Unit 5 Lesson 29 How to push a product 课件(共20张PPT) 2023-2024学年冀教版英语八年级下册

(共20张PPT)
Unit 5 Buying and Selling
Lesson 29 How to push a product
新
课
导
入
What does “push” mean in the phrase “push a product”
To push a product means try to sell a product.
Language Goal
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课堂小结
当堂检测
学习目标
重点研讨
1.能熟悉并能正确运用本课时的重点单词和短语
2.用英语进行简单的推销产品
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旧知回顾
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　 After a lot of hard work, you finally have your product. But that’s only half the battle. Now you have to get people to buy it.
Is your product easy to use How can your product improve people’s lives Why should people buy YOUR product Remember, you need to make your product stand out. So tell people what is special about it. How can you do that Here are a few suggestions.
THINK ABOUT IT
What is important for pushing a product
If you had your own product to sell, how would you push it
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Create an ad. First, study your customers’ ages, interests and other information. Second, choose a type of ad—TV, bus, magazine, newspaper or Internet. Third, decide what your ad will tell people about your product. Find ways to catch their eye.
Go to trade shows and present your product. People coming to trade shows already have an interest in similar products. They can experience your product, enjoy it and even come to love it.
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Push your product using samples and good deals. People get to know the advantages of your product after they experience using it. Offering samples and deals will get you more customers.
These suggestions can make your product really shine. However, good quality is the most important thing. With a good quality product and excellent advertising, you will surely succeed .
May I help you
What would you like to buy
If you “push” a product，what are you doing？Well，if it’s a push pin，you may be really pushing it. But if you're “pushing” a product，you are trying to sell it.
There is a push-pin
holding up this piece
of paper.
A push-pin is a pin that you push it into walls or bulletin boards.
Learning Tip
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1). Making your product is just half the battle. ( )
2). There are only three ways to push a product. ( )
3). Customers learn the advantages of a product by using it. ( )
4). Only excellent advertising can help you succeed. ( )
F
F
T
T
1. Read the lesson and write true (T) or false (F)
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2. Write down the topic sentences of paragraph 3, 4 and 5.
Topic sentence
Paragraph 3
Paragraph 4
Paragraph 5
Create an ad.
Go to trade shows and present your product.
Push your product using samples and good deals.
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It’s not easy to make your product succeed. Because there are always______ products on the market, you have to put in more effort. You should choose specific __________ , then create a perfect ad to ______________. When they buy your product, ______ them good service. Remember, _______ advertising will always make your product __________.
similar
customers
catch their eye
offer
excellent
stand out
customer similar offer excellent stand out catch one’s eye
3. Complete the passage with the correct forms of the words or
phrases in the box.
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PROJECT ADS FOR NEW PRODUCTS!
A product is something that you sell. In small groups, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
What does your product do
Who would want to buy it
What kind of ad would sell your product best？A TV ad
A radio ad A newspaper ad
How much money would people pay for your product
As a group，present your ad to the class.
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1. Remember, you need to make your product stand out.
stand out意思是“引人注目；显眼”。
例如：
1). They were all pretty, but she stood out among them.
2). Red flags stand out brightly, set against the blue sky.
3). He is a tall, distinguished looking man who stands
out in any crowd.
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2. Find ways to catch their eye.
catch one’s eye意思是“引人注目；吸引某人注意；
吸引……的目光”，同义词组为：
draw one’s attention (to)…
例如：
1). Can you catch that girl’s eye
2). That postcard, a present from my grandfather,
caught everyone’s eye.
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3. People coming to trade shows already have an interest in
similar products.
have an interest in意思是“对……感兴趣”。
例如：
We all have an interest in playing chess.
The child has no interest in drawing.
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4. Push your product using samples and good deals.
push one’s product意思是“推广某人的产品”例如：
It’ll cost us a lot to push your product.
It’s difficult to push their product in this area.
using samples and good deals是现在分词短语，在句中作方
式状语，表示“以样品和提供优惠条件的方式”。例如：
We can reach the apples on the tree using this ladder.
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5. Offering samples and deals will get you more customers.
offer此处是动词，意思是“提供”。例如：
He offered me a glass of wine.
offer还可以表示“愿意；试图(做某事)”。例如：
They offered to help me.
He offered to lend me some books.
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6. With a good quality product and excellent advertising,
you will surely succeed.
succeed为不及物动词，意思是“成功”，常用结构：
succeed (in) doing sth. 成功做成某事；
succeed with sth.在某方面获得成功。
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重点短语：
显眼/突出
stand out
吸引某人注意力
catch one's eye
draw one's attention
推销产品
push one's product
主动提出做...
offer to do sth
重点单词：
battle, create
customer, already
similar, sample
offer, shine
quality, surely
succeed
Unit 5
Lesson 29
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根据汉语意思完成句子。
1. 和其他那些人比起来，她的才能很突出。
Her talents ________ in comparison with the others.
2. 那个广告吸引了我的注意。
The advertisement _____________.
3. 他们对于创造利润有着共同的兴趣。
They _______________________ making a profit.
stand out
caught my eyes
have a common interest in
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新知学习
4. 我们正在设法推出一款新的产品。
We are trying to _________________.
5. 我们有些重要的东西可以提供。
We have something important to ____.
6. 唯有这样做，试验才能成功。
Only in this way can the experiment ________.
push a new product
offer
succeed