand each of them. Wish all the best in 2015!PepsiTide’s in, dirt’s out.Tide 少了这一点就不是一个完整的中国
I(i) am a part of China!使某人注意/意识到…
某人周围的危险
拒绝毒品
社会问题
公共/大众福利
保护（某人）使免遭
完全说实话
对恭维话感觉良好
掉进这种陷阱中
捉弄某人make sb. aware of… the dangers around sb.say ‘No’ to drugsproblems in society/social problemstell the complete truth protect sb from sth public welfarefeel pleased with the nice
commentfall for the trickplay tricks on服务大众
过上更好的日子
全国性的公益广告活动
涉及普遍存在的社会问题
使大众收益
听从建议
…的奴隶
告诫某人不要吸
毒(两种方法翻译)
had no comprehensionserve the public lead better livesnationwide public service advertising campaign deal with widespread social concerns benefit the public follow the advice be a slave to warn sb against drugs warn sb not to take drugs不理解